Publishing Journal • Multidisciplinary Indonesian Center Journal (MICJO)

SMART TOURISM AND VISITOR DECISION-MAKING: AN EMPIRICAL STUDY ON MOBILE APPLICATION USE AT MANGKUNEGARAN PALACE

DOI: 10.62567/micjo.v2i3.1003 Published: 30 July 2025 Pages: 1-15 (Vol. 2, No. 3) Views: 1
Authors & Researchers
D
Debora Shinta Dewi Ambarrukmo Tourism Institute1
N
Nining Yuniati Ambarrukmo Tourism Institute2
M
Moch Nur Syamsu Ambarrukmo Tourism Institute3
Y
Yuliyanto Nugroho, Agung Ambarrukmo Tourism Institute4

Abstract

This study aims to determine the influence of smart tourism features in a mobile application on tourists’ decision to visit Pura Mangkunegaran Surakarta. Using a quantitative approach, the research tested four main smart tourism features: (1) Historical Information, (2) Cultural Gallery, (3) Cultural Events and News, and (4) Educational and Interactive Features. The study used a multiple linear regression method with data collected from 96 domestic respondents. The results show that all four smart tourism features simultaneously and partially have a significant effect on the decision to visit. The most influential features are Historical Information and Educational-Interactive content. These results emphasize the importance of digital platforms in promoting and preserving cultural tourism through smart technologies.

Indexing Journal

Multidisciplinary Indonesian Center Journal (MICJO) Cover

Multidisciplinary Indonesian Center Journal (MICJO)

ISSN: 3032-2472 Publisher: PT. Jurnal Center Indonesia Publisher