Abstract:Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh PT Rajawali Berdikari Indonesia serta merumuskan strategi pemasaran yang sebaiknya diterapkan dalam upaya meningkatkan daya saing perusahaan…
haan jasa outsourcing. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan studi dokumentasi terhadap dokumen perusahaan, company profile, media promosi, website, media sosial, serta materi internal yang berkaitan dengan aktivitas pemasaran. Teknik analisis data dilakukan melalui reduksi data, pengkodean, kategorisasi, interpretasi, serta analisis strategis menggunakan STP, Marketing Mix 7P, SWOT, IFAS, dan EFAS. Hasil penelitian menunjukkan bahwa strategi pemasaran PT Rajawali Berdikari Indonesia diterapkan melalui segmentasi pasar berdasarkan jenis industri, wilayah layanan, kebutuhan tenaga kerja, dan karakter organisasi klien. Target utama perusahaan meliputi sektor financial services, e-commerce, teknologi digital, logistik, serta industri yang membutuhkan pengelolaan sumber daya manusia dalam jumlah besar. Positioning yang dibangun perusahaan menekankan citra sebagai perusahaan outsourcing yang profesional, terpercaya, responsif, patuh regulasi, fleksibel, dan berkualitas. Hasil analisis IFAS menunjukkan total skor strength sebesar 3,75 dan total skor weakness sebesar 1,85. Hasil analisis EFAS menunjukkan total skor opportunity sebesar 3,60 dan total skor threat sebesar 1,60. Berdasarkan koordinat SWOT, perusahaan berada pada Kuadran I, yaitu posisi growth-oriented strategy. Strategi yang direkomendasikan adalah pertumbuhan agresif tetapi terukur melalui penguatan positioning, digital marketing terintegrasi, account-based marketing, referral, networking, testimoni digital, serta diferensiasi layanan berbasis people plus technology.
Abstract:Money politics, referred to as "the mother of corruption," is a major and frequent problem in Indonesia’s direct leadership succession processes. Voter choice is not merely a procedure; the electoral process is an important…
rtant instrument to correct, assess, evaluate, and improve the administration of government. If vote-buying is allowed to continue, its impact can be significant and even harm the state or regions. Candidates who win through vote-buying have the potential to maintain power in an unhealthy manner.
This study aims to analyze the role of the Election Supervisory Agency (Bawaslu) of Tanimbar Islands Regency in efforts to prevent vote-buying during the 2024 Regional Head Election. The research employs a descriptive qualitative method, with data collected through interviews, observations, and documentation. Findings indicate that Bawaslu implemented various preventive strategies, such as public outreach, vulnerability mapping, and anti–vote-buying patrols. However, several constraints were identified, including limited human resources, difficult and remote geographic conditions, and a local political culture that remains tolerant of vote-buying transactions. This study recommends increasing community participation, utilizing technology in oversight activities, and strengthening cross-institutional collaboration to make efforts to prevent vote-buying more effective.
Abstract:Penelitian ini bertujuan untuk menganalisis kualitas layanan pada Klinik Marisa yang berlokasi di Kecamatan Cipongkor, Kabupaten Bandung Barat, serta mengidentifikasi aspek layanan yang paling berkaitan dengan kualitas layanan…
ayanan berdasarkan persepsi pelanggan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data dilakukan menggunakan pendekatan SERVQUAL yang meliputi lima dimensi, yaitu Tangibles, Reliability, Responsiveness, Assurance, dan Empathy, serta didukung dengan analisis SWOT untuk merumuskan strategi peningkatan kualitas layanan. Hasil penelitian menunjukkan bahwa kualitas layanan secara umum dinilai baik, terutama pada dimensi Tangibles, Assurance, dan Empathy, dimana fasilitas klinik dinilai bersih dan cukup nyaman, staf berpenampilan rapi serta mampu memberikan penjelasan prosedur dengan jelas sehingga menumbuhkan rasa percaya pelanggan. Namun demikian, pada dimensi Reliability dan Responsiveness ma sih ditemukan kendala berupa ketidaktepatan waktu pelayanan, keterlambatan kehadiran dokter sesuai jadwal, serta lambatnya respons komunikasi kepada pelanggan. Penelitian ini menyimpulkan bahwa aspek layanan yang paling berkaitan dengan kualitas layanan adalah keandalan dan daya tanggap staf dalam memberikan pelayanan. Berdasarkan analisis SWOT, strategi yang direkomendasikan adalah strategi WO (Weakness-Opportunity) dan WT (Weakness-Threat), yaitu dengan meminimalkan kelemahan internal melalui perbaikan manajemen jadwal dan peningkatan respons komunikasi untuk memanfaatkan peluang pertumbuhan layanan kecantikan, serta meningkatkan konsistensi operasional dan standar pelayanan guna mengurangi dampak persaingan dan menjaga loyalitas pelanggan. Penelitian ini diharapkan dapat menjadi bahan evaluasi bagi pihak klinik dalam meningkatkan kualitas layanan
Abstract:Technology is an applied science that encompasses a set of tools, systems, methods, and skills used by humans to solve problems and make work easier. The word comes from the Greek 'techne' (art, craft, skill) and 'logos'…
(science). Some examples of technology vary from simple tools such as prehistoric axes to complex systems such as the internet, which enable humans to innovate and improve the quality of life. The method used in this study is library research, which collects and analyzes various related literature to explore the concept of technology, and the integration model in the implementation of KDKMP technical guidance in Gorontalo, as well as the role of the cooperative office and facilitators in its implementation. The findings indicate that the management and implementation of KKDMP Technical Guidance runs smoothly and with quality thanks to the use of technology. In addition, cooperative facilitators who pass the 2025 test from the Ministry of Cooperatives are expected to be able to implement practices in accordance with the implementation journal and applicable regulations effectively. The Red and White Cooperative is a government program to establish village/sub-district-based economic institutions that aim to improve the welfare and independence of the community through the principles of mutual cooperation and kinship. This cooperative functions as a joint forum for carrying out various local economic efforts, such as providing basic necessities, savings and loan services, and strengthening MSMEs, so as to encourage food security and shorten the supply chain. The Red and White Cooperative Program (Kopdes Merah Putih) is a national initiative to establish cooperatives in every village and sub-district to strengthen the local economy and improve community welfare through the principles of mutual cooperation.
Abstract:This study aims to analyze parental involvement in children's spiritual education as a key factor in their holistic development. Employing a library research method, the researcher explores various literatures on the concepts…
cepts and practices of parental spiritual education. The findings indicate that active parental involvement, through the application of moral values, behavioral modeling, and open communication, significantly contributes to children's emotional, social, and academic development. The research reveals that children receiving adequate spiritual education are likely to possess better psychological resilience and more mature interpersonal skills. Although challenges such as economic pressures and time constraints hinder spiritual education at home, support from educational institutions and collaboration with the community can enhance its efficacy. The implications of this research highlight the importance of strengthening parental roles in spiritual education to shape children's character and moral identity, as well as to prepare them for future challenges. These findings provide valuable insights for the development of educational policies that emphasize parental involvement in supporting children's spiritual education.
Keywords: parental involvement, spiritual education, children.
Abstract:This study evaluates the effectiveness of the Forum Kampus UMKM Kuningan program in fostering entrepreneurial characteristics and competencies among its members. As a community-based initiative, the forum strengthens local…
al micro and small enterprises through training, mentoring, and peer learning. Employing a qualitative descriptive approach with the CIPP evaluation model, Bygrave’s 10D framework, and the KSA model, data were collected by interviews, observation, and documentation, then analyzed thematically. Findings indicate the program is generally effective: it addresses members’ real needs, engages competent facilitators despite limited resources, promotes participatory learning, and generates positive impacts on mindset, business practices, and networks. Key entrepreneurial traits—Dreams, Doers, and Destiny—showed significant growth, while financial literacy (Dollars) remained a challenge. Competencies improved across knowledge, practical and digital marketing skills, and attitudes such as confidence, discipline, and adaptability. Overall, the forum demonstrates effectiveness as a community-based entrepreneurship development model that strengthens the local MSME ecosystem.
Abstract:The Family Support Team is a group of support staff in the sub-district/village/nagari consisting of Midwives, PKK Team Cadres and KB Cadres in providing support to prospective brides/prospective fertile couples, pregnant…
t women, postpartum mothers, and children aged 0-59 months, providing counseling, facilitating referral services, receiving social assistance and surveillance of families at risk of stunting. Stunting is a growth and development disorder characterized by a child's height that is not appropriate for their age. This study aims to analyze the performance of the family support team in an effort to reduce the incidence of stunting and the factors that influence the performance of the family support team. This study uses a qualitative method using a purposive sampling technique with 38 informants, through interviews, focus group discussions, observations and document reviews. The results of the study revealed that the indicators of the quality and quantity of TPK work in West Sumatra Province that were not in accordance with expectations were neatness, success capability, speed, work results, facilities and infrastructure and coordination between agencies where reports were not in accordance with the existing family system data in the BKKBN application caused by the lack of TPK knowledge in using the elsimil application and four indicators of the national sensitive intervention program were not achieved from the predetermined targets and the increase in stunting cases. Factors that influence TPK performance are the support and commitment of the government and the community, the existence of programs that have a direct impact on the community and, socialization that changes community behavior to care about stunting prevention programs, strengthening the competence of TPK cadres, strengthening convergence and multi-stakeholder involvement, integrated monitoring and evaluation and utilization of stunting risk family data in handling stunting cases.
Abstract:Stunting is a growth and development disorder in toddlers that impacts their physical, cognitive, and productivity development. Stunting can be prevented by optimizing family roles and functions. Family resilience isthe…
ability of a family to adapt, overcome problems, and face pressure from within and outside so that it can continue to function harmoniously and achieve the well-being of its membersThe purpose of this study was to determine the implementation of the stunting reduction acceleration program policy with the Population and Family Development Program at the BKKBN Representative Office of West Sumatra Province in accordance with Presidential Regulation Number 72 of 2021 concerning the acceleration of stunting reduction. The research method used a qualitative approach with policy studies. The research informants numbered 28 people with data collection techniques through observation, in-depth interviews, focus group discussions and document reviews. The results of the research on the input component, namely Policy, human resources, facilities and infrastructure and funds for the stunting reduction acceleration program did not comply with the provisions. The process component, namely the suboptimal assistance and intervention by the Stunting Officer Unit, Technical Assistant and the family assistance team in utilizing data on families at risk of stunting and the lack of commitment and synergy between the Central, regional and village governments in implementing the acceleration of stunting reduction convention. The output component, namely the national sensitive intervention program indicators have not met the national target, the outcome component, namely Some of the main indicators of the family development population program have not reached the specified target and stunting cases have increased and are above the national target, the need to strengthen the synergy and commitment of the regional government and increase the knowledge and commitment of the family assistance team in implementing the stunting program. The conclusion is that the implementation of the accelerated stunting reduction program is in accordance with regulations, but is not yet optimal in terms of policy, human resources, facilities and infrastructure, and financing. Coordination and collaboration between the government and the community, optimization of data on families at risk of stunting, and regular monitoring and evaluation are needed.
Abstract:Penelitian ini bertujuan untuk menganalisis kekuatan, kelemahan, peluang, dan ancaman (SWOT) pada inovasi bisnis Warung Seblak Priwial yang merupakan UMKM makanan tradisional di Kecamatan Cihampelas, Kabupaten Bandung Barat.…
rat. Warung Seblak Priwial menawarkan keunikan berupa variasi menu yang lebih banyak, konsep prasmanan yang interaktif, serta layanan pesan antar dengan biaya terjangkau dan kemasan yang aman. Namun, terdapat sejumlah kendala operasional seperti keterbatasan tenaga kerja, jadwal buka yang tidak menentu, fasilitas pendukung yang minim, dan promosi yang belum maksimal secara digital. Analisis SWOT dilakukan melalui observasi dan wawancara mendalam dengan pemilik usaha dan konsumen, yang mengidentifikasi keunggulan produk dan tantangan dalam persaingan pasar serta adaptasi terhadap kenaikan harga bahan baku. Hasil analisis menunjukkan bahwa Warung Seblak Priwial berpotensi meningkatkan daya saing melalui optimalisasi promosi digital, pengembangan kualitas pelayanan, perluasan pasar daring, serta upaya inovasi menu yang berkelanjutan. Strategi penguatan sumber daya manusia serta integrasi dengan ekosistem digital dinilai penting untuk mempertahankan eksistensi dan memperluas jangkauan pelanggan di tengah persaingan yang semakin sengit. Penelitian ini merekomendasikan agar Warung Seblak Priwial fokus pada pemanfaatan faktor internal yaitu kekuatan (strength) dan kelemahan (weakness), lalu pemanfaatan faktor eksternal yaitu peluang (opportunity) dan ancaman (threats) guna mewujudkan pertumbuhan usaha yang berkelanjutan.
Abstract:This study aims to determine the influence of public perception on the quality of public services at the Department of Population and Civil Registration (Disdukcapil) of Bogor Regency. The type of research used is descriptive…
ptive quantitative. The population in this study consists of people who carried out administrative services at the Disdukcapil office of Bogor Regency, with a total sample of 100 respondents. Data analysis was conducted using the Weighted Means Score (WMS) method. The results of the study show that: (1) The highest average score from the analysis of public service quality indicators was the indicator related to “technical service requirements at Disdukcapil being easy to understand by the public,” which obtained an average value of 3.50, categorized as good. Another high indicator was “the completion of administrative processes at Disdukcapil on time,” with an average score of 3.55, also categorized as good. Meanwhile, the lowest average score was 3.19, categorized as fairly good, on indicators such as “the public feeling that their security is guaranteed when managing administrative services at Disdukcapil” and “service officers being disciplined in providing services to the community.” (2) The final recapitulation of the analysis across the ten main indicators of public service quality shows that the highest average score was found in the Certainty indicator, with a score of 3.48, categorized as fairly good. On the other hand, the lowest average scores were in the Discipline and Comfort indicators, both with scores of 3.23, also categorized as fairly good. (3) Overall, the average score of all public service quality indicators in this study was 3.34, categorized as fairly good. This indicates that, in general, the public perceives the quality of public services at the Disdukcapil of Bogor Regency to be fairly good. The recommendation given is that Disdukcapil Bogor Regency should further improve the discipline of its officers regarding their presence at the workplace or service counters, as well as their punctuality in serving the community, and also create a more comfortable environment and waiting area for the public accessing services.