Abstract:MSMEs (Micro, Small and Medium Enterprises) play a very important role in the Indonesian economy, especially in creating jobs and empowering communities. However, MSMEs often face significant challenges in recording and…
reporting their financial assets. This study aims to identify the main challenges faced by MSMEs in recording and reporting assets, analyze the factors that cause a lack of accuracy in asset recording, and evaluate the effect of limited managerial knowledge and access to technology on the quality of financial reports. The research method used is a qualitative approach with in-depth interviews with MSME owners/managers and field observations. The results of the study indicate that lack of accounting knowledge, limited human resources, and minimal technological support are the main factors that hinder accurate asset recording. In addition, inaccuracies in financial reports can have a negative impact on the ability of MSMEs to obtain funding from financial institutions or investors. Therefore, efforts are needed to increase capacity through management training and the use of accounting technology to improve the transparency and accuracy of MSME financial reports.
Abstract:The 2024 Indonesian General Election presents significant challenges, including disinformation, cyber threats, and social polarization, which pose risks to democratic stability. This study aims to analyze security communication…
ication in democratic campaigns, focusing on risk mitigation strategies, the role of social media, and cross-sector collaboration. A literature review method was employed, with qualitative descriptive analysis of relevant materials, including journal articles, official reports, and books. Findings reveal that security communication strategies involving early threat detection, the strategic use of social media for credible messaging, and collaboration among governments, media, and civil society effectively enhance public trust. However, challenges such as low digital literacy and information access disparities persist. The integration of big data technology for public conversation analysis offers significant potential for early threat detection and improved communication strategy effectiveness. In conclusion, effective security communication requires inclusive, collaborative, and technology-based approaches to ensure stability and transparency in democratic processes.
Keywords: big data, digital literacy, democratic stability, election 2024, security communication
Abstract:Social media has transformed the global communication landscape and has become a vital instrument in increasing awareness and public participation on various environmental issues. This study aims to analyze the role and…
impact of social media in encouraging public engagement in environmental movements, both at the local and global levels. Using a qualitative approach with a combination of systematic literature analysis and multiple case studies, this research examines how social media platforms facilitate the dissemination of environmental information, promote collective action, and create spaces for discussions on environmental sustainability. The findings indicate that social media plays a significant role in mobilizing individuals to take concrete actions on environmental issues through three main mechanisms: (1) democratization of environmental information, (2) facilitation of the formation of environmental communities, and (3) acceleration of collective responses to urgent environmental issues. However, the study also identifies critical challenges, including the spread of false information, digital divide, and slacktivism phenomena that may hinder the effectiveness of digital environmental campaigns. Further analysis reveals that the effectiveness of social media use in environmental campaigns heavily depends on content strategies, timing, and the involvement of environmental influencers. The study also finds a positive correlation between the intensity of social media usage for environmental purposes and the level of public awareness and active involvement in environmental preservation. Additionally, the research highlights the significant role of social media as a catalyst for pro-environmental behavior among younger generations. These findings contribute significantly to the development of more effective environmental communication strategies in the digital era, emphasizing the importance of digital literacy in the context of environmental activism. The study recommends combining social media power with concrete actions to achieve optimal impact in addressing environmental challenges.
Abstract:Kekayaan kultural Melayu menjadi daya tarik tersendiri bagi para wisatawan. Hal itu terlihat dari jumlah wisatawan yang datang di Kabupaten Siak selalu bertambah. Interaksi antar pelaku pariwisata merupakan modal utama dalam…
alam pengembangan pariwisataberbasis budaya melayu Pada dasarnya konsep wisata berbudaya melayu merupakan mengintegrasikannilai keislaman kedalam seluruh aspek kegiatan wisata.Tidak dapat dipungkiribahwa budaya melayu menjadi budaya yang begitu erat disandangkandengan agama Islam. Pariwisata berbudaya melayu diwujudkandalam berbagai sektor,seperti busana melayu, permainan rakyat,rumah makan, transportasi, dll. Perlunya pemahaman kembali mengenai kebudayaan Melayu Riau di Kota Pekanbaru dengan tersedianya ruang sebagai media bagi Masyarakat untuk memahami nilai-nilai kebudayaan agar tetap bertahan dengan identitas lokal secara universal yang dapat dirasakan dengan cakupan yang lebih luas Kajian mengenai kearifan lokal dan pariwisata bukanlah hal baru yang belum pernah diteliti sebelumnya. Kearifan lokal merupakan warisan budaya secara turun temurun, namun saat ini mulai pudar akibat tergerus arus budaya globalisasi. Maka peran dari masyarakat dan pemerintah juga perlu dalam mempertahankan warisan budaya baik yang berbentuk maupun sacara tidak berbentuk misalnya sifat dari masyarakat itu, prinsip masyarakat, maupun sikap orang tersebut. pengetahuan etnik Melayu mencakup beberapa aspek penting yaitu Identiti Budaya, Keberagaman, Hubungan Sosial, Pengetahuan Alam dan adaptasi dan perubahan. Studi ini menerapkan metode penelitian kualitatif, dengan memanfaatkan analisis dari sumber-sumber tulisan (studi literatur). Penelitian kualitatif yaitu suatu pendekatan yang mengambil keputusan dengan menggunakan model deskriptif. Metode ini menjelaskan hasil pengamatan terhadap data penelitian yang berbentuk ucapan atau pandangan dari individu yang telah mencermati objek yang diteliti, serta memaparkan fenomena budaya dan sosial. Capaian dari penelitian dengan metode yang digunakan adalah dapat memahami serta menjelaskan fenomena-fenomena yang telah diteliti secara menyeluruh dan detail berdasarkan fakta-fakta yang ada.
Abstract:Pelatihan digital marketing melalui pemanfaatan platform Shopee telah dilakukan untuk meningkatkan kemampuan teknologi digitalisasi pada UMKM di Kabupaten Mojokerto yang difasilitasi oleh Balai Latihan Kerja Komunitas Al…
Muaawanah Mojokerto. Program ini mencakup serangkaian tahap pelatihan, mulai dari pengambilan foto dan video produk, pengenalan dan pembuatan akun shopee, pemanfaatan fitur promosi dan analitik penjualan dan monitoring serta pendampingan peserta. Hasil pelatihan menunjukkan peningkatan signifikan pada keterampilan peserta dalam menghasilkan foto dan video berkualitas untuk pemasaran produk. Sebanyak 85% peserta berhasil memahami teknik dasar fotografi dan videografi produk. Selain itu, pelatihan pemanfaatan fitur analitik penjualan Shopee memungkinkan peserta memahami perilaku konsumen, waktu pembelian optimal, dan strategi promosi berbasis data, yang dampaknya meningkatkan performa toko. Program ini berhasil memberikan dampak langsung terhadap daya saing UMKM, termasuk peningkatan kepercayaan konsumen dan penjualan produk. Kendala yang dihadapi, seperti keterbatasan peralatan dan pemahaman teknis, diatasi dengan pendekatan kreatif dan pendampingan langsung. Dengan memanfaatkan teknologi sederhana dan fitur digital yang disediakan Shopee, pelatihan ini membuktikan bahwa transformasi digital dapat dilakukan secara praktis dan efisien. Pelatihan ini menjadi model efektif bagi pengembangan kompetensi digital UMKM di era ekonomi digital.
Abstract:Penelitian ini bertujuan untuk menganalisis proses transformasi budaya organisasi melalui sinergi antara pengembangan sumber daya manusia (SDM) dan implementasi sistem manajemen kinerja berbasis kompetensi. Metode penelitian…
tian menggunakan pendekatan kualitatif dengan studi kasus pada sebuah perusahaan multinasional di Indonesia. Data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen. Hasil penelitian menunjukkan bahwa integrasi program pengembangan SDM dengan sistem manajemen kinerja berbasis kompetensi berperan signifikan dalam mentransformasi budaya organisasi menjadi lebih adaptif dan berorientasi pada kinerja. Implikasi penelitian ini menekankan pentingnya pendekatan holistik dalam transformasi budaya organisasi dengan memadukan aspek pengembangan SDM dan sistem manajemen kinerja.
Abstract:The use of Riau Malay language plays a significant role in preserving cultural identity and communication within local communities. As an integral part of orality traditions, this language functions not only as a communication…
cation tool but also as a medium for transmitting cultural values, customs, and history. This study aims to explore the role of the Riau Malay language and oral traditions in fostering social cohesion within the community. The method used is a literature review, examining various academic sources from 2018 to 2024. The findings indicate that Riau Malay language has sustained itself amidst globalization through the revitalization of oral traditions, such as folklore, rhymes, and poetry. This research highlights the importance of preserving local languages to strengthen cultural identity in the modern era.
Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Abstract:This article aims to explore Malay culinary creations, with a focus on innovation and preservation of culinary traditions in the Kampar area. Using a qualitative approach, this research collects and analyzes literature related…
elated to Malay cuisine and involves focused discussions to provide in-depth context. The research results show that Malay cuisine not only represents cultural heritage, but also undergoes transformation through the use of local ingredients, integration with international cuisine, and creativity in presentation. This innovation is important to attract the attention of the younger generation and ensure that Malay cuisine remains relevant in the era of globalization. The conclusions of this research emphasize the need to balance innovation and preservation of tradition, as well as the importance of culinary education to introduce traditional recipes and techniques to the next generation, so that Malay cuisine can continue to develop without losing its cultural roots.
Abstract:Using a descriptive qualitative approach, this study aims to describe the development of science in the Classical Islamic world during the Abbasid Dynasty (750–1258 AD). Literature studies, interviews with Islamic historians,…
orians, and observations at historical sites are the methods used. The results of the study show that science made rapid progress during the Abbasid era, especially in mathematics, medicine, astronomy, and chemistry. Translating and disseminating information from Greek, Persian, and Indian civilizations was greatly assisted by centers of knowledge such as Bayt al-Hikma (House of Wisdom) in Baghdad. Famous scientists such as Al-Khwarizmi, Ibn Sina, and Al-Razi made major contributions through their highly influential works, which were then widely disseminated in the West. In addition, this study found that the socio-political conditions and support from the Abbasid caliphs.