Abstract:Abstract: The rapid growth of the cosmetics industry on e-commerce platforms has intensified competition, creating a critical need for effective, data-driven marketing strategies. This study aims to conduct a comparative…
analysis of machine learning algorithms to predict the sales categories (High, Medium, Low) of cosmetic products on the Tokopedia marketplace. Four classification models; Random Forest, XGBoost, Logistic Regression, and Naive Bayes were trained and evaluated on data collected via web scraping. The methodology incorporates the Synthetic Minority Over-sampling Technique (SMOTE) to address significant class imbalance and GridSearchCV for hyperparameter optimization to ensure a fair and robust comparison. The experimental results conclusively show that the Random Forest model achieved the best performance, yielding the highest F1-Score Macro Average of 0.75 and an accuracy of 85.3%. The superior model was subsequently implemented in a simple recommendation system to simulate optimal discount strategies, demonstrating its practical utility in providing actionable insights for business decisions.
Keywords: classification; comparative analysis; machine learning; sales prediction; SMOTE
Abstrak: Pertumbuhan pesat industri kosmetik pada platform e-commerce telah membuat persaingan ketat, sehingga menciptakan kebutuhan krusial akan strategi pemasaran yang efektif dan berbasis data. Penelitian ini bertujuan untuk melakukan analisis komparatif terhadap algoritma machine learning untuk memprediksi kategori penjualan (Tinggi, Sedang, Rendah) produk kosmetik di marketplace Tokopedia. Empat model klasifikasi, yaitu Random Forest, XGBoost, Regresi Logistik, dan Naive Bayes, dilatih dan dievaluasi menggunakan data yang dikumpulkan melalui web scraping. Metodologi penelitian ini menerapkan Synthetic Minority Over-sampling Technique (SMOTE) untuk mengatasi ketidakseimbangan kelas yang signifikan dan GridSearchCV untuk optimisasi hyperparameter guna memastikan perbandingan yang adil. Hasil eksperimen menunjukkan bahwa model Random Forest mencapai performa terbaik, dengan menghasilkan F1-Score Macro Average tertinggi sebesar 0,75 dan akurasi 85,3%. Model unggul ini kemudian diimplementasikan dalam sebuah sistem rekomendasi sederhana untuk menyimulasikan strategi diskon yang optimal, yang menunjukkan kegunaan praktisnya dalam memberikan wawasan yang dapat ditindaklanjuti untuk pengambilan keputusan bisnis.
Kata kunci: analisis komparatif; klasifikasi; machine learning; prediksi penjualan; SMOTE
Abstract:Abstract: The rapid development of information and communication technology has prompted the government to provide digital-based services, including in the management of demographic data. This study aims to apply the Task-Centered…
k-Centered System Design (TCSD) method in designing the Muara Enim Regency Demographic Data Information System. The TCSD method was chosen to ensure that the prototype design process was systematic and focused on user needs and tasks. The research stages included identification, user-centered needs analysis, scenario-based design, and walkthrough evaluation. The designed prototype supports several main tasks, including viewing demographic statistics, searching for specific data, submitting data download requests, and contacting the admin. The evaluation was conducted through online usability testing using the Maze platform with the System Usability Scale (SUS) instrument involving 13 respondents. The evaluation results showed an average SUS score of 78.5, which falls into the “good” category. This confirms that the interface design has met usability standards, is user-friendly, and is capable of supporting user needs in accessing and managing demographic data. Thus, the application of the TCSD method has proven to be effective in producing an interface design that is focused on user tasks and can be the basis for further system development.
Keywords: system usability scale; task centered system design; user interface
Abstract:Abstract: Current technological developments play a crucial role in driving the tourism industry, one of which is the utilization of technology. However, tourist attractions in border areas face challenges such as limited…
d access to digital information and a lack of interactive media to present local wisdom such as history, customs, and culture. This study aims to develop and implement a QR Code-based Web-based Augmented Reality (WebAR) to digitize local wisdom at tourist attractions, making information more engaging and accessible to tourists. The research methodology adopted three approaches: UCD (User-Centered Design), Agile methods, and TAM (Technology Acceptance Model). This platform contains the local wisdom of two tourist villages in the border area, namely Sebujit Village and Jagoi Babang Village. The results of testing and evaluation using multiple linear regression and SEM-PLS methods on 45 respondents showed that the WebAR technology acceptance model was significant (F = 6.583; p < 0.001). User Attitude (ATU) is a key variable that significantly influences Intention to Use (BI) (β=0.429; p=0.001), while Ease of Use (PEOU) and Benefit (PU) indirectly influence BI through ATU. As additional validation, the classification test yielded an accuracy of 88.90% and an F1-score of 0.941, confirming that QR Code-based WebAR is effective and well-received as a digital information and promotion medium for local wisdom in border areas.
Keywords: border areas; local wisdom; qr code; tourist attractions; web augmented reality.
Abstrak: Perkembangan teknologi saat ini memiliki peran penting dalam mendorong industri pariwisata, salah satunya dengan pemanfaatan teknologi. Namun, objek wisata di daerah perbatasan menghadapi tantangan seperti keterbatasan akses informasi digital dan kurangnya media interaktif untuk menyajikan kearifan lokal seperti sejarah, adat istiadat, dan budaya. Penelitian ini bertujuan untuk mengembangkan dan mengimplementasikan Web-based Augmented Reality (WebAR) berbasis QR Code untuk digitalisasi kearifan lokal objek wisata, menjadikan informasi lebih menarik dan mudah diakses bagi wisatawan. Metodologi penelitian mengadopsi tiga pendekatan, UCD (User-Centered Design), metode Agile, dan TAM (Technology Acceptance Model). Platform ini memuat kearifan lokal dua desa wisata di daerah perbatasan, yaitu Desa Sebujit dan Desa Jagoi Babang. Hasil pengujian dan evaluasi dengan metode regresi linier berganda dan SEM-PLS pada 45 responden menunjukkan bahwa model penerimaan teknologi WebAR ini signifikan (F = 6.583; p < 0.001). Sikap Pengguna (ATU) menjadi variabel kunci yang berpengaruh signifikan terhadap Niat Penggunaan (BI) (β=0.429; p=0.001), sementara Kemudahan Penggunaan (PEOU) dan Manfaat (PU) memengaruhi BI secara tidak langsung melalui ATU. Sebagai validasi tambahan, uji klasifikasi menghasilkan akurasi 88,90% dan F1-score 0,941, yang menegaskan bahwa WebAR berbasis Kode QR efektif dan dapat diterima dengan baik sebagai media informasi dan promosi digital kearifan lokal di wilayah perbatasan.
Kata Kunci: daerah perbatasan; kearifan lokal; qr code; web augmented reality.
Abstract:Abstract: Bakery MSMEs in Kisaran City play a significant role in the local economy, but their distribution data is still managed manually, making it difficult to access and analyze. This study aims to develop a WebGIS-based…
ased Geographic Information System to map and manage bakery MSME data digitally and in an integrated manner. The research methods include field surveys, spatial and non-spatial data collection, system design using UML, development with Leaflet.js and MySQL, and testing using the blackbox method. The results show that the resulting system is capable of displaying interactive maps with location details, business information, and an easy-to-use search feature. This system makes it easier for the government, business actors, and the public to access MSME information and supports data-based economic development planning. With the output in the form of publications in accredited journals, this research is expected to be an effective solution for MSME data management in other regions.
Keyword: bakery; mapping; MSME; WebGIS
Abstrak: UMKM toko roti di Kota Kisaran memiliki peran penting dalam perekonomian lokal, namun data persebarannya masih dikelola secara manual sehingga sulit diakses dan dianalisis. Penelitian ini bertujuan mengembangkan Sistem Informasi Geografis berbasis WebGIS untuk memetakan dan mengelola data UMKM toko roti secara digital dan terintegrasi. Metode penelitian meliputi survei lapangan, pengumpulan data spasial dan non-spasial, perancangan sistem menggunakan UML, pengembangan dengan Leaflet.js dan MySQL, serta pengujian menggunakan metode blackbox. Hasil penelitian menunjukkan sistem yang dihasilkan mampu menampilkan peta interaktif dengan detail lokasi, informasi usaha, dan fitur pencarian yang mudah digunakan. Sistem ini mempermudah pemerintah, pelaku usaha, dan masyarakat dalam mengakses informasi UMKM, serta mendukung perencanaan pembangunan ekonomi berbasis data. Dengan luaran berupa publikasi pada jurnal terakreditasi, penelitian ini diharapkan menjadi solusi efektif untuk pengelolaan data UMKM di daerah lain.
Kata kunci; pemetaan; toko roti; UMKM; WebGIS
Abstract:Abstract: MBG is a strategic program of the Prabowo-Gibran administration. This program has become a widely discussed issue in the public. To better understand public perception of this program, sentiment analysis is necessary.…
essary. This study aims to compare the performance of algorithms machine learning SVM, RF, And BERT with preprocessing data analyzing public sentiment of the MBG program in media X. The total dataset for this study was 39,858 out of 42,465 successfully crawled tweets. The research methods included data collection, preprocessing data (cleaning, case folding, word normalization, stopword removal and stemming), feature extraction, model training (fine-tuning), handling class imbalance with SMOTE, and evaluation using accuracy, precision, recall, and f1-score. The research results show that without SMOTE, the best performing models are BERT with 89% accuracy, SVM 87%, and RF 78.4%. After SMOTE, the best algorithms were SVM with 92.94%, BERT with 88.3%, and RF with 86.59%. The results confirmed that SVM is the best algorithm if at leastclass imbalance. BERT is the best algorithm before and after SMOTE, because BERT is more effective in capturing the nuances of language on social media, so BERT is the most recommended in MBG sentiment analysis.
Keywords: sentiment analysis; machine learning; SVM, RF, and BERT
Abstrak: MBG merupakan program strategis pemerintahan Prabowo - Gibran. Program ini menjadi isu yang banyak diperbincangkan publik. Untuk mengetahui lebih dalam persepsi masyrakat tentang program ini, perlu dilakukan analisis sentiment. Penelitian ini bertujuan membandingkan kinerja algoritma machine learning SVM, RF, dan BERT dengan preprocessing data menganalisis sentiment public program MBG di media X. Total dataset penelitian ini adalah 39.858 dari 42.465 tweet yang berhasil di crawling. Metode penelitian mencakup pengumpulan data, preprocessing data (cleaning, case folding, normalisasi kata, stopword removal dan stemming), ekstraksi fitur, pelatihan model (fine-tuning), penanganan class imbalance dengan SMOTE, dan evaluasi menggunakan akurasi, presisi, recall, dan f1-score. Hasil peneltian menunjukkan, tanpa SMOTE model dengan kinerja terbaik adalah BERT dengan akurasi 89%, SVM 87%, dan RF 78,4%. Setelah SMOTE algoritma terbaik adalah SVM 92,94%, BERT 88,3% dan RF 86,59%. Hasil penelitian menegaskan bahwa SVM adalah algoritma terbaik jika minimal class imbalance. BERT adalah algoritma terbaik sebelum dan sesudah SMOTE, karena BERT lebih efektif dalam menangkap nuansa bahasa pada media sosial, sehingga BERT paling di rekomendasikan dalam analisis sentimen MBG.
Kata kunci: analisis sentimen; machine learning; SVM, RF, dan BERT
Abstract:Abstract: YouTube is one of the most popular video streaming platforms, but it has constraints that can cause problems when clients have difficulty finding content according to their wishes. The main objective of this study…
udy is to increase user capacity in viewing content specifically in the field of women's empowerment. By using content-based filtering techniques, the system will analyze user preferences and interests through recommendations for women's empowerment content. The data source is via the YouTube API and is analyzed using PHP programming content-based filtering techniques. The system's recommendations provide a list of women's empowerment content with a user request display. The results of the research evaluation obtained a precision value of 62%, meaning that the recommendations match the topic being searched for, namely women's empowerment. The recall value of 84% indicates that the system has succeeded in finding relations from the database. The f1-score value of 72% indicates that there is a balance between precision and recall, meaning that a system is needed that is not only accurate but also complete. While the cosine value shows a score of 0.7071 approaching the maximum value (1.0). The recommendation of the content-based filtering method produces quite effective women's empowerment content.
Keywords: content-based filtering, recommendations, women Empowerment, youtube
Abstract:Abstract: Posyandu cadres play an important role in supporting community health services at the village and sub-district levels. However, the selection process for the best cadres is often carried out subjectively without…
t clear and standardized criteria. This condition can lead to a decline in service quality and reduced cadre motivation. Therefore, a decision support system is needed to provide assessments that are objective, measurable, and accountable. This study aims to optimize the Posyandu cadre selection process in Lubuk Kilangan District through the development of a decision support system based on a hybrid method: Analytical Hierarchy Process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). The AHP method is applied to determine the weight of each selection criterion based on its level of importance through pairwise comparisons. Subsequently, TOPSIS is used to rank candidates according to their proximity to the ideal solution. The methodology includes a literature review, primary data collection through interviews and questionnaires with stakeholders (community health centers, cadres, and village officials), as well as the implementation and testing of the AHP–TOPSIS–based system.
Keywords: Posyandu, Cadre, AHP, TOPSIS, Decision Support System
Abstrak: Kader Posyandu memiliki peran penting dalam mendukung layanan kesehatan masyarakat di tingkat desa dan kelurahan. Namun, proses pemilihan kader terbaik masih sering dilakukan secara subjektif tanpa acuan kriteria yang jelas dan terstandarisasi. Kondisi ini dapat mengakibatkan penurunan kualitas pelayanan serta rendahnya motivasi kader. Oleh karena itu, dibutuhkan suatu sistem penunjang keputusan yang mampu memberikan hasil penilaian yang objektif, terukur, dan dapat dipertanggungjawabkan. Penelitian ini bertujuan untuk mengoptimalkan proses pemilihan kader Posyandu di Kecamatan Lubuk Kilangan melalui pengembangan sistem penunjang keputusan berbasis metode hybrid Analytical Hierarchy Process (AHP) dan Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Metode AHP digunakan untuk menetapkan bobot masing-masing kriteria pemilihan kader berdasarkan tingkat kepentingan melalui perbandingan berpasangan. Selanjutnya, metode TOPSIS digunakan untuk melakukan pemeringkatan calon kader berdasarkan kedekatannya terhadap solusi ideal. Metode yang digunakan dalam penelitian ini mencakup studi literatur, pengumpulan data primer melalui wawancara dan kuesioner kepada stakeholder terkait (puskesmas, kader, dan perangkat desa), serta implementasi dan pengujian sistem berbasis AHP-TOPSIS.
Kata kunci: Posyandu, Kader, AHP, TOPSIS, Sistem Pendukung Keputusan
Abstract:Abstract: Land registration in Indonesia often encounters challenges in transparency, data integrity, and centralized bureaucracy. Manual and semi-digital systems remain vulnerable to manipulation and delays. The National…
l Land Agency has initiated digitalization, but several challenges remain, particularly in ensuring transparency, efficiency, and security of land ownership data. Blockchain technology offers a potential solution through its decentralized and immutable characteristics. This study adopted a design and development method consisting of system analysis, requirements identification, architecture design, implementation, and black-box testing. The developed decentralized application (DApp) integrates smart contracts, NFTs, and IPFS to manage land certificates. Core functions such as minting, transfer, splitting, and self-custody were implemented and successfully tested, with all scenarios producing expected results. The findings demonstrate that blockchain integration can enhance security, reduce duplication, and streamline land administration. The study contributes a functional prototype with practical implications for modernizing land registration in Indonesia while identifying scalability and regulatory adaptation as areas for further research.
Keywords: blockchain; decentralized application; land registration; NFT; smart contract.
Abstract:Abstract: In the era of sensitive health data and frequent cyberattacks, securing electronic medical records (EMR) has become a critical challenge. This study proposes a hybrid encryption framework combining Affine and AES…
ES algorithms with an AI-based key management module to enhance EMR security while maintaining efficiency. A dataset of 1,000 simulated records was evaluated using five cryptographic configurations: Affine-only, AES-only, RSA-only, Affine–AES, and Affine–AES with AI. Performance was measured through encryption/decryption latency and ciphertext size, while security was assessed under brute-force, SQL injection, and phishing simulations. The AI decision tree for key generation was evaluated using accuracy, precision, recall, F1-score, and entropy metrics. Results show that the AI-enhanced hybrid method eliminates brute-force success, introduces only minor latency overhead, and generates high-entropy keys with reliability above 98%. These findings indicate that integrating AI-based dynamic key regeneration into hybrid encryption can improve EMR security while remaining practical for clinical and cloud-based healthcare systems. Future work should involve real clinical datasets and explore post-quantum cryptographic extensions.
Keywords: AI key management; attack resistance; encryption performance; electronic medical records; hybrid encryption
Abstrak: Di era meningkatnya sensitivitas data kesehatan dan maraknya serangan siber, perlindungan Rekam Medis Elektronik (RME) menjadi tantangan penting. Penelitian ini mengusulkan kerangka enkripsi hibrida yang menggabungkan algoritma Affine dan AES dengan modul manajemen kunci berbasis AI untuk meningkatkan keamanan RME tanpa mengorbankan efisiensi. Dataset simulasi berisi 1.000 entri diuji menggunakan lima konfigurasi kriptografi: Affine-only, AES-only, RSA-only, Affine–AES, serta Affine–AES dengan AI. Performa diukur melalui latensi enkripsi/dekripsi dan ukuran ciphertext, sedangkan keamanan dievaluasi melalui simulasi serangan brute force, SQL injection, dan phishing. Model decision tree untuk manajemen kunci dinilai menggunakan metrik akurasi, presisi, recall, F1-score, dan entropi. Hasil menunjukkan bahwa metode hibrida dengan AI menghilangkan keberhasilan brute force, menambah overhead latensi yang minimal, serta menghasilkan kunci berentropi tinggi dengan reliabilitas di atas 98%. Temuan ini menunjukkan bahwa regenerasi kunci dinamis berbasis AI dalam skema enkripsi hibrida dapat meningkatkan keamanan RME sekaligus tetap praktis untuk sistem klinis dan layanan kesehatan berbasis cloud. Penelitian selanjutnya disarankan menggunakan dataset klinis nyata dan mengeksplorasi kriptografi pascakuantum.
Kata kunci: enkripsi hibrida; ketahanan serangan; kinerja enkripsi; manajemen kunci berbasis AI; rekam medis elektronik
Abstract: Abstract: The Ombudsman of the Republic of Indonesia is an institution tasked with supervising the administration of public services and handling community complaint reports related to allegations of maladministration.…
on. The purpose of this research is to create a decision support system using the Analytic Hierarchy Process (AHP) method, which facilitates the determination of priority handling of community complaint reports at the Ombudsman of the Republic of Indonesia Bengkulu Representation. This decision support system is built on a web-based platform using PHP programming language with a MySQL database that can be accessed offline by the admin of the Ombudsman. With the existence of this priority recommendation, it is expected that work will become more effective and efficient, as resources can be focused on reports that most need attention. Based on the test data used, which consists of 12 Community Complaint Reports from July 2024, it was found that the priority handling recommendations for community complaint reports were derived from 3 reports with the highest final AHP values. The recommended priority handling reports are registration number 0021/LM/VII/2024/BKL with a final AHP value of 2.074, registration number 0020/LM/VII/2024/BKL with a final AHP value of 1.964, and registration number 0018/LM/VII/2024/BKL with a final AHP value of 1.866.
Keywords: decision support system; priority recommendation; public complaint report; AHP Method (analytic hierarchy process method)