Abstract:The rapid transition to electric vehicles (EV) is driven by global environmental concerns and the need to reduce dependence on fossil fuels. In Indonesia, EV adoption faces challenges related to market dynamics, consumer…
behavior, and effective communication strategies. Marketing research and understanding consumer behavior aims to collect and obtain more detailed information and knowledge about customers towards electric vehicle products. Through this, it can understand customers and their tastes, preferences, reflect the future, and also help reduce the risk of product and business failure. Using Word of Mouth communication as part of a marketing strategy that can be carried out by companies in maintaining their business desires. In this article, the author tries to understand the concept of market research, consumer behavior, and the Word-of-Mouth communication model using a qualitative library observation approach, this study analyzes existing research on how these three factors contribute to the growth and long-term survival of the electric vehicle market. Market research provides insight into consumer preferences and market trends, offering important data to align EV products with consumer needs. Understanding consumer behavior is essential in overcoming perceived barriers, such as cost and infrastructure limitations, that hinder EV adoption. Meanwhile, word of mouth communication plays an important role in influencing consumer decisions by fostering trust and awareness of the benefits of EVs. The findings highlight the interconnections between these factors and their collective impact on the development of sustainable marketing strategies for EVs in Indonesia. This study provides valuable insights for stakeholders, including automotive companies and policymakers, in designing more effective marketing approaches that support the sustainable growth of the EV sector.
Abstract:The complexity of the global economy and demands for accountability drive the need for a comprehensive study of financial management strategy typologies that align with the characteristics of Islamic educational institutions…
ions and Islamic economic principles. This research aims to identify, classify, and analyze financial management strategy typologies in Islamic educational institutions from an Islamic economic perspective. Effective financial management presents a major challenge for Islamic educational institutions facing global economic complexity and accountability demands, while most still rely on conventional models that have not fully accommodated Islamic values. Using the Systematic Literature Review (SLR) method with the PRISMA protocol, this research analyzed 6 selected articles from 77,522 articles identified from three major academic databases. The results revealed five typologies of financial management strategies in Islamic educational institutions: (1) pure sharia principles-based that emphasize sharia compliance, maqashid sharia, and justice; (2) audit and accountability-based that focus on legal compliance, transparency, and fraud prevention; (3) governance and professionalism-based that prioritize financial manager competence; (4) management function-based that include planning, organizing, implementation, and supervision; and (5) integration of Islamic values into the education system. Despite showing different characteristics, all typologies aim to achieve financial sustainability while maintaining sharia compliance. This research provides a conceptual framework that can serve as a reference in developing adaptive and contextual financial management models according to the characteristics of Islamic educational institutions.
Abstract:Science learning is very important in producing quality students, related to the nature of science. In the learning process, we must view science not only as a product such as facts, concepts, theories, or laws, but also…
as scientific skills and attitudes. Mastery of science process skills (KPS) is much more crucial than just memorizing, because KPS gives students the opportunity to discover and develop facts and concepts, while building attitudes and values through the experiences they experience. KPS is a basic competency that is the main driver in supporting the discovery, development and mastery of scientific concepts by students. This research aims to determine the effect of the guided inquiry model as a solution to improve students' science process skills at one of the state junior high schools in Surabaya. This research uses a pre-experimental type of research and a One Group Pretest – Posttest research design. The research results show that the guided inquiry learning model has a positive effect on improving junior high school students' science process skills with an n-gain of 0.55 which is in the medium category
Abstract:Innovation in human resource development (HRD) is a key factor in enhancing organizational competitiveness in the digital era. This study discusses various trends in HRD innovation, key success factors, implementation challenges,…
allenges, and recommendations to improve the effectiveness of these innovations. The findings indicate that the utilization of digital technology, flexibility in workforce management, data-driven talent management, and gamification in training are the main trends in HRD innovation. The success of these innovations is influenced by management support, an innovative organizational culture, the use of technology, and employee engagement. However, several challenges remain, including resistance to change, skill gaps, and budget constraints. Therefore, organizations need to increase investment in HR technology, adopt digital-based training models, build an adaptive organizational culture, and develop flexible career development programs. By implementing these strategies, HRD innovation can be more effective in supporting organizational growth and preparing the workforce for the ever-evolving industry dynamics.
Keywords: HRD Innovation, Digital Technology, Talent Management, Employee Training, Career Development
Abstract:This study explores the potential of social media as a health communication platform for preventing filicide in Indonesia, focusing on disseminating information, reducing stigma, and engaging audiences. The study adopts…
an exploratory approach based on secondary data, including the analysis of scientific literature, reports from the Indonesian Child Protection Commission (KPAI) and UNICEF, and global campaigns such as #EndViolence. Research shows that social media can reach a broad audience, particularly the younger generation, through strategically designed educational content like infographics and videos. Empathy-driven campaigns utilizing real-life stories can also effectively reduce the stigma surrounding mental health, a primary cause of filicide. However, the study identifies challenges such as limited access in remote areas, potential misuse of platforms, and the sustainability of campaigns, which often pose obstacles. In Indonesia’s context, adapting global campaign models to local culture can enhance prevention outcomes. Collaboration among the government, non-profit organizations, and the community is key to ensuring long-term impact. By integrating technologies such as artificial intelligence and gamification, and implementing data-driven approaches, social media can become a powerful tool to drive behavioral change and raise public awareness about filicide prevention.
Abstract:The Fifth Industrial Revolution (Industry 5.0) presents both challenges and opportunities for global economic development, where advanced technologies such as Artificial Intelligence (AI), big data, and the Internet of Things…
hings (IoT) are transforming industries and societies. The main challenges include the lack of human capital preparedness to quickly adapt to technological advancements and the low level of environmental awareness in many industrial sectors. Economic growth that focuses excessively on natural resource exploitation exacerbates environmental degradation and climate change. Therefore, collaboration between human resources, technology, and environmental consciousness is essential to achieving sustainable and inclusive development.
This study aims to identify gaps in human resource readiness, technological utilization, and environmental awareness and to propose economic development strategies for the industry 5.0 era that address these challenges. The research method employed is a literature review, analyzing various academic papers, reports, and secondary data from scientific journals, government reports, and industry-related articles. The findings show that technology serves as a primary driver of innovation, but human-technology collaboration is crucial for creating sustainable value. Additionally, the rising environmental awareness offers opportunities for industries to shift towards more eco-friendly business models, such as the circular economy and renewable energy. Collaboration between governments, the private sector, academia, and civil society is needed to realize inclusive and sustainable development in this era.
Abstract:Human Resources (HR) plays a central role in determining the competitiveness and success of companies in the industrial sector. HR planning is becoming increasingly complex with technological disruption, globalization, and…
nd changing market dynamics. This article discusses in depth the importance of HR planning in the industrial sector by reviewing various aspects such as industrial environment analysis, identification of workforce needs, employee development strategies, and challenges faced. In addition, emphasis is also given to the strategies that companies need to take to improve the effectiveness of their HR management, especially in facing challenges in the digital and automation era. The conclusion emphasizes that adaptive and data-driven HR planning can help industrial companies maintain their competitiveness in the global market.
Abstract:Perkembangan sistem informasi di Indonesia membutuhkan efisiensi. Teknologi seperti Google Form dan Spreadsheet penting untuk pengelolaan database yang berkualitas. Dalam era industri 4.0, korporasi harus meningkatkan kualitas…
alitas dan pelayanan. Google Form dan Spreadsheet memudahkan pendaftaran peserta pelatihan. Pengoptimalan teknologi ini penting untuk meningkatkan efisiensi dan keunggulan kompetitif perusahaan pelatihan di Depok dalam era digital.Metode penelitian ini adalah kualitatif deskriptif dengan analisis berbasis kata-kata dan perilaku. Data dikumpulkan melalui observasi langsung dan studi pustaka dari berbagai sumber seperti makalah, tesis, dan jurnal. Pendekatan ini tidak menggunakan angka statistik, melainkan fokus pada interpretasi kualitatif untuk memahami fenomena yang diteliti.Internet bukan hanya sumber informasi tetapi juga sarana komunikasi penting dalam bisnis. Teknologi saat ini memungkinkan aktivitas beragam di internet. Keahlian seperti analisis data dan komunikasi digital menjadi kunci. Perusahaan pelatihan di Depok masih menggunakan cara konvensional dalam pendaftaran, namun pemanfaatan Google Form dan Spreadsheet bisa meningkatkan efisiensi. Proses pendaftaran menggunakan Google Formulir dan Spreadsheet memungkinkan pengelolaan data yang lebih baik. Manfaatnya termasuk membuat kuesioner, mengelola inventaris, dan visualisasi data. Ini mempermudah rekruitmen peserta dan meningkatkan efektivitas. Google Formulir adalah aplikasi template untuk pendaftaran peserta pelatihan yang efektif dan efisien. Terintegrasi dengan Google Drive, mudah digunakan dengan hanya memerlukan akun Google. Memungkinkan pendaftaran digital yang fleksibel dan cepat, mengurangi penumpukan berkas. Membuat pekerjaan perusahaan pelatihan lebih efektif dengan memudahkan penginputan dan pencarian data peserta.
Abstract:The development of digital technology has changed the way businesses market products, including culinary businesses such as chili chips. This article examines the role of social media in increasing sales of chili chips in…
n Sibuhuan Market, North Sumatra. Social media, through platforms such as Instagram, Facebook, and TikTok, allows businesses to introduce their products to a wider audience, increase brand awareness, and reach markets outside of the local area. In addition, social media provides an opportunity to interact directly with consumers, receive feedback, and build customer loyalty. Marketing through creative content, such as eye-catching photos and videos, as well as promotions through influencers or contests, also contribute to increased buying interest. By taking advantage of the e-commerce features available on social media, the purchase process becomes easier, which also drives increased sales conversions.
Abstract:The use of technology in education has become a necessity to improve the performance and effectiveness of the teaching and learning process. This article aims to explore the utilization of Google Tools by teachers at Brainfor…
infor Kindergarten School to enhance their performance. The methods used include observation and interviews with teachers as well as analysis of the use of Google tools such as Google Classroom, Google Drive, and Google Meet. The results of this study indicate that the use of Google Tools can improve efficiency in lesson planning, task management, and communication between teachers and parents. Additionally, Google Tools assist in the professional development of teachers by providing easier access to resources and online training. Therefore, the implementation of this technology is expected to be continuously supported and developed to enhance the quality of education at Brainfor Kindergarten School