Abstract
The rapid advancement of information and communication technology has significantly increased social media engagement among the public. However, high social media activity is accompanied by growing cyber risks, particularly personal data leaks caused by a lack of user awareness regarding sensitive information disclosure. This study aims to design a motion graphic video as an engaging visual educational medium to enhance public awareness regarding personal data protection and prevention strategies on social media. The Multimedia Development Life Cycle (MDLC) framework was adopted, comprising six phases: concept, design, material collecting, assembly, testing, and distribution. Visual animation was crafted using Alight Motion for 2D flat-design elements, combined with CapCut for audio integration and final rendering. The output is an 84-second motion graphic video (12 scenes) covering basic personal data definitions, cyber threats (phishing, malware, social engineering), risk impacts, and practical security measures such as strong passwords and Two-Factor Authentication (2FA). Testing results demonstrate that the motion graphic serves as an effective, highly accessible, and visually appealing educational tool for improving digital literacy and cyber safety practices among social media users.
