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Showing 787 articles found for "Tema"

OPTIMIZING CUSTOMER RELATIONSHIPS THROUGH CUSTOMER RELATIONSHIP MANAGEMENTAT HANDMADE WILLY

Utari, Ria, Yusda, Riki Andri, Amalia, Amalia
Abstract: Abstract: The development of globalization and digitalization requires businesses to not only focus on product quality, but also on the ability to build and maintain long-term relationships with customers. Customer loyalty… ty has become a strategic asset that influences business sustainability and competitiveness. Handmade Willy, a creative business engaged in the production and sale of handicrafts, faces various problems in customer management, such as difficulties in identifying customer preferences, limitations in ongoing communication, suboptimal customer segmentation, and the absence of a structured system for monitoring customer satisfaction and feedback. These problems have an impact on the ineffectiveness of marketing strategies and the potential decline in customer loyalty. This study aims to optimize customer relationships at Handmade Willy through the application of the Customer Relationship Management (CRM) concept. The research method used is descriptive analysis with a qualitative approach through data collection from observation, interviews, and literature studies. The blackbox testing results show that the system runs smoothly without any obstacles. The implementation of CRM helps Handmade Willy understand customer characteristics and preferences, perform more accurate segmentation, improve communication effectiveness, and systematically monitor customer satisfaction. Keyword: customer loyalty; customer relationship management; handmade willy.   Abstrak: Perkembangan era globalisasi dan digitalisasi menuntut pelaku usaha untuk tidak hanya berfokus pada kualitas produk, tetapi juga pada kemampuan membangun dan mempertahankan hubungan jangka panjang dengan pelanggan. Loyalitas pelanggan menjadi aset strategis yang berpengaruh terhadap keberlanjutan dan daya saing bisnis. Handmade Willy sebagai usaha kreatif yang bergerak di bidang produksi dan penjualan kerajinan tangan menghadapi berbagai permasalahan dalam pengelolaan pelanggan seperti kesulitan dalam mengidentifikasi preferensi pelanggan, keterbatasan komunikasi berkelanjutan, belum optimalnya segmentasi pelanggan serta belum adanya sistem yang terstruktur untuk memantau kepuasan dan umpan balik pelanggan. Permasalahan tersebut berdampak pada kurang efektifnya strategi pemasaran dan potensi penurunan loyalitas pelanggan. Penelitian ini bertujuan untuk mengoptimalkan hubungan pelanggan pada Handmade Willy melalui penerapan konsep Customer Relationship Management (CRM). Metode penelitian yang digunakan adalah analisis deskriptif dengan pendekatan kualitatif melalui pengumpulan data observasi, wawancara dan studi literatur. Hasil pengujian blackbox menunjukkan sistem yang dibuat berjalan dengan lancar tanpa ada kendala. Dengan penerapan CRM mampu membantu Handmade Willy dalam memahami karakteristik dan preferensi pelanggan, melakukan segmentasi yang lebih tepat, meningkatkan efektivitas komunikasi serta memantau kepuasan pelanggan secara sistematis. Kata kunci: customer relationship management; kerajinan tangan willy; loyalitas pelanggan.

UTILIZATION UTILIZATION MOORA FOR CANDIDATES FOR THE ELECTION OF OSIS CHAIRMAN AT STATE SMP 11 TANJUNG BALAI

Safira, Gina, William Ramdhan, Ruri Ashari Dalimunthe
Abstract: Abstract: The election of the Student Council President is an important process in building a democratic, responsible, and integrity-based leadership culture in the school environment. In addition, through the main discussion… ssion in this study aims to optimize the selection process for candidates for Student Council President at SMP Negeri 11 Tanjung Balai through the implementation of a Decision Support System (DSS) based on the MOORA (Multi-Objective Optimization on the Basis of Ratio Analysis) method. The MOORA method is used to normalize values, weight criteria, and calculate optimization values ​​to produce the best alternative ranking. Data were obtained through observation, interviews with school officials, and literature studies. The results of the study indicate that the MOORA method is able to provide objective and transparent ranking results, where M. Asril Sitorus Pane obtained the highest score of 0.347 (Rank 1), followed by M. Rian with a score of 0.333 (Rank 2). The implementation of this system is expected to be able to provide recommendations for the best candidates regularly and accurately, so that it can support fairer and more accountable decision-making in the next Student Council President election. Keywords: decision support system; osis chairman election; MOORA; SMP negeri 11 tanjung balai.   Abstrak: Pemilihan Ketua OSIS merupakan proses penting dalam membangun budaya kepemimpinan yang demokratis, bertanggung jawab dan berintegritas di lingkungan sekolah. Selain itu, melalui pokok pembahasan pada penelitian ini bertujuan untuk dapat mengoptimalkan proses seleksi calon Ketua OSIS di SMP Negeri 11 Tanjung Balai melalui penerapan Sistem Pendukung Keputusan berbasis metode MOORA (Multi-Objective Optimization on the Basis of Ratio Analysis). Metode MOORA digunakan agar dapat melakukan normalisasi nilai, pembobotan kriteria serta perhitungan nilai optimasi guna menghasilkan peringkat alternatif terbaik. Data diperoleh melalui observasi, wawancara dengan pihak sekolah serta dan studi kepustakaan. Hasil penelitian menunjukkan bahwa metode MOORA mampu memberikan hasil peringkat yang objektif dan transparan, yang dimana M. Asril Sitorus Pane memperoleh nilai tertinggi sebesar 0,347 (Peringkat 1), diikuti oleh M. Rian dengan nilai 0,333 (Peringkat 2). Penerapan sistem ini diharapkan mampu memberikan rekomendasi kandidat terbaik secara sistematis dan akurat, sehingga dapat mendukung pengambilan keputusan yang lebih adil dan akuntabel dalam pemilihan Ketua OSIS selanjutnya. Kata kunci: MOORA; pemilihan ketua osis; sistem pendukung keputusan; SMP negeri 11 tanjung balai.

STUDENT ACADEMIC ACHIEVEMENT CLUSTERING USING FUZZY C-MEANS ALGORITHM

Selina, Natria, Sriani, Sriani
Abstract: Abstract: Academic achievement mapping is an important process in higher education to support effective academic monitoring and guidance. In practice, student grouping is often conducted manually by academic staff using… simple criteria such as Grade Point Average (GPA) thresholds and subjective judgment, without systematic data analysis. This study aims to apply the Fuzzy C-Means (FCM) clustering algorithm to objectively group students based on their academic achievement levels. The dataset consists of academic records from 179 sixth-semester students of the Computer Science Study Program at Universitas Islam Negeri Sumatera Utara, where 160 eligible students are processed in the FCM calculation. Three variables are used: cumulative GPA, total completed credits, and the total number of low grades (D/E). The FCM algorithm automatically performs the mapping and groups students into three categories, namely excellent, stable, and at-risk students. Cluster quality is evaluated using the Silhouette Score and Davies–Bouldin Index, showing satisfactory clustering performance. The results indicate that the proposed approach provides a data-driven and objective basis for academic decision support.             Keywords: academic achievement; clustering; fuzzy c-means; student     Abstrak: Pemetaan pencapaian akademik mahasiswa merupakan proses penting dalam pendidikan tinggi untuk mendukung pemantauan dan pembinaan akademik yang tepat sasaran. Dalam praktiknya, pengelompokan mahasiswa masih sering dilakukan secara manual oleh pihak akademik berdasarkan kriteria sederhana, seperti batasan Indeks Prestasi Kumulatif (IPK) dan penilaian subjektif, tanpa analisis data yang sistematis. Penelitian ini bertujuan menerapkan algoritma Fuzzy C-Means (FCM) untuk mengelompokkan mahasiswa secara objektif berdasarkan tingkat pencapaian akademik. Data penelitian berasal dari 179 mahasiswa semester enam Program Studi Ilmu Komputer Universitas Islam Negeri Sumatera Utara, dengan 160 mahasiswa memenuhi kriteria dan diproses menggunakan algoritma FCM. Variabel yang digunakan meliputi IPK kumulatif, jumlah SKS yang telah ditempuh, dan total nilai rendah (D/E). Proses pemetaan sepenuhnya dilakukan oleh algoritma FCM dan menghasilkan tiga kategori mahasiswa, yaitu unggul, stabil, dan berisiko. Evaluasi menggunakan Silhouette Score dan Davies–Bouldin Index menunjukkan kualitas pengelompokan yang cukup baik.   Kata kunci: fuzzy c-means; clustering; mahasiswa; pencapaian akademik

WEB-BASED SUPPLY CHAIN MANAGEMENT SYSTEM IMPLEMENTATION USING FEFO METHOD IN CV. SAHABAT JAYA SUKSES

Dea Tantri Puspita, Nuriadi Manurung, Rohminatin, Rohminatin
Abstract: Abstract: Distributors in the Fast Moving Consumer Goods (FMCG) sector, such as CV. Sahabat Jaya Sukses, face significant challenges in inventory control, particularly related to product expiration and stock discrepancies… s caused by manual recording. This study aims to design and implement a web-based Supply Chain Management (SCM) system that integrates the flow of goods from suppliers to retailers by applying the First Expired First Out (FEFO) method to minimize financial losses due to expired products. The research methodology employs the Waterfall model, which is selected because of its structured and systematic development stages and its suitability for systems with clear and stable requirements, facilitating effective analysis, design, implementation, and testing processes. The research stages include requirements analysis, system design, implementation, and testing. The results show that the SCM system successfully integrates data across the entire supply chain, automates inventory recording, and effectively prioritizes product distribution based on the nearest expiration dates. Black Box testing confirms that all system functionalities, including FEFO logic, operate properly, thereby improving operational efficiency and data accuracy. Keywords: supply chain management; FEFO; web-based system; distributor; inventory controls   Abstrak: Distributor di sektor Fast Moving Consumer Goods (FMCG) seperti CV. Sahabat Jaya Sukses menghadapi tantangan dalam pengendalian persediaan, khususnya terkait produk kedaluwarsa dan selisih stok akibat pencatatan manual. Penelitian ini bertujuan merancang dan mengimplementasikan sistem Supply Chain Management (SCM) berbasis web yang mengintegrasikan aliran barang dari pemasok hingga pengecer dengan menerapkan metode First Expired First Out (FEFO) untuk meminimalkan kerugian akibat produk kedaluwarsa. Metodologi penelitian menggunakan model Waterfall yang dipilih karena memiliki tahapan pengembangan yang terstruktur, sistematis, dan sesuai dengan kebutuhan sistem yang jelas serta stabil, sehingga memudahkan proses perancangan, implementasi, dan pengujian. Tahapan penelitian meliputi analisis kebutuhan, desain sistem, implementasi, dan pengujian. Hasil penelitian menunjukkan bahwa sistem SCM berhasil mengintegrasikan data di seluruh rantai pasok, mengotomatisasi pencatatan stok, serta memprioritaskan distribusi barang berdasarkan tanggal kedaluwarsa terdekat. Pengujian Black Box membuktikan bahwa seluruh fungsi sistem, termasuk logika FEFO, berjalan dengan baik sehingga meningkatkan efisiensi operasional dan akurasi data. Kata kunci: distributor; FEFO; manajemen rantai pasok; pengendalian stok; sistem berbasis web

DATA MINING USING MULTIPLE LINEAR REGRESSION TO DETERMINE THE SUPPLY OF BUILDING MATERIALS

Vannia Wulandari, Hambali, Hambali, Ari Dermawan
Abstract: Abstract: This research is motivated by the problem of building material inventory management at Jaqfar Building Store, which is still done manually and based on subjective estimates. This often results in inaccuracies in… n determining stock levels, either in the form of overstock or understock, which hinders operational effectiveness. The purpose of this study is to apply the Multiple Linear Regression method to analyze the relationship between incoming stock (X1) and outgoing stock (X2) variables with the ending stock variable (Y) to produce an optimal inventory prediction model. The research methodology used includes collecting historical transaction data for building materials such as cement, ceramics, zinc, plywood, and iron. This web-based prediction system was developed using the PHP programming language and a MySQL database. The analysis results show that the resulting regression model can provide a mathematical picture of future inventory patterns based on historical data. Implementation of this system is expected to assist the management of Jaqfar Building Materials Store in making strategic decisions regarding purchasing and sales in a more measured and efficient manner. Keyword: building materials; data mining; inventory; multiple linear regression    Abstrak: Penelitian ini dilatarbelakangi oleh permasalahan pengelolaan persediaan bahan bangunan di Toko Bangunan Jaqfar yang masih dilakukan secara manual dan berdasarkan perkiraan subjektif. Hal ini menyebabkan sering terjadinya ketidaktepatan dalam menentukan jumlah stok, baik berupa kelebihan barang (overstock) maupun kekurangan barang (understock) yang menghambat efektivitas operasional. Tujuan dari penelitian ini adalah menerapkan metode Multiple Linear Regression (Regresi Linear Berganda) untuk menganalisis hubungan antara variabel stok masuk (X1) dan stok keluar (X2) terhadap variabel stok akhir (Y) guna menghasilkan model prediksi persediaan yang optimal. Metodologi penelitian yang digunakan mencakup pengumpulan data historis transaksi bahan bangunan seperti semen, keramik, seng, triplek, dan besi. Sistem prediksi ini dikembangkan berbasis web menggunakan bahasa pemrograman PHP dan basis data MySQL. Hasil analisis menunjukkan bahwa model regresi yang dihasilkan mampu memberikan gambaran matematis mengenai pola persediaan di masa mendatang berdasarkan data historis. Implementasi sistem ini diharapkan dapat membantu manajemen Toko Bangunan Jaqfar dalam mengambil keputusan strategis terkait pembelian dan penjualan secara lebih terukur serta efisien.  Kata kunci: bahan bangunan; data mining; persediaan; regresi linear berganda

ANALYSING STUDENT MENTAL HEALTH THROUGH K-MEANS CLUSTERING AND MULTI-STAGE SAMPLING METHODS

Rahmat Hidayat, Dede Pratama
Abstract: Abstract: Mental health is an essential aspect of overall well-being, particularly for university students vulnerable to emotional strain. This study aims to identify clusters of student mental health trends using the K-Means… Means clustering technique. The research involved 60 students from four academic programs at the Faculty of Science and Technology, selected using stratified and cluster sampling techniques. Data were collected using a modified Mental Health Inventory (MHI). The results revealed distinct commonalities among majors: the Statistics program was predominantly defined by the depressed cluster at 53.3%, while Mathematics followed at 40% within the same cluster. In contrast, Biology students predominantly fell under the neu-tral/stable cluster (66.7%), whilst Information Systems students exhibited an even distribution (33.3% per cluster) without a dominant trend. The clustering quality was evaluated using the Silhouette Coefficient, yielding a range of 0.39 to 0.60. Biology (0.60) and Statistics (0.54) exhibited a reasonable structure, but Information Systems (0.39) and Mathematics (0.34) demonstrated a deficient structure. In conclusion, K-Means effectively discerns mental health patterns, providing a data-driven basis for targeted psychological interventions in educational settings. Keywords: biology; information systems; k-means; mathematics; mental health; silhouette coefficient; statistics   Abstrak: Kesehatan mental merupakan komponen vital dari kesejahteraan total, terutama bagi maha-siswa yang rentan terhadap stres emosional. Penelitian ini bertujuan untuk mengidentifikasi kelompok tren kesehatan mental mahasiswa melalui penerapan metode pengelompokan K-Means. Studi ini mencakup 60 mahasiswa dari empat program studi di Fakultas Sains dan Teknologi, yang dipilih melalui metode pengambilan sampel bertingkat dan kelompok. Data dikumpulkan dengan menggunakan Inventaris Kesehatan Mental (MHI) yang dimodifikasi. Temuan menunjukkan kesamaan yang jelas di antara jurusan: program studi Statistika terutama ditandai oleh kelompok depresi (53,3%), diikuti oleh Matematika dengan 40% dalam kelompok depresi. Sebaliknya, mahasiswa Biologi terutama termasuk dalam kelompok netral/stabil (66,7%), sedangkan mahasiswa Sistem Informasi memiliki distribusi yang merata (33,3% per kelompok) tanpa pola yang dominan. Kualitas pengelompokan dinilai dengan Koefisien Sil-houette, menghasilkan rentang 0,39 hingga 0,60. Biologi (0,60) dan Statistika (0,54) memiliki struktur sedang, sedangkan Sistem Informasi (0,39) dan Matematika (0,34) menunjukkan struktur yang buruk. Kesimpulannya, K-Means secara akurat mengidentifikasi tren kesehatan mental, menawarkan landasan berbasis data untuk terapi psikologis yang ditargetkan di ling-kungan pendidikan. Kata kunci: biologi; kesehatan mental; K-Means; matematika; silhouette coefficient; sistem in-formasi; statistika

EFFICIENTNET MODEL FOR BONE AGE PREDICTION

Hastomo, Widi, Sestri, Elliya, Ningsih, Silvia
Abstract: Abstract: Accurate bone age estimation is essential for monitoring pediatric growth, diagnosing endocrine disorders, and supporting clinical decision-making. Although deep learning has improved prediction accuracy, limited… ed studies have systematically examined how increasing model depth affects performance and reliability. This study evaluates the effectiveness of progressively deeper convolutional neural networks, specifically EfficientNet variants B0 to B5, for bone age estimation from hand radiographs. Experiments were conducted using 12,611 hand X-ray images from the RSNA Pediatric Bone Age Challenge dataset on Kaggle. To ensure fair comparison, all models were trained using a unified and consistent training pipeline. Model performance was evaluated using Mean Absolute Error (MAE), Mean Absolute Percentage Error (MAPE), Concordance Correlation Coefficient (CCC), and Pearson correlation coefficient. The results show a consistent improvement in prediction accuracy as model depth increases. Among the evaluated models, EfficientNet-B5 achieved the best performance, with an MAE of 21.5 months, MAPE of 6.23%, CCC of 0.9148, and Pearson’s r of 0.9203. These findings confirm that model scaling plays a critical role in enhancing prediction robustness and clinical reliability. Future work should emphasize external validation across diverse populations and incorporate interpretability techniques, such as Grad-CAM, to improve clinical transparency and trust.             Keywords: bone age prediction; deep learning; model evaluation; clinical validation     Abstrak: Estimasi usia tulang yang akurat sangat penting untuk memantau pertumbuhan anak, mendiagnosis gangguan endokrin, dan mendukung pengambilan keputusan klinis. Meskipun pembelajaran mendalam telah meningkatkan akurasi prediksi, studi yang secara sistematis meneliti bagaimana peningkatan kedalaman model memengaruhi kinerja dan keandalan masih terbatas. Studi ini mengevaluasi efektivitas jaringan saraf konvolusional yang semakin dalam, khususnya varian EfficientNet B0 hingga B5, untuk estimasi usia tulang dari radiografi tangan. Eksperimen dilakukan menggunakan 12.611 gambar sinar-X tangan dari dataset RSNA Pediatric Bone Age Challenge di Kaggle. Untuk memastikan perbandingan yang adil, semua model dilatih menggunakan alur pelatihan yang terpadu dan konsisten. Kinerja model dievaluasi menggunakan Mean Absolute Error (MAE), Mean Absolute Percentage Error (MAPE), Concordance Correlation Coefficient (CCC), dan koefisien korelasi Pearson. Hasil menunjukkan peningkatan yang konsisten dalam akurasi prediksi seiring dengan peningkatan kedalaman model. Di antara model yang dievaluasi, EfficientNet-B5 mencapai kinerja terbaik, dengan MAE sebesar 21,5 bulan, MAPE sebesar 6,23%, CCC sebesar 0,9148, dan Pearson’s r sebesar 0,9203. Temuan ini menegaskan bahwa penskalaan model memainkan peran penting dalam meningkatkan optimasi prediksi dan keandalan klinis. Penelitian selanjutnya dapat menekankan validasi eksternal di berbagai populasi dan menggabungkan teknik interpretasi, seperti Grad-CAM, untuk meningkatkan transparansi dan kepercayaan klinis.   Kata kunci: prediksi usia tulang; deep learning; evaluasi model; validasi klinis

A FUZZY LOGIC BASED EVALUATION MODEL FOR THESIS TOPIC FEASIBILITY TO ENHANCE STUDENT RESEARCH RELEVANCE

Rizaldi, Dewi Anggraeni, Elly Rahayu
Abstract: Abstract: The determination of thesis topics is a fundamental stage in academic research, yet the evaluation process remains predominantly manual and subjective. This reliance on individual lecturer perception often leads… s to inconsistent feasibility assessments and fails to systematically measure the topic's alignment with strategic needs. This research aims to develop a Decision Support System (DSS) model based on fuzzy logic to assess the feasibility of thesis topics objectively and systematically, focusing on enhancing the relevance of student research. The research method employed the Fuzzy Inference System (FIS) with the Sugeno method. This model was designed through literature review and FGD to establish four criteria (Topic Relevance, Difficulty Level, Idea Novelty, Reference Availability) and 81 rule bases. The model validation results against expert judgment using 15 test data showed a high accuracy rate of 91.31%, with a Mean Absolute Percentage Error (MAPE) value of 8.69%. In conclusion, this DSS model is proven to be valid and consistent, and it can be relied upon as an objective tool to improve the quality and relevance of thesis topics. Keywords: academic evaluation; decision support system; fuzzy logic; fuzzy sugeno; thesis feasibility   Abstrak: Penentuan topik skripsi merupakan tahapan fundamental dalam penelitian akademik, namun proses evaluasinya hingga kini masih cenderung manual dan subjektif. Ketergantungan pada persepsi dosen secara individu sering kali menyebabkan penilaian kelayakan yang tidak konsisten serta kegagalan dalam mengukur keselarasan topik dengan kebutuhan strategis secara sistematis. Penelitian ini bertujuan mengembangkan model Sistem Pendukung Keputusan (SPK) berbasis logika fuzzy untuk menilai kelayakan topik skripsi secara objektif dan sistematis, dengan fokus pada peningkatan relevansi penelitian mahasiswa. Metode penelitian yang digunakan adalah Fuzzy Inference System (FIS) dengan metode Sugeno. Model ini dirancang melalui tinjauan pustaka dan Focus Group Discussion (FGD) untuk menetapkan empat kriteria (Relevansi Topik, Tingkat Kesulitan, Kebaruan Ide, Ketersediaan Referensi) serta 81 basis aturan. Hasil validasi model terhadap penilaian pakar menggunakan 15 data uji menunjukkan tingkat akurasi yang tinggi yaitu 91,31%, dengan nilai Mean Absolute Percentage Error (MAPE) sebesar 8,69%. Kesimpulannya, model SPK ini terbukti valid dan konsisten, serta dapat diandalkan sebagai alat objektif untuk meningkatkan kualitas dan relevansi topik skripsi. Kata kunci: evaluasi akademik; sistem pendukung keputusan; logika fuzzy; fuzzy sugeno; kelayakan skripsi

ANALYZING STUDENTS’ EXPERIENCE IN LMS SPOT UPI USING THE UEQ

Azhari, Fairuz Azka, Asep Nuryadin, Muhammad Dzikri Ar Ridlo
Abstract: Abstract: The rapid expansion of digital learning environments has increased students’ reliance on Learning Management Systems (LMS), including SPOT UPI. However, limited studies have examined the platform’s overall user… user experience across all User Experience Questionnaire (UEQ) dimensions. This study aims to evaluate the user experience (UX) of SPOT UPI, identify its strengths and weaknesses, and provide recommendations for system improvement. A quantitative-dominant mixed-method design was applied, involving 81 student respondents for the UEQ survey and two participants for follow-up semi-structured interviews selected through purposive sampling. The UEQ data were analyzed to generate mean scores for six UX dimensions, while interview data were thematically analyzed to support the interpretation of quantitative findings. The results indicate that Perspicuity (1.05) and Efficiency (0.78) achieved the highest scores, reflecting adequate clarity and functionality. In Contrast, Stimulation (0.50) and Novelty (-0.15) were the lowest, indicating limited engagement and innovation. Overall, pragmatic quality (0.84) outperformed hedonic quality (0.17), suggesting that users value functionality more than enjoyment. In conclusion, SPOT UPI is generally usable but lacks aesthetic appeal, emotional engagement, and innovative features, highlighting the need for interface redesign and performance optimization to enhance the overall learning experience.             Keywords: learning management system; user experience; user experience questionnaire     Abstrak: Perkembangan pembelajaran digital membuat mahasiswa semakin bergantung pada Learning Management System (LMS), termasuk SPOT UPI. Meski digunakan secara luas, evaluasi pengalaman pengguna secara komprehensif berdasarkan seluruh dimensi User Experience Questionnaire (UEQ) masih belum banyak dilakukan. Penelitian ini bertujuan untuk mengevaluasi user experience (UX) pada SPOT UPI, mengidentifikasi keunggulan dan kelemahannya, serta memberikan rekomendasi perbaikan sistem. Penelitian menggunakan desain penelitian mixed-method dominan kuantitatif, melibatkan 81 responden pada survei UEQ dan dua partisipan pada wawancara semi-terstruktur yang dipilih melalui purposive sampling. Data UEQ dianalisis untuk memperoleh nilai rata-rata pada enam dimensi UX, sedangkan data wawancara dianalisis secara tematik untuk memperkaya interpretasi temuan kuantitatif. Hasil menunjukkan bahwa Perspicuity (1,05) dan Efficiency (0,78) menjadi dimensi dengan skor tertinggi, mencerminkan bahwa SPOT UPI mudah dipahami dan cukup membantu dalam menyelesaikan tugas. Sebaliknya, Stimulation (0,50) dan Novelty (-0,15) memperoleh skor terendah, menandakan rendahnya tingkat keterlibatan dan inovasi yang dirasakan pengguna. Secara keseluruhan, pragmatic quality (0,84) lebih tinggi dibandingkan hedonic quality (0,17), menunjukkan bahwa pengguna lebih mengutamakan aspek fungsional daripada kenyamanan emosional. Temuan tersebut mengindikasikan bahwa SPOT UPI sudah layak digunakan secara fungsional, tetapi masih memerlukan peningkatan pada interface, pengalaman visual, dan fitur inovatif agar dapat memberikan pengalaman belajar digital yang lebih menarik dan optimal.   Kata kunci: learning management system; pengalaman pengguna; user experience questionnaire

USE OF TASK-CENTERED SYSTEM DESIGN IN THE INTERFACE DESIGN OF THE POPULATION DEMOGRAPHIC DATA INFORMATION SYSTEM

Muhammad Azmi Zaky, Allsela Meiriza, Dinda Lestarini, Pacu Putra, Nabila Rizki Oktadini
Abstract: Abstract: The rapid development of information and communication technology has prompted the government to provide digital-based services, including in the management of demographic data. This study aims to apply the Task-Centered… k-Centered System Design (TCSD) method in designing the Muara Enim Regency Demographic Data Information System. The TCSD method was chosen to ensure that the prototype design process was systematic and focused on user needs and tasks. The research stages included identification, user-centered needs analysis, scenario-based design, and walkthrough evaluation. The designed prototype supports several main tasks, including viewing demographic statistics, searching for specific data, submitting data download requests, and contacting the admin. The evaluation was conducted through online usability testing using the Maze platform with the System Usability Scale (SUS) instrument involving 13 respondents. The evaluation results showed an average SUS score of 78.5, which falls into the “good” category. This confirms that the interface design has met usability standards, is user-friendly, and is capable of supporting user needs in accessing and managing demographic data. Thus, the application of the TCSD method has proven to be effective in producing an interface design that is focused on user tasks and can be the basis for further system development. Keywords: system usability scale; task centered system design; user interface