Abstract:Abstract The motivation of this research is related to the use of QRIS in micro, small, and medium-sized enterprises (UMKM) in Semarang District. QRIS is a digital payment tool introduced by Bank Indonesia in 2019. The Government's…
Government's initiative in launching QRIS is to make it easier for people who prefer digital payments, especially young people in Indonesia. The use of QRIS itself is increasing every year. The Governor of Bank Indonesia stated that more than 90% of UMKMs in Indonesia have used QRIS. The benefits of using QRIS for UMKM are faster payment processes, no need to prepare for money returns, increased sales turnover, easier settlement process, and financial discipline. The model used in this study is the Technology Accepted Model (TAM). TAM is a method to measure individual reception to the use of information technology systems. This research uses a quantitative descriptive approach. Micro, small, and medium-sized enterprises (UMKM) are used as populations in this study. In the sample selection, the researchers conducted the dissemination of the questionnaire with two events, namely online and offline. The samples obtained after the implementation of disseminated questionnaires and according to the conditions of the research sample are as many as 210 UMKM. Further, SmartPLS version 4 software is used for data processing. The findings from this study are that product knowledge variables significantly affect the use of QRIS. Perceived usefulness variables have also been found to influence the use. The same thing was also found in the perceived ease of use variable. Other findings that are backward related to the perception of risk variables. On this variable, it has been found that there is a negative influence against the use, so, it can be concluded that UMKM in Semarang district is still afraid related to financial risk as a result of the QRIS use.
Abstract:Tourism and the creative industry have an inseparable link, these two things are an emotional link between visitors and the tourist destinations they visit, namely in the form of souvenirs, as mementos to take home after…
traveling. Advances in digital technology have increased the distribution of information related to work and creativity so that the risk of work theft and copyright infringement is very vulnerable to occurring and this can be detrimental to creative industry players. This research uses qualitative methods with a literature approach in the form of laws, government regulations, articles and books that are relevant to the research topic. This research aims to provide an understanding of the importance of registering Intellectual Property Rights for creative industry to ensure the law protection of the intellectual property that has been created. The research results show that every creative industry player needs to register copyrighted works with the Directorate General of Intellectual Property. Apart from that, synergy is needed between the Government and the public in increasing awareness of creators or creative industry players to register copyrighted works as Intellectual Property Rights through regulations and facilities provided by the authorized government institution, namely the Directorate General of Intellectual Property, Ministry of Law and Rights. Indonesian Human Rights so that creative works receive legal protection.
Abstract:This community service program aimed to enhance maritime cultural knowledge in Galesong Baru Village through the optimization of the Literacy Corner. Galesong Baru, known for its rich maritime heritage, faces challenges…
in preserving local knowledge and traditions amidst social changes and modernization. To address this issue, the program involved renovating the Literacy Corner, adding relevant educational materials, and conducting various educational activities. These activities included reading sessions, discussions, and workshops focused on maritime culture, as well as involving maritime experts and local leaders to provide in-depth insights. Program evaluation showed a significant increase in maritime cultural knowledge among participants, particularly among the younger generation. Pre- and post-program surveys indicated substantial improvement in understanding maritime traditions, such as boat-making and fishing techniques. The optimized Literacy Corner has become a more active hub, with increased visitation from the community. Support from the village government, local schools, non-governmental organizations, and the local community was crucial to the program's success. This program demonstrates that a participatory and collaborative approach in developing literacy centers can effectively enhance cultural knowledge and engage the community in preserving local heritage. The results of this program are expected to serve as a model for other coastal villages facing similar challenges in cultural preservation
Abstract:Abstract: The development of information and communication technology has increased public demand for digital services, particularly data packages as the primary means of internet access. This high demand requires data package…
ackage retailers to manage inventory optimally to ensure product availability meets customer needs. At CMC Cell, the determination of data package stock is still based on intuition without systematic data analysis, resulting in stock accumulation for certain products and stock shortages for others when demand increases. This study aims to design and implement a web-based Decision Support System (DSS) using the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method to determine the optimal stock of data packages. The MOORA method is applied to rank data package alternatives based on several criteria, including data package demand, sales history, remaining stock, selling price, and validity period. Sales data are analyzed using the calculation stages of the MOORA method. The results show that the Telkomsel V 3 GB data package achieves the highest preference value of 0.1498 and is therefore recommended as the top-priority data package, with an optimal stock quantity of 200 units. With the implementation of this system, the recommendations for determining data package stock become more measurable, objective, and data-driven.
Keywords: MOORA; PHP; decision support system; optimal stock; stock priority
Abstrak: Perkembangan teknologi informasi dan komunikasi telah meningkatkan kebutuhan masyarakat terhadap layanan digital, khususnya paket data sebagai sarana utama akses internet. Tingginya permintaan tersebut menuntut pelaku usaha penjualan paket data untuk mampu mengelola stok secara optimal agar ketersediaan produk sesuai dengan kebutuhan pelanggan. Pada Toko CMC Cell, penentuan stok paket data masih dilakukan berdasarkan intuisi tanpa analisis data yang sistematis, sehingga sering terjadi penumpukan stok pada beberapa produk dan kekosongan stok pada produk lain saat permintaan meningkat. Penelitian ini bertujuan untuk merancang dan mengimplementasikan Sistem Pendukung Keputusan (SPK) berbasis web menggunakan metode Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) dalam menentukan stok optimal paket data. Metode MOORA digunakan untuk melakukan perangkingan alternatif paket data berdasarkan beberapa kriteria, yaitu permintaan paket data, riwayat penjualan, jumlah stok tersisa, harga jual, dan masa aktif. Data penjualan paket data dianalisis menggunakan tahapan perhitungan metode MOORA. Hasil penelitian menunjukkan bahwa paket data Telkomsel V 3 GB memperoleh nilai preferensi tertinggi sebesar 0,1498 sehingga direkomendasikan sebagai paket data dengan prioritas stok tertinggi, dengan jumlah stok optimal sebanyak 200 pcs. Dengan adanya sistem ini, rekomendasi penentuan stok paket data yang dihasilkan menjadi lebih terukur, objektif, dan berbasis data.
Kata kunci: MOORA; PHP; sistem pendukung keputusan; stok optimal; prioritas stok
Abstract:Abstract: Inventory managemet plays a strategic role in supporting the operational sustainability of retail businesses. Errors in determining the quantity of goods procured can lead to inventory buildup or stockouts, which…
ch impacts increased storage costs and reduced customer service levels. Attar Jaya store still uses a manual inventory management system, so the restocking recording and decision-making processes are not yet supported by an integrated and data-driven system. This condition has the potential to cause inefficiency in inventory management. This research aims to apply the concept of Electronic Supply Chain Management (E-SCM) integrated with the Economic Order Quantity (EOQ) method to determine the optimal order quantity of goods. The EOQ method is used to calculate the most economical order quantity by considering ordering and storage costs, while E-SCM plays a role in integrating inventory management processes digitally. The research methods include observation, interviews, and literature studies, with system design using the Unified Modelign Language (UML). The system was developed using the PHP programming language and the MwSQL database. The research result are expected to help Toko Attar Jaya improve the accuracy of resctocking decision-making, minimize the risk of overstocking and understocking, and increase the efficiency of inventory mangement.
Keywords: MySQL; PHP; e-supply chain management; economic order quantity; restock items
Abstrak: Manajemen persediaan memiliki peran strategis dalam mendukung keberlangsungan operasional usaha ritel. Kesalahan dalam menentukan jumah pengadaan barang dapat menyebabkan terjadinya penumpukan persediaan maupun kekurangan stok yang berdampak pada meningkatnya biaya penyimpanan seerta menurunnya tingkat pelayanan kepada pelanggan. Toko Attar Jaya masih menerapkan sistem pengelolaan persediaan secara manual, sehingga proses pencatatan dan pengambilan keputusan restok belum didukung oleh sistem yang terintegrasi dan berbasis data. Kondisi tersebut berpotensi menimbulkan ketidakefisienan dalam pengelolaan stok barang. Penelitian ini bertujuan untuk menerapkan konsep Electronic Supply Chain Management (E-SCM) yang terintegrasi dengan metode Economic Order Quantity (EOQ) dalam menentukan jumlah pemesanan barang yang optimal. Metode EOQ digunakan untuk menghitung jumlah pemesanan yang paling ekonomis dengan mempertimbangkan biaya pemesanan dan biaya penyimpanan, sedangkan E-SCM berperan dalam mengintegrasikan proses pengelolaan persediaan secara digital. Metode penelitian meliputi observasi, wawancara, dan studi literatur, dengan perancangan sistem menggunakan Unified Modeling Languge (UML). Sistem dikembangkan mengguanakan bahasa pemrograman PHP dan basis data MySQL. Hasil penelitian diharapkan mampu membantu pihak Toko Attar Jaya dalam meningkatkan akurasi pengambilan keputusan restok, meminimalkan risiko kelebihan dan kekurangan persediaan, serta meningkatkan efisiensi pengelolaan persediaan.
Kata kunci: MySQL; PHP; e-supply chain management; economic order quantity; restok barang
Abstract:Abstract: This study aims to analyze the influence of gender on user responses to social media strategies on the Instagram platform by utilizing data science techniques. The methodology includes collecting user interaction…
on data based on gender, statistical analysis, and applying machine learning algorithms to identify response patterns. The results reveal significant differences in how male and female users respond to social media content and campaigns, affecting marketing strategy effectiveness. Data science analysis showed that the K-Means Clustering method segmented users into three groups based on interaction patterns, with female users showing the highest engagement rate (18%) compared to male users (12%). The Decision Tree model identified gender as the most dominant predictor of engagement (40%), followed by user growth (25%) and content type (20%). The Random Forest model validated that gender-targeted strategies increased marketing effectiveness by up to 22%. Multivariate regression revealed a positive effect of female user proportion (+0.45) and a negative effect of male user proportion (−0.12) on engagement. In conclusion, a deeper understanding of gender-based response differences can assist companies in designing more targeted social media strategies and enhancing engagement.
Keywords: gender; social media response; instagram; data science; marketing strategy
Abstrak: Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh gender memengaruhi respons pengguna terhadap strategi media sosial di platform Instagram dengan memanfaatkan teknik data sains. Metode yang digunakan meliputi pengumpulan data interaksi pengguna berdasarkan gender, analisis statistik, dan penerapan algoritma machine learning untuk mengidentifikasi pola respons. Hasil penelitian menunjukkan adanya perbedaan signifikan dalam cara pengguna laki-laki dan perempuan merespons konten dan kampanye media sosial, yang berdampak pada efektivitas strategi pemasaran. Analisis data sains menunjukkan bahwa metode K-Means Clustering berhasil mengelompokkan pengguna ke dalam tiga segmen berdasarkan pola interaksi, dengan segmen perempuan menunjukkan tingkat engagement tertinggi (18%) dibandingkan laki-laki (12%). Model Decision Tree mengidentifikasi gender sebagai faktor paling dominan terhadap engagement dengan kontribusi sebesar 40%, disusul oleh pertumbuhan pengguna (25%) dan jenis konten (20%). Random Forest memvalidasi bahwa strategi yang disesuaikan berdasarkan gender meningkatkan efektivitas pemasaran hingga 22%. Regresi multivariat menunjukkan bahwa proporsi pengguna perempuan berkontribusi positif sebesar 0,45 poin terhadap engagement, sedangkan pengguna laki-laki berkontribusi negatif sebesar -0,12. Kesimpulannya, pemahaman mendalam tentang perbedaan respons berdasarkan gender dapat membantu perusahaan dalam merancang strategi media sosial yang lebih tepat sasaran dan meningkatkan engagement.
Kata kunci: gender; respons media sosial; instagram; data sains; strategi pemasaran
Abstract:Abstract: In today’s digital age, social media has become a primary medium for social interactions, particularly among teenagers. While digital advancements bring various advantages, they also introduce challenges, such…
, such as the growing issue of cyberbullying, a harmful online behavior impacting teens' mental health and social relationships. This study focuses on developing an educational animation aimed at raising awareness about the effects and prevention of cyberbullying by employing the Multimedia Development Life Cycle (MDLC) approach. The MDLC method provides a structured, step-by-step process for creating multimedia-based animations, involving concept, design, material collection, assembly, testing, and distribution stages. Assets were created in Adobe Illustrator, while animation development used Adobe Animate to effectively communicate cyberbullying risks and preventive strategies to teenagers. Distributed through social media to assess audience feedback, the animation received initial positive responses, indicating an increased understanding of cyberbullying prevention. This study serves as a useful basis for further research into digital media’s role as a preventive tool against cyberbullying among youth.
Keywords: cyberbullying; animation; multimedia development life cycle
Abstrak: Di era digital saat ini, media sosial telah menjadi media utama untuk interaksi sosial, terutama di kalangan remaja. Sementara kemajuan digital membawa berbagai keuntungan, mereka juga menimbulkan tantangan, seperti masalah cyberbullying yang berkembang, perilaku online berbahaya yang memengaruhi kesehatan mental dan hubungan sosial remaja. Penelitian ini berfokus pada pengembangan animasi edukasi yang bertujuan untuk meningkatkan kesadaran tentang efek dan pencegahan cyberbullying dengan menggunakan pendekatan Multimedia Development Life Cycle (MDLC). Metode MDLC menyediakan proses langkah demi langkah yang terstruktur untuk membuat animasi berbasis multimedia, yang melibatkan konsep, desain, pengumpulan material, perakitan, pengujian, dan tahap distribusi. Aset dibuat di Adobe Illustrator, sedangkan pengembangan animasi menggunakan Adobe Animate untuk mengomunikasikan risiko cyberbullying dan strategi pencegahan secara efektif kepada remaja. Didistribusikan melalui media sosial untuk menilai umpan balik audiens, animasi tersebut menerima tanggapan positif awal, yang menunjukkan peningkatan pemahaman tentang pencegahan cyberbullying. Penelitian ini menjadi dasar yang berguna untuk penelitian lebih lanjut tentang peran media digital sebagai alat pencegahan terhadap cyberbullying di kalangan remaja.
Kata kunci: cyberbullying; animasi; multimedia developmet life cycle
Abstract:Abstract: This study discusses the application of the Just In Time (JIT) method and web-based raw material management at PT Sumber Nelayan Indonesia, a company engaged in shrimp paste production. The main problem faced by…
y the company is the instability of raw material inventory, which leads to stock buildup, increased storage costs, and inefficiencies in the production process. The JIT method is integrated into a web-based Supply Chain Management (SCM) system to improve inventory management efficiency by minimizing the amount of raw materials that are not needed, reducing waste, and ensuring the availability of raw materials according to actual needs. The results show that the implementation of web-based JIT and SCM improves real-time stock monitoring, which improves inventory-related planning and decision-making. Additionally, the system strengthens communication between companies and suppliers, speeds up response to changes in demand, and ensures timely delivery of raw materials, reducing potential delays in the production process. Thus, the implementation of the JIT method in web-based raw material management at PT Sumber Nelayan Indonesia has succeeded in improving operational efficiency and reducing inventory costs.
Keywords:. just in time (jit); inventory management; supply chain management (scm); stock management; shrimp paste production
Abstrak: Penelitian ini membahas penerapan metode Just In Time (JIT) dan manajemen bahan baku berbasis web di PT. Sumber Nelayan Indonesia, perusahaan yang bergerak di bidang produksi terasi. Masalah utama yang dihadapi perusahaan adalah ketidakstabilan persediaan bahan baku, yang menyebabkan penumpukan stok, peningkatan biaya penyimpanan, dan inefisiensi dalam proses produksi. Metode JIT diintegrasikan ke dalam sistem Supply Chain Management (SCM) berbasis web untuk meningkatkan efisiensi pengelolaan persediaan dengan meminimalkan jumlah bahan baku yang tidak diperlukan, mengurangi pemborosan, dan memastikan ketersediaan bahan baku sesuai dengan kebutuhan aktual. Hasil penelitian menunjukkan bahwa penerapan JIT dan SCM berbasis web meningkatkan pemantauan stok secara real-time, yang memperbaiki perencanaan dan pengambilan keputusan terkait persediaan. Selain itu, sistem ini memperkuat komunikasi antara perusahaan dan pemasok, mempercepat respons terhadap perubahan permintaan, dan memastikan pengiriman bahan baku tepat waktu, sehingga mengurangi potensi keterlambatan dalam proses produksi. Dengan demikian, implementasi metode JIT dalam manajemen bahan baku berbasis web di PT. Sumber Nelayan Indonesia berhasil meningkatkan efisiensi operasional dan mengurangi biaya persediaan.
Kata kunci: just in time (jit); manajemen persediaan; supply chain management (scm); pengelolaan stok; produksi terasi
Abstract:Abstrack: Currently, companies face problems in credit assessment methods which are still manual and take a long time to process data. Storing and searching archives is also a challenge, especially in matching up to date…
information. This research aims to develop a decision support system (DSS) to help PT. Interyasa Mitra Mandiri Kisaran Branch in assessing credit worthiness more efficiently. In this research, the simple and effective Simple Additive Weighting (SAW) method was used. This method will produce a SPK that explains the decision-making process graphically and considers various assessment criteria. By using the developed SPK, it is hoped that companies can increase efficiency in assessing credit worthiness, speed up data processing, and simplify information searches. An important implication of this research is the increased effectiveness and accuracy of credit worthiness assessments as well as the ease of decision making for PT. Interyasa Mitra Mandiri Kisaran Branch. With an integrated SPK, companies can optimize their processes and obtain relevant and timely information to support credit-related decisions. This will help companies make better decisions and reduce the time required for the credit worthiness assessment process.
Keywords: decision support system; simple additive weighting; debtor; Pt. Interyasa Mitra Mandiri
Abstrak : Saat ini, perusahaan menghadapi masalah dalam metode penilaian kredit yang masih manual dan memakan waktu lama dalam pengolahan data. Penyimpanan dan pencarian arsip juga menjadi tantangan, terutama dalam mencocokkan dengan informasi terbaru. Penelitian ini bertujuan mengembangkan sistem pendukung keputusan (SPK) untuk membantu PT. Interyasa Mitra Mandiri Cabang Kisaran dalam menilai kelayakan kredit dengan lebih efisien. Dalam penelitian ini, digunakan metode Simple Additive Weighting (SAW) yang sederhana dan efektif. Metode ini akan menghasilkan SPK yang menjelaskan proses pengambilan keputusan secara grafis dan mempertimbangkan berbagai kriteria penilaian. Dengan menggunakan SPK yang dikembangkan, diharapkan perusahaan dapat meningkatkan efisiensi dalam penilaian kelayakan kredit, mempercepat pengolahan data, dan menyederhanakan pencarian informasi. Implikasi penting dari penelitian ini adalah meningkatnya efektivitas dan akurasi penilaian kelayakan kredit serta kemudahan dalam pengambilan keputusan bagi PT. Interyasa Mitra Mandiri Cabang Kisaran. Dengan adanya SPK yang terintegrasi, perusahaan dapat mengoptimalkan prosesnya dan mendapatkan informasi relevan dan tepat waktu untuk mendukung keputusan terkait kredit. Hal ini akan membantu perusahaan dalam mengambil keputusan yang lebih baik dan mengurangi waktu yang dibutuhkan untuk proses penilaian kelayakan kredit.
Kata Kunci: sistem pendukung keputusan; simple additive weighting; debitur; PT. Interyasa Mitra Mandiri
Abstract:Abstract: The rapid development of digital technology has encouraged teachers to adapt learning practices through the use of innovative and engaging instructional media. However, many teachers still experience limitations…
s in developing audio-visual learning media that are pedagogically appropriate and easy to produce. This community service activity aimed to improve teachers’ digital competence in developing audio-visual learning media using Canva at SMK Negeri 1 Rambah Samo. The activity was conducted from August to December 2025 through a training and mentoring approach. The implementation stages consisted of needs identification, material delivery, demonstration, guided practice, product review, and evaluation. Evaluation was carried out through pre-test and post-test questionnaires, observation of participants’ practice, and assessment of the learning media products developed by teachers. The results showed an increase in teachers’ understanding from 46% before the training to 84% after the training, indicating an improvement of 38%. In addition, 88% of participants were able to produce audio-visual learning media adapted to their respective subjects. The training also encouraged collaboration among teachers and increased their confidence in applying digital media in classroom instruction. This program demonstrates that practical and continuous Canva-based training can support teachers in creating more interactive, relevant, and meaningful learning experiences in vocational schools.
Keywords: canva; audio visual; teacher training; digital competence; learning media.
Abstrak: Perkembangan teknologi digital menuntut guru untuk mampu menghadirkan pembelajaran yang lebih inovatif melalui pemanfaatan media pembelajaran yang menarik dan relevan. Namun, masih banyak guru yang menghadapi keterbatasan dalam mengembangkan media pembelajaran audio visual yang mudah dibuat dan sesuai dengan kebutuhan pedagogis. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kompetensi digital guru dalam membuat media pembelajaran audio visual berbasis Canva di SMK Negeri 1 Rambah Samo. Kegiatan dilaksanakan pada Agustus sampai Desember 2025 melalui pendekatan pelatihan dan pendampingan. Tahapan kegiatan mencakup identifikasi kebutuhan, penyampaian materi, demonstrasi, praktik terbimbing, review produk, dan evaluasi. Evaluasi dilakukan melalui angket pre-test dan post-test, observasi praktik, serta penilaian produk media pembelajaran yang dihasilkan peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman guru dari 46% sebelum pelatihan menjadi 84% setelah pelatihan, dengan peningkatan sebesar 38%. Selain itu, sebanyak 88% peserta berhasil menghasilkan media pembelajaran audio visual sesuai dengan mata pelajaran masing-masing. Kegiatan ini juga mendorong kolaborasi antarguru dan meningkatkan kepercayaan diri dalam menerapkan media digital di kelas. Dengan demikian, pelatihan berbasis praktik dan pendampingan terbukti efektif dalam mendukung inovasi pembelajaran dan penguatan kompetensi digital guru di sekolah kejuruan.
Kata kunci: canva; media audio visual; pelatihan guru; kompetensi digital; pembelajaran.