Abstract:This activity aims to provide parents and teachers of Pandanwangi PAUD with a basic understanding of the importance of maintaining privacy and security in the use of digital technology, as well as providing practical guidance…
dance on how to protect personal information and secure digital devices used by family members. The methods used in this educational activity are lectures, group discussions, and case simulations. The results of this educational activity show that the participants have a better understanding of the importance of maintaining family privacy and security in the digital era, are more aware of the risks in cyberspace and are able to identify and overcome these threats better. The conclusion of this activity is that education about digital privacy and security is very important to be given to the community, especially parents and teachers who have a big role in educating children.
Abstract:Penelitian ini dilakukan di Pikiran Rakyat Media Network (PRMN) Bandung untuk menganalisis pengaruh format penyajian berita berupa video di YouTube dan teks di website terhadap engagement audiens digital. Penelitian ini…
dilatarbelakangi oleh pergeseran konsumsi berita ke platform digital serta tantangan media lokal seperti PRMN dalam bersaing dengan portal berita besar untuk menarik dan mempertahankan perhatian audiens.Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner online yang disebarkan kepada 100 responden yang pernah mengakses konten PRMN dalam format video maupun teks. Data yang terkumpul kemudian dianalisis menggunakan regresi linear berganda dengan bantuan program SPSS untuk mengetahui pengaruh kedua variabel independen terhadap engagement audiens.Hasil penelitian menunjukkan bahwa format video YouTube dan format teks website sama-sama berpengaruh signifikan terhadap engagement audiens, baik secara parsial maupun simultan,temuan ini juga menunjukkan bahwa sebagian besar variasi keterlibatan audiens dapat dijelaskan oleh kedua format tersebut, sehingga menegaskan peran penting keduanya dalam membentuk perilaku audiens digital. Penelitian ini menyimpulkan bahwa format video dan teks memiliki peran yang sama penting dalam meningkatkan minat, memperpanjang durasi interaksi, serta mendorong partisipasi aktif audiens seperti like, komentar, dan share. Optimalisasi kedua format secara saling melengkapi dapat membantu PRMN meningkatkan engagement audiens sekaligus memperkuat daya saing di lanskap media digital.
Abstract:Instagram sudah berkembang menjadi salah satu media sosial yang paling sering digunakan untuk kegiatan pemasaran. Perusahaan global memanfaatkan platform ini bukan hanya untuk promosi produk, tetapi juga untuk membangun…
hubungan dengan konsumen. Starbucks menjadi salah satu contoh brand internasional yang berhasil menggunakan Instagram untuk mendukung strategi bisnisnya di berbagai negara. Dengan jumlah pengikut yang sangat besar, Starbucks menghadirkan konten visual yang konsisten, kreatif, dan disesuaikan dengan budaya lokal. Penelitian ini bertujuan untuk melihat bagaimana Starbucks memanfaatkan Instagram dalam memperluas pasar internasional, apa saja kelebihan serta tantangannya, dan bagaimana efektivitasnya dibandingkan media pemasaran lain. Penelitian ini menggunakan pendekatan studi literatur dengan mengumpulkan data dari jurnal, artikel, serta laporan resmi. Hasil penelitian menunjukkan bahwa Instagram berperan besar dalam membangun brand image Starbucks, meningkatkan interaksi konsumen, dan memperkuat posisinya sebagai merek gaya hidup global.
Abstract:Penelitian ini bertujuan menganalisis strategi Manajemen Pendidikan Islam (MPI) dalam memanfaatkan teknologi Augmented Reality (AR) untuk meningkatkan mutu pembelajaran. Teknologi AR mampu menghadirkan visualisasi interaktif…
teraktif yang mempermudah mahasiswa memahami konsep abstrak berbasis nilai-nilai Islam, meningkatkan motivasi belajar, dan mendukung pembelajaran yang lebih inovatif. Metode yang digunakan adalah studi kepustakaan dengan analisis literatur terkait. Hasil penelitian menunjukkan bahwa integrasi AR ke dalam kurikulum, pelatihan pendidik, serta kolaborasi dengan berbagai pemangku kepentingan dapat menjadi strategi efektif untuk memaksimalkan manfaat AR. Meskipun menghadapi tantangan seperti keterbatasan infrastruktur dan kompetensi teknis pendidik, penerapan AR berpotensi meningkatkan mutu pembelajaran bagi mahasiswa MPI, menciptakan lulusan yang kompeten, serta relevan dengan kebutuhan era digital.
Abstract:This study aims to analyze the implementation of the entity concept in Micro, Small, and Medium Enterprises (MSMEs) in the marine capture fisheries sector, focusing on Mr. Niko’s fishing business in Lemito Village, Pohuwato…
uwato Regency. The entity concept, which emphasizes the separation between business and personal finances, is essential in producing reliable financial information and ensuring business sustainability. However, in practice, many small-scale fishermen still combine business and household finances, leading to difficulties in assessing financial performance. This research employs a qualitative descriptive approach to examine existing financial practices and evaluate the application of accounting principles based on the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). Data were collected through observation, interviews, and documentation of financial transactions. The results indicate that prior to the intervention, the business applied a simple and manual recording system without structured financial statements and without implementing the entity concept. After applying SAK EMKM-based financial reporting, including the preparation of income statements and statements of financial position, the financial condition of the business became more transparent and measurable. The business recorded a net profit of IDR 11,449,235 and showed a balanced financial position. Furthermore, the implementation of the entity concept improved financial control, enabled accurate profit measurement, supported asset management planning, and increased credibility with external stakeholders. In conclusion, the application of the entity concept and standardized financial reporting significantly enhances financial management practices and contributes to the sustainability of MSMEs in the fisheries sector.
Abstract:The health pandemic several years ago had a significant impact on various sectors, especially companies listed on the Indonesia Stock Exchange. This study was motivated by fluctuations in the price of sharia stocks or the…
e Jakarta Islamic Index (JII) after the Indonesian government officially lifted the pandemic status. By combining macroeconomic and company fundamental factors with hierarchical regression analysis techniques, this study aims to identify which combination of factors influences the return on shares in this sector after the pandemic. The results show that the performance of returns on shares in the sharia sector is dominated by fundamental factors, namely Total Asset Turn Over (TATO) and Return on Assets (ROA). The main finding from this research is that post-pandemic, the performance of the Islamic stock sector is still dominated by corporate fundamental factors, which are efficiency and profitability. The limitation of this research lies in the data range, and it would be very interesting to continue with a longer time period. The technical contribution of this research is that it can provide an overview for investors when deciding to invest, so that they can focus more on corporate fundamental factors first.
Abstract:The increasing intensity of competition in the culinary business sector of Micro, Small, and Medium Enterprises (MSMEs), particularly in snack food products such as JNC Cookies, necessitates the implementation of effective…
ve digital promotion strategies to expand market reach and improve sales performance. Changes in consumer behavior that increasingly rely on digital platforms to obtain information, evaluate purchasing decisions, and interact with brands have made adaptation to digital marketing an unavoidable requirement. Therefore, this study aims to analyze the planning, implementation, and effectiveness of digital promotion strategies through the utilization of digital advertising (paid advertising), endorsements, and social media campaigns in enhancing brand awareness and consumers’ purchase intention toward JNC Cookies. This study employs a descriptive qualitative approach, with data collection techniques including in-depth interviews, observation of social media activities, and analysis of the performance of implemented digital marketing campaigns. In addition, several supporting indicators were measured, such as content reach, engagement rate, consumer interactions, and changes in sales volume during the campaign period. The collected data were subsequently analyzed to identify the relationship between digital promotional activities and consumer responses. The expected outcomes of this study include the formulation of an applicable digital promotion strategy model for food-sector MSMEs, recommendations for the development of sustainable social media campaigns, and the mapping of the roles of endorsements and digital advertising in strengthening the brand positioning of JNC Cookies. The findings of this study are expected to provide practical contributions for MSME practitioners in optimizing the use of digital media as an effective, measurable, and consumer-oriented promotional tool.
Abstract:The increasingly pervasive development of digital technology has not been fully accompanied by the strengthening of ethical awareness in its practical use. This situation is reflected in various phenomena among students,…
including the tendency toward excessive use of social media, the declining quality of ethics in online communication, and the weakening of mutual respect in digital spaces. These conditions indicate that digital ethics cannot be understood merely as a technological problem but are closely related to the direction of values and the fundamental goals of education. Departing from this reality, this study aims to examine the concept of ta’dib in the thought of Syed Muhammad Naquib al-Attas as an alternative conceptual framework for responding to the digital ethics crisis from the perspective of Islamic education. This study employs a qualitative approach through library research by critically examining al-Attas’s major works as well as national and international scholarly journal articles from the past five years relevant to digital ethics and Islamic education. The findings reveal that the weakening of digital ethics is rooted in an educational paradigm that tends to emphasize cognitive aspects and technical skill mastery, while the formation of adab as the core of education is neglected. Within this framework, the concept of ta’dib offers a holistic philosophical foundation by positioning education as a process of internalizing adab that integrates intellectual, moral, and spiritual dimensions in an integral manner. Therefore, this study concludes that the application of the concept of ta’dib has the potential to serve as a strategic foundation for building sustainable, value-oriented digital ethics among students that are relevant to the challenges of Islamic education in the digital era.
Abstract:One of the steps in the tyre manufacturing process is the Tyre Building Machine. The tread is the last component to be fitted to the tyre carcass after all other components have been installed. When measuring the length…
of the pre-adjusted tread, errors or variations often occur in the measurements taken by the measuring device due to its lack of accuracy. This prevents operators from using the tyre tread and can result in a large amount of scrap and wasted time during the tyre manufacturing process. To overcome this problem, a redesigned tread length measurement system with a higher level of accuracy was created to minimise tread length fluctuations during tyre manufacturing. The results of the tread length measurement procedure using the ENC-1-1-24-N type rotary encoder can function according to the program created. This is validated by the tread length measurement data. The results of the HMI display design and the software created can operate according to the desired instructions. To change the tread length, the operator only needs to enter the number on the HMI panel.
Abstract:This study aims to analyze the effect of Financial Target, Financial Stability, and External Pressure on Financial Statement Fraud, with Market Capitalization as a moderating variable, in manufacturing companies listed on…
n the Indonesia Stock Exchange (IDX) during the period 2017–2019. The research employs a quantitative approach using panel data regression analysis with the Common Effect Model (CEM) and the Moderated Regression Analysis (MRA) technique. The data were obtained from the financial statements of manufacturing companies that met the sampling criteria over a three-year observation period. The results indicate that Financial Target (ROA) has a positive and significant effect on financial statement fraud. Financial Stability (INVSAL and CATA) also shows a significant effect but in different directions: INVSAL increases, while CATA decreases the likelihood of fraudulent financial reporting. External Pressure (FREEC) has a negative and significant effect on financial statement fraud. The moderating variable, Market Capitalization, was found to strengthen the effect of CATA and weaken the effect of INVSAL on financial statement fraud. The R² value of 17.52% indicates that the research model explains a moderate portion of the variation in financial statement fraud among manufacturing firms in Indonesia. These findings support Agency Theory and the Fraud Triangle Theory, suggesting that financial pressure, stability, and external conditions play a crucial role in influencing the occurrence of financial statement fraud.