The Influence of Green Innovation, Corporate Social Responsibility, and the Work Environment in Increasing Competitiveness
DOI:10.54443/sj.v2i6.259Published: 29 February 2024Pages: 31-45 (Vol. 2, No. 6)Views: 11
Authors & Researchers
J
Justin Sarmili, MarvelliusFaculty of Economics and Business, Bandar Lampung University, Indonesia1
W
Widhia Rahayu, Ni PutuFaculty of Economics and Business, Bandar Lampung University, Indonesia2
Abstract
The number of Tunas Honda branches in Bandar Lampung, initially 8, has decreased due to intensified competition. This research was conducted to examine how green innovation, corporate social responsibility, and the work environment influence competitiveness at Tunas Honda in Bandar Lampung. Employing a quantitative approach, data were gathered via an online questionnaire employing a Likert scale, with a population of 40 individuals selected through purposive sampling, representing the entire population. Analysis was conducted using multiple linear regression tests aided by SPSS version 20, alongside hypothesis tests such as the t-test and F-test. The results indicate that green innovation, corporate social responsibility, and the work environment significantly and positively impact competitiveness.
Marvellius, J.S., & Putu, W.R.N. (2024). The Influence of Green Innovation, Corporate Social Responsibility, and the Work Environment in Increasing Competitiveness. International Journal of Social Science, Education, Communication and Economics, 2(6), 31-45. https://doi.org/10.54443/sj.v2i6.259
Marvellius, J.S., & Putu, W.R.N. (2024). The Influence of Green Innovation, Corporate Social Responsibility, and the Work Environment in Increasing Competitiveness. International Journal of Social Science, Education, Communication and Economics, 2(6), 31-45. https://doi.org/10.54443/sj.v2i6.259
Justin Sarmili, Marvellius, and Widhia Rahayu, Ni Putu. "The Influence of Green Innovation, Corporate Social Responsibility, and the Work Environment in Increasing Competitiveness." International Journal of Social Science, Education, Communication and Economics, vol. 2, no. 6, 2024, pp. 31-45.
Marvellius, J.S., & Putu, W.R.N., 2024. The Influence of Green Innovation, Corporate Social Responsibility, and the Work Environment in Increasing Competitiveness. International Journal of Social Science, Education, Communication and Economics, 2(6), p.31-45.
Justin Sarmili, Marvellius, and Widhia Rahayu, Ni Putu. "The Influence of Green Innovation, Corporate Social Responsibility, and the Work Environment in Increasing Competitiveness." International Journal of Social Science, Education, Communication and Economics 2, no. 6 (2024): 31-45.
@article{justin2024the, author = {Justin Sarmili, Marvellius and Widhia Rahayu, Ni Putu}, title = {The Influence of Green Innovation, Corporate Social Responsibility, and the Work Environment in Increasing Competitiveness}, journal = {International Journal of Social Science, Education, Communication and Economics}, year = {2024}, volume = {2}, number = {6}, pages = {31-45}, doi = {10.54443/sj.v2i6.259}, url = {https://pioaj.com/index.php/article/10783} }
