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Showing 142 articles found for "Promotion"

GASTRONOMIC ANALYSIS OF TRADITIONAL CHOI PAN AS A TOURISM ATTRACTION IN SINGKAWANG CITY – WEST BORNEO

Lamasyilala, Qomara, Wulandari , Lastiani Warih, Pipin Kusumawati
Abstract: Choi Pan is a traditional dish originating from Singkawang City, West Kalimantan. This study aimed to analyze the gastronomic components of traditional Choi Pan food as a gastronomic tourism attraction in Singkawang City,… y, West Kalimantan. This research adopted a qualitative methodology using observation, interviews, and documentation to determine many aspects of gastronomy. The results of the study showed that Choi Pan has significant allure due to its rich heritage and the innovative used of ingredients like as jicama, chives, taro, bamboo shoots, and young papaya, which provided a tender, chewy texture and a savory-sweet flavor. The unique consuming experience was enhanced by an addition of chili sauce and garlic oil, which intensify the sensory experience and strengthen the connection between entrepreneurs and Choi Pan lovers.   The nutritional benefits of Choi Pan contributed to the survival of this dish within a healthy local culture. The results indicated that the success of establishing Choi Pan as a culinary tourist destination depended not just on its flavor and texture, but also on its sustainability of its fundamental philosophy and culture. Consequently, enhancing gastronomy qualities was anticipated to augment the appealing factor of gastronomic tourism, facilitated cultural preservation and regional economic growth via the promotion of culture-centric gastronomic tourism.

STRATEGIES FOR ENCHANCING THE SUSTAINABILITY OF BATIK BAKARAN AS CULTURAL HERITAGE AND TOURISM ASSET IN BAKARAN VILLAGE, PATI REGENCY

Yuliyanto Nugroho, Agung, Maghnani, Aghfarina Ulayya, Prakoso, Aditha Agung, Syamsu, Moch Nur
Abstract: Batik Bakaran is one of Indonesia’s traditional textile arts that holds significant cultural and historical value. Preserving this heritage is not only important for maintaining cultural identity but also for developing… g cultural-based tourism. This research aims to analyze the strategies implemented to sustain the existence of Batik Bakaran and promote it as a cultural tourism attraction in Bakaran Village, Pati Regency. Using a qualitative descriptive method, the study involved interviews with artisans, local government officials, and tourism stakeholders. The findings indicate that preservation efforts include the development of batik training programs, integration of batik education in schools, and the revitalization of traditional motifs. Meanwhile, promotion strategies focus on branding, digital marketing, and the creation of batik tourism packages. The study concludes that collaborative efforts between artisans, communities, and the government are crucial in ensuring the continuity and economic potential of Batik Bakaran through cultural tourism.

KARANGANYAR BATIK AS A CULTURAL EDUCATION MEDIA

Mega Reforma, Yuliyanto Nugroho, Agung, Moch Nur Syamsu
Abstract: This study aims to analyze the management of batik as an educational tourism attraction based on local cultural values in Karanganyar Regency, with an emphasis on the involvement of the five key actors in the Penta Helix… model—government, academia, business sector, community, and media. Karanganyar possesses rich cultural heritage in the form of batik, which holds significant potential to be developed into an educational tourism destination. However, its current management still faces various challenges. This research employed a qualitative descriptive approach, using in-depth interviews, field observations, and document studies for data collection. Data were analyzed using thematic analysis, referring to destination management theory (Cooper et al., 2008) and the concept of edu-tourism (Bodger, 1998). The results reveal that the management of batik educational tourism in Karanganyar has not yet been systematically integrated. Key issues identified include: (1) limited human resources with adequate competence, (2) conventional tourism practices, (3) lack of innovation in tourism product packaging, (4) insufficient institutional coordination and support, and (5) underdeveloped integration between cultural and educational tourism. While there is a strong commitment to cultural preservation from local communities and participation from business actors, structural support from the government and optimization of the media’s role require further enhancement. The implication of this research emphasizes the need for strengthened cross-sectoral collaboration through the Penta Helix framework, the formulation of specific policies for educational tourism development, as well as innovations in digital promotion and context-based cultural education curricula. This study is expected to serve as a reference for policymakers, tourism practitioners, and future researchers in promoting sustainable educational tourism rooted in local culture.

THE PLASTIC WASTE CRISIS IN INDONESIA AND THAILAND: CHALLENGES, ENVIRONMENTAL IMPACTS, AND SUSTAINABLE SOLUTIONS

Nurhanifah, Aulia, Hotimah, Oot, Agustine, Elma Amalia, Febianto, Bunga
Abstract: The plastic waste crisis in Indonesia and Thailand is one of the biggest environmental challenges in Southeast Asia, triggered by increased plastic consumption due to urbanization, economic growth and modern lifestyles.… This study aims to analyze the challenges, environmental impacts, and sustainable solutions related to plastic waste management in both countries. The method used is qualitative analysis based on secondary data from scientific literature, reports of international institutions. The results show that Indonesia faces serious problems in plastic waste management that cause marine pollution to other countries, while Thailand struggles with the high volume of domestic and imported plastic waste. The resulting environmental impacts include damage to marine ecosystems, threats to biodiversity, and human health risks from microplastics. Recommended solutions include the implementation of national regulations that support sustainability principles, 3R (Reduce, Reuse, Recycle) strategies, promotion of eco-friendly packaging, and public education to reduce the use of single-use plastics. The study concludes that regional collaboration among ASEAN countries is needed to effectively address the plastic waste crisis to protect ecosystems and human health in the long term.

ANALYSIS OF DIGITAL MARKETING STRATEGY IN IMPROVING IMPULSIVE BUYING BEHAVIOR OF MARKETPLACE CONSUMERS IN INDONESIA

Makarim, Siti Amirah, Dewi, Lati Sari
Abstract: This study aims to analyze the impact of digital marketing strategies specifically brand image and flash sale promotions on impulsive buying behavior among consumers in Indonesian marketplaces, with a particular focus on… the Shopee platform. The research employs a descriptive quantitative approach, using purposive sampling techniques. Out of a population of 433 university students, 115 respondents were selected as the sample. Data analysis was conducted using SPSS version 26 and Microsoft Excel 2021. The results indicate that both brand image and flash sale promotions significantly influence consumer impulsive buying behavior, both partially and simultaneously. These findings highlight the importance of optimizing digital marketing strategies to enhance impulsive purchasing behavior in the e-commerce sector.  

THE IMPORTANCE OF FASTING IN CELL REGENERATION: A SCIENTIFIC AND ISLAMIC PERSPECTIVE

Isdianto, Andik, Al Indunissy, Nuruddin, Fitrianti, Novariza, Arif, Abdul Hamid, Widada, Wahyudi
Abstract: Fasting is a religious practice that not only holds spiritual significance in Islamic teachings but also contributes substantially to the body's physiological repair. This study aims to examine the relationship between Islamic… slamic fasting—particularly Ramadan and sunnah fasting—and cellular repair processes through biological mechanisms such as autophagy, cell regeneration, and mitochondrial function enhancement. Using an integrative literature review method, this study synthesized findings from scientific and Islamic sources retrieved from databases including PubMed, Scopus, ScienceDirect, and Google Scholar from 2015 to 2025. The findings reveal that fasting positively affects systemic inflammation reduction, improved insulin sensitivity, metabolic regulation, and the prevention of premature aging and degenerative diseases. Moreover, fasting strengthens psychological and spiritual dimensions, supporting mental health and enhancing emotional resilience. This synergy between biological and spiritual benefits highlights fasting as a holistic health strategy. The study affirms that Islamic values align with modern preventive health principles and offer a solid foundation for spiritually based health promotion. Further research is recommended to evaluate specific biomarkers related to fasting-induced cell regeneration.

DEMAND SIDE AND SUPPLY SIDE ANALYSIS OF INTERNATIONAL SCALE TOURISM ACTIVITIES POST SAIL KOMODO IN EAST NUSA TENGGARA

Agustina Sadri Yathy Lay, Thomas Ola Langoday
Abstract: The results of the study show that the six independent variables, namely: Entry Variable (ENT), Long-Distance Transportation (TJJ), Tourism Promotion (PW), Short-Distance Transportation (TJD), Hospitality (HOS) and Supporting… rting Infrastructure (IP) together contribute an influence of 60.30 % on the decision of foreign tourists to visit the Province of East Nusa Tenggara. There are three variables that have a positive and significant influence on the choice of tourists to NTT, namely the ENT variable, TJJ and the PW variable; while the other three variables have no significant influence, namely, TJD , HOS and IP . For domestic tourists, Simultaneously, the five independent variables contribute 87.3% of the influence on the decision of domestic tourists to visit the Province of East Nusa Tenggara. However, partially, TJJ and PW have a significant effect, while TJD , HOS and IP have no significant effect on the choice of domestic tourists to visit the Province of East Nusa Tenggara. industry business before the preparation and implementation of Sail Komodo, shows that both additional investment, additional workforce , tourist visits, additional length of stay and income/turnover of business actors are in the low category. The condition of tourism business actors during the preparation, during and after the implementation of Sail Komodo shows a rapid increase. The three main variables that experienced a rapid increase during the preparation, during the implementation and after the implementation of Sail Komodo are additional tourist visits , additional turnover/ income and additional tourist stay time. Before the implementation of Sail Komodo, the environmental security conditions at tourist locations in NTT were already in the moderate category , compared to other variables that were in the low category . The condition of tourist locations during preparation, during implementation and after the implementation of Sail Komodo were in the moderate category except for additional electricity supply which was in the low category.

ANALYSIS OF BRAND IMAGE ON CONSUMER DECISIONS TO BUY FASHION PRODUCT ONLINE IN E-COMMERCE OF GENERATION Z AT BANDAR LAMPUNG CITY

Aprilia Tri Asifa, Hendri Rudiawan, Jhon Nasyaroeka
Abstract: This study aims to determine whether there is an influence between product image, user image, brand ambassador, promotion, price and product quality on consumer decisions to buy fashion product online in e-commerce of generation… neration z at Bandar Lampung city. This study uses quantitative methods with multiple linear regression analysis. The number of samples in this study was 500. The method of collecting data is by distributing questionnaires using google forms as a medium. The results of the t test show that the product image variable has significant effect on purchasing decisions for buy fashion product  with a tcount value greater than ttable (4,163 > 1,965), the user image variable has significant negative effect on purchasing decisions for buy fashion product  with a tcount value greater than ttable (4,356 > 1,965),  the brand ambassador variable has significant negative effect on purchasing decisions for buy fashion product  with a tcount value greater than ttable (3,664 > 1,965), the promotion variable has significant effect on purchasing decisions for buy fashion product  with a tcount value greater than ttable (5,255 > 1,965), the price variable has significant effect on purchasing decisions for buy fashion product  with a tcount value greater than ttable (8,966 > 1,965), and product quality variables have a significant effect on purchasing decisions for buy fashion product products with a tcount value greater than ttable (11,077 > 1,965). Product image, user image, brand ambassador, promotion, price and product quality variables simultaneously affect the purchasing decisions for buy fashion product online in e-commerce of generation z at Bandar Lampung city.

THE ROLE OF DIGITAL TECHNOLOGY IN PRESERVING LOCAL WISDOM OF CIRENDEU TRADITIONAL VILLAGE: PERSPECTIVE STUDENT PMM 3 UPI

Mutiara saputri, Asmah Amir, Jusman
Abstract: This study aims to examine how digital technology plays a role in preserving local wisdom in the Cirendeu Traditional Village from the perspective of students of the Independent Student Exchange Program (PMM) 3, Universitas… tas Pendidikan Indonesia (UPI). The research method used is descriptive qualitative with data collection techniques through interviews, observations, and literature studies. The results of the study indicate that digital technology has a significant role in the documentation, education, and promotion of local culture in the Cirendeu Traditional Village through social media, websites, and other digital-based applications. The obstacles faced in the implementation of digital technology are the limited infrastructure and digital literacy of the local community. Therefore, collaboration is needed between students, academics, and the community in developing more effective strategies to utilize digital technology in preserving local culture

LIBRARY LITERACY MANAGEMENT IN MOTIVATING STUDENTS' INTEREST IN READING AT DRIVING SCHOOLS IN STATE JUNIOR HIGH SCHOOLS BARITO KUALA

Mayasari, Husnul Madihah, Agustina Rahmi
Abstract: The purpose of this study is to find out  the literacy management of school libraries, supporting and inhibiting factors, and strategies that can be applied by the library in an effort to motivate students' interest in reading… reading at SMPN 3 Alalak and SMPN 4 Alalak as driving schools.The theory used in this study is the theory according to George R Terry. The methodology of this research uses a qualitative approach and this type of research uses qualitative descriptive research. Data collection techniques through observation, interviews, and documentation. The results of the study show that library management in SMPN 3 Alalak and SMPN 4 Alalak in motivating students' interest in reading includes the function of Planning is the development of collections and reference services. The Organizing Function is the division of library work programs and reference services. The function of Direction/implementation is the development of collections. The supervisory function is collaboration and partnership. Supporting and inhibiting factors to motivate students' interest in reading at SMPN 3 Alalak and SMPN 4 Alalak as driving schools include technological advancements, collection of reading materials, human resources, facilities and infrastructure. Strategies that can be applied by the library in motivating students' interest in reading as a driving school are increasing collection materials, providing adequate facilities and infrastructure, providing good services, holding additional programs such as conducting regular and continuous promotions. It can be concluded that at the end of the study, data was obtained for student visits to the SMPN 3 Alalak library reaching 27%, which is not yet classified as high student visits, while for SMPN 4 Alalak reaching 65%, it is classified as high student visits.