The Influence of Business Location Feasibility, Social Media Advertising and Product Innovation on Increasing Sales of Micro, Small and Medium Enterprises in The Culinary Sector at The Center Point of Indonesia Makassar City
MarhawatiEconomic Education, Faculty Economics and Business / University State of Makassar1
R
Rahman, Nur Delima NovitaEconomic Education, Faculty Economics and Business / University State of Makassar2
M
MustariEconomic Education, Faculty Economics and Business / University State of Makassar3
A
Ampa, Andi TenriEconomic Education, Faculty Economics and Business / University State of Makassar4
R
Rijal, SyamsulEconomic Education, Faculty Economics and Business / University State of Makassar5
Abstract
This study aims to determine the effect of business location feasibility, social media advertising and product innovation partially and simultaneously on increasing sales of culinary MSMEs at Center Point of Indonesia (CPI) Makassar City. This study employs quantitative research methodologies. The data collection techniques used were observation and interviews using questionnaires and documentation of activities. The population as well as the sample in this study were 50 culinary MSME business actors located at the Center Point of Indonesia (CPI). The employed data analysis techniques encompass multiple linear regression analysis, the F-test, the t-test, and the coefficient of determination. The results showed that business location feasibility, social media advertising and product innovation partially influenced the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI). Business location feasibility variables, social media advertising and product innovation simultaneously affect the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI)
Marhawati, & Novita, R.N.D., & Mustari, & Tenri, A.A., & Syamsul, R. (2023). The Influence of Business Location Feasibility, Social Media Advertising and Product Innovation on Increasing Sales of Micro, Small and Medium Enterprises in The Culinary Sector at The Center Point of Indonesia Makassar City. Economics and Business Journal (ECBIS), 1(6), 1-15. https://doi.org/10.47353/ecbis.v1i6.92
Marhawati, & Novita, R.N.D., & Mustari, & Tenri, A.A., & Syamsul, R. (2023). The Influence of Business Location Feasibility, Social Media Advertising and Product Innovation on Increasing Sales of Micro, Small and Medium Enterprises in The Culinary Sector at The Center Point of Indonesia Makassar City. Economics and Business Journal (ECBIS), 1(6), 1-15. https://doi.org/10.47353/ecbis.v1i6.92
Marhawati, and Rahman, Nur Delima Novita, and Mustari, and Ampa, Andi Tenri, and Rijal, Syamsul. "The Influence of Business Location Feasibility, Social Media Advertising and Product Innovation on Increasing Sales of Micro, Small and Medium Enterprises in The Culinary Sector at The Center Point of Indonesia Makassar City." Economics and Business Journal (ECBIS), vol. 1, no. 6, 2023, pp. 1-15.
Marhawati, & Novita, R.N.D., & Mustari, & Tenri, A.A., & Syamsul, R., 2023. The Influence of Business Location Feasibility, Social Media Advertising and Product Innovation on Increasing Sales of Micro, Small and Medium Enterprises in The Culinary Sector at The Center Point of Indonesia Makassar City. Economics and Business Journal (ECBIS), 1(6), p.1-15.
Marhawati, and Rahman, Nur Delima Novita, and Mustari, and Ampa, Andi Tenri, and Rijal, Syamsul. "The Influence of Business Location Feasibility, Social Media Advertising and Product Innovation on Increasing Sales of Micro, Small and Medium Enterprises in The Culinary Sector at The Center Point of Indonesia Makassar City." Economics and Business Journal (ECBIS) 1, no. 6 (2023): 1-15.
@article{marhawati2023the, author = {Marhawati and Rahman, Nur Delima Novita and Mustari and Ampa, Andi Tenri and Rijal, Syamsul}, title = {The Influence of Business Location Feasibility, Social Media Advertising and Product Innovation on Increasing Sales of Micro, Small and Medium Enterprises in The Culinary Sector at The Center Point of Indonesia Makassar City}, journal = {Economics and Business Journal (ECBIS)}, year = {2023}, volume = {1}, number = {6}, pages = {1-15}, doi = {10.47353/ecbis.v1i6.92}, url = {https://pioaj.com/index.php/article/9950} }
