Tika Kartika AsriInstitut Teknologi dan Bisnis Dewantara2
W
Wawan Hari SubagyoInstitut Teknologi dan Bisnis Dewantara3
E
Eidelweijs Andririnjani PutriInstitut Teknologi dan Bisnis Dewantara4
A
Andri Catur TrissetiantoInstitut Teknologi dan Bisnis Dewantara5
Abstract
This study aims to analyze the influence of Customer Satisfaction, Customer Delight, and Customer Trust on customer loyalty in the Shopee marketplace. A quantitative approach was employed with data collected through questionnaires to active Shopee users. Multiple linear regression results show that the three independent variables simultaneously have a significant effect on customer loyalty, but only Customer Trust has a significant partial effect. The Adjusted R Square indicates that the independent variables explain approximately 41.4% of the variation in customer loyalty. These findings highlight the importance of building customer trust as a key strategy in maintaining loyalty on e-commerce platforms.
Keywords:GlobalResearch
How to Cite this Article
Mujito, & Asri, T.K., & Subagyo, W.H., & Putri, E.A., & Trissetianto, A.C. (2026). THE INFLUENCE OF CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CUSTOMER TRUST ON CUSTOMER LOYALTY IN THE SHOPEE MARKETPLACE. Multidisciplinary Indonesian Center Journal (MICJO), 3(1), 1-15. https://doi.org/10.62567/micjo.v3i1.2044
Mujito, & Asri, T.K., & Subagyo, W.H., & Putri, E.A., & Trissetianto, A.C. (2026). THE INFLUENCE OF CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CUSTOMER TRUST ON CUSTOMER LOYALTY IN THE SHOPEE MARKETPLACE. Multidisciplinary Indonesian Center Journal (MICJO), 3(1), 1-15. https://doi.org/10.62567/micjo.v3i1.2044
Mujito, and Tika Kartika Asri, and Wawan Hari Subagyo, and Eidelweijs Andririnjani Putri, and Andri Catur Trissetianto. "THE INFLUENCE OF CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CUSTOMER TRUST ON CUSTOMER LOYALTY IN THE SHOPEE MARKETPLACE." Multidisciplinary Indonesian Center Journal (MICJO), vol. 3, no. 1, 2026, pp. 1-15.
Mujito, & Asri, T.K., & Subagyo, W.H., & Putri, E.A., & Trissetianto, A.C., 2026. THE INFLUENCE OF CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CUSTOMER TRUST ON CUSTOMER LOYALTY IN THE SHOPEE MARKETPLACE. Multidisciplinary Indonesian Center Journal (MICJO), 3(1), p.1-15.
Mujito, and Tika Kartika Asri, and Wawan Hari Subagyo, and Eidelweijs Andririnjani Putri, and Andri Catur Trissetianto. "THE INFLUENCE OF CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CUSTOMER TRUST ON CUSTOMER LOYALTY IN THE SHOPEE MARKETPLACE." Multidisciplinary Indonesian Center Journal (MICJO) 3, no. 1 (2026): 1-15.
@article{mujito2026the, author = {Mujito and Tika Kartika Asri and Wawan Hari Subagyo and Eidelweijs Andririnjani Putri and Andri Catur Trissetianto}, title = {THE INFLUENCE OF CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CUSTOMER TRUST ON CUSTOMER LOYALTY IN THE SHOPEE MARKETPLACE}, journal = {Multidisciplinary Indonesian Center Journal (MICJO)}, year = {2026}, volume = {3}, number = {1}, pages = {1-15}, doi = {10.62567/micjo.v3i1.2044}, url = {https://pioaj.com/index.php/article/8870} }
