Abstract:The use of Riau Malay language plays a significant role in preserving cultural identity and communication within local communities. As an integral part of orality traditions, this language functions not only as a communication…
cation tool but also as a medium for transmitting cultural values, customs, and history. This study aims to explore the role of the Riau Malay language and oral traditions in fostering social cohesion within the community. The method used is a literature review, examining various academic sources from 2018 to 2024. The findings indicate that Riau Malay language has sustained itself amidst globalization through the revitalization of oral traditions, such as folklore, rhymes, and poetry. This research highlights the importance of preserving local languages to strengthen cultural identity in the modern era.
Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Abstract:This article aims to explore Malay culinary creations, with a focus on innovation and preservation of culinary traditions in the Kampar area. Using a qualitative approach, this research collects and analyzes literature related…
elated to Malay cuisine and involves focused discussions to provide in-depth context. The research results show that Malay cuisine not only represents cultural heritage, but also undergoes transformation through the use of local ingredients, integration with international cuisine, and creativity in presentation. This innovation is important to attract the attention of the younger generation and ensure that Malay cuisine remains relevant in the era of globalization. The conclusions of this research emphasize the need to balance innovation and preservation of tradition, as well as the importance of culinary education to introduce traditional recipes and techniques to the next generation, so that Malay cuisine can continue to develop without losing its cultural roots.
Abstract:This research discusses the change of cooperatives towards digitalization from the perspective of Innovation Diffusion theory from Everett M Rogers at the CU Sehati Cooperative in Jakarta. Digitalization is an important…
strategy for cooperatives to continue to exist and be relevant during such rapid technological changes. This study uses a qualitative-descriptive approach with case study and literature study methods. The study results show that the implementation of digitalization in the CU Sehati Cooperative is in the innovation stage, with cooperative members as adopters who support the organization's sustainability. The study identifies the key factors influencing technology adoption. It also recommends training cooperative members and strengthening digital infrastructure to accelerate technology adoption so that cooperatives can increasingly contribute to the community's economy.
Abstract:The unrestricted use of mobile phones by elementary school children to access social media and online games can be disastrous for them. This greatly affects their literacy skills, leading to suboptimal development of the…
four language skills: listening, speaking, reading, and writing. This community service program aims to raise awareness and motivate the students of TPQ Bustanul Ulum Sejati to improve their literacy skills. The method used in this community service activity was lectures and discussions. The activity received a positive response from the TPQ Bustanul Ulum Sejati students and their parents. The program was conducted through material presentations and discussions using a relaxed conversational approach, making the activity feel less formal and more comfortable. This atmosphere allowed all the students to express their opinions without hesitation. This activity left a positive impression on the participants about the importance of literacy and avoiding excessive use of mobile phones to access social media and online games.
Abstract:This study examines the moral values in the song lyrics of Price Tag by Jessie J. . The song critiques the growing focus on materialism and emphasizes the importance of love, happiness, and authenticity in life. The research…
arch aims to identify and analyze the moral messages conveyed through the song, using a qualitative approach to explore the lyrics and categorize the moral themes. The analysis reveals that the song advocates for a shift in societal focus—from the pursuit of wealth and material possessions to prioritizing emotional well-being and human connection. The moral values identified in the lyrics include love and affection, bravery, sympathy, and honesty. The findings suggest that the song calls for a shift in focus—from valuing money and possessions to prioritizing emotional well-being, human relationships, and genuine happiness. The most frequent moral value expressed in the song is love and affection, with the lyrics urging listeners to "pay with love" and to prioritize emotional connections over material wealth. In conclusion, Price Tag offers a critique of materialism while encouraging listeners to value love and unity. The study highlights the power of music as a tool for spreading moral messages and inspiring positive change in society, especially in an era where consumerism often overshadows more meaningful pursuits.
Abstract:This research evaluates the performance of coastal safety structures in mitigating wave runoff through laboratory-scale simulations. Pancana Beach in Barru Regency, South Sulawesi, was selected as the research site due to…
o its vulnerability to wave-induced beach damage. To simulate wave conditions, a wave generator was designed using a 12-volt DC motor integrated into an acrylic wave bath. This research analyses the effectiveness of three types of coastal safety structures: reflectors, sea walls and sloping sea walls. Laboratory experiments measured the wave overflow volume for each type of structure under controlled conditions. The results showed that reflector-type structures achieved the highest efficiency in mitigating wave overtopping, with an average minimum overtopping value of 0.006 m³/ms. The findings emphasise the importance of selecting and designing appropriate coastal protection measures to minimise coastal erosion, protect coastal infrastructure and reduce risks to surrounding settlements. This study contributes valuable insights into the role of engineered structures in enhancing coastal resilience, especially for areas vulnerable to high wave energy.
Abstract:This research addresses obstacles to effective English communication, focusing on essential language competencies—listening, speaking, reading, and writing—that are critical in global business. It explores which language…
uage skills are most important for international business communication and examines the impact of language proficiency on professional success. The goal of the study is to identify these key competencies for successful global business interactions and to provide insight into which skills professionals should focus on developing. To achieve this, a systematic literature review is conducted, establishing a structured theoretical framework by drawing on findings from previous research. The study concludes that essential language competencies for global business success include verbal communication, writing skills, cross-cultural understanding, listening, and negotiation abilities. Among these, verbal skills in English, as an international language, are especially crucial in settings such as presentations, meetings, and negotiations. Effective verbal communication requires not only mastery of grammar but also the ability to use non-verbal cues, like intonation and body language, to reinforce and clarify messages. These competencies are emphasized as crucial for professionals who wish to excel in the global business landscape, where effective communication can significantly influence outcomes. The findings suggest that developing both language and cultural understanding equips professionals to engage more effectively across linguistic and cultural boundaries, enhancing their ability to negotiate, collaborate, and succeed in diverse business environments.
Abstract:Human resource planning in the industrial revolution of the society 5.0 era must be carried out carefully, strategically and effectively in responding to the challenges of human resources that have flexibility that changes…
es very quickly. The purpose of this research is to provide an explanation of the study of the role of human resource planning in job analysis and recruitment of human resources within the company, namely by formulating human resource planning steps based on job analysis and explaining the importance of job analysis in developing recruitment and workforce development strategies, and evaluating human resource planning effectively and efficiently by making continuous improvements to the human resource planning that has been arranged in accordance with the vision and mission of the Company. The research method used is descriptive analytical method obtained from secondary data sources taken from journals, articles and books using a qualitative research approach to literature study. The results of this study indicate that HR planning based on job analysis can provide a strategic advantage in managing the workforce in the company so that human resource planning in this study has an important role in job analysis and job analysis provides a strong basis for developing HR strategies, from recruitment to company development
Abstract:Effective career planning and development is essential in the context of today's competitive and dynamic job market. A systematic approach is crucial to helping individuals and organizations identify and achieve their career…
reer goals. This research aims to analyze the importance of a systematic approach in career planning and development, the challenges faced, and the determining factors for success that need to be considered. The method used in this research is literature study, which includes analysis of related literature and best practices in career development. The research results show that self-assessment, setting clear goals, developing skills, as well as mentorship and technology support play an important role in achieving career success. Apart from that, organizations must also play an active role in providing structured development programs to increase employee engagement. The conclusion of this research emphasizes the need for synergy between individuals and organizations in creating a mutually beneficial career development ecosystem.