Publishing Journal • Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal

Promosi Wisata Berbasis Kearifan Lokal Melalui Penggunaan Media Sosial Bagi Pelaku UMKM

DOI: 10.35870/pioaj.6596 Year: 2024 Pages: 11-25 (Vol. 7, No. 2) Views: 2
Authors & Researchers
R
Rettobjaan, Vitalia Fina Carla Universitas Bali Internasional1
Y
Yudha, Anak Agung Ngurah Bagus Arista Universitas Bali Internasional2
B
Bendesa, I Komang Gde Universitas Bali Internasional3
W
Wirajaya, Made Karma Maha Universitas Bali Internasional4
S
Savitri, Ni Luh Putu Ayu Universitas Bali Internasional5
A
Agustina, Febyola Universitas Bali Internasional6

Abstract

Badung Regency is one of the districts that has quite a lot of tourist areas and also business activities ranging from hotels, trade to MSMEs. Currently, technology and information develop and spread rapidly. Many people, from parents to young people, have the opportunity to use digital media to promote tourism and MSME businesses. The aim of this activity is to increase people's ability to use digital media to promote tourism and improve their business by using social media. This activity was held at the Sangeh Village Perbekel Office, Badung Regency. This community service activity is aimed at the Krama Desa Adat, Yowana, and Pakis in Sangaeh Village, Badung Regency, which consists of 105 people. Counseling is provided through the method of activities carried out. The result is a society that is able to use social media well and wisely; they can use social media to show the various potentials of their traditional villages. Keywords: business; promotion; social media.