Abstract
This study aims to examine the shift of values in the uang panai’ tradition among the Makassar tribe in Bontotangnga Village, Tamalatea District, Jeneponto Regency, focusing on cultural meanings, forms of value transformation, and the underlying factors driving this phenomenon. Employing a qualitative method with a phenomenological approach, primary data were gathered through direct observation and in-depth interviews with eleven key informants, including traditional leaders village imams, parents, married couples, individuals who experienced cancelled marriages, and local youth. The results of the study indicate that: ideally, the community of Bontotangnga Village still perceives uang panai’ as a noble instrument of respect (siri’), honesty (lempu’), firmness (getteng), and a manifestation of the groom's moral responsibility.
