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Showing 291 articles found for "Behavior"

PENGARUH PEMBELAJARAN CTPS TERHADAP PERILAKU SISWA SDN 154 TELUK JAMBU MUARO JAMBI

Anggresani, Lia, Setiawan, Randi
Abstract: Abstract:Diarrhea is the fifth largest disease that causes death. This disease usually caused by an unhealthy and clean lifestyle. The need to grow and develop a healthy life from childhood. Clean and healthy behavior (PHBS)… HBS) can be started by washing hands using soap. In Teluk Jambu Village, the high diarrheal disease makes this community service activity carried out at SD Negeri 154 where the target of these activities is children. Washing your hands with soap is a way to kill germs that cause disease. The method used to make students easy to remember and apply must require appropriate media, for example, music which is then accompanied by a seven-step demonstration of hand washing, so that student's behavior changes are achieved after learning about how to wash hands using soal.  Keywords: behavior; CTPS (Handwashing With Soap); learning Abstrak: Diare merupakan penyakit terbesar kelima yang menyebabkan kematian. Penyakit ini biasanya disebabkan karena pola hidup yang tidak sehat dan bersih. Perlunya menumbuh kembangkan hidup sehat dari kecil. Perilaku Hidup Bersih dan Sehat (PHBS) bisa dimulai dari mencuci tangan dengan menggunakan sabun. Di desa Teluk Jambu tingginya penyakit diare membuat kegiatan pengabdian masyarakat ini dilaksanakan di SD Negeri 154 yang mana sasaran pengabdian ini adalah untuk anak-anak. Mencuci tangan dengan menggunakan sabun merupakan cara membunuh kuman penyebab penyakit. Metode yang digunakan agar siswa/i mudah mengingat dan mengaplikasikannya harus membutuhkan media yang tepat, misalnya musik yang kemudian diiringi dengan demonstrasi gerakan tujuh langkah cuci tangan, agar tercapainya perubahan perilaku siswa/i setelah diberikan pembelajaran mengenai cara mencuci tangan menggunakan sabun.   Kata kunci: CTPS (Cuci Tangan Pakai Sabun); pembelajaran; perilaku

PENDAMPINGAN PROGRAM PHBS BAGI ANGGOTA PALANG MERAH REMAJA (PMR) MADYA DI WILAYAH BINAAN PMI KOTA MAGELANG

Wahyuningtyas, Eka Sakti, Handayani, Estrin
Abstract: Abstract: The emergence of some diseases that often attack school-age children, it turns out generally related to Clean and Healthy Life Behavior (PHBS). Other schools function as a place of learning and can also be a threat… reat of disease transmission if not managed properly. More than that, school age for children is also a vulnerable period of various diseases. Therefore, the planting of PHBS values in schools is an absolute necessity and can be done through an approach with the PMR (Youth Red Cross) which is assisted by the local PMI (Indonesian Red Cross. In the hope that PMR members can carry out the Promotion Efforts to realize Clean and Healthy Life Behavior in the school environment to realize a Healthy School. The specific target of this activity will involve 30 members of the Intermediate PMR in the PMI Area of Magelang City. This activity includes the provision of material related to the technique of washing hands properly and properly and maintaining personal hygiene, the dangers of cigarettes and drugs, HIV AIDS, and the use of healthy latrines. Implementation with simulations for the application of Clean and Healthy Behavior through campaigns and demonstrations.             Keywords: PHBS, PMR, school     Abstrak: Munculnya sebagian penyakit yang sering menyerang anak usia sekolah, ternyata umumnya berkaitan dengan Perilaku Hidup Bersih dan Sehat (PHBS). Sekolah selain berfungsi sebagai tempat pembelajaran juga dapat menjadi ancaman penularan penyakit jika tidak dikelola dengan baik. Lebih dari itu, usia sekolah bagi anak juga merupakan masa rawan terserang berbagai penyakit. Oleh karena itu, penanaman nilai-nilai PHBS disekolah merupakan kebutuhan mutlak dan dapat dilakukan melalui pendekatan dengan PMR (Palang Merah Remaja) yang merupakan binaan dari PMI (Palang Merah Indonesia) setempat..Target khusus kegiatan ini akan melibatkan 30 anggota PMR Madya di wilayah Binaan PMI Kota Magelang. Kegiatan ini meliputi pemberian materi terkait teknik mencuci tangan dengan baik dan benar serta menjaga kebersihan diri, Bahaya Rokok dan Napza, HIV AIDS, serta Penggunaan Jamban Sehat. Implementasi dengan adanya simulasi untuk penerapan Perilaku Hidup Bersih dan Sehat melalui bentuk kampanye dan demonstrasi.   Tujuan kegiatan pengabdian ini adalah meningkatkan pemahaman dan perilaku sasaran dalam memahami serta menerapkan perilaku hidup bersih dan sehat dan dapat mengaplikasikan dalam upaya menjaga kesehatan lingkungan sekolah dengan menghindari perilaku-perilaku yang beresiko menimbulkan penyakit.     Kata kunci: PHBS, PMR, sekolah

ANALYSIS OF MAXIM APPLICATION ACCEPTANCE AND SATISFACTION USING THE UTAUT2 MODEL IN MANOKWARI

Tedang, Vilna Wati, Marini, Lion Ferdinand, Kweldju, Alex De
Abstract: Abstract: The increasing use of the Maxim ride-hailing application in Manokwari highlights the need to understand the factors influencing user acceptance and satisfaction. However, the growing number of users does not necessarily&#8230; cessarily reflect a high level of technology acceptance and user satisfaction. This study aims to examine the effects of performance expectancy, effort expectancy, facilitating conditions, and habit on behavioral intention, as well as the effect of behavioral intention on user satisfaction among Maxim users in Manokwari. A quantitative approach based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was employed. Data were collected through questionnaires using a purposive sampling technique from 156 valid respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that performance expectancy (β = 0.343, p < 0.001), effort expectancy (β = 0.191, p = 0.002), facilitating conditions (β = 0.142, p = 0.029), and habit (β = 0.359, p < 0.001) positively and significantly influence behavioral intention. Furthermore, behavioral intention positively and significantly affects user satisfaction (β = 0.771, p < 0.001). These findings confirm the applicability of the UTAUT2 model and provide practical insights for Maxim management and application developers to improve service quality and user satisfaction.   Keywords: behavioral intention; effort expectancy; facilitating conditions; habit; performance expectancy; user satisfaction.     Abstrak: Meningkatnya penggunaan aplikasi transportasi daring Maxim di Manokwari mendorong perlunya memahami faktor-faktor yang memengaruhi penerimaan teknologi dan kepuasan pengguna. Namun, peningkatan jumlah pengguna belum tentu mencerminkan tingginya tingkat penerimaan teknologi dan kepuasan pengguna. Penelitian ini bertujuan menganalisis pengaruh performance expectancy, effort expectancy, facilitating conditions, dan habit terhadap behavioral intention, serta pengaruh behavioral intention terhadap user satisfaction pada pengguna aplikasi Maxim di Manokwari. Penelitian ini menggunakan pendekatan kuantitatif berdasarkan model Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Data dikumpulkan melalui kuesioner menggunakan teknik purposive sampling terhadap 156 responden dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa performance expectancy (β = 0,343; p < 0,001), effort expectancy (β = 0,191; p = 0,002), facilitating conditions (β = 0,142; p = 0,029), dan habit (β = 0,359; p < 0,001) berpengaruh positif dan signifikan terhadap behavioral intention. Selanjutnya, behavioral intention berpengaruh positif dan signifikan terhadap user satisfaction (β = 0,771; p < 0,001). Temuan ini menegaskan penerapan model UTAUT2 serta memberikan masukan bagi manajemen Maxim dan pengembang aplikasi untuk meningkatkan kualitas layanan dan kepuasan pengguna.   Kata kunci: behavioral intention; effort expectancy; facilitating conditions; habit; performance expectancy; user satisfaction.  

FORENSIC ANALYSIS OF DIGITAL ARTIFACTS OF QR CODE PHISHING ATTACK AT 'AISYIYAH UNIVERSITY YOGYAKARTA

Djaibakal, Yunan Al-husaini, Firdonsyah, Arizona
Abstract: Abstract: The use of QR Codes in academic settings has increased with the digitization of attendance systems, but it has also introduced potential abuse in the form of quishing attacks (QR phishing). Previous studies have&#8230; e mainly focused on user behavior, while forensic analysis of digital artifacts as evidence is still limited. This study aims to conduct a forensic analysis of browser artifacts resulting from interactions with dangerous QR Codes at Aisyiyah University Yogyakarta using the framework of the National Justice Institute (NIJ). Six investigation parameters are defined: domain identification, endpoint identification, identification of supporting resources, visualization of image artifacts, timestamp correlation, and HTML reconstruction. Data is obtained from the Google Chrome profile directory and analyzed using Autopsy, focusing on Web Cache, Browser History, and Cookies artifacts. The results showed that five parameters were successfully identified with an investigation success rate of 83.3%, while HTML reconstruction could not be fully achieved due to cache limitations. These findings show that Web Cache artifacts provide evidentiary value in the forensic investigation of QR Code-based attacks. Future research should focus on improving full-page reconstruction techniques. Keywords: browser forensics; digital artifacts; NIJ; quishing; Web Cache     Abstrak: Penggunaan Kode QR di lingkungan akademik telah meningkat seiring dengan digitalisasi sistem absensi, tetapi juga menimbulkan potensi penyalahgunaan dalam bentuk serangan phishing (QR phishing). Studi sebelumnya sebagian besar berfokus pada perilaku pengguna, sementara analisis forensik artefak digital sebagai bukti masih terbatas. Studi ini bertujuan untuk melakukan analisis forensik artefak browser yang dihasilkan dari interaksi dengan Kode QR berbahaya di Universitas 'Aisyiyah Yogyakarta menggunakan kerangka kerja Lembaga Kehakiman Nasional (NIJ). Enam parameter investigasi didefinisikan: identifikasi domain, identifikasi titik akhir, identifikasi sumber daya pendukung, visualisasi artefak gambar, korelasi stempel waktu, dan rekonstruksi HTML. Data diperoleh dari direktori profil Google Chrome dan dianalisis menggunakan Autopsy, dengan fokus pada artefak Cache Web, Riwayat Browser, dan Cookie. Hasil menunjukkan bahwa lima parameter berhasil diidentifikasi dengan tingkat keberhasilan investigasi sebesar 83,3%, sementara rekonstruksi HTML tidak dapat sepenuhnya dicapai karena keterbatasan cache. Temuan ini menunjukkan bahwa artefak Cache Web memberikan nilai bukti dalam investigasi forensik serangan berbasis Kode QR. Penelitian selanjutnya harus fokus pada peningkatan teknik rekonstruksi halaman penuh.   Kata kunci: forensik peramban; artefak digital; NIJ; quishing; web cache

RANDOM FOREST BASED SYSTEM FOR PREDICTING AND RECOMMENDING INMATE REHABILITATION PROGRAMS

Syahrul Farhan, Nurul Rahmadani, Mardalius
Abstract: Abstract: Rehabilitation programs are essential in correctional systems to equip inmates with the skills and behavioral readiness required for social reintegration. However, rehabilitation program assignment in many correctional&#8230; ectional institutions remains dependent on manual and subjective assessments, which may result in inconsistent decisions. This study develops a Random Forest–based prediction system to support objective and data-driven rehabilitation program determination. A quantitative approach was applied using historical inmate data from January 2023 to January 2025, comprising 2,023 records. The research process included data preprocessing, an 80:20 training–testing split, model training, and performance evaluation using accuracy, precision, recall, and F1-score metrics. The results show that the model achieved an accuracy of 86.17% during training in Google Colab and 68.83% when deployed within the application system. This performance gap reflects real-world deployment and computational constraints rather than model failure. The proposed system provides consistent and objective rehabilitation program recommendations, thereby supporting more effective rehabilitation planning and decision-making in correctional institutions. Keywords: correctional institutions; inmate rehabilitation programs; machine learning; random Forest; prediction system   Abstrak: Program pembinaan narapidana memiliki peran penting dalam sistem pemasyarakatan untuk membekali warga binaan dengan keterampilan serta kesiapan perilaku dalam proses reintegrasi ke masyarakat. Namun, pada banyak lembaga pemasyarakatan, penentuan program pembinaan masih bergantung pada penilaian manual yang bersifat subjektif, sehingga berpotensi menimbulkan ketidakkonsistenan dalam pengambilan keputusan. Penelitian ini mengembangkan sistem prediksi program pembinaan narapidana berbasis algoritma Random Forest guna mendukung pengambilan keputusan yang objektif dan berbasis data. Pendekatan kuantitatif diterapkan menggunakan data historis narapidana periode Januari 2023 hingga Januari 2025 sebanyak 2.023 data. Tahapan penelitian meliputi prapemrosesan data, pembagian data latih dan uji dengan rasio 80:20, pelatihan model, serta evaluasi performa menggunakan metrik akurasi, precision, recall, dan F1-score. Hasil penelitian menunjukkan bahwa model mencapai akurasi sebesar 86,17% pada tahap pelatihan di Google Colab dan 68,83% saat diimplementasikan pada sistem aplikasi. Perbedaan performa tersebut mencerminkan keterbatasan lingkungan operasional, bukan kegagalan model. Secara keseluruhan, sistem yang dikembangkan mampu memberikan rekomendasi program pembinaan yang lebih objektif dan konsisten, sehingga mendukung perencanaan pembinaan yang lebih efektif. Kata kunci: mesin pembelajaran; program pembinaan narapidana; random Forest; sistem pemasyarakatan; sistem prediksi

ANALYSIS OF THE EFFECT OF E-CRM AUTOMATION ON SERVICE EFFICIENCY AT DIAH FASHION STORE

Dinda Elpita Sari Munthe, Fauriatun Helmiah, Chitra Latiffani
Abstract: Abstract: The rapid development of digital technology has brought significant changes in consumption patterns and customer behavior, particularly in the fashion retail sector. Increasing competition and rising cynsumer expectations&#8230; xpectations for fast, accurate, and technology-based services require businesses to innovate and undergo digital transformation. One widely used approach is the implementation of automation-based Electronic Customer Relationship Management (E-CRM). This study aims to analyze the implementation of E-CRM automation and its impact on service efficiency at Toko Diah Fashion, a fashion retail business that still faces service challenges due to manual systems, such as customer data duplication, delayed responses, and difficulty in monitoring transaction history. The research method used is a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The research focus is limited to aspects of service efficiency, including service speed, accuracy in managing customer data, and ease in customer follow-up. The E-CRM automation system studied is designed using PHP programming language and a MySQL database. The research results indicate that the implementation of E-CRM automation can significantly improve service efficiency. This system facilitates integrated customer data management, speeds up the service process, and supports more personalized communication through notification features and transaction history recording. Keyword: automation; e-crm; fashion retail; service efficiency.   Abstrak: Perkembangan teknologi digital yang semakin pesat telah membawa perubahan signifikan dalam pola konsumsi dan perilaku pelanggan, khususnya dalam sektor ritel fashion. Persaingan yang semakin ketat serta meningkatnya ekspektasi konsumen terhadap layanan yang cepat, akurat dan berbasis teknologi menuntut pelaku usaha untuk melakukan inovasi dan transformasi digital. Salah satu pendekatan yang banyak digunakan adalah penerapan Electronic Customer Relationship Management (E-CRM) berbasis automasi. Penelitian ini bertujuan untuk menganalisis penerapan automasi E-CRM serta pengaruhnya terhadap efisiensi pelayanan pada Toko Diah Fashion, sebuah usaha ritel fashion yang masih menghadapi kendala pelayanan akibat sistem manual, seperti duplikasi data pelanggan, keterlambatan respons, dan kesulitan dalam pemantauan histori transaksi. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Fokus penelitian dibatasi pada aspek efisiensi pelayanan, meliputi kecepatan pelayanan, ketepatan pengelolaan data pelanggan, serta kemudahan dalam tindak lanjut pelanggan. Sistem automasi E-CRM yang dikaji dirancang menggunakan bahasa pemrograman PHP dan basis data MySQL. Hasil penelitian menunjukkan bahwa penerapan automasi E-CRM mampu meningkatkan efisiensi pelayanan secara signifikan. Sistem ini mempermudah pengelolaan data pelanggan secara terintegrasi, mempercepat proses pelayanan, serta mendukung komunikasi yang lebih personal melalui fitur notifikasi dan pencatatan histori transaksi.  Kata kunci: automasi; e-crm; efisiensi pelayanan; ritel fashion.

ANALYSIS OF INTEREST IN USING BLU DEPOSIT BASED ON TAM

Pangestu, Nathania Clarissa, Pratiwi , Heny, Yusnita, Amelia
Abstract: Abstract: Digital banking has brought various innovations in financial services, one of which is Blu Deposito by BCA Digital. However, the adoption rate of digital deposit services is still relatively low compared to digital&#8230; ital payment services. This study aims to identify and analyze the factors that influence customers' intentions and actual behavior in using Blu Deposito with reference to the Technology Acceptance Model (TAM). This study aims to analyze the factors that influence customers' intentions and actual behavior in adopting Blu Deposito using the Technology Acceptance Model (TAM) framework. Data was collected through a Google Form questionnaire from 54 customers at one BCA branch and analyzed using SPSS through validity and reliability tests, descriptive analysis, and multiple regression. The results show that Behavioral Intention (BI)is significantly influenced by Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Attitude Toward Using (ATU), with PEOU as the most dominant factor. In addition, BI has a significant effect on Actual System Use (AU), which confirms the relevance of applying the TAM model in the context of digital deposit products. These findings indicate that ease of use plays a greater role than financial benefits in encouraging users to adopt Blu Deposits. This study contributes to the understanding of digital deposit adoption and provides managerial insights to improve the usability and user engagement of digital banking services. Keywords: actual system use; attitude toward using; behavioral intention; perceived ease of use; perceived usefulness; technology acceptance model   Abstrak: Perbankan digital telah menghadirkan berbagai inovasi dalam layanan keuangan, salah satunya Blu Deposito oleh BCA Digital. Meskipun demikian, tingkat adopsi terhadap layanan deposito digital masih relatif rendah dibandingkan dengan layanan pembayaran digital. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi niat serta perilaku aktual nasabah dalam menggunakan Blu Deposito dengan mengacu pada kerangka Technology Acceptance Model (TAM). Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi niat dan perilaku aktual nasabah dalam mengadopsi Blu Deposito dengan menggunakan kerangka Technology Acceptance Model (TAM). Data dikumpulkan melalui kuesioner Google Form dari 54 nasabah di satu cabang BCA dan dianalisis menggunakan SPSS melalui uji validitas, reliabilitas, analisis deskriptif, dan regresi berganda. Hasil penelitian menunjukkan bahwa Behavioral Intention (BI) dipengaruhi secara signifikan oleh Perceived Ease of Use (PEOU), Perceived Usefulness (PU), dan Attitude Toward Using (ATU), dengan PEOU sebagai faktor paling dominan. Selain itu, BI berpengaruh signifikan terhadap Actual System Use (AU), yang menegaskan relevansi penerapan model TAM pada konteks produk deposito digital. Temuan ini menunjukkan bahwa kemudahan penggunaan memiliki peran lebih besar dibandingkan manfaat finansial dalam mendorong pengguna untuk mengadopsi Blu Deposito. Penelitian ini berkontribusi terhadap pemahaman adopsi deposito digital serta memberikan wawasan manajerial untuk meningkatkan kegunaan dan keterlibatan pengguna pada layanan perbankan digital.   Kata kunci: actual system use; attitude toward using; behavioral intention; perceived ease of use; perceived usefulness; technology acceptance model  

ANALYSIS OF THE ACCEPTANCE OF THE SINAGA ATTENDANCE APPLICATION AT SMA NEGERI 1 JATILAWANG USING THE TECHNOLOGY ACCEPTANCE MODEL (TAM)

Sabaniyah, Arbangi Puput, Yunita, Ika Romadhoni, Subarkah, Pungkas
Abstract: This study analyzes the acceptance of teachers and ASN employees of the SINAGA (Sistem Informasi Layanan Kepegawaian) attendance application at SMA Negeri 1 Jatilawang using a modified Technology Acceptance Model (TAM).&#8230; The model was extended by incorporating two external variables: Information Quality and Complexity. This explanatory quantitative research employed the Structural Equation Modeling–Partial Least Square (SEM-PLS) method involving 60 respondents who are civil servants, consisting of teachers and administrative staff. The results reveal that Information Quality has a positive and significant influence on both Perceived Usefulness (PU) and Perceived Ease of Use (PEOU), while Complexity does not show a significant effect on either variable. Furthermore, PEOU and PU have a positive impact on Attitude Toward Use (ATU), which subsequently affects Behavioral Intention to Use (BIU). Behavioral intention, in turn, strongly influences Actual Use (AU). These findings indicate that teachers’ acceptance of the SINAGA digital attendance system in educational settings is primarily driven by information quality and users’ positive attitudes rather than by system complexity. Theoretically, this study contributes to the expansion of TAM application in the educational context. Practically, it provides valuable insights for improving the effectiveness of SINAGA implementation through better information quality and enhanced user experience.         

INTEGRATED AHP-TOPSIS DECISION SYSTEM FOR FAIR STUDENT PERFORMANCE EVALUATION

Hafiz, Rahmad, Triyono, Gandung, Assegaf , Noval, Yasmin , Nadia, Effendi , Muhtar
Abstract: Giving awards is essential to motivate students; however, selecting outstanding students at the junior high school level is often conducted manually and subjectively, which can lead to unfairness and prolonged processing&#8230; time. This study develops a Decision Support System (DSS) that integrates the Analytical Hierarchy Process (AHP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to support objective and transparent student selection. A quantitative descriptive approach was employed, with data collected through questionnaires, interviews, and documentation at two state junior high schools in Banjarmasin City. Seven assessment criteria were applied: attendance, behavior, uniform neatness, extracurricular participation, academic grades, competition achievements, and disciplinary records. AHP was used to determine the weight of each criterion, while TOPSIS ranked students based on these weights. The web-based system was developed using PHP and MySQL and evaluated using the Technology Acceptance Model (TAM). Results show that academic grades had the highest weight (28.5%), followed by attendance (22.3%) and competition performance (15.2%). The TAM evaluation yielded average scores of 4.32 for Perceived Ease of Use, 4.40 for Perceived Usefulness, 4.15 for Attitudes Towards Use, and 4.28 for Behavioral Intention to Use. The DSS produces accurate rankings, is well-received by users, and offers an efficient, fair, and replicable solution for data-driven educational governance in the digital era.

THE ROLE OF PERCEIVED CONVENIENCE ON WHATSAPP ADOPTION USING UTAUT2 MODEL

Winata, Kenny Calnelius, Panjaitan, Erwin Setiawan
Abstract: Abstract: Advancements in digital technology have significantly transformed communication and learning. Traditional learning methods have limitations in providing a fast and interactive learning environment, necessitating&#8230; g accessible technology that enhances student and teacher engagement while ensuring convenience. WhatsApp has emerged as a widely used solution due to its accessibility, privacy features, and cross-platform compatibility, offering users a sense of convenience. This study examines the role of Perceived Convenience in the acceptance and use of WhatsApp in secondary education in Medan City using the UTAUT2 Model. A survey was conducted with 439 respondents from 8 secondary schools in Medan and analyzed using SEM-PLS with SmartPLS-4. The results indicate that social influence, hedonic motivation, habit, and perceived convenience positively impact the intention to use WhatsApp. Additionally, facilitating conditions, perceived convenience, and intention to use significantly influence actual usage behavior. However, performance expectancy, effort expectancy, and price value do not affect either intention or behavior in using WhatsApp. Moderating variables such as age, gender, and experience partially moderate the relationships between independent factors and WhatsApp usage intention and behavior. This study contributes by incorporating Perceived Convenience into the UTAUT2 Model and affirming its role in educational technology adoption.             Keywords: perceived convenience; secondary education; UTAUT2; whatsapp     Abstrak: Kemajuan teknologi digital telah membawa perubahan signifikan dalam komunikasi dan pembelajaran. Metode pembelajaran tradisional memiliki keterbatasan dalam menyediakan lingkungan belajar yang cepat dan interaktif, sehingga diperlukan teknologi yang mudah diakses, meningkatkan keterlibatan siswa dan guru, serta nyaman digunakan. WhatsApp menjadi salah satu solusi dan banyak digunakan karena mudah diakses, privasi yang ditawarkan, serta kompatibilitas lintas platform sehingga memberikan kenyamanan yang dapat dirasakan pengguna ketika menggunakannya. Oleh karena itu, Penelitian ini menguji peran Persepsi Kenyamanan terhadap penerimaan dan penggunaan WhatsApp dalam pendidikan menengah di Kota Medan menggunakan Model UTAUT2. Survei dilakukan pada 439 responden dari 8 sekolah menengah di kota Medan, dan dianalisis dengan SEM-PLS menggunakan SmartPLS-4. Hasil penelitian menunjukkan bahwa social influence, hedonic motivation, habit, dan perceived convenience berpengaruh positif signifikan terhadap behavioral intention. Sementara itu, facilitating conditions, perceived convenience, dan behavioral intention berdampak positif pada use behavior. Namun, performance expectancy, effort expectancy, dan price value tidak berpengaruh terhadap niat maupun perilaku penggunaan WhatsApp. Variabel moderasi usia, jenis kelamin, dan pengalaman memoderasi sebagian hubungan antara faktor bebas terhadap niat dan perilaku penggunaan WhatsApp. Penelitian ini berkontribusi dengan menambahkan variabel persepsi kenyamanan (perceived convenience) ke dalam Model UTAUT2 dan menegaskan perannya dalam adopsi teknologi pendidikan.   Kata kunci: pendidikan menengah; persepsi kenyamanan; UTAUT2; whatsapp