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Showing 331 articles found for "Sona"

DAMPAK MEDIA SOSIAL TERHADAP ETIKA SOSIAL GENERASI Z

Virgo, Virgodiman Sine, Tiwi Mita Marliana Penu, Wendi Musa Robo, Vebriance Dima, Yanuarius Bria, Yenry Anastasia Pellondou
Abstract: Perkembangan dalam bidang teknologi informasi dan komunikasi, khususnya melalui media sosial, telah mengubahcara individu melakukan interaksi dan komunikasi satu samalain. Media sosial mempercepat dan memperluas interaksi,… i, tetapi juga membawa berbagai tantangan yang berkaitandengan etika dan moralitas di dunia digital. Generasi Z,yangtumbuh di era digital,memiliki kemampuan teknologi yang tinggi, tetapi ada risiko kehilangan nilai-nilai sosial dan etika. Situasi ini memerlukan sebuah pendekatan mendalam untukmenilai dampak jangka panjangnya. Penelitian inimenggunakan metode kualitatif dengan menganalisis literaturdari berbagai jurnal dan artikel akademis guna memahamifenomena sosial, norma komunikasi, serta nilai moral yang berkaitan dengan penggunaan media sosial di kalanganGenerasi Z.   Media sosial memberikan peluang untuk terlibat dalaminteraksi sosial, namun juga menciptakan masalah sepertiperubahan identitas online, tekanan mental, perasaan takutketinggalan (FOMO), perundungan daring, dan informasiyang salah. Berbagai persona di dunia maya dan pengelolaancitra diri menantang pengembangan karakter individu. Selainitu, media sosial juga menciptakan norma komunikasi baruyang perlu diteliti secara mendalam. Oleh karena itu, pengaruhnya terhadap etika sosial bagi Generasi Z menjadisangat kompleks. Dengan demikian, penting untukmenanamkan nilai-nilai moral melalui pendidikan yang menggabungkan prinsip etika universal dan keterampilandigital, serta membangun ekosistem pembelajaran yang terstruktur untuk membentuk karakter dengan tanggung jawabsosial. Masa depan Generasi Z sebagai agen perubahan yang beretika akan sangat bergantung pada sistem pendidikan dan strategi yang efektif.

KETERLIBATAN ORANG TUA DALAM PENDIDIKAN SPIRITUAL ANAK

Jalal, Novita Maulidya
Abstract: This study aims to analyze parental involvement in children's spiritual education as a key factor in their holistic development. Employing a library research method, the researcher explores various literatures on the concepts… cepts and practices of parental spiritual education. The findings indicate that active parental involvement, through the application of moral values, behavioral modeling, and open communication, significantly contributes to children's emotional, social, and academic development. The research reveals that children receiving adequate spiritual education are likely to possess better psychological resilience and more mature interpersonal skills. Although challenges such as economic pressures and time constraints hinder spiritual education at home, support from educational institutions and collaboration with the community can enhance its efficacy. The implications of this research highlight the importance of strengthening parental roles in spiritual education to shape children's character and moral identity, as well as to prepare them for future challenges. These findings provide valuable insights for the development of educational policies that emphasize parental involvement in supporting children's spiritual education. Keywords: parental involvement, spiritual education, children.

RESILIENSI AKADEMIK SISWA PONDOK PESANTREN

Jalal, Novita Maulidya
Abstract: This study aims to examine the academic resilience of Islamic boarding school students through a library research approach by reviewing national and international literature related to personal, social, spiritual, and pedagogical… dagogical factors that shape students’ academic endurance. Findings indicate that academic resilience among santri develops through the interaction of self-efficacy, intrinsic motivation, self-regulation skills, and social support from peers, teachers, and dormitory caregivers. The disciplined, communal, and religious environment of pesantren strengthens adaptive coping mechanisms, particularly in managing academic pressure, demanding study schedules, and religious obligations. International literature highlights that interpersonal support and religious culture enhance students’ psychological resilience and academic engagement. Moreover, spiritual routines such as prayer and scriptural study function as emotional regulation tools that promote mental stability. The review also reveals that pesantren’s intensive instructional methods foster long-term academic perseverance, although they may increase stress when not accompanied by adequate social support. Overall, this study underscores that academic resilience among santri is a product of the holistic ecology of Islamic boarding school education. Therefore, strengthening resilience requires integrated strategies that simultaneously develop psychological, social, and spiritual capacities.   Keywords : Academic Resilience, Islamic Boarding School,Students

IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP PELAYANAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN PADA TOKOWEB.CO

Susan Alfiani, Muhammad Sahlan
Abstract: Penelitian ini bertujuan untuk menganalisis implementasi Customer Relationship Management (CRM) dalam meningkatkan kualitas pelayanan dan loyalitas pelanggan di Tokoweb.co, sebuah perusahaan digital yang menyediakan jasa… pembuatan website dan layanan digital lainnya. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian terdiri dari satu staf CRM Tokoweb.co dan satu klien yang telah menggunakan layanan perusahaan. Hasil penelitian menunjukkan bahwa CRM di Tokoweb.co diimplementasikan melalui komunikasi intensif menggunakan WhatsApp Business, personalisasi layanan, dan tindak lanjut berkala kepada klien. Strategi pelayanan yang diterapkan berfokus pada kecepatan, ketepatan, dan keramahan. Tokoweb.co juga menerapkan bauran pemasaran 4C (Consumer, Cost, Convenience, Communication) untuk memperkuat hubungan dengan klien. Temuan ini memperlihatkan bahwa CRM tidak hanya berperan dalam menjaga hubungan pelanggan, tetapi juga mampu meningkatkan kepuasan dan loyalitas klien secara signifikan. Penelitian ini memberikan kontribusi terhadap pengembangan strategi CRM di sektor jasa digital dan menjadi rujukan bagi perusahaan lain dalam mengoptimalkan layanan pelanggan.

ANALISIS MEDIA SOSIAL DALAM MENETAPKAN SEGMENTASI PASAR DAN DEMOGRAFI KONSUMEN STUDI KASUS PADA PERUSAHAAN GLOBAL APPLE

Aliefya Rahil Naftaly, Denis Stiyansah, Eden Dendie, Magdalena Siregar, Okki Heriyanto, Shera Tri Andini, Tita Apriani, Yuyun Yuniarsih
Abstract: Di tengah perkembangan teknologi digital yang semakin pesat, media sosial telah menjadi salah satu alat penting dalam strategi pemasaran modern. Perusahaan-perusahaan besar, termasuk Apple, semakin mengandalkan platform… media sosial untuk membangun hubungan dengan konsumen, memahami perilaku pasar, serta mengembangkan strategi pemasaran yang lebih efektif. Penelitian ini bertujuan untuk menganalisis peran media sosial dalam proses segmentasi pasar dan pemahaman demografi konsumen, dengan mengambil Apple sebagai objek studi. Penelitian ini menggunakan pendekatan kualitatif dengan mengumpulkan dan menganalisis data dari berbagai platform seperti Instagram, Facebook, dan Twitter. Data yang diperoleh mencakup konten promosi, respons audiens, serta pola interaksi pengguna. Segmentasi pasar dilakukan berdasarkan variabel demografis seperti usia, jenis kelamin, lokasi, dan minat konsumen. Hasil penelitian menunjukkan bahwa media sosial memungkinkan Apple untuk mengidentifikasi segmen pasar secara lebih akurat dan menjangkau audiens yang relevan. Selain itu, analisis demografi konsumen melalui media sosial membantu perusahaan dalam merancang strategi pemasaran yang lebih personalisasi dan efektif. Dengan memanfaatkan data yang diperoleh dari media sosial, Apple dapat menyesuaikan produk, layanan, dan kampanye pemasaran sesuai dengan karakteristik demografis dan perilaku konsumen. Penelitian ini juga menekankan pentingnya penggunaan teknologi dan data digital dalam pengambilan keputusan pemasaran, serta memberikan wawasan tentang bagaimana perusahaan global dapat memanfaatkan media sosial untuk meningkatkan keterlibatan dan loyalitas pelanggan. Dengan demikian, penelitian ini memberikan kontribusi dalam memahami dinamika pemasaran di era digital, serta peran media sosial dalam segmentasi pasar dan analisis demografi konsumen. Hasil penelitian ini diharapkan dapat menjadi referensi bagi perusahaan lain dalam merancang strategi pemasaran yang lebih berbasis data dan berorientasi pada kebutuhan konsumen.

THE ROLE OF ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY IN IMPROVING THE QUALITY OF LEARNING MANAGEMENT IN THE DIGITAL ERA

Hermawan, Wawan, Endrawati, Eli, Nuarida, Eva Bella
Abstract: The digital technology revolution has catalyzed a fundamental paradigmatic transformation in the global education ecosystem, creating a new era where technology integration has become a strategic imperative in effective… and sustainable learning management. One of the most disruptive technological innovations that has become the primary focus in educational transformation is Artificial Intelligence (AI), which has demonstrated extraordinary potential in revolutionizing various aspects of learning management through sophisticated adaptive capabilities, deep learning personalization, and comprehensive administrative automation. This research aims to comprehensively and systematically examine the multidimensional role of AI in enhancing the quality of learning management in the digital era, with in-depth analytical focus on three fundamental pillars: strategic learning planning, pedagogical process implementation, and learning outcome evaluation. The research methodology employs a rigorous Systematic Literature Review (SLR) approach, analyzing over 150 high-quality scientific articles from leading national and international journals published between 2014-2024, utilizing a thematic synthesis framework to identify emergent patterns and significant trends in AI implementation in education. Research findings reveal that AI implementation in learning management produces multifaceted transformative impacts, including significant improvements in pedagogical decision-making quality through predictive analytics and data-driven insights, strengthening the strategic role of teachers as adaptive and responsive learning facilitators, and expanding democratic learning accessibility through adaptive learning systems and intelligent tutoring systems technologies. AI has also proven effective in optimizing educational resource allocation, enhancing student engagement through intelligent gamification, and facilitating inclusive and equitable learning. However, this research also identifies complex challenges that must be addressed in AI implementation, including significant technological infrastructure gaps particularly in remote areas, limitations in educators' digital literacy affecting technology adoption, and ethics and data privacy issues requiring comprehensive regulatory frameworks. The implications of this research emphasize the need for a holistic and structured approach in integrating AI into educational systems, considering technological, pedagogical, and socio-cultural aspects in a balanced manner to achieve sustainable and positively impactful educational transformation.

CONTEXTUAL LEARNING MODEL PRACTICE

Paputungan, Frezy, siradjang, marshela
Abstract: Observation of Elementary School Students 14 Bone Bolango Selatan In grade 5 students using the Quiziz learning model along with the Game Based Learning method. The contextual learning model (Contextual Teaching and Learning/CTL)… ning/CTL) is a learning approach that emphasizes the relationship between subject matter and real-life situations of students. This model aims to help students understand academic concepts by connecting the knowledge gained from school with its application in everyday life, both in personal, social, and cultural contexts. Through contextual learning, teachers act as facilitators who encourage students to actively build knowledge and skills through direct experience, problem solving, and collaboration in learning communities. Contextual learning integrates several main components, including constructivism, inquiry (discovery), asking, learning communities, modeling, reflection, and authentic assessment. This approach requires students to think critically, creatively, and innovatively, and be able to relate learning materials to real problems faced in their environment. Thus, learning outcomes are expected to be more meaningful, increase motivation, and equip students with adaptability and problem solving skills that are relevant to future life.

ALPHA WOMEN IN GENDER RELATIONS

Candra, Candra, Ariyadi, Samsul
Abstract: This article presents a critical analysis of the phenomenon of Alpha Women in the context of gender relations, particularly in urban professional environments. This research aims to explore the roles, challenges, and theoretical… oretical and practical contributions of women with alpha personality tendencies in modern organizations. Using qualitative and quantitative methodological approaches, this study collected data through in-depth interviews and descriptive surveys during the period January 2021 to December 2022. Thematic analysis and descriptive statistics reveal the dynamics of power structures and their impact on gender relations in the workplace. The results of the study show that the role of Alpha Women not only brings leadership innovation but also creates tension in established gender relations. The resulting theoretical implications contribute to the development of gender theory and managerial practice, thus opening up new spaces for dialogue on gender equality in the professional environment.

IMPLEMENTATION OF ISLAMIC BOARDING SCHOOL-BASED EDUCATIONAL MANAGEMENT TO IMPROVE STUDENT DISCIPLINE AND INDEPENDENCE

Supriatna, Asep, Warsali, Warsali, Saepudin, Saepudin, Susilawati, Susilawati, Jaenal, Agus
Abstract: Islamic boarding school-based educational management is a relevant character development model in facing the challenges of moral degradation and low student independence in the modern era. This study aims to analyze the… implementation of Islamic boarding school-based educational management at SMPIT Manbaul Ulum in improving student discipline and independence. The research approach used is a qualitative case study. Data were obtained through in-depth interviews, participatory observation, and documentation studies, which were then analyzed using data reduction, data presentation, and conclusion drawing techniques. The results show that the implementation of Islamic boarding school-based educational management is carried out through the integration of religious values in all school activities, consistent regulation of discipline, habituation of congregational worship, and strengthening student personal responsibility through independence programs. Student discipline is increased through structured supervision and positive behavioral habits, while independence grows through assignments that encourage self-management and independent decision-making. These findings prove that the Islamic boarding school-based educational management model is effective in shaping students' disciplined and independent character. The implications of this study indicate that the Islamic boarding school-based approach can be an alternative educational management strategy that focuses not only on academic achievement, but also on character development.

ANALISIS PENERAPAN KEPEMIMPINAN PROFETIK ERA SOCIETY 5.0 DI MADRASAH ALIYAH NEGERI PALOPO

Susiyanti, Alauddin, Tasdin Tahrim
Abstract: Skripsi ini membahas tentang penerapan kepemimpinan profetik era society 5.0 di MAN Palopo. Penelitian ini bertujuan: untuk mengetahui penerapan kepemimpinan profetik di MAN Palopo, untuk mengetahui tantangan yang di hadapi… api kepala madrasah, guru dan siswa dalam menerapkan kepemimpinan profetik di MAN Palopo dan untuk mengetahui peran teknologi dalam mendukung penerapan kepemimpinan profetik dalam menghadapi tuntutan society 5.0 di MAN Palopo. Penelitian ini adalah penelitian kualitatif deskriptif. Adapun informan dalam penelitian ini yaitu kepala madrasah, guru dan siswa. Teknik pengumpulan data yang digunakan adalah teknik observasi, wawancara, dan dokumentasi. Adapun teknik analisis data yang digunakan yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian dan pembahasan ini menunjukkan bahwa kepemimpinan profetik di MAN Palopo diimplementasikan melalui empat dimensi utama: siddiq (kejujuran), amanah (dapat dipercaya), tabligh (komunikasi efektif), dan fathanah (kecerdasan) yang terintegrasi dalam manajemen sekolah dan kurikulum pembelajaran. Tantangan yang dihadapi meliputi kesenjangan digital di kalangan tenaga pendidik, keterbatasan infrastruktur teknologi, resistensi terhadap perubahan, serta kompleksitas dalam menyeimbangkan nilai-nilai keislaman dengan kemajuan teknologi. Sementara itu, teknologi berperan signifikan sebagai enabler dalam implementasi kepemimpinan profetik melalui pengembangan sistem informasi manajemen yang transparan, platform komunikasi digital, personalisasi pembelajaran. Penelitian ini memberikan kontribusi teoretis dalam pengembangan model kepemimpinan pendidikan Islam kontemporer serta implikasi praktis bagi pengambil kebijakan dalam transformasi lembaga pendidikan Islam menghadapi era Society 5.0.