Abstract:Perkembangan industri coffee shop di Indonesia meningkat pesat dengan konsep yang semakin beragam. Fenomena ini tidak terlepas dari meningkatnya daya beli masyarakat kelas menengah dan ketertarikan generasi muda terhadap…
gaya hidup kekinian, Persaingan yang semakin ketat membuat pelaku usaha coffee shop dituntut untuk memiliki strategi pemasaran yang efektif agar dapat bertahan dan berkemabang. Namun, coffee shop ini masih menghadapi tantangan berupa kurang optimalnya strategi pemasaran sehingga berdampak pada volume penjualan. Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang saat ini diterapkan, mengidentifikasi faktor pendukung dan penghambat, serta merumuskan strategi yang tepat untuk meningkatkan volume penjualan guna mendukung kewirausahaan berbasis gender. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi yang melibatkan pemilik, karyawan, pelanggan, dan pemangku kepentingan terkait. Analisis data menggunakan kerangka kerja bauran pemasaran (7P) dan analisis SWOT, sedangkan validitas data diverifikasi melalui triangulasi. Hasil penelitian menunjukkan bahwa Halsean Coffee dan Resto telah menerapkan strategi pemasaran berdasarkan elemen 7P: produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Faktor pendukung meliputi kualitas produk, harga yang kompetitif, lokasi strategis, pelayanan yang baik, dan meningkatnya minat masyarakat terhadap coffee shop. Faktor penghambat meliputi promosi digital yang belum optimal, inovasi produk yang terbatas, kendala sumber daya manusia, dan persaingan bisnis yang ketat. Strategi yang direkomendasikan mencakup penguatan promosi digital, peningkatan inovasi produk, pengembangan kualitas sumber daya manusia, serta pemanfaatan temuan analisis SWOT untuk meningkatkan volume penjualan secara berkelanjutan.
Abstract:This study aims to determine the the influence of product quality, packaging design, and customer experience on consumer repurchase intention on Ayam Penyet Bang Amin products in Rantauprapat, both partially and simultaneously.…
eously. This type of research is quantitative research with an associative approach. The population in this study were all consumers of Ayam Penyet Bang Amin Rantauprapat. The research sample was determined using the Lemeshow formula so that 96 respondents were obtained with a sampling technique using purposive sampling technique. Primary data were collected through online questionnaires and processed using SPSS version 23. The test results showed that partially, product quality had a positive and significant effect on repurchase intention (t count 3.069 > t table 1.986; Sig. 0.003 < 0.05). Packaging design had a positive and significant effect on repurchase intention (t count 2.446 > t table 1.986; Sig. 0.016 < 0.05). Customer experience also has a positive and significant effect on repurchase intention (t count 3.528 > t table 1.986; Sig. 0.001 < 0.05). Simultaneously, product quality, packaging design, and customer experience have a significant effect on consumer repurchase intention (F count 143.923 > F table 2.70; Sig. 0.000 < 0.05). The coefficient of determination of 0.819 indicates that the variables of product quality, packaging design, and customer experience are able to explain the variation in repurchase intention by 81.9%, while the remaining 18.1% is influenced by other variables outside this research model.
Abstract:This study aims to analyze the influence of promotion, service quality, and product innovation on consumer purchasing interest at Dimsum Chakmakan in Rantauprapat City. The study uses a quantitative approach with an associative…
ciative research type. The research sample consisted of 100 respondents selected using a purposive sampling technique with the criteria of consumers who have visited at least twice in the last six months. Data collection was carried out through questionnaires and data analysis using SPSS version 29 through validity tests, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination. The results showed that promotion had a positive and significant effect on purchasing interest with a t-value of 2.255 and a significance of 0.026. Service quality also had a positive and significant effect with a t-value of 3.021 and a significance of 0.003 and was the most dominant variable with a beta value of 0.348. Product innovation had a positive and significant effect with a t-value of 2.179 and a significance of 0.032. Simultaneously, the three variables significantly influence purchase intention with an F value of 34.165 and a significance level of <0.001. The Adjusted R Square value of 0.501 indicates that 50.1% of the variation in purchase intention can be explained by the research model.
Abstract:This study aims to analyze the influence of horizontal communication, vertical communication, and diagonal communication on employee morale at the Rantau Utara District Office. The study used a quantitative approach with…
a survey method. The study population consisted of 33 employees, all of whom were sampled through a saturated sampling technique. Data were collected using a questionnaire and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, partial tests, simultaneous tests, and coefficients of determination using SPSS 27. The results showed that horizontal communication, vertical communication, and diagonal communication each had a positive and significant effect on employee morale. Simultaneously, the three variables also had a significant effect on morale. Vertical communication was the variable that had the greatest influence compared to the other two variables. The Adjusted R Square value of 0.840 indicated that 84% of the variation in morale could be explained by the three forms of organizational communication, while 16% was influenced by other factors outside the research model. These findings confirm that effective organizational communication plays an important role in increasing employee morale and supporting the creation of more optimal public service performance.
Abstract:Program Ketahanan Pangan Desa adalah inisiatif strategis yang mewajibkan penggunaan minimal 20% Dana Desa (sesuai Permendes No. 2 Tahun 2024) untuk meningkatkan ketersediaan, keterjangkauan, dan konsumsi pangan warga secara…
ecara mandiri dan berkelanjutan. Program ini berfokus pada nabati/hewani, pengelolaan lumbung, dan penguatan BUMDes. Susu kambing adalah alternatif susu sapi yang kaya nutrisi, lebih mudah dicerna, dan mengandung protein, kalsium, serta prebiotik tinggi untuk meningkatkan imunitas dan kesehatan pencernaan. Budidaya melon premium (seperti varietas Inthanon, Kinanti, atau Fujisawa) sangat diminati karena menawarkan harga jual jauh lebih tinggi, rasa jauh lebih manis dan renyah, serta keamanan konsumsi (rendah/bebas pestisida) dibandingkan melon konvensional. Dengan mendasarkan beberapa alasan di atas, KUB ( Kelompok Unit Bersama ) Desa Pagongan Kecamatan Dukuhturi Kabupaten Tegal memanfaatkan dana pada program ketahanan pangan desa untuk petermakan kambing dan budidaya melon premium. Metode penelitian yang digunakan adalah Deskriptif kualitatif. Penelitian bertujuan untuk Untuk mengkaji proses perencanaan dan implementasi pemanfaatan dana desa, untuk mengetahui seberapa efektif program peternakan kambing perah dan budidaya melon premium dalam peningkatan pengembangan ekonomi pedesaan dan untuk menelaah peran dan kontribusi kedua kegiatan peternakan kambing perah dan budidaya melon dalam pengembangan pembangunan desa. Hasil penelitian diharapkan memberikan pemahaman yang komprehensif mengenai proses perencanaan dan implementasi pemanfaatan dana desa serta menjadi dasar bagi pemanfaatan program dana desa lainnya kedepannya
Abstract:Kegiatan pendekatan belajar sempoa interaktif bersama orang tua di rumah dilaksanakan sebagai upaya meningkatkan kemampuan berhitung anak melalui kegiatan belajar yang menyenangkan dan melibatkan keluarga. Permasalahan yang…
ang ditemukan adalah masih terdapat anak yang mengalami kesulitan dalam memahami konsep matematika dasar serta kurangnya pendampingan belajar yang kreatif dari orang tua di rumah. Kegiatan ini bertujuan untuk memberikan pemahaman kepada orang tua mengenai penggunaan sempoa sebagai media pembelajaran sederhana dalam melatih kemampuan numerasi anak. Metode pelaksanaan kegiatan meliputi tahap persiapan, penyampaian materi, demonstrasi penggunaan sempoa, praktik bersama orang tua dan anak, serta evaluasi melalui observasi dan wawancara singkat. Hasil kegiatan menunjukkan bahwa orang tua lebih memahami manfaat penggunaan sempoa dalam membantu perkembangan kemampuan berhitung anak. Anak juga menunjukkan peningkatan minat belajar karena kegiatan dilakukan melalui interaksi, permainan, dan pendampingan langsung bersama orang tua. Dengan demikian, pendekatan belajar sempoa interaktif di rumah dapat menjadi salah satu alternatif pembelajaran yang efektif untuk menciptakan suasana belajar matematika yang menarik, aktif, dan bermakna.
Abstract:Penelitian ini bertujuan untuk menganalisis faktor internal dan faktor eksternal yang menyebabkan penurunan minat siswa pada Madrasah Tsanawiyah Al-Mawasir Padang Kalua Lamasi Kabupaten Luwu. Penurunan jumlah peserta didik…
ik selama lima tahun terakhir, dari 105 siswa pada Tahun Pelajaran 2021/2022 menjadi 56 siswa pada Tahun Pelajaran 2025/2026, menjadi indikator awal adanya permasalahan yang perlu ditelusuri secara mendalam. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Data primer diperoleh melalui wawancara semi-terstruktur dengan satu kepala madrasah, dua orang guru, dan empat informan masyarakat atau orang tua yang memilih menyekolahkan anaknya di sekolah lain. Data sekunder berasal dari dokumen jumlah peserta didik, data sarana dan prasarana, serta profil madrasah. Pemeriksaan keabsahan data dilakukan melalui triangulasi sumber, teknik, dan waktu. Analisis data menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa faktor internal yang berkaitan dengan penurunan minat siswa adalah keterbatasan variasi program akademik tambahan dan ekstrakurikuler, sarana pendukung olahraga dan kegiatan siswa yang belum memadai, serta keterbatasan media pembelajaran berbasis teknologi. Faktor eksternal meliputi persaingan dengan sekolah lain yang memiliki program dan fasilitas lebih beragam, pengaruh lingkungan pertemanan dari sekolah dasar, peran informasi dari mulut ke mulut, serta kondisi sosial ekonomi masyarakat yang turut memengaruhi pertimbangan biaya dan aksesibilitas.
Abstract:The purpose of this study is to examine the development of education in Indonesia from the colonial era through the reform period, analyzed within the framework of legal foundations. The method employed in this article is…
s library research, which serves to elaborate on the discussion of Indonesian education during the colonial period and the post-independence era up to the reform era, viewed from a legal perspective. The findings indicate that education in the colonial period was politically driven, primarily serving Dutch interests in exploiting Indonesia’s natural resources and economy. In contrast, during the post-independence period through the reform era, education was implemented in a structured manner and underwent several refinements, beginning with the 1947 curriculum and continuing through 1952, 1964, 1968, 1975, 1984, 1994, 2004, 2006, 2013, and culminating in the Merdeka Curriculum. In the post-independence era, education was oriented toward shaping individuals based on the principles of Pancasila and the 1945 Constitution.
Abstract:This study aims to analyze the effect of perceived accessibility, merchant sales promotion, and pain of paying on impulsive buying among Generation Z QRIS users in Manado City, both partially and simultaneously. This research…
earch is motivated by the rapid growth of QRIS usage in Indonesia, which reached a transaction value of IDR 317 trillion with more than 57 million active users in the second quarter of 2025, alongside the increasing phenomenon of unplanned purchasing behavior among Generation Z as the primary users of this digital payment technology. This study employs a quantitative approach with a causal design (explanatory research). The theoretical foundations used are the Stimulus-Organism-Response (S-O-R) Theory and Mental Accounting Theory. The study population consists of Generation Z QRIS users in Manado City, with a sample of 100 respondents determined using the Lemeshow formula and purposive sampling technique. Data were collected through a questionnaire measured using a Likert Scale. The analysis technique employed is multiple linear regression using IBM SPSS 27 software, encompassing validity tests, reliability tests, classical assumption tests, F-test, t-test, and coefficient of determination (R²) test. The results indicate that: (1) Perceived accessibility has a positive and significant effect on impulsive buying (t = 2.176; Sig. = 0.032); (2) Merchant sales promotion has a positive and significant effect on impulsive buying (t = 2.279; Sig. = 0.025); (3) Pain of paying has a positive and significant effect on impulsive buying and is the most dominant variable (t = 3.150; Sig. = 0.002; β = 0.314); (4) Simultaneously, all three variables have a positive and significant effect on impulsive buying (F = 9.972; Sig. < 0.001). The coefficient of determination (R²) of 0.238 indicates that the three independent variables explain 23.8% of the variation in impulsive buying, while the remaining 76.2% is influenced by other factors outside this research model.
Abstract:This study aims to analyze the influence of Regional Economic Innovation and Green Economy on Regional Economic Resilience with Digital Governance as a moderation variable in 33 districts/cities in North Sumatra Province…
for the 2020–2025 period. The study uses an explanatory quantitative approach with secondary data in the form of panel data which is analyzed using panel data regression through Common Effect Model, Fixed Effect Model, and Random Effect Model. The selection of the best model was carried out using the Chow Test, Hausman Test, and Lagrange Multiplier Test, while hypothesis testing was carried out through t-test, F test, determination coefficient, and Moderated Regression Analysis (MRA). The results of the study show that the Fixed Effect Model is the best model. Regional Economic Innovation, Green Economy, and Digital Governance have a positive and significant effect on Regional Economic Resilience. In addition, Digital Governance has been proven to strengthen the influence of Regional Economic Innovation and Green Economy on Regional Economic Resilience. The Adjusted R² value of 81.8% indicates that the model has an excellent ability to explain variations in regional economic resilience. These findings affirm the importance of strengthening regional innovation, implementing a green economy, and accelerating the transformation of digital government as a sustainable, adaptive, inclusive, and competitive regional economic development strategy in North Sumatra Province.