PEMANFAATAN PROMOSI DIGITAL SEBAGAI STRATEGI PEMASARAN SERTA PENYUSUNAN LAPORAN KEUANGAN SEDERHANA PADA UMKM “DAPOER MALIKA” DI KELURAHAN KARANG JATI BALIKPAPAN
DOI:10.62567/jpi.v2i1.1800Published: 05 January 2026Pages: 21-35 (Vol. 2, No. 1)Views: 2
Authors & Researchers
S
Sinaga, Ovigeria SubrotoSekolah Tinggi Ilmu Ekonomi MADANI Balikpapan1
H
Hanna Dhea CE SiregarSekolah Tinggi Ilmu Ekonomi MADANI Balikpapan2
K
Kristina NataliaSekolah Tinggi Ilmu Ekonomi MADANI Balikpapan3
S
Stevani ChalistaSekolah Tinggi Ilmu Ekonomi MADANI Balikpapan4
R
Rizky Novita SariSekolah Tinggi Ilmu Ekonomi MADANI Balikpapan5
Abstract
Micro, Small, and Medium Enterprises (MSMEs) are one of the foundations of the Indonesian economy. Their development is inextricably linked to the evolving trends in sales models. Currently, the use of social media as a digital marketing method is crucial in assisting MSMEs in expanding their market and increasing sales turnover. STIE MADANI Balikpapan, through community service activities, is attempting to bridge the need for digital marketing methods and financial record-keeping for MSMEs around Balikpapan through Innovation Development (PI) activities with students. The MSME in this time is located in Karang Jati Village, Balikpapan, namely the Dapoer Malika MSME. Dapoer Malika produces several types of snacks. The PI activity helps this MSME market its products through social media and assists in preparing financial records.
Keywords: MSME, Digital Marketing, Social Media, Bookkeeping
Keywords:GlobalResearch
How to Cite this Article
Subroto, S.O., & Siregar, H.D.C., & Natalia, K., & Chalista, S., & Sari, R.N. (2026). PEMANFAATAN PROMOSI DIGITAL SEBAGAI STRATEGI PEMASARAN SERTA PENYUSUNAN LAPORAN KEUANGAN SEDERHANA PADA UMKM “DAPOER MALIKA” DI KELURAHAN KARANG JATI BALIKPAPAN. Jurnal Pengabdian Indonesia (JPI), 2(1), 21-35. https://doi.org/10.62567/jpi.v2i1.1800
Subroto, S.O., & Siregar, H.D.C., & Natalia, K., & Chalista, S., & Sari, R.N. (2026). PEMANFAATAN PROMOSI DIGITAL SEBAGAI STRATEGI PEMASARAN SERTA PENYUSUNAN LAPORAN KEUANGAN SEDERHANA PADA UMKM “DAPOER MALIKA” DI KELURAHAN KARANG JATI BALIKPAPAN. Jurnal Pengabdian Indonesia (JPI), 2(1), 21-35. https://doi.org/10.62567/jpi.v2i1.1800
Sinaga, Ovigeria Subroto, and Hanna Dhea CE Siregar, and Kristina Natalia, and Stevani Chalista, and Rizky Novita Sari. "PEMANFAATAN PROMOSI DIGITAL SEBAGAI STRATEGI PEMASARAN SERTA PENYUSUNAN LAPORAN KEUANGAN SEDERHANA PADA UMKM “DAPOER MALIKA” DI KELURAHAN KARANG JATI BALIKPAPAN." Jurnal Pengabdian Indonesia (JPI), vol. 2, no. 1, 2026, pp. 21-35.
Subroto, S.O., & Siregar, H.D.C., & Natalia, K., & Chalista, S., & Sari, R.N., 2026. PEMANFAATAN PROMOSI DIGITAL SEBAGAI STRATEGI PEMASARAN SERTA PENYUSUNAN LAPORAN KEUANGAN SEDERHANA PADA UMKM “DAPOER MALIKA” DI KELURAHAN KARANG JATI BALIKPAPAN. Jurnal Pengabdian Indonesia (JPI), 2(1), p.21-35.
Sinaga, Ovigeria Subroto, and Hanna Dhea CE Siregar, and Kristina Natalia, and Stevani Chalista, and Rizky Novita Sari. "PEMANFAATAN PROMOSI DIGITAL SEBAGAI STRATEGI PEMASARAN SERTA PENYUSUNAN LAPORAN KEUANGAN SEDERHANA PADA UMKM “DAPOER MALIKA” DI KELURAHAN KARANG JATI BALIKPAPAN." Jurnal Pengabdian Indonesia (JPI) 2, no. 1 (2026): 21-35.
@article{sinaga,2026pemanfaatan, author = {Sinaga, Ovigeria Subroto and Hanna Dhea CE Siregar and Kristina Natalia and Stevani Chalista and Rizky Novita Sari}, title = {PEMANFAATAN PROMOSI DIGITAL SEBAGAI STRATEGI PEMASARAN SERTA PENYUSUNAN LAPORAN KEUANGAN SEDERHANA PADA UMKM “DAPOER MALIKA” DI KELURAHAN KARANG JATI BALIKPAPAN}, journal = {Jurnal Pengabdian Indonesia (JPI)}, year = {2026}, volume = {2}, number = {1}, pages = {21-35}, doi = {10.62567/jpi.v2i1.1800}, url = {https://pioaj.com/index.php/article/9687} }
