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Showing 291 articles found for "Behavior"

THE EFFECT OF FINTECH USAGE ON CONSUMER BEHAVIORAL INTENTIONS THROUGH FINANCIAL LITERACY AND CUSTOMER SATISFACTION ON INVESTMENT APPLICATIONS

Ismawati, Agus Maolana Hidayat, Pradana, Mahir
Abstract: This study seeks to explore the relationship between the understanding of fintech usage, behavioral intention, financial literacy, customer satisfaction, and brand image within the framework of the Bibit investment application.… cation. As consumer awareness of digital financial services continues to increase, companies are adopting strategies to strengthen user engagement and foster trust. The research highlights the critical role of financial literacy and customer satisfaction in cultivating stronger relationships between users and fintech platforms. The findings indicate that enhancing financial literacy and providing intuitive, user-friendly experiences not only elevate customer satisfaction but also encourage greater user loyalty. In light of the rising demand for informed decision-making and trust in digital financial services, fintech platforms that align with consumer expectations regarding education and service quality are better positioned to build long-term, meaningful relationships with users, thereby promoting sustained engagement and brand loyalty. Furthermore, the paper addresses the potential directions for future research focused on enhancing customer engagement with fintech platforms, particularly in the context of a highly competitive and awareness-driven market.

THE MEDIATING ROLE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) IN THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND SERVANT LEADERSHIP (LITERATURE REVIEW)

Renata Dwiani, Ahmad Badawi Saluy, Didin Hikmah Perkasa
Abstract: This literature review aims to explore the influence of emotional intelligence, servant leadership, and organizational commitment on employee career development, with Organizational Citizenship Behavior (OCB) as a mediating… ing variable. The study utilizes a qualitative approach by synthesizing findings from national and international journals published in the past 10–15 years. The results indicate that emotional intelligence enables employees to adapt and interact effectively in the workplace, servant leadership fosters a supportive and empowering work climate, and organizational commitment enhances loyalty and proactive behavior. Furthermore, OCB plays a significant mediating role by reinforcing the relationship between these three variables and career development outcomes. Employees who display high OCB are more likely to gain recognition, trust, and career advancement opportunities. This study highlights the importance of a holistic approach in career development by integrating individual competencies, leadership styles, and affective organizational engagement. Practical implications suggest the need for organizational initiatives that strengthen emotional intelligence, servant leadership, and supportive organizational culture to foster sustainable employee career progression.

ISLAMIC LAW ANALYSIS ON PARENTS' RESPONSIBILITIES TOWARDS CHILDREN WITH DISABILITIES (CASE STUDY IN KISARAN BARAT DISTRICT, ASAHAN REGENCY)

Siagian, Nilasari, Zamroni, Surono, Ananda, Putri
Abstract: Parental responsibility towards children with disabilities in Islamic legal analysis emphasizes the principles of compassion, justice and protection of every individual, including those with special needs. In Islam, children,… dren, including children with disabilities, are considered as a mandate given by Allah SWT to parents. Therefore, parents have a great responsibility in caring for, protecting and guiding their children comprehensively, including physical, mental and spiritual aspects. The focus of research in writing this thesis is the responsibility of parents towards children with special needs. The purpose of the study is to analyze and understand the perspective of Islamic law on parental responsibility towards children with disabilities comprehensively in Kisaran Barat District, Asahan Regency. This method uses a qualitative research method which is a process of various steps involving researchers, theoretical and interpretative paradigms, research strategies, data collection methods and empirical data analysis as well as the development of interpretations and presentation of research results. Children with disabilities have physical limitations, hearing limitations, vision limitations, intellectual limitations, emotional behavioral limitations and communication limitations. Islamic law teaches that parents must provide affection and fair treatment without discriminating between children with special needs and children without, and requires parents to seek education and life skills that will enable children with disabilities to participate well in society. In an effort to meet their needs, Islam also allows parents to seek professional help, such as therapy or health services, to support their child's development.

THE INFLUENCE OF ETHICAL LEADERSHIP ON COMPANY PERFORMANCE (CASE STUDY: AT PTPN I BEFORE MERGER REGIONAL 1 SUPPORT INC )

Pratiwi, Henny, Sugianto, Sugianto
Abstract: Based on the research results, the research results show that ethical leadership supports the adoption of positive behavior by employees and overall improves organizational performance. This approach emphasizes the ethical&#8230; al dimension of leadership in the context of management, with a focus on improving leader values, ethical traits and ethical behavior within the organization. Aspects such as Telling, Selling, Participating & Delegating are considered key elements in ethical leadership . The method used is multiple regression analysis, an analysis method used to evaluate the relationship between one dependent variable (bound) with one or more independent variables (free/explanatory). This analysis aims to predict the value of the dependent variable by considering changes in the value of the independent variable. In addition, multiple regression analysis helps in determining the direction of the relationship between the dependent variable and the independent variable, whether the correlation is positive or negative. The regression equation formula for two dependent and independent variables . The tests used are classical assumption tests, hypothesis tests and data quality tests. The sample is determined by taking a representation of the population that is predicted to represent the entire population. The sample in this study were employees at the PT. Perkebunan Nusantara (Persero) I Office Regional I . Determination of samples for employees of PT. Perkebunan Nusantara I (Persero) Regional I was carried out using the Saturated Sampling method . The results of the study showed that X1 telling t count -1.113 < t table 5.409 and significance 0.316 > 0.05 (no effect). X2 selling t count -0.365 < t table 5.409 and significance 0.730 > 0.05 (no effect). X3 participation t count 8.090 > t table 5.409 and significance 0.010 < 0.05 (influential). X4 delegation t count 9.320 > t table 5.409 and significance 0.000 < 0.05 (influential). The results of the simultaneous significance test of the F test are f count 6.076 > f table 5.409 and the prob (F-statistic) is 0.0000 < 0.05. H0 : β1 = β2 = • • • = βk = 0 This means that the independent variable has an overall influence/relationship on the dependent variable

ECOLOGICAL EDUCATION IN THE PROPHET’S HADITHS: A THEMATIC STUDY ON HADITHS RELATED TO THE ENVIRONMENT

Awan, Edy Kurniawan, Askar , Romlah Abubakar, Ghofur , Abdul
Abstract: Environmental awareness among humans regarding the importance of preserving nature—bestowed by Allah as a means to sustain life—is gradually declining. Irresponsible human actions frequently lead to environmental damage&#8230; age and ecological imbalance. If left unaddressed, such behavior poses serious threats to the continuity of life. This study aims to explore the Prophet Muhammad’s hadiths that emphasize the importance of environmental preservation. Employing a qualitative method with a literature review approach, this research analyzes relevant hadiths and scholarly interpretations. The findings reveal that the Prophet’s teachings on ecological preservation are comprehensive and highly relevant to contemporary environmental challenges. Most environmental degradation is a direct result of human actions, and the prophetic hadiths offer foundational solutions—framing what can be understood as an early model of ecological education in Islam.   Keywords : Ecological education, hadith, environment

ANALYSIS OF DIGITAL MARKETING STRATEGY IN IMPROVING IMPULSIVE BUYING BEHAVIOR OF MARKETPLACE CONSUMERS IN INDONESIA

Makarim, Siti Amirah, Dewi, Lati Sari
Abstract: This study aims to analyze the impact of digital marketing strategies specifically brand image and flash sale promotions on impulsive buying behavior among consumers in Indonesian marketplaces, with a particular focus on&#8230; the Shopee platform. The research employs a descriptive quantitative approach, using purposive sampling techniques. Out of a population of 433 university students, 115 respondents were selected as the sample. Data analysis was conducted using SPSS version 26 and Microsoft Excel 2021. The results indicate that both brand image and flash sale promotions significantly influence consumer impulsive buying behavior, both partially and simultaneously. These findings highlight the importance of optimizing digital marketing strategies to enhance impulsive purchasing behavior in the e-commerce sector.  

THE INFLUENCE OF MARKET RESEARCH, CONSUMER BEHAVIOR AND WORD OF MOUTH COMMUNICATION FOR SUSTAINABLE MARKETING OF ELECTRIC VEHICLE IN INDONESIA

Lestari , Dhoya Safira Tresna, Quddoos, Muhammad Umer
Abstract: The rapid transition to electric vehicles (EV) is driven by global environmental concerns and the need to reduce dependence on fossil fuels. In Indonesia, EV adoption faces challenges related to market dynamics, consumer&#8230; behavior, and effective communication strategies. Marketing research and understanding consumer behavior aims to collect and obtain more detailed information and knowledge about customers towards electric vehicle products. Through this, it can understand customers and their tastes, preferences, reflect the future, and also help reduce the risk of product and business failure. Using Word of Mouth communication as part of a marketing strategy that can be carried out by companies in maintaining their business desires. In this article, the author tries to understand the concept of market research, consumer behavior, and the Word-of-Mouth communication model using a qualitative library observation approach, this study analyzes existing research on how these three factors contribute to the growth and long-term survival of the electric vehicle market. Market research provides insight into consumer preferences and market trends, offering important data to align EV products with consumer needs. Understanding consumer behavior is essential in overcoming perceived barriers, such as cost and infrastructure limitations, that hinder EV adoption. Meanwhile, word of mouth communication plays an important role in influencing consumer decisions by fostering trust and awareness of the benefits of EVs. The findings highlight the interconnections between these factors and their collective impact on the development of sustainable marketing strategies for EVs in Indonesia. This study provides valuable insights for stakeholders, including automotive companies and policymakers, in designing more effective marketing approaches that support the sustainable growth of the EV sector.

SOCIALIZATION OF CLEAN AND HEALTHY LIVING BEHAVIOR (PHBS) EFFORTS TO INCREASE LEARNING ENTHUSIASM IN ELEMENTARY SCHOOL STUDENTS

Tampubolon, Sutar Oktaviana, Sihombing , Vera Ironita Christiani, Sirait , Syarif Hussein, Purba, Yunika Eka Prasetia br, Damanik, Kristin Suriani br
Abstract: Clean and healthy community that must be practiced continuously so that it becomes a habitual pattern. Living a clean and healthy lifestyle must be done wherever we are. Moreover, nowadays, children living behavior (PHBS)&#8230; ) is an action or activity carried out by a person or are lazy about maintaining cleanliness, for example washing their hands before eating, brushing their teeth before sleeping and so on. Children have more potential to imitate adult behavior, rather than carrying out commands (voices) or instructions from adults. Adults must practice clean and healthy living behavior continuously (consistent) and correctly, both at home and outside the home. That way, children will have a pattern of clean and healthy living behavior that will be practiced throughout their lives. The problem with students at SDN 106168 is that there are still students who snack randomly, throw rubbish out of place, during breaks students play under the hot sun so they sweat and smell like sweat, and they don't wash their hands after playing or doing activities outside the classroom. Thus, we as proponents want to provide socialization activities on the benefits and disadvantages of clean and healthy living behavior efforts. It is hoped that this activity can provide benefits for students in increasing their enthusiasm for learning.  

THE RELATIONSHIP BETWEEN HEALTH LOCUS OF CONTROL AND DIET COMPLIANCE IN TYPE 2 DIABETES MELLITUS PATIENTS IN THE WORK AREA OF KABILA COMMUNITY HEALTH CENTER BONE BOLANGO REGENCY

Citra Magfira Nihe
Abstract: Diabetes mellitus is a disease characterized by increased glucose levels that over time cause serious damage to the heart, blood vessels, eyes and kidneys ( World Health Organization) in 2024. Compliance is the degree to&#8230; which a person carries out health-related behavior, either taking medication, following diet therapy and changing lifestyle according to recommendations given by health workers. Diet or nutritional therapy is used to regulate the patient's food intake so that it remains fulfilled and does not result in an increase in blood sugar so that it is necessary to regulate the schedule, type and amount of food as nutrition. This study aims to determine whether there is a relationship between health locus of control and compliance with diet in patients with diabetes mellitus in the Kabila Health Center work area. The design in this study is quantitative correlational. The sampling technique in this study used the non-probability sampling method with a total sample of 52 diabetes mellitus participants at the Kabila Health Center. The instrument used in the study used a questionnaire instrument with open questions about the variable health locus of control and compliance with the diet of patients with diabetes mellitus. Based on the results of the study, there is a relationship between health locus of control and compliance with diet in diabetes mellitus patients in the Kabila Health Center work area, with a significance value or p-value showing 0.000 (p <0.05). This is based on the alternative Fisher exact test because there are 3 cells with an expect count value <5.  

THE RELATIONSHIP BETWEEN BEHAVIOR AND WORK ACCIDENTS AMONG SHIP CREW (ABK) ON PASSENGER SHIPS

Ifka W Kobis, Melany Kumayas, Fransiskus X Dotulong
Abstract:   Work accidents are unexpected and undesirable events, and work accidents are related to the employment relationship with the company, hospitals, or community health centers. The employment relationship here indicates that&#8230; s that accidents occur as a result of work or while performing work. Occupational health and safety (K3) on ships has long been a concern among the government and businesses. K3 factors are closely related to the performance of ship crew (ABK) and, in turn, to the performance of the company. The more safety facilities available, the less likely work accidents are to occur. This study aims to determine how the Relationship Between Health and Safety Behavior (K3) and Work Accidents Among Ship Crew (ABK) on Passenger Ships. The type of research uses a quantitative method with a Cross Sectional approach. The sampling technique in this study is Total Sampling with a sample size of 31 respondents. Data collection was obtained from direct observation, interviews, and questionnaires. Data analysis was conducted through univariate and bivariate tests, with the hypothesis testing using the Chi-square test at a confidence level (α=0.05). The results showed that there is a relationship between behavior and work accidents, with a value of (p=0.03), indicating a relationship between behavior and work accidents.