Abstract:This study aims to deepen the understanding of the contribution of promotion and branding to increasing customer satisfaction at PT. Ino Wangsa Binjai. The study used primary data with a population of 300 buyers, and 75…
respondents were selected as samples through calculations using the Slovin formula. The analysis techniques applied were quantitative, including validity tests, reliability, classical assumptions, simple linear regression, and hypothesis testing through t-tests and coefficients of determination (R²). Based on the analysis results, the promotional mix variable (E_Prmsi) obtained a t-count value of -1.824 with a significance level of 0.072 (> 0.05), while the t-table was 1.99346. Because the t-count is smaller than the t-table, it can be concluded that the promotional mix does not have a significant effect on customer satisfaction. In addition, a negative t-value indicates that the direction of the relationship between the promotional mix and customer satisfaction is not in line. Conversely, the partial test shows that the company's brand variable has a significant effect on customer satisfaction with a significance value of 0.00 (< 0.05). Therefore, the first hypothesis (H1) is declared accepted. From the results of the determination coefficient test, the R Square value is 0.495, which indicates that 49.5% of changes in customer satisfaction can be explained by the company's promotional mix and brand factors, while the remaining 50.5% is influenced by other variables not examined in this study. As a recommendation, the management of PT. Ino Wangsa Binjai, especially the branch manager, is advised to implement a more cost-effective, efficient, and targeted promotional strategy, as well as utilizing social media such as Facebook, Instagram, Twitter, and print media such as newspapers to convey promotional information more effectively.
Abstract:Work stress and motivation are two factors that can influence the increase or decrease in employee performance. This study aims to determine and analyze the effect of work stress and work motivation on employee performance…
ce at the Siantar City Manpower Office. The focus of the study is limited to two independent variables, namely work stress and work motivation, and one dependent variable, namely employee performance. The formulation of the problem raised is whether work stress and work motivation affect employee performance. The population in this study amounted to 58 people who were also used as samples. The approach used is quantitative, with data collection through questionnaires and using secondary data. The data analysis technique used is multiple linear regression, with hypothesis testing through the t-test (partial), F-test (simultaneous), and the Coefficient of Determination (R²). The results of the study show a regression model Y = 0.550 + 0.447X₁ + 0.398X₂, where X₁ is work stress and X₂ is work motivation. Partially, work stress has a significant effect on employee performance with a significance value of 0.001 (<0.05) and a t-count of 3.543 (> t-table 1.673). Work motivation also shows a partial significant effect with a significance value of 0.002 (<0.05) and a t-count of 3.225 (> t-table 1.673). Simultaneously, both variables have a significant effect on employee performance, with a significance value of 0.000 (<0.05) and an F-count of 34.156 (> F-table 3.17). The coefficient of determination (R²) of 0.554 indicates that 55.4% of the variation in employee performance is influenced by work stress and work motivation, while the remaining 44.6% is influenced by other factors outside this study. Thus, the relationship between work stress, work motivation, and employee performance is quite strong but not dominant.
Abstract:This study was conducted to analyze the influence of job satisfaction and work climate on employee morale at the Jakarta City Cooperatives and SMEs Office. The method used in this study was a sampling method, with 35 respondents…
pondents taken from the relevant population. Based on the results of the F test, the F count value was 14.405 which was greater than the F table of 3.285, with a significance of 0.000 which was smaller than the significance level of 0.05. This indicates that the null hypothesis (H0) is rejected and the alternative hypothesis (H1) is accepted, which means that job satisfaction and work climate simultaneously have a significant effect on employee morale. From the results of the t test, it is known that the t count value for job satisfaction is 3.181, greater than the t table of 1.692, with a significance level of 0.003 <0.05, which indicates a significant effect on work morale. Meanwhile, the work climate variable also showed a significant influence, with a calculated t value of 4.363 > t table 1.692 and a significance level of 0.000. The Adjusted R Square value of 0.441 indicates that 44.1% of the variation in work morale can be explained by the job satisfaction and work climate variables. The remaining 55.9% is influenced by other factors outside this research model.
Abstract:This study aims to determine the RELATIONSHIP BETWEEN SPIRITUAL INTELLEGENCE AND LEARNING INTEREST OF GRADE VIII STUDENTS OF SMP NEGERI 2 MERANTI 2022/2023 ACADEMIC YEAR. This type of research is descriptive correlational…
l research. The population in this study were all grade VII students of SMP NEGERI 2 MERANTI as many as 30 people, because the population was small, which was only 30 people, the entire population became the research sample, namely 30 people with a sampling technique. The data collection instrument for variable X was a questionnaire totaling 15 with 4 options which were first tested to determine its validity and reliability. While the variable Y instrument was the documentation of the student grade list (DKN) at the school. The results of the analysis requirements for the normality test of Spiritual Intelligence data were normally distributed with the calculation results obtained (22.33 <43.77) and student learning interest was normally distributed with the calculation results (18.85 <43.77). The results of the linearity test of the data on the Relationship between Spiritual Intelligence and Students' Interest in Learning are linear with the equation Y = 22.77 + 1.22x being linear. The results of the correlation test obtained were 0.453 consulted with r with a significance level of 5% with the number of respondents being 30 people obtained because (0.453 > 0.361) this indicates that there is a Relationship between Spiritual Intelligence and Students' Interest in Learning in Class VIII of SMP NEGERI 2 MERANTI Academic Year 2022/2023. Furthermore, to test the significance of the correlation, it was carried out using the statistical test formula (test "t") obtained at 3.41. This price is then consulted at a significance level of 95% ( µ= 0.05) with dk = n-2 (30 – 2 = 28) obtained at 1.69, because (3.41> 1.69) this shows a Relationship Between Spiritual Intelligence and Learning Interest of Class VIII Students of SMP NEGERI 2 MERANTI Academic Year 2022/2023. Thus, the research hypothesis is accepted as true.
Abstract:This study aims to determine the significant relationship between Christian Religious Education and the Formation of Spirituality of VIII-grade Students at SMP Negeri 1 Pulau-Pulau Batu, South Nias, Academic Year 2022/2023.…
23. The population in this study were all VIII-grade students at SMP Negeri 1 Pulau-Pulau Batu, totaling 25 people, because the population was small, namely only 25 people, the entire population became the research sample, namely 25 people. This study used a quantitative method with SMART PLS software data processing. The method of collecting data as a result of the study was a questionnaire using a Likert scale with 4 answer options. The results of the study in measuring validity where the outer loading results of all indicators were > 0.7, this indicates that all indicators of variables X and Y can represent the latern variable (construct). Likewise, reliability where CA, RO, CR, > 0.7 and AVE > 0.5, shows that all indicators are reliable, so this result can be continued with hypothesis testing which shows that there is a relationship between Christian Religious Education and the Formation of Student Spirituality with T. statistic > T. table, namely 2.109 > 1.96 and p. value 0.035 > 0.05. The conclusion of this study shows that there is a relationship between Christian Religious Education and the Formation of Student Spirituality. (X) with Spiritual Formation (Y) but not significant.
Abstract:This study aims to determine the Role of the PAK Teacher in Shaping the Character of Class XI Students of GKPI Padang Bulan Private High School Medan T.A 2022/2023 This type of research is a correlational descriptive. The…
e population in this study is all of class XI SMA GKPI Padang Bulan Medan as many as 30 people because the population is small, namely only 30 people, so the entire population becomes the research sample, namely as many as 30 people with the sampling technique. The data collection instrument for variable X is a questionnaire which consists of 20 items. With the 4 aptions that were previously tested to determine validity and reliability while the instrument variable Y Documentation was in the form of a list of student scores (DKN) in schools. The results of the normality test analysis requirements of the PAK teacher's role data are normally distributed with the calculation results obtained X2count < X2table (22.33 <43.77) and PAK learning outcomes are normally distributed with the calculation results obtained X2count < X2table (18.85 <43.77) . The results of the data linearity test of the role of PAK teachers in forming character are linear with the equation Y = 22.77 + 1.22x which is linear. The results of the correlation test obtained rcount of 0.453 consulted with the price of criticism r at a significant level of 5% with a total of 30 respondents obtained rtable of 0.361, because rcount > rtable (0.453 > 0.361) this shows that there is an influence of the role of PAK teachers in the formation of class student character XI GKPI Padang Bulan Medan private high school T.A 2022/2023. Furthermore, to test the significant correlation is done using the statistical test formula (t test) to obtain a tcount of 3.41. This price is then consulted with ttable at a significant level of 95% of 1.69, because tcount > tthickness (3.41.169 α=0.05 with dk = n-2 (30-2=28) obtained a ttable of 1.69 because tcount > t table (3.41> 1.69) this shows that there is a significant influence of the role of the PAK teacher in the Formation of the Character of Class XI Students of the GKPI Padang Bulan Medan private high school T.A 2022/2023. Thus the research hypothesis is accepted as true.
Abstract:Stress and motivation are factors that also influence the decrease or increase in employee performance. The purpose of this study was to determine and analyze the effect of stress and motivation on the performance of the…
Medan City Employment Service. The author limits the problem only to the effect of stress and work motivation on employee performance at the Medan City Employment Agency. Formulation of the problem whether work stress and work motivation affect employee performance at the Medan City Employment Agency, the population in this study totaled 58 people as the sample. The type of this research is quantitative research, with secondary data and distributing questionnaires to respondents as a data source. The data analysis method used is multiple linear regression analysis, hypothesis testing is done by Partial Test (t), Simultaneous Test (F) and Determination Coefficient Test (R2). The results of this study are Y = 0.550 + 0.447 X1 + 0.398 X2. The stress variable has a partial effect on employee performance. This can be seen from the significant value of 0.001 <0.05 and the t-count value of 3.543 > t-table 1.673. The motivation variable has a partial effect on employee performance, this can be seen from the significant value of 0.002 <0.05 and the t-count value of 3.225 > t-table 1.673, the hypothesis is accepted. The variables of stress and work motivation simultaneously have a positive and significant effect on employee performance. This can be seen from the resulting sig value of 0.000 <0.05 and the Fcount value of 34.156 while Ftable is 3.17 so Fcount > Ftable. Based on the test results of the coefficient of determination (R2) it is known that the R square value is 0.554 which means that the influence of stress and motivation variables on performance variables is 55.4%. It means having a relationship that is not too strong. While the remaining 44.6% is caused by other factors outside the research.
Abstract:This study aims to determine the effect of Job Satisfaction and Work Climate on Work Enthusiasm at the Medan City Umkm Cooperative Service. The test method used is sampling testing, the number of tests in this review is…
35 respondents taken from the population. seen from the F test obtained Tcount 14.405 > Ftable 3.285 with sig 0.000 <α 0.05, indicating that H0 is rejected and H1 is recognized, which means job satisfaction and work climate together have a significant effect on the variable morale. Judging from the results of the t test, it is very clear that the tcount of the morale variable is 3.181 greater than the Ftable of 1.692 with a possible t of 0.003 which means it is more significant by 0.05 on the morale variable. the variable of job satisfaction is seen from the variable of work enthusiasm. on the work climate variable, a tcount of 4.363 is greater than a ttable of 1.692 with a probability of sig 0.000 which is imperfect with the furthest level of importance reaching 0.05, so that the work climate variable is more or less visible than the work spirit variable. The Adjusted R Square value obtained means 0.441, this figure indicates that 44.1% of morale (reliable variable) can be explained by job satisfaction and work climate.
Abstract:To get the best results from the existence of employees in the organization, it is necessary to define the right strategy, including thinking about how to manage employees so that they want to achieve the vision and mission…
ion of the organization. set out, and to create work motivation to achieve high performance and loyalty to the work of employees. The aim of this study was to know whether compensation and motivation at work affect performance. This study is a quantitative study, with a sample of 35 employees, with the results concluding that pay and work motivation have a significant effect in part on performance, which is highlighted by table t counts > t, after the test results, it is concluded that salary and work motivation have a simultaneous effect, this is shown by the calculated value F > table F. Wage and motivation work also provides almost all the variance values of the performance variable, i.e. 87.9%. Based on the research results, the author suggests that leaders should care or develop policies related to compensation or ways to motivate employees. can increase employee loyalty and work capacity so it has a positive impact on performance
Abstract:Objective from study This is aim For add outlook about Promotion And Brand in increase Satisfaction Buyer on PT. Alpha Scropii Medan. Study This use data primary population in study This as much as 300 person buyer with…
sample 75 respondents with formula Slovin. Method analysis data Which used is method analysis quantitative that is covering test validity, test reliability, test assumptions classic, analysis regression linear simple, testing hypothesis through t-test And test coefficient determination (R 2 ). Variables Mix Promotion E_Prmsi with t count as big as (-)1,824 with significance 0.072 > 0.05 And t table 1.99346. So t count < t table, that variables Mix Promotion Not yet own contribution to Satisfaction Buyer. Mark t negative show variables Mix Promotion have connection Which No one way with Satisfaction Buyer. Results test partial t show that Brand Company own significance 0.00 < 0.05 so that concluded brand company have contribution in a way partial influential to Satisfaction Buyer, hypothesis study H1 accepted. Results test determination on column R Square as big as 0.495, Because We use 2 direction regression multiple. With thus Influence Mix Promotion And Brand Company to Satisfaction Buyer that is as big as 49.5 % whereas the rest 50.5 % influenced by variables other Which No including in variables study. Recommended to head branch PT. ALPHA SCORPII Medan do Mix Promotion in a way economical, efficiency And effective as well as delivery advertisement Which delivered use media social like Facebook, Instagram, Twitter, or media print Newspaper.