Abstract:Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, including those managed by women. However, the sustainability of MSMEs still faces various challenges, particularly regarding low…
financial literacy and limited business capital. These conditions can affect the ability of female entrepreneurs to manage and develop their businesses sustainably. This study aims to determine the influence of financial literacy and business capital on the sustainability of women-owned MSMEs in Limboto Subdistrict, Gorontalo Regency. The method used in this study is a quantitative method with primary data obtained from questionnaires using a Likert scale. The sample collection process used the proportionate stratified random sampling technique. The strata in this study consisted of 14 villages in Limboto Subdistrict, Gorontalo Regency, with a total sample of 175 respondents. The data analysis technique employed Structural Equation Modeling (SEM), operated using the AMOS 24 program. The results of the study indicate that financial literacy does not have a significant effect on business sustainability, while business capital has a positive and significant effect on business sustainability. Furthermore, financial literacy and business capital simultaneously have a positive and significant effect on business sustainability, explained by an R-square value of 94.6%, while the remaining 5.4% is contributed by other variables outside the research model.
Abstract:The rapid growth of Indonesia’s coffee industry has intensified competition among micro, small, and medium enterprises (MSMEs), particularly street coffee businesses that rely on simple concepts, affordability, and accessibility.…
essibility. This study aims to analyze branding and digital promotion strategies implemented by street coffee MSMEs in Kotabumi, North Lampung, to enhance sales competitiveness. A qualitative case study approach was employed. Data were collected through in-depth interviews with business owners and employees, direct observation, and documentation of digital promotional activities on social media platforms. Data were analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing. The findings reveal that branding strategies were implemented through brand identity development, including business name, logo, color consistency, booth design, and product differentiation. Digital promotion strategies mainly utilized Instagram, TikTok, and WhatsApp Business through product photos, coffee-making videos, and promotional content. These strategies positively impacted market reach, customer acquisition, and sales stability. However, several constraints were identified, such as limited resources, inconsistent visual identity, and suboptimal content management. This study concludes that consistent branding and planned digital promotion are essential to strengthening competitiveness and ensuring the sustainability of street coffee MSMEs.
Abstract:Entrepreneurship education is a strategic instrument in addressing global social and economic challenges, particularly those related to the low level of independence of the younger generation. The still-dominant orientation…
ion of graduates as job seekers demonstrates the need for a paradigm shift in education toward developing an independent, creative, and adaptive generation. This study aims to analyze the urgency of entrepreneurship education in developing an independent generation through a library approach. The research method used is library research, examining scientific journal articles, academic books, and educational policy documents published in the last five years (2021–2025). Data analysis was conducted using content analysis techniques to identify the concepts, values, and role of entrepreneurship education in developing an independent generation. The study results indicate that entrepreneurship education contributes significantly to fostering independence, creativity, responsibility, risk-taking, and problemsolving skills. Therefore, there is a high urgency for entrepreneurship education to be systematically integrated into the education system to develop an independent and competitive generation.
Abstract:The Chechen War represents a paradigmatic case of asymmetric warfare in which terrorism was employed as a strategic instrument by non-state actors. This article examines terrorism not merely as ideological extremism, but…
as a coercive strategy shaped by structural power asymmetries between Chechen separatist groups and the Russian state. Using a qualitative historical approach combined with literature review and critical discourse analysis, the study analyzes the role of Shamil Basayev through the Budennovsk hostage crisis (1995) and the Kizlyar–Pervomayskoye attack (1996) as key turning points in the Chechen conflict. The findings demonstrate that terrorism functioned as an effective short-term tactic by generating political pressure and public attention, while simultaneously producing long-term strategic costs in the form of international delegitimization and intensified state repression. This article concludes that terrorism in asymmetric warfare exhibits a strategic paradox: it may be rational and effective in specific contexts, yet ultimately counterproductive to long-term political objectives.
Abstract:Digital transformation has reshaped the marketing communication paradigm of the banking industry in Indonesia, encouraging financial institutions to adopt creative strategies to reach digital consumers. This study aims to…
o analyze the influence of content marketing, omnichannel marketing, and electronic word of mouth (eWOM) on purchase decisions through brand awareness in BCA’s public service advertisement “Don’t Know Kasih No!”. This banking security education campaign successfully garnered more than 100 million views through its unique storytelling approach, engaging audiovisual elements, and relevant humor, making it an interesting phenomenon to be examined scientifically. This research employs a descriptive quantitative method using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach. The research population consists of Indonesian individuals aged 17–40 years (Generation Z and Millennials) who are BCA customers and have been exposed to the “Don’t Know Kasih No.!” advertisement. The sample size was determined using Cochran’s formula, resulting in a minimum of 100 respondents, selected through purposive sampling. Data were collected using an online questionnaire developed based on a five-point Likert scale containing 47 statement items. Data analysis was conducted using SmartPLS 4.0 to evaluate validity, reliability, and structural hypothesis testing.
Abstract:Kegiatan pengabdian kepada masyarakat ini bertempat di SDN Kampung Puay, Puai, Sentani Timur, Kabupaten Jayapura, Provinsi Papua. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi siswa terhadap…
adap nilai-nilai Pancasila agar dapat menghargai dan memperlakukan orang lain secara manusiawi. Latar belakang kegiatan ini adalah minimnya pemahaman dan literasi siswa terhadap Pancasila. Metode partisipatif dilaksanakan dalam dua tahap, yaitu pemberian materi Pancasila dan dilanjutkan dengan sesi interaktif berupa permainan ular tangga tradisional yang dilengkapi dengan soal-soal tentang Pancasila. Melalui observasi dan sesi tanya jawab, evaluasi menunjukkan bahwa kegiatan ini berhasil meningkatkan pemahaman siswa. Mereka tidak hanya lebih memahami nilai-nilai Pancasila, tetapi juga mampu mengaplikasikannya dalam kehidupan sehari-hari. Selain itu, siswa juga tampak aktif dan antusias saat mengikuti permainan ular tangga dengan kombinasi soal-soal Pancasila.
Abstract:Kawasan Pesisir Ciku Nyinyi tepatnya berada pada Desa Sidodadi, Kabupaten Pesawaran terdapat potensi ekowisata yang telah lama dikembangkan dan sempat menjadi tujuan wisata yang populer. Namun karena semakin lama ketertarikan…
rikan masyarakat pada ekowisata kawasan Mangrove menurun, serta pemanfaatan hutan Mangrove yang keliru membuat kawasan Mangrove semakin lama terbengkalai. Upaya yang dapat dilakukan salah satunya adalah memberi pemahaman kepada masyarakat sekitar akan fungsi hutan Mangrove bagi kawasan pesisir. Peningkatan pengetahuan dan pemahaman masyarakat dalam konservasi untuk menjaga kelestarian hutan Mangrove pada kegiatan ini sebesar 91 %. Setelah dilakukan konservasi Mangrove dengan pendekatan pengabdian kepada masyarakat, pemahaman masyarakat akan pentingnya hutan Mangrove meningkat, secara tidak langsung kesadaran untuk menjaga keseimbangan ekosistem hutan Mangrove juga akan meningkat.
Abstract:This study aims to determine whether human resource competence and locus of control have a significant effect on the quality of village financial reports in Kabila Bone District, Bone Bolango Regency, Gorontalo . This study…
udy uses a quantitative method. The data used are primary data obtained from distributing questionnaires. The population of this study were all village officials in Kabila Bone District. Sampling used non-probability sampling. The data analysis method used is Structural Equation Modeling (SEM). The results of this study indicate that human resource competence and locus of control have a significant effect on the quality of village financial reports in Kabila Bone District, Bone Bolango Regency, Gorontalo
Abstract:This study aims to examine and analyze communication patterns between teachers and students in the teaching and learning process at SMK Islamic Center Baiturrahman. Communication between teachers and students plays a crucial…
cial role in creating an effective and conducive learning atmosphere. This study uses a descriptive qualitative approach with observation, interview, and documentation methods as data collection techniques. The results of the study indicate that communication patterns in this school run in an open, participatory, and religious atmosphere. Teachers not only act as conveyors of information, but also as guides and motivators who establish positive interpersonal relationships with students. Factors such as teaching style, student motivation, and school environmental support influence the smoothness of communication. Effective communication has been shown to improve students' understanding of the subject matter and strengthen their character and discipline. This study concludes that good communication patterns between teachers and students contribute directly to the achievement of learning outcomes and the formation of students' character holistically.
Abstract:Penelitian ini bertujuan untuk mengkaji penerapan metode pembelajaran eksperimen terhadap keterampilan proses sains siswa di SMA Negeri 1 Purbolinggo. Metode eksperimen diterapkan dalam tiga tahap kegiatan: persiapan, pelaksanaan,…
laksanaan, dan tindak lanjut eksperimen. Hasil penelitian ini menunjukkan bahwa penerapan metode ini secara signifikan meningkatkan keterampilan siswa dalam mengamati, mengklasifikasikan, menggunakan alat, mengkomunikasikan data, dan menyimpulkan hasil percobaan. Selama uji untuk kerja, siswa yang mendapat pembelajaran eksperimen sebelumnya menunjukkan performa yang lebih baik dibandingkan siswa kelas kontrol di semua indikator keterampilan proses sains. Peningkatan paling signifikan terlihat pada keterampilan mengobservasi dan mengklasifikasi, yang menunjukkan efektivitas kegiatan praktikum terstruktur dalam mendukung pemahaman konsep fisika. Penelitian ini menegaskan bahwa metode eksperimen tidak hanya meningkatkan pemahaman konseptual siswa tetapi juga keterampilan praktis yang esensial dalam pembelajaran berbasis ilmiah.