The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City
DOI:10.47353/ecbis.v1i6.96Published: 05 November 2023Pages: 41-55 (Vol. 2, No. 1)Views: 2
Authors & Researchers
M
MarhawatiEconomic Education/Faculty of Economic and Business Makassar State University1
N
Nurhidayah, AM. FatwaEconomic Education/Faculty of Economic and Business Makassar State University2
S
Supatminingsih, TutiEconomic Education/Faculty of Economic and Business Makassar State University3
R
RahmatullahEconomic Education/Faculty of Economic and Business Makassar State University4
A
Ampa, A. TenriEconomic Education/Faculty of Economic and Business Makassar State University5
Abstract
The purpose of this research is to determine the influence exerted by digital marketing and service quality on consumer purchasing decisions Coffee Shop Lagi lagi chl Makassar City. The research method used is quantitative with descriptive methodology. To collect research data for this study, questionnaires and documentation were both used. In this study, 50 people were used as samples, and the Likert scale method was used to calculate the number of samples. Partial test (t test), simultaneous test (f test), coefficient of determination (R2), and classical assumption test are the data analysis techniques used in this study. The research findings show that each factor used has a beneficial impact on consumer purchasing decisions Coffee Shop Lagi lagi chl as a result of Digital Marketing (X1) related to marketing knowledge. Quality of service (X2). Purchase decision (Y).
Marhawati, & Fatwa, N.A., & Tuti, S., & Rahmatullah, & Tenri, A.A. (2023). The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City. Economics and Business Journal (ECBIS), 2(1), 41-55. https://doi.org/10.47353/ecbis.v1i6.96
Marhawati, & Fatwa, N.A., & Tuti, S., & Rahmatullah, & Tenri, A.A. (2023). The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City. Economics and Business Journal (ECBIS), 2(1), 41-55. https://doi.org/10.47353/ecbis.v1i6.96
Marhawati, and Nurhidayah, AM. Fatwa, and Supatminingsih, Tuti, and Rahmatullah, and Ampa, A. Tenri. "The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City." Economics and Business Journal (ECBIS), vol. 2, no. 1, 2023, pp. 41-55.
Marhawati, & Fatwa, N.A., & Tuti, S., & Rahmatullah, & Tenri, A.A., 2023. The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City. Economics and Business Journal (ECBIS), 2(1), p.41-55.
Marhawati, and Nurhidayah, AM. Fatwa, and Supatminingsih, Tuti, and Rahmatullah, and Ampa, A. Tenri. "The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City." Economics and Business Journal (ECBIS) 2, no. 1 (2023): 41-55.
@article{marhawati2023the, author = {Marhawati and Nurhidayah, AM. Fatwa and Supatminingsih, Tuti and Rahmatullah and Ampa, A. Tenri}, title = {The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City}, journal = {Economics and Business Journal (ECBIS)}, year = {2023}, volume = {2}, number = {1}, pages = {41-55}, doi = {10.47353/ecbis.v1i6.96}, url = {https://pioaj.com/index.php/article/9954} }
