Abstract:Penelitian ini bertujuan untuk mengidentifikasi berbagai faktor internal dan eksternal penyebab penurunan jumlah peserta didik di SD Negeri 039/IX Tantan, menentukan faktor yang paling dominan, serta mengevaluasi langkah…
penanggulangan yang telah dilakukan sekolah. Menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus, data dikumpulkan melalui observasi lapangan, studi dokumentasi data Dapodik, dan wawancara mendalam terhadap empat informan kunci yang terdiri dari kepala sekolah dan jajaran guru senior. Analisis data kuantitatif populasi siswa secara longitudinal disajikan menggunakan metode grafik perilaku sepanjang waktu atau Behaviour Overtime Graphs (BOTG). Hasil penelitian menunjukkan adanya tren penurunan populasi siswa yang bersifat linier berkelanjutan selama periode enam tahun ajaran terakhir (2019/2020 hingga 2025/2026), dengan jumlah akhir hanya tersisa 24 siswa aktif. Faktor internal yang menjadi pelemah utama adalah keterbatasan sarana prasarana pembelajaran yang masih tradisional. Sementara itu, faktor eksternal dominan meliputi hambatan aksesibilitas geografis, pergeseran demografi akibat penurunan angka kelahiran, ketatnya kompetisi antarlembaga, serta minimnya dukungan kebijakan tata pamong desa. Krisis jumlah siswa ini berdampak pada pasifnya dinamika psikososial kelas kecil dan peningkatan beban kerja emosional guru. Strategi insentif jangka pendek berupa pembagian paket seragam gratis terbukti belum efektif memulihkan volume input siswa. Kesimpulannya, penurunan siswa di sekolah ini merupakan kegagalan adaptasi struktural dalam perspektif teori pendekatan sistem akibat ketidakselarasan antara instrumen internal dengan tekanan lingkungan makro.
Abstract:Program internship ini bertujuan untuk menganalisis dan mengimplementasikan strategi digital marketing melalui content creation, graphic design, video marketing, dan penulisan artikel berbasis Search Engine Optimization…
(SEO) dalam meningkatkan brand awareness di PT Mitra Teknindo Sejati dan Agency Publishjurnalofficial. Kegiatan internship dilaksanakan selama tiga bulan di PT Mitra Teknindo Sejati dan dilanjutkan secara hybrid di Publishjurnalofficial dengan posisi sebagai Digital Marketing Intern. Metode pelaksanaan internship dilakukan melalui keterlibatan langsung dalam pembuatan konten media sosial, desain grafis untuk kebutuhan branding, produksi video promosi dan office life, serta penulisan artikel SEO berdasarkan riset kata kunci menggunakan tools digital marketing. Selain itu, penulis juga berpartisipasi dalam kegiatan operasional pendukung seperti meeting evaluasi, kunjungan warehouse, serta event pameran industri. Hasil dari kegiatan internship menunjukkan bahwa penerapan strategi digital marketing berbasis konten kreatif dan optimasi SEO mampu memberikan dampak positif terhadap peningkatan brand awareness perusahaan. Hal ini dibuktikan melalui terciptanya lebih dari 30 konten digital di PT Mitra Teknindo Sejati dan lebih dari 140 konten desain di Publishjurnalofficial, peningkatan followers media sosial, serta publikasi artikel SEO yang berhasil masuk halaman pertama Google Search Engine Results Page (SERP) dan Ringkasan AI Google. Selain memberikan kontribusi nyata bagi perusahaan, internship ini juga meningkatkan kompetensi hard skill dan soft skill penulis di bidang digital marketing. Dengan demikian, program internship ini menjadi sarana efektif dalam mengintegrasikan teori manajemen dengan praktik kerja nyata di dunia industri.
Abstract:The seminar titled Visual Discourse in Marketing UMKM Products held in Sukajadi Village, Lemahsugih District, aimed to enhance local entrepreneurs’ understanding of visual communication strategies in product marketing. This…
This initiative responded to the limited use of visual elements such as packaging design, symbols, and graphic narratives that reflect local identity and influence consumer perception. Through a participatory approach, participants were introduced to the basics of visual discourse, practiced culturally rooted design techniques, and simulated digital promotional content. Monitoring was conducted through direct observation and feedback, while evaluation involved pre-tests, post-tests, and analysis of participants’ design outputs. Results showed a significant improvement in visual literacy and readiness to redesign product packaging more effectively. The seminar laid a foundation for building a creative and context-sensitive UMKM ecosystem, where visual elements serve as key tools to strengthen product identity, cultural relevance, and market competitiveness.
Abstract:Parents, especially mothers, have taught the ability to speak good and correct Indonesian since early childhood. However, many still do not understand affixes in Indonesian vocabulary. In the school environment, Indonesian…
an is a mandatory subject that students must study at every grade level in elementary school. Affixes in a sentence can provide and change the meaning and function of the sentence and the type of sentence itself. Affixes are used and adjusted to the sentences or specific paragraphs used. The purpose of the community service conducted by the KKM 41group students of Universitas Bina Bangsa, is to convey the knowledge they have acquired at the campus. The method used in this service is to educate elementary school students about affixes to improve their Indonesian language skills. The result of this service is that the students have a better understanding of learning affixes and practice directly by taking a test to assess their knowledge, with the test results being excellent.
Abstract:This community service activity aimed to enhance the competitiveness of SME products through product photography training as part of a creative marketing strategy. The training was conducted during the 63rd Anniversary Education…
ducation Exhibition of Universitas Negeri Makassar, involving six types of SME products: iced coffee, creative bags, accessories, packaged food, passion fruit drinks, and grilled bread. Participants were equipped with basic photography techniques and hands-on practice. Survey results showed a significant increase in photography skills and participants’ understanding of the importance of visual presentation in digital promotion. The training proved effective in improving SMEs’ promotional capabilities and product appeal in the digital era.
Abstract:Money politics, referred to as "the mother of corruption," is a major and frequent problem in Indonesia’s direct leadership succession processes. Voter choice is not merely a procedure; the electoral process is an important…
rtant instrument to correct, assess, evaluate, and improve the administration of government. If vote-buying is allowed to continue, its impact can be significant and even harm the state or regions. Candidates who win through vote-buying have the potential to maintain power in an unhealthy manner.
This study aims to analyze the role of the Election Supervisory Agency (Bawaslu) of Tanimbar Islands Regency in efforts to prevent vote-buying during the 2024 Regional Head Election. The research employs a descriptive qualitative method, with data collected through interviews, observations, and documentation. Findings indicate that Bawaslu implemented various preventive strategies, such as public outreach, vulnerability mapping, and anti–vote-buying patrols. However, several constraints were identified, including limited human resources, difficult and remote geographic conditions, and a local political culture that remains tolerant of vote-buying transactions. This study recommends increasing community participation, utilizing technology in oversight activities, and strengthening cross-institutional collaboration to make efforts to prevent vote-buying more effective.
Abstract:Digitalization in education continues to increase, particularly in the use of learning media. However, various challenges associated with the emergence of eras based on birth years often lead to differing perspectives on…
improving the quality of education today. The process of integrating Powtoon learning media with a sense of responsibility in Gen Z students requires a comprehensive effort, considering that the assessment indicators for this attitude are crucial for learners in the modern era. Gen Z students (born 1997-2012) are digital natives who are pragmatic, creative, and highly dependent on technology for learning and personal branding. They favor visual-interactive methods, care about mental health/the environment, and focus on practical career outcomes (side hustles), but are prone to distraction and anxiety. Meanwhile, types of student attitude assessments generally include direct observation by lecturers, self-assessment, peer assessment, and daily journal entries. Aspects assessed include discipline, responsibility, honesty, cooperation, politeness, and initiative. This technique often uses a Likert scale or descriptive rubric. Therefore, it is crucial to pay attention to these items in the learning process at university. Powtoon is a web-based online animation and presentation creation platform that allows users to create engaging visual content, such as explainer videos, without requiring advanced graphic design skills. This application uses drag-and-drop features, ready-to-use templates, animated characters, and is supported by AI-based tools. This research uses a descriptive method, namely a research approach that aims to describe, explain, or map the characteristics of a phenomenon, situation, or population systematically, factually, and accurately based on data collected during the study. The results show the successful integration of Powtoon learning media with the responsible attitude of Gen Z students, evidenced by the existence of an orderly, understandable learning process and a high quality of understanding.
Abstract:This socialization activity aimed to introduce the use of CorelDRAW as a graphic editing tool among university students. CorelDRAW was chosen because it is easy to use, flexible, and supports various design needs such as…
logo creation, posters, flyers, and visual illustrations. The activity was conducted using a descriptive qualitative approach with a participatory method, where students not only received material but also practiced directly. The program involved 12 students and took place at Universitas Pangeran Antasari. The results showed that most participants understood the material well, particularly in recognizing the interface and basic vector drawing techniques. This activity proved to be helpful in improving students' communicative visual design skills to support both academic and organizational purposes.
Abstract:This study explores how influencer marketing shapes digital identity and spatial relations in Makassar, Indonesia, through a spatially grounded urban ethnography approach. This framework enables a deep reading of how urban…
an residents engage with digital practices to navigate symbolic and spatial exclusion generated by influencer content. Through social media observation, narrative interviews, and the tracing of urban locations featured in visual representation, the study finds that influencer marketing does not merely sell products—it also reproduces social hierarchies through aesthetic spatiality and the logic of visibility.
Yet, amid such exclusions, marginalized communities deploy diverse tactics of resistance, including visual reengineering, the use of alternative locations, and digital irony that disrupt dominant narratives. These findings suggest that digital identity is not passively consumed but actively negotiated through concrete and often unexpected spatial relations. Drawing on Lefebvre’s theory of the production of space, Urry’s concept of digital mobilities, and Gandy’s politics of infrastructure, the study shows how cities and digital spaces co-constitute a contested symbolic terrain.
The article’s main contribution lies in advancing a Global South perspective, where digital technologies and aesthetics are practiced contextually and do not always conform to the logics of global capitalism. This research underscores that urban—and digital—space is not solely produced from above, but also from below, through the everyday agency of ordinary citizens.
Abstract:Makassar is currently facing a mobility crisis that is not merely technical, but deeply embedded in the social, political, and spatial dimensions of urban life. Mobility spaces in the city—roads, transport nodes, and travel…
ravel rhythms—have become contested arenas where technocratic planning collides with residents’ everyday realities. This study aims to examine how mobility spaces in Makassar are produced, negotiated, and lived by urban dwellers amid infrastructural dysfunction and unequal access.
Using a qualitative, city-based ethnographic approach, the research was conducted across key mobility corridors and densely populated neighborhoods. Conceptually, this study draws on the frameworks of spatial anarchy (Castells & Smith), temporal disorientation (Zerubavel), and the politics of infrastructure (Larkin) to analyze how disorganized space and time shape citizens’ mobility experiences.
Findings reveal that Makassar’s mobility space is marked by spatial fragmentation, erratic urban rhythms, and various forms of micro-resistance—such as the use of informal routes, modifications to pete-pete (minibus) trajectories, and the occupation of street space by informal economic activities.
This research contributes theoretically to urban anthropology and the discourse on mobility justice by foregrounding the need to understand cities from below—through the lived experiences of residents who continuously adapt within unruly and unstable urban environments