Abstract:Abstract: Pokdakan Tani Makmur in Asahan Regency faced low sales of fresh catfish due to intense price competition in the local market. This community service program aimed to increase the economic value of catfish farming…
ing through product diversification into catfish nuggets and the application of Electronic Customer Relationship Management (E-CRM) as a supporting tool for digital marketing. The activities included socialization, production and packaging training, implementation of social media–based E-CRM, and Break Even Point (BEP) analysis to assess business feasibility. The results showed an improvement in partners’ skills in processing and marketing catfish products. With a monthly production capacity of 30 kg, where 1 kg yields 40 pieces or 10 packs of nuggets priced at IDR 5,000 per pack, partners achieved a monthly turnover of approximately IDR 1,500,000. The BEP analysis indicated an equilibrium point at 100 kg or around three months of operation with fixed costs of IDR 1,500,000. The E-CRM system served as a supporting medium to promote products and expand market visibility, while the main factors driving sales growth were product diversification and improved quality. This activity has implications for enhancing competitiveness and economic independence among small-scale fish farming groups.
Keywords: BEP; catfish nugget; diversification; E-CRM; Pokdakan Tani Makmur
Abstrak: Pokdakan Tani Makmur di Kabupaten Asahan menghadapi permasalahan rendahnya penjualan lele segar akibat tingginya persaingan harga di pasar lokal. Kegiatan pengabdian ini bertujuan meningkatkan nilai ekonomi hasil budidaya melalui diversifikasi produk olahan menjadi nugget lele serta penerapan Electronic Customer Relationship Management (E-CRM) sebagai pendukung strategi pemasaran digital. Tahapan pelaksanaan meliputi sosialisasi, pelatihan produksi dan pengemasan, penerapan E-CRM berbasis media sosial, serta analisis Break Even Point (BEP) untuk menilai kelayakan usaha. Hasil kegiatan menunjukkan peningkatan keterampilan mitra dalam produksi dan pemasaran produk olahan. Dengan kapasitas produksi 30 kg per bulan, di mana 1 kg menghasilkan 40 potong atau 10 bungkus nugget dengan harga Rp5.000 per bungkus, mitra memperoleh omzet sekitar Rp1.500.000 per bulan. Analisis BEP menunjukkan titik impas pada 100 kg produksi atau sekitar tiga bulan operasional dengan biaya tetap Rp1.500.000. Penerapan E-CRM berperan mendukung promosi dan memperluas informasi produk, sementara faktor utama peningkatan penjualan berasal dari diversifikasi dan kualitas produk olahan. Kegiatan ini berimplikasi pada peningkatan daya saing dan kemandirian ekonomi kelompok pembudidaya ikan di daerah.
Kata kunci: BEP; diversifikasi; E-CRM; nugget lele; Pokdakan Tani Makmur
Abstract:Abstract: The cattle farming community in Branjang Village, Semarang Regency, faces a primary issue of livestock waste accumulation that has not been optimally managed. This condition results in environmental pollution,…
unpleasant odors, and increased dependency on chemical fertilizers and liquefied petroleum gas (LPG). The main constraints are limited knowledge, skills, and access to waste processing technology. This community service program aims to optimize the utilization of cattle waste as organic fertilizer and alternative energy through the implementation of the Sustainability Techno-Integrated Agrofarm model. The method employed involves a participatory approach through extension, training, consultation, and the application of the appropriate MetaCow technology as a household-scale biogas digester. Program success was evaluated using pre-test and post-test instruments, analyzed by n-gain and paired sample t-test to assess improvements in participants’ knowledge and skills. The results demonstrate a significant enhancement in the community’s ability to process waste into economically valuable organic fertilizer and biogas, while also strengthening the institutional capacity of Sanggar Tani as a center for sustainable agricultural technology learning. This program contributes to the achievement of the Sustainable Development Goals (SDGs), particularly in clean energy, sustainable production, and environmental preservation.
Keywords: biogas; digester; livestock waste; organic fertilizer; sustainable agriculture
Abstrak: Masyarakat peternak sapi di Desa Branjang, Kabupaten Semarang menghadapi permasalahan utama yakni penumpukan limbah ternak yang belum dikelola secara optimal. Hal ini berdampak pada pencemaran lingkungan, munculnya bau tidak sedap, serta meningkatnya ketergantungan akan pupuk kimia serta gas elpiji. Kendala atama adalah karena keterbatasan pengetahuan, keterampilan, serta akses terhadap teknologi pengolahan limbah. Program pengabdian masyarakat ini bertujuan mengoptimalkan pemanfaatan limbah ternak sapi sebagai pupuk organik dan energi alternatif melalui penerapan model Sustainability Techno-Integrated Agrofarm. Metode yang digunakan adalah pendekatan partisipatif melalui penyuluhan, pelatihan, konsultasi, dan penerapan teknologi tepat guna MetaCow sebagai digester biogas rumah tangga, serta evaluasi keberhasilan melalui pre-test dan post-test yang dianalisis melalui uji n-gain dan paired sample t-test untuk menilai peningkatan tingkat pemahaman serta keterampilan peserta. Hasil kegiatan menunjukkan adanya peningkatan signifikan kemampuan masyarakat dalam mengolah limbah menjadi pupuk organik dan biogas yang bernilai ekonomis serta memperkuat kelembagaan Sanggar Tani sebagai pusat pembelajaran teknologi pertanian berkelanjutan. Program ini berkontribusi pada tercapainya tujuan pembangunan berkelanjutan (SDGs) khususnya energi bersih, produksi berkelanjutan, dan pelestarian lingkungan.
Kata kunci: biogas; digester; limbah ternak; pupuk organik; pertanian berkelanjutan
Abstract:Abstract: The development of artificial intelligence (AI) technology presents new opportunities in education, particularly in lesson planning. However, most vocational high school teachers in Palembang City, including those…
ose at SMK PGRI 2, still have limited knowledge and skills in utilizing AI. This problem is the background to the implementation of community service activities (PkM) with the aim of improving teacher competency in using Large Language Models (LLM) such as Gemini and ChatGPT to develop Lesson Implementation Plans (RPP). The methods used included needs surveys, interactive workshops, hands-on practice, and evaluation through post-tests and participant feedback. The results of the activity showed a significant increase, where teacher knowledge increased from 20% to 80% and the application of AI in lesson plans increased from 10% to 65%. The contribution of this activity lies in improving teachers' ability to utilize AI to develop lesson plans more effectively and providing a scientific basis for the application of LLM in lesson planning in vocational education.
Keywords: artificial intelligence, lesson planning, vocational school teachers
Abstrak: Perkembangan teknologi kecerdasan buatan (Artificial Intelligence) menghadirkan peluang baru dalam dunia pendidikan, khususnya dalam perencanaan pembelajaran. Namun, sebagian besar guru SMK di Kota Palembang, termasuk di SMK PGRI 2, masih memiliki keterbatasan dalam pengetahuan dan keterampilan pemanfaatan AI. Permasalahan ini melatarbelakangi dilaksanakannya kegiatan pengabdian kepada masyarakat (PkM) dengan tujuan meningkatkan kompetensi guru dalam menggunakan Large Language Models (LLM) seperti Gemini dan ChatGPT untuk menyusun Rencana Pelaksanaan Pembelajaran (RPP). Metode yang digunakan meliputi survei kebutuhan, workshop interaktif, praktik langsung, serta evaluasi melalui post-test dan umpan balik peserta. Hasil kegiatan menunjukkan adanya peningkatan signifikan, di mana pengetahuan guru meningkat dari 20% menjadi 80% dan penerapan AI dalam RPP naik dari 10% menjadi 65%. Kontribusi kegiatan ini terletak pada peningkatan kemampuan guru dalam memanfaatkan AI untuk menyusun RPP secara lebih efektif serta penyediaan dasar ilmiah bagi penerapan LLM dalam perencanaan pembelajaran di pendidikan vokasi.
Kata kunci: artificial intelligence, guru SMK, perencanaan pembelajaran
Abstract:Abstract: This community service activity was motivated by the drying problems of emping melinjo in Perbaungan District, Serdang Bedagai Regency, which still relies on sunlight. This traditional method has many limitations…
ns as it depends on weather conditions, requires 2–3 days, and produces products that are less hygienic and inconsistent in quality. The purpose of this activity is to provide a solution through mentoring and training in the use of the electric emping melinjo dryer (KEPINGJO) so that partners are able to operate the equipment and increase production capacity. The implementation method includes several stages: preparation, technology socialization, training, trials, evaluation, and mentoring. The results show that the partners actively participated and were able to operate the equipment independently. The use of the electric dryer resulted in a reduction from 1 kg to 0.64 kg within 1 hour at a temperature of 55 °C, which is much faster than the traditional drying method that takes 2–3 days. In addition, the moisture content of emping melinjo, initially 29% in the wet condition, decreased to 9.5% after the drying process using the electric dryer. The final product is more hygienic, evenly dried, and has a longer shelf life. The application of the KEPINGJO electric dryer has proven to increase productivity, product quality, and household income while strengthening the role of universities in delivering appropriate technological innovations.
Keywords: dryer; melinjo; empowerment; training; food self-sufficiency
Abstrak: Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh permasalahan pengeringan emping melinjo di Kecamatan Perbaungan, Kabupaten Serdang Bedagai, yang masih mengandalkan sinar matahari. Metode tersebut memiliki banyak keterbatasan karena bergantung pada cuaca, membutuhkan waktu 2–3 hari, serta menghasilkan produk yang kurang higienis dan tidak seragam. Tujuan kegiatan adalah memberikan solusi melalui pendampingan dan pelatihan penggunaan alat pengering elektrik emping melinjo (KEPINGJO) agar mitra mampu mengoperasikan dan meningkatkan kapasitas produksi. Metode pelaksanaan meliputi tahap persiapan, sosialisasi teknologi, pelatihan, uji coba, serta evaluasi dan pendampingan. Hasil kegiatan menunjukkan mitra aktif berpartisipasi dan mampu menggunakan alat secara mandiri. Penggunaan alat pengering elektrik memperlihatkan penyusutan dari 1 kg menjadi 0,64 kg dalam waktu 1 jam pada suhu 55 °C, jauh lebih cepat dibanding metode tradisional 2–3 hari. Selain itu, kadar air emping melinjo yang semula sebesar 29% pada kondisi basah menurun menjadi 9,5% setelah proses pengeringan menggunakan alat pengering elektrik. Produk yang dihasilkan lebih higienis, kering merata, dan memiliki daya simpan lebih lama. Penerapan pengering elektrik KEPINGJO terbukti meningkatkan produktivitas, kualitas, serta pendapatan rumah tangga, sekaligus memperkuat kontribusi perguruan tinggi dalam menghadirkan inovasi tepat guna.
Kata kunci: alat pengering; melinjo; pemberdayaan; pelatihan; kemandirian pangan
Abstract:Abstract: The village of Sumberjaya has considerable local economic potential through the management of the Bagjawaluya Village-Owned Enterprise (BumDes), particularly in the Mini Soccer, Campground, Kiosk Rental, Water…
Supply, and Village Internet business units. However, limitations in the use of digital technology and promotional media have resulted in low effectiveness of services to the community. This community service activity aims to support the optimization of company profile creation and online booking systems for existing business units at BumDes Bagjawaluya. The target partners in this activity are BumDes managers, with 15 participants involved. To measure the effectiveness of the activity, an evaluation method consisting of a pre-test and post-test was used to assess the increase in participants' understanding, as well as a questionnaire to explore their perceptions and readiness to adopt digital technology. The results of the activity showed an increase in understanding of company profile management by 86.67% and business unit ordering applications by 93.33%. These results indicate that the community service activity had a positive impact on improving the digital literacy of BumDes managers.
Keyword: BumDes; Company Profile; Digitalization; Ordering; Optimization
Abstrak: Desa Sumberjaya memiliki potensi ekonomi lokal yang cukup besar melalui pengelolaan Badan Usaha Milik Desa (BumDes) Bagjawaluya, khususnya pada unit usaha Mini Soccer, Bumi Perkemahan,Sewa Kios, Air weslik, Internet Desa. Namun, keterbatasan dalam pemanfaatan teknologi digital dan media promosi menyebabkan rendahnya efektivitas layanan kepada masyarakat. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendukung optimalisasi pembuatan company profile, dan sistem pemesanan online untuk unit usaha yang ada pada BumDes Bagjawaluya. Mitra sasaran dalam kegiatan ini adalah pengelola BumDes dengan jumlah peserta yang terlibat sebanyak 15 orang. Untuk mengukur efektivitas kegiatan, digunakan metode evaluasi berupa pre-test dan post-test untuk menilai peningkatan pemahaman peserta, serta kuisioner untuk menggali persepsi dan kesiapan mereka dalam mengadopsi teknologi digital. Hasil kegiatan menunjukkan peningkatan pemahaman untuk pengelolaan Company Profile 86,67%, aplikasi pemesanan unit usaha 93,33%. .Hasil ini menunjukkan bahwa kegiatan pengabdian memberikan dampak positif terhadap peningkatan literasi digital pengelola BumDes.
Kata Kunci: BumDes; Company Profile; Digitalisasi; Pemesanan; Optimalisasi
Abstract:Abstract: Many traditional fishermen in Indonesia still experience a decreasing income during the rainy season due to bad weather conditions. This community service activity aims to improve the safety of fishermen through…
h the installation of lightning rods and education on bad weather conditions at sea. This activity was carried out in Segoro Tambak Village, Sedati District, Sidoarjo Regency, East Java. The participants in this activity are local fishermen who are members of the KUB Geronggong. The methods used in this activity include 1. Initial Survey; 2. Socialization; 3. Training Session; 4. Technology Application; and 5. Mentoring and Evaluation. The results of the pre-test and post-test showed that the fishermen's level of understanding increasing by 8%. Based on the questionnaire results, the majority of fishermen gave positive feedback of this activity. In terms of program assessment, 71.4% of participants stated that the material provided was very easy to understand, and 82.1% of participants considered the speakers' delivery to be very clear. The opportunity to ask questions was also considered sufficient by 64.3% of participants, while in terms of satisfaction, 85.7% of participants stated that they were very happy to participate in this activity. All participants (100%) stated that this activity increased their knowledge, improved their preparedness for bad weather, and encouraged the application of knowledge in their daily lives.
Keywords: bad weather; fishermen; lightning rods; mitigation
Abstrak: Masih banyak nelayan tradisional di Indonesia yang penghasilannya turun di musim penghujan karena kendala cuaca buruk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keselamatan nelayan melalui pemasangan alat penangkal petir dan edukasi cuaca buruk saat melaut. Kegiatan ini dilaksanakan di Desa Segoro Tambak, Kecataman Sedati, Kabupaten Sidoarjo, Jawa Timur. Mitra dari kegiatan ini merupakan nelayan lokal yang tergabung dalam Kelompok Usaha Bersama (KUB) Geronggong. Metode kegiatan meliputi 1.Survey Awal; 2.Sosialisasi; 3.Pelatihan; 4.Penerapan Teknologi; serta 5.Pendampingan dan Evaluasi. Dari hasil pre-test dan post-test didapati tingkat pemahaman nelayan meningkat sebesar 8%. Berdasarkan hasil kuesioner, mayoritas nelayan memberikan penilaian positif terhadap kegiatan ini. Pada aspek penilaian acara, sebanyak 71,4% peserta menyatakan materi yang diberikan sangat mudah dipahami, dan 82,1% peserta menilai penyampaian narasumber sangat jelas. Kesempatan bertanya juga dinilai sangat cukup oleh 64,3% peserta, sedangkan dari sisi kepuasan, 85,7% peserta menyatakan sangat senang mengikuti kegiatan ini. Seluruh peserta (100%) menyatakan kegiatan ini menambah pengetahuan, meningkatkan kesiapan menghadapi cuaca buruk, serta mendorong penerapan ilmu dalam kehidupan sehari-hari.
Kata kunci: cuaca buruk; mitigasi; nelayan; penangkal petir
Abstract:Abstract: This community service describes the implementation of artificial intelligence (AI)-based learning media training for elementary school teachers at the UPTD SDN 010106 Sei Silau Barat, Setia Janji. The background…
nd of the activity is the limited understanding and skills of teachers in utilizing AI applications (e.g., ImageFX, Canva AI, and ChatGPT) to create interesting, interactive, and student-specific learning media. The implementation method includes three stages: preparation (interviews & needs observations), implementation (face-to-face workshops, demonstrations, and supervised independent practice), and evaluation (pre-post surveys and work assessments). This can be seen from the results of the pre-test and post-test conducted at the beginning and end of the training, from 31% pre-test to 88% post-test showing a significant difference. The results of this training showed a 57% increase in teachers' practical understanding, the development of AI-based teaching media in core subjects, and plans for sustainable adoption in the classroom. This activity contributes to improving educators' ICT competencies and encouraging the integration of modern technology in elementary schools.
Keywords: artificial intelligence; community service; elementary school teachers; imageFX; learning media; training.
Abstrak: Pengabdian ini mendeskripsikan pelaksanaan pelatihan media pembelajaran berbasis kecerdasan buatan (AI) bagi guru sekolah dasar di UPTD SDN 010106 Sei Silau Barat, Setia Janji. Latar belakang kegiatan adalah masih terbatasnya pemahaman dan keterampilan guru dalam memanfaatkan aplikasi AI (misalnya ImageFX, Canva AI, dan ChatGPT) untuk membuat media ajar yang menarik, interaktif, dan sesuai karakteristik siswa. Metode pelaksanaan meliputi tiga tahap: persiapan (wawancara & observasi kebutuhan), pelaksanaan (workshop tatap muka, demo, dan praktik mandiri tersupervisi), serta evaluasi (pre–post survey dan penilaian karya). Hal ini dapat diliat dari hasil pre-test dan post-test yang dilakukan di awal dan di akhir pelatihan, dari 31% pre-test ke angka 88% post-test menunjukan perbedaan yang signifikan. Hasil pelatihan ini menunjukkan peningkatan sebesar 57% pada pemahaman praktis guru, penyusunan media ajar berbasis AI pada mata pelajaran inti, serta rencana adopsi berkelanjutan di kelas. Kegiatan ini berkontribusi pada peningkatan kompetensi TIK pendidik dan mendorong integrasi teknologi modern di sekolah dasar.
Kata kunci: guru SD; imageFX; kecerdasan buatan; media pembelajaran; pelatihan; pengabdian masyarakat.
Abstract:Abstract: This community service activity focuses on increasing digital literacy as an effort to support digital transformation in the Industry 5.0 era. This program is designed to provide training and seminars to employees…
ees of PT Flextronics Technology Indonesia Batam to improve their understanding and skills in utilizing digital technology effectively in the world of work. Through this activity, participants are given insight into the use of digital technology in business operations, cybersecurity, personal data protection, and the application of artificial intelligence (AI) in industry. This training also includes practical skills such as data analysis, use of digital business software, and e-commerce optimization. So this activity aims to support digital transformation in the Industry 5.0 era by increasing people's understanding and skills in utilizing digital technology. The target of this program is for company employees to be able to optimize technology in business activities, increase productivity, and innovate in the digital era. With this approach, it is hoped that participants can improve work efficiency, competitiveness, and the ability to adapt to technological developments.
Keywords: digital literacy; digital economy; artificial intelligence (AI)
Abstrak: Kegiatan pengabdian kepada masyarakat ini berfokus pada peningkatan literasi digital sebagai upaya mendukung transformasi digital di era Industri 5.0. Program ini dirancang untuk memberikan pelatihan dan seminar kepada karyawan PT Flextronics Technology Indonesia Batam guna meningkatkan pemahaman dan keterampilan mereka dalam memanfaatkan teknologi digital secara efektif dalam dunia kerja. Melalui kegiatan ini, peserta diberikan wawasan mengenai pemanfaatan teknologi digital dalam operasional bisnis, keamanan siber, perlindungan data pribadi, serta penerapan kecerdasan buatan (AI) dalam industri. Pelatihan ini juga mencakup keterampilan praktis seperti analisis data, penggunaan perangkat lunak bisnis digital, dan optimalisasi e-commerce. Sehingga kegiatan ini bertujuan untuk mendukung transformasi digital di era Industri 5.0 dengan meningkatkan pemahaman dan keterampilan masyarakat dalam memanfaatkan teknologi digital. Metode yang digunakan dalam kegiatan Pengabdian masyarakat adalah metode edukasi berupa penyuluhan dengan ceramah dan diskusi. Sasaran program ini adalah para karyawan perusahaan agar dapat mengoptimalkan teknologi dalam aktivitas bisnis, meningkatkan produktivitas, serta berinovasi di era digital. Dengan pendekatan ini, diharapkan peserta dapat meningkatkan efisiensi kerja, daya saing, serta kemampuan beradaptasi dengan perkembangan teknologi.
Kata kunci: literasi digital; ekonomi digital; artificial intelligence (AI)
Abstract:Abstract: This PkM activity aims to provide new knowledge and insights for Silo Bonto Village officials on the benefits of digitalizing the village, improving village services, and empowering the community's economy. Silo…
o Bonto Village has a population of 6,387 people spread across 11 hamlets. The majority of the people in Silo Bonto Village, Silau Laut District, Asahan Regency, are farmers who cultivate coconut and oil palm plantations. The Silo Bonto Village Office has a village application, but it has not been utilized, the problems that arise are the absence of skilled human resources in the village office who can run open desa application, secondly, the limited village budget to fund technological infrastructure. Another problem is that there is community resistance to the use of technology in the village service system. This activity aims to help villages find solutions to existing problems, one of which is providing knowledge and skills on how digitalization can make village services and economic empowerment more efficient and improved. The PkM activity was attended by village officials hamlet heads and representatives of the community totaling 24 people. The method used is Community Base-Participatory Research (CBPR). The results of activity, in addition to the implementation of this PkM activity, there has also been a transfer of knowledge from the implementer to the participants of the socialization about Village Office Digitalization: Smart Solutions to Improve Services and Community Economic Empowerment.
Keywords: village; digitalization; open desa;economic empowerment; improving village services
Abstrak: Kegiatan PkM ini bertujuan untuk memberikan pengetahuan dan wawasan baru bagi aparat Desa Silo Bonto manfaat digitalisasi desa bagi peningkatan layanan desa dan pemberdayaan ekonomi masyarakat. Desa Silo Bonto yang berpenduduk 6387 jiwa yang tersebar di 11 dusun. Mayoritas masyarakat Desa Silo Bonto Kecamatan Silau Laut Kabupaten Asahan adalah petani perkebunan kelapa dan kelapa sawit. Kantor Desa Silo Bonto memiliki aplikasi desa, namun belum dimanfaatkan, permasalahan yang muncul adalah belum adanya SDM terampil di kantor desa yang mampu menjalankan aplikasi Open Desa, kedua terbatasnya anggaran desa untuk mendanai infratruktur teknlogi. Permasalahan lainnya adalah ada resisitensi masyarakat dalam penggunaan teknologi dalam sistem pelayanan desa. Kegiatan ini bertujuan untuk membantu desa dalam mencari solusi dari permasalahan yang ada, ssalah satunya memberikan pengetahuan dan keterampilan bagaimana digitalisasi mampu mengefisienkan dan meningkatkan layanan dan pemberdayaan ekonomi desa. Kegiatan Pk Mini dihadiri oleh apparat desa dan kepala dusun serta perwakilan Masyarakat yang berjumlah 24 orang. Metode yang digunakan adalah Community Base-Partisipatory Research (CBPR). Hasil kegiatan, selain terlaksananya kegiatan PkM ini juga telah terjadi transfer ilmu dari pelaksana ke peserta sosialisasi tentang Digitalisasi Kantor Desa: Solusi Cerdas Meningkatkan Pelayanan Dan Pemberdayaan Ekonomi Masyarakat.
Kata kunci: desa; digitalisasi; open desa; pemberdayaan ekonomi; peningkatan layanan desa
Abstract:Abstract: The development of the agrotourism sector has enormous potential to support the village economy and introduce local potential to the wider community. However, many agrotourism operators, especially village-owned…
d enterprises (BUMDES) and agrotourism managers, still face obstacles in promoting and conveying information in an interesting and educational manner. This Community Service Activity (PkM) aims to apply Artificial Intelligence (AI) technology in a specially designed digital education platform to enhance the appeal and effectiveness of agrotourism promotions. Key features developed include an educational chatbot, AI-based virtual tours, a content recommendation system, and visitor data analysis. The activity was carried out through stages including identifying partner needs, digital literacy training, prototype development, and guidance on using social media platforms such as Facebook, Instagram, Twitter, and YouTube. The results of the activity demonstrate that the application of Artificial Intelligence (AI) can enhance creativity, promotional efficiency, and public interest in local agrotourism. Thus, the synergy between technology and local potential emerges as a highly effective strategy for advancing sustainable agriculture-based tourism.
Keywords: Artificial Intelligence; digital education; agrotourism; promotion; tourist village
Abstrak: Pengembangan sektor agrowisata memiliki potensi yang sangat besar dalam mendukung perekonomian desa serta memperkenalkan potensi lokal kepada masyarakat luas. Namun, masih banyak pelaku agrowisata khususnya BUMDES dan Pengelola agrowisata menghadapi kendala dalam promosi dan penyampaian informasi yang menarik dan edukatif. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk menerapkan teknologi Artificial Intelligence (AI) dalam sebuah platform edukasi digital yang dirancang khusus untuk meningkatkan daya tarik dan efektivitas promosi pada agrowisata. Beberapa fitur utama yang dikembangkan meliputi chatbot edukatif, tur virtual berbasis AI, sistem rekomendasi konten, dan analisis data pengunjung. Kegiatan ini dilaksanakan melalui tahapan identifikasi kebutuhan mitra, pelatihan literasi digital, pengembangan prototipe, dan pendampingan penggunaan platform media sosial seperti Facebook, Instagram, Twitter dan Youtobe. Hasil kegiatan menunjukkan bahwa penerapan Artificial Intellegent (AI) dapat meningkatkan Kreaktivitas, efisiensi promosi, serta minat masyarakat terhadap agrowisata lokal. Dengan demikian, sinergi antara teknologi dan potensi lokal menjadi strategi yang sangat efektif dalam memajukan pariwisata berbasis pertanian secara berkelanjutan.
Kata kunci: Artificial Intelligence; edukasi digital; agrowisata; promosi; desa wisata