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Showing 661 articles found for "Strength"

E-CRM MYSAFFANA FOR OPTIMIZING CUSTOMER AND TRANSACTION DATA AT SAFFANA BOUTIQUE

Masytha Siagian, Nurul, Dwi Sena, Maulana, Madonna Yuma, Febby
Abstract: Abstract: The development of information technology encourages retail businesses to manage customer and transaction data more effectively. However, many small-scale retailers still rely on manual record-keeping, resulting… g in unintegrated data and limited decision-making support. This study aims to design and implement a web-based Electronic Customer Relationship Management (E-CRM) system called MySaffana for Saffana Gallery Boutique to optimize customer and transaction data management. The research method includes requirement analysis, system design using UML, implementation using PHP and MySQL, and system testing using black box testing. The results show that the MySaffana system is able to manage customer data, products, transactions, and sales reports in an integrated and efficient manner. System testing indicates that all main features function properly and meet user requirements. Therefore, the developed E-CRM system provides an effective and practical solution for strengthening data-driven decision-making in small-scale retail businesses. Keywords: boutique; customer data management; customer profiling; E-CRM.    Abstrak: Perkembangan teknologi informasi mendorong usaha ritel untuk mengelola data pelanggan dan transaksi secara lebih efektif. Namun, banyak usaha ritel skala kecil masih melakukan pencatatan secara manual sehingga data tidak terintegrasi dan kurang optimal dalam mendukung keputusan. Penelitian ini bertujuan untuk merancang dan mengimplementasikan sistem Electronic Customer Relationship Management (E-CRM) berbasis web bernama MySaffana pada Butik Saffana Gallery yang dapat mengoptimalkan pengelolaan data pelanggan dan transaksi. Metode penelitian meliputi analisis kebutuhan, perancangan sistem menggunakan UML, implementasi dengan PHP dan MySQL, serta pengujian menggunakan metode black box testing. Hasil penelitian menunjukkan bahwa sistem MySaffana mampu mengelola data pelanggan, produk, transaksi, dan laporan penjualan secara terintegrasi dan efisien. Pengujian sistem membuktikan seluruh fitur berjalan sesuai fungsi dan kebutuhan pengguna. Dengan demikian, sistem E-CRM berbasis web ini dapat menjadi solusi yang efektif dalam mendukung pengelolaan data dan pengambilan keputusan berbasis data bagi usaha ritel skala kecil. Kata kunci: butik; E-CRM; profil pelanggan; pengelolaan data pelanggan.

DEVELOPMENT OF PORTABLE DIAGNOSTIC TOOLS FOR RAPID DETECTION OF METAPNEUMOVIRUS IN HUMANS

Muttaqin, Widang, Desianty, Annisa, Farah Fitriani, Khansa, Fira Artanti, Aurellia, Rafi Pandora, Daniswara
Abstract: Abstract: Human metapneumovirus (HMPV) poses a global health threat, but its detection remains challenging due to limited environmental monitoring. This study aims to develop a portable diagnostic tool for rapid HMPV detection… ection by integrating cutting-edge biotechnology (CRISPR-Cas system and immunoassay) with air quality sensors on an Internet of Things (IoT)-based microfluidic platform controlled by an ESP32 microcontroller. The system is supported by a companion application and data analysis using Vertex AI, and is capable of providing results in less than fifteen minutes. The development results demonstrate the potential for improving detection accuracy and reliability, particularly with further development of virus-specific biosensors, sensor optimization, and algorithms. This technology is effective as a complementary tool for early screening and environment-based risk management in areas with limited laboratory facilities, although it does not completely replace molecular diagnostic methods such as PCR. A rapid diagnostic approach based on environmental sensors, IoT, and artificial intelligence is a promising strategy to improve early HMPV detection, accelerate public health responses, and strengthen respiratory infection prevention through integrated environmental monitoring and education functions.   Keywords: air quality; CRISPR-Cas; Human Metapneumovirus (HMPV); Internet of Things, portable diagnostic; public health; rapid detection; sensors.     Abstrak: Human metapneumovirus (HMPV) merupakan ancaman bagi kesehatan global, namun pendeteksiannya masih sulit akibat keterbatasan pemantauan lingkungan. Studi ini bertujuan mengembangkan alat diagnostik portabel untuk deteksi cepat HMPV melalui integrasi bioteknologi mutakhir (sistem CRISPR-Cas dan immunoassay) dengan sensor kualitas udara pada platform mikrofluida berbasis Internet of Things (IoT) yang dikendalikan mikrokontroler ESP32. Sistem ini didukung aplikasi pendamping dan analisis data menggunakan Vertex AI, serta mampu memberikan hasil dalam waktu kurang dari lima belas menit. Hasil pengembangan menunjukkan potensi peningkatan akurasi dan keandalan deteksi, terutama dengan pengembangan lanjutan berupa biosensor spesifik virus, optimalisasi sensor, dan algoritma. Teknologi ini efektif sebagai alat pelengkap untuk skrining awal dan manajemen risiko berbasis lingkungan di wilayah dengan keterbatasan fasilitas laboratorium, meskipun tidak sepenuhnya menggantikan metode diagnostik molekuler seperti PCR. Pendekatan diagnostik cepat berbasis sensor lingkungan, IoT, dan kecerdasan buatan menjadi strategi menjanjikan untuk meningkatkan deteksi dini HMPV, mempercepat respons kesehatan masyarakat, serta memperkuat pencegahan infeksi saluran pernapasan melalui fungsi pemantauan dan edukasi lingkungan yang terintegrasi.   Kata kunci: CRISPR-Cas; diagnostik portabel; deteksi cepat; Human Metapneumovirus (HMPV); kesehatan masyarakat; IoT (Internet of Things);  sensor kualitas udara.

ANALYZING STUDENTS’ EXPERIENCE IN LMS SPOT UPI USING THE UEQ

Azhari, Fairuz Azka, Asep Nuryadin, Muhammad Dzikri Ar Ridlo
Abstract: Abstract: The rapid expansion of digital learning environments has increased students’ reliance on Learning Management Systems (LMS), including SPOT UPI. However, limited studies have examined the platform’s overall user… user experience across all User Experience Questionnaire (UEQ) dimensions. This study aims to evaluate the user experience (UX) of SPOT UPI, identify its strengths and weaknesses, and provide recommendations for system improvement. A quantitative-dominant mixed-method design was applied, involving 81 student respondents for the UEQ survey and two participants for follow-up semi-structured interviews selected through purposive sampling. The UEQ data were analyzed to generate mean scores for six UX dimensions, while interview data were thematically analyzed to support the interpretation of quantitative findings. The results indicate that Perspicuity (1.05) and Efficiency (0.78) achieved the highest scores, reflecting adequate clarity and functionality. In Contrast, Stimulation (0.50) and Novelty (-0.15) were the lowest, indicating limited engagement and innovation. Overall, pragmatic quality (0.84) outperformed hedonic quality (0.17), suggesting that users value functionality more than enjoyment. In conclusion, SPOT UPI is generally usable but lacks aesthetic appeal, emotional engagement, and innovative features, highlighting the need for interface redesign and performance optimization to enhance the overall learning experience.             Keywords: learning management system; user experience; user experience questionnaire     Abstrak: Perkembangan pembelajaran digital membuat mahasiswa semakin bergantung pada Learning Management System (LMS), termasuk SPOT UPI. Meski digunakan secara luas, evaluasi pengalaman pengguna secara komprehensif berdasarkan seluruh dimensi User Experience Questionnaire (UEQ) masih belum banyak dilakukan. Penelitian ini bertujuan untuk mengevaluasi user experience (UX) pada SPOT UPI, mengidentifikasi keunggulan dan kelemahannya, serta memberikan rekomendasi perbaikan sistem. Penelitian menggunakan desain penelitian mixed-method dominan kuantitatif, melibatkan 81 responden pada survei UEQ dan dua partisipan pada wawancara semi-terstruktur yang dipilih melalui purposive sampling. Data UEQ dianalisis untuk memperoleh nilai rata-rata pada enam dimensi UX, sedangkan data wawancara dianalisis secara tematik untuk memperkaya interpretasi temuan kuantitatif. Hasil menunjukkan bahwa Perspicuity (1,05) dan Efficiency (0,78) menjadi dimensi dengan skor tertinggi, mencerminkan bahwa SPOT UPI mudah dipahami dan cukup membantu dalam menyelesaikan tugas. Sebaliknya, Stimulation (0,50) dan Novelty (-0,15) memperoleh skor terendah, menandakan rendahnya tingkat keterlibatan dan inovasi yang dirasakan pengguna. Secara keseluruhan, pragmatic quality (0,84) lebih tinggi dibandingkan hedonic quality (0,17), menunjukkan bahwa pengguna lebih mengutamakan aspek fungsional daripada kenyamanan emosional. Temuan tersebut mengindikasikan bahwa SPOT UPI sudah layak digunakan secara fungsional, tetapi masih memerlukan peningkatan pada interface, pengalaman visual, dan fitur inovatif agar dapat memberikan pengalaman belajar digital yang lebih menarik dan optimal.   Kata kunci: learning management system; pengalaman pengguna; user experience questionnaire

COMPARISON OF BILSTM, SVM FOR PBB-P2 TAX POLICY SENTIMENT ANALYSIS

Rofiqoh, Dayana, Subarkah, Pungkas, Isnaini, Khairunnisak Nur
Abstract: Abstract: The policy to increase the Rural and Urban Land and Building Tax (PBB-P2) in Indonesia often elicits mixed reactions from the public. Some support it because they believe it can strengthen regional fiscal capacity,… ity, while others reject it because they are concerned that it will increase the economic burden on the community. Understanding public sentiment towards this policy is important for evaluating the effectiveness of the policy and formulating appropriate communication strategies. This study aims to analyze public sentiment towards the PBB-P2 increase policy using data uploaded on Platform X (Twitter). The data were collected through crawling with the keyword “building tax,” then processed through several preprocessing stages before classifying tweets into positive and negative sentiments. Two models were used: Support Vector Machine (SVM) and Bidirectional Long Short-Term Memory (BiLSTM). Results show that SVM outperformed BiLSTM, achieving training accuracy of 99.4% and testing accuracy of 85.9%, with accuracy 0.8595, precision 0.8536, recall 0.8595, and F1-score 0.8449. Meanwhile, BiLSTM achieved training accuracy of 86.9% and testing accuracy of 82.9%, with accuracy 0.8294, precision 0.8150, recall 0.8294, and F1-score 0.8080. These findings suggest SVM is more effective in classifying public sentiment and can support better evaluation of regional tax policies.             Keywords: sentiment analysis; PBB-P2; BiLSTM; SVM; X platform     Abstrak: Kebijakan kenaikan tarif Pajak Bumi dan Bangunan Perdesaan dan Perkotaan (PBB-P2) di In-donesia sering memunculkan beragam reaksi dari masyarakat. Sebagian mendukung karena dianggap dapat memperkuat kapasitas fiskal daerah, sementara lainnya menolak karena kha-watir menambah beban ekonomi masyarakat. Pemahaman terhadap sentimen publik atas ke-bijakan tersebut penting untuk mengevaluasi efektivitas kebijakan dan merumuskan strategi komunikasi yang tepat. Penelitian ini bertujuan menganalisis sentimen masyarakat terhadap kebijakan kenaikan PBB-P2 menggunakan data unggahan di Platform X (Twitter). Data dik-umpulkan melalui proses crawling dengan kata kunci “pajak bangunan” kemudian diproses melalui beberapa tahap preprocessing sebelum diklasifikasikan menjadi sentimen positif dan negatif. Dua model digunakan dalam penelitian ini, yaitu Support Vector Machine (SVM) dan Bidirectional Long Short-Term Memory (BiLSTM). Hasil penelitian menunjukkan bahwa SVM memiliki kinerja lebih baik dibandingkan BiLSTM, dengan akurasi pelatihan 99,4% dan akurasi pengujian 85,9%. Nilai akurasi 0,8595, precision 0,8536, recall 0,8595, dan F1-score 0,8449. Sementara itu, BiLSTM memperoleh akurasi pelatihan 86,9% dan akurasi pengujian 82,9%, dengan akurasi 0,8294, precision 0,8150; recall 0,8294; dan F1-score 0,8080. Temuan ini menunjukkan bahwa SVM lebih efektif dalam mengklasifikasikan sentimen publik serta dapat mendukung evaluasi kebijakan pajak daerah dengan lebih baik.   Kata kunci: analisis sentimen; PBB-P2; BiLSTM; SVM; platform X

ANALYSIS OF PSI METHOD IN DECISION SUPPORT SYSTEM TO SELECT THE FEASIBILITY OF COVID 19 PATIENT DATA SCANNER RESULTS

Zulkarnain, Iskandar, Sri Wahyuni, Meri, Sonata, Fifin
Abstract: Abstract: Hospitals play an important role in examining the scan results of patient data infected with the Covid 19 virus. However, there are problems when processing the scan results, namely that sometimes errors occur… in the scan data, causing many failures and delays in sending data to the Health Office. The purpose of this study is to build a Desktop-based decision support system application that can facilitate hospitals in selecting the eligibility of the scan results of Covid 19 patient data. The urgency in examining the scan results of Corona patient data is a very pressing public health issue, because the long-term impact is very significant for patients. Thus, a scientific discipline is needed that can support the decision-making process, namely the Decision Support System using the Preference Selection Index (PSI) method. PSI is a simple and easy calculation method, based on statistical concepts without having to determine attribute weights. The results of this method are clear and firm values ​​​​based on the level of strength of the rules applied. The results of the research conducted on the PSI process can be concluded that valid Covid 19 patient data is Recap File I with a value of 0.2042 which is declared valid and accepted.             Keywords: covid-19; decision support system; PSI

PREDICTION OF ON-TIME GRADUATION OF UNIVERSITAS ROYAL STUDENTS USING MULTIPLE LINEAR REGRESSION METHOD

Rahmadani, Nurul, Kurniawan, Edi, Nurhasanah, Nurhasanah, Damanik, Wahdan
Abstract: Abstract: On-time graduation is an important indicator in measuring the success of higher education and reflects the effectiveness of the academic process in higher education. Royal University, especially the Information… Systems Study Program, still faces challenges in increasing the percentage of students who graduate on time. This study aims to identify factors that influence students' on-time graduation and build a prediction model using the multiple linear regression method. This method was chosen because it is able to analyze the simultaneous influence of several independent numeric variables on one dependent variable, making it suitable for studying the complex relationship between factors that influence student graduation. The independent variables analyzed in this study include GPA, parental income, and student part-time jobs with student graduation as the dependent variable. The results showed that parental income and part-time jobs had a significant positive effect on on-time graduation, while GPA had a negative effect. The model built had an R² value of 0.6153 and a standard error of 4.0653, indicating that the model was quite strong and accurate. These findings recommend Universitas Royal to strengthen the academic monitoring system and support working students, as well as design policies based on students' socio-economic conditions to increase the on-time graduation rate. Keywords: multiple linear regression; on-time graduation; students.    Abstrak: Kelulusan tepat waktu merupakan indikator penting dalam mengukur keberhasilan pendidikan tinggi serta mencerminkan efektivitas proses akademik di perguruan tinggi. Universitas Royal, khususnya Program Studi Sistem Informasi, masih menghadapi tantangan dalam meningkatkan persentase mahasiswa yang lulus tepat waktu. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi kelulusan tepat waktu mahasiswa serta membangun model prediksi menggunakan metode regresi linear berganda. Metode ini dipilih karena mampu menganalisis pengaruh simultan beberapa variabel independen numerik terhadap satu variabel dependen, sehingga sesuai untuk mengkaji hubungan kompleks antar faktor yang memengaruhi kelulusan mahasiswa. Variabel independen yang dianalisis dalam penelitian ini meliputi IPK, penghasilan orangtua, dan pekerjaan sambilan mahasiswa dengan kelulusan mahasiswa sebagai variabel dependen. Hasil penelitian menunjukkan bahwa penghasilan orangtua dan pekerjaan sambilan berpengaruh positif signifikan terhadap kelulusan tepat waktu, sedangkan IPK justru memiliki pengaruh negatif. Model yang dibangun memiliki nilai R² sebesar 0,6153 dan standar error 4,0653, menandakan model cukup kuat dan akurat. Temuan ini merekomendasikan Universitas Royal untuk memperkuat sistem monitoring akademik dan mendukung mahasiswa yang bekerja, serta merancang kebijakan berbasis kondisi sosial-ekonomi mahasiswa guna meningkatkan angka kelulusan tepat waktu. Kata kunci: kelulusan tepat waktu; mahasiswa; regresi linear berganda.

OPTIMIZATION OF DECISION SUPPORT SYSTEM (DSS) CUSTOMER SERVICE OF TELECOMMUNICATION COMPANIES WITH MOORA METHOD

Sari, Dely Indah, Sondra Wijaya, I Made, Harahap, Widiya Lestari, Rizki, Mohd.
Abstract: Abstract: Decision Support System (DSS) in telekomunication company service is the key to improving customer satisfaction and operational efficiency. This study aims to assess and select the optional customer service strategy&#8230; ategy using the Mutly Objective Optimization on The Basic of Ratio Analysis (MOORA) method. This approach is used to analyze various indicators such as respon time, complaint resolution, service cost and costomer satisfaction to find the most efficient solution. The research finding indicate that the MOORA method can provide from the calculation results, it was found that the age range <25 years was ranked first as users who felt satisfied with Product Quality, Price, Service Quality, and the most telecommunications users and the second rank was the age range 25-35 years, the third rank was the age range 36-45 years, the fourth rank was the age range >45 years. The implementation of DSS strengthened by MOORA is expected to improve the quality of service and competitiveness of companies in the competitive telecomunication industry.  Keywords: customer service; DSS; MOORA; telecomunication; optimization    Abstrak: Sistem Pendukung Keputusan (DSS) dalam layanan perusahaan telekomunikasi merupakan kunci untuk meningkatkan kepuasan pelanggan dan efisiensi operasional. Penelitian ini bertujuan untuk menilai dan memilih strategi layanan pelanggan opsional dengan menggunakan metode Mutly Objective Optimization on The Basic of Ratio Analysis (MOORA). Pendekatan ini digunakan untuk menganalisis berbagai indikator seperti waktu respons, penyelesaian keluhan, biaya layanan dan kepuasan pelanggan untuk menemukan solusi yang paling efisien. Temuan penelitian menunjukkan bahwa metode MOORA dapat memberikan Dari hasil perhitungan, ditemukan bahwa rentang usia <25 tahun menduduki peringkat pertama sebagai pengguna yang merasa puas terhadap Kualitas Produk, Harga, Kualitas Layanan, dan pengguna telekomunikasi terbanyak dan peringkat kedua adalah rentang usia 25-35 tahun, peringkat ketiga adalah rentang usia 36-45 tahun, peringkat keempat adalah rentang usia >45 tahun. Penerapan DSS yang diperkuat oleh MOORA diharapkan dapat meningkatkan kualitas layanan dan daya saing perusahaan dalam industri telekomunikasi yang kompetitif.   Kata kunci: DSS; MOORA; layanan pelanggan; telekomunikasi; optimasi  

ANALYSIS OF THE QUALITY OF "ONLINE EQUIVALENT" E-LEARNING USING WEBQUAL 4.0 AND IPA METHODS

Rahman, Taufik, Azizah, Alfi
Abstract: Abstract: The use of e-learning in non-formal education is increasingly important to support the improvement of access to learning, one of which is through the online platform. This study aims to analyze the quality of online&#8230; nline services using WebQual 4.0 and Im-portance Performance Analysis (IPA) methods to evaluate the suitability between user expectations and perceptions. The research method used a quantitative approach by distributing questionnaires to active users, then analyzed using the WebQual Index to measure the overall quality of the system as well as the IPA to determine improvement priorities. The results showed that the quality of SeTARA Online was relatively good with a WebQual Index value of 0.798. However, there is still a gap between user expectations and satisfaction with a negative gap value of -0.238. The IPA analysis identified indicators in Quadrant I as priority improvements, especially in the aspects of service interaction and information presentation. These findings underscore the need for continuous development of features and technical support to optimize the user experience. The conclusion of this study suggests that there should be improvements in priority indicators to increase user satisfaction, as well as strengthen the effectiveness of online learning. Advanced research can expand variables, compare with other platforms, and combine quantitative and qualitative analysis methods for more comprehensive results.   Keywords: e-learning; importance performance analysis; quality of service; online equivalent; webqual 4.0

COMPARATIVE ANALYSIS OF K-MEANS, X-MEANS AND K-MEDOIDS IN CLASSIFYING MARRIAGE CHOICED ADMIST QUARTER-LIFE CRISIS

Ariza, Disya Nurul, Ningsih, Rahayu, Muryani, Sri, Ferliyanti, Herlina, Wahidin, Ahmad Jurnaidi
Abstract: Abstract: Bekasi Regency, being one of the key cities in Indonesia, offers a suitable setting to study the intricacies of marriage decision-making during a quarter-life crisis. This study focuses on the application of clustering&#8230; ustering algorithms to categorize individuals based on their marriage choices. Data was collected from a questionnaire completed by 110 respondents from Bekasi Regency, specifically individuals aged 18 to 30 who are single, including 80 women and 30 men. Data analysis was conducted using the RapidMiner software to evaluate the effectiveness of three clustering algorithms K-Means, X-Means, and K-Medoids in categorizing marriage decision patterns among young people experiencing a Quarter Life Crisis in Bekasi Regency. Results indicate that each algorithm has its own strengths and limitations in handling Quarter Life Crisis data.The results of the analysis show that the K-medoids algorithm provides the best clustering results with the lowest DBI value of 0.195, followed by the X-Means algorithm with a value of 0.199 and K-Means with a value of 0.207. These results can help understand the pattern of marriage decisions in the Quarter Life Crisis phase and help provide insights for policymakers in Bekasi Regency to make more effective intervention programs.             Keywords: K-Means; K-Medoids; X-Means     Abstrak: Sebagai salah satu kota besar di Indonesia, Kabupaten Bekasi memberikan konteks yang tepat untuk mempelajari kompleksitas pengambilan keputusan pernikahan di tengah krisis seperempat usia. Penelitian ini berfokus pada pemanfaatan algoritma clustering untuk mengelompokkan individu berdasarkan pilihan pernikahan mereka. Data diambil dari kuesioner yang diisi oleh 110 responden di Kabupaten Bekasi, yang terdiri dari individu lajang berusia 18 hingga 30 tahun, yaitu 80 perempuan dan 30 laki-laki. Analisis data dilakukan dengan perangkat lunak RapidMiner untuk mengevaluasi efektivitas tiga algoritma pengelompokan—K-Means, X-Means, dan K-Medoids—dalam mengelompokkan pola keputusan pernikahan di kalangan pemuda yang menghadapi Quarter Life Crisis di Kabupaten Bekasi. Hasilnya menunjukkan bahwa setiap algoritma memiliki keunggulan dan kelemahannya masing-masing dalam memproses data Quarter Life Crisis. Hasil analisis menunjukkan bahwa algoritma K-medoids memberikan hasil clustering terbaik dengan nilai DBI terendah yaitu 0.195, diikuti oleh algoritma X-Means dengan nilai 0.199 dan K-Means dengan nilai 0.207. Hasil ini dapat membantu memahami pola keputusan menikah pada fase Quarter Life Crisis dan membantu memberikan wawasan bagi pembuat kebijakan di Kabupaten Bekasi membuat program intervensi yang lebih efektif.     Kata kunci: K-Means; K-Medoids; X-Means  

SIMPLE ADDITIVE WEIGHTING METHOD DECISION SUPPORT SYSTEM IN CEMENT SELECTION AT UD.WENDY JAYA

Nazryani, Della, Fauziah, Rizky, Yuma, Febby Madonna
Abstract: Abstract: Technology is a tool for processing, storing and modifying data to obtain informatio. Decision Support System (DSS) a based model-based with data processing procedures and considerations to assist manager in decision&#8230; ecision making. In the context of UD.Wendy Jaya which still uses manual methods for selecting superior cement, this is considered less effective and ineffcient, resulting in cement selection that does not meet the criteria and lacks accuracy. This research employs a quantitative method with the aim of determining decisions for selecting superior cemen and designing a decision support system using the Simple Additive Weighting (SAW) method based on predetermined criteria. The implementation result show that the decision support system for determining superior cement provides convenience and speed in selecting superior cement at UD Wendy Jaya according to the expected criteria. The results of calculations using the simple additive weighting (SAW) method rank each alternative, with the most superior alternative being three-wheel cement, considering several criteria such as price, compressive, strength, fineness, water capacity and setting time. Keywords: simple additive weighting (SAW); decision support system; UD.wendy jaya Abstrak: Teknologi adalah alat untuk mengolah, menyimpan, dan memodifikasi data guna mendapatkan informasi. Sistem Pendukung Keputusan (Decision Support System/DSS) merupakan sistem berbasis model dengan prosedur pemrosesan data dan pertimbangan untuk membantu manajer dalam pengambilan keputusan. Dalam konteks Toko UD. Wendy Jaya, yang masih menggunakan cara manual untuk pemilihan semen unggul, hal ini dianggap kurang efektif dan tidak efisien, mengakibatkan pemilihan semen tidak sesuai kriteria dan tidak akurat. Penelitian ini menggunakan metode kuantitatif, dengan tujuan untuk mengetahui keputusan pemilihan semen unggul dan merancang sistem pendukung keputusan menggunakan metode Simple Additive Weighting (SAW) berdasarkan kriteria yang ditentukan. Hasil implementasi menunjukkan bahwa sistem pendukung keputusan Menentukan Semen Unggul memberikan kemudahan dan kecepatan dalam pemilihan semen unggul pada Toko UD. Wendy Jaya sesuai dengan kriteria yang diharapkan. Hasil dari perhitungan dengan menggunakan metode Simple Additive Weighting (SAW)  adalah perangkingan setiap alternatif yaitu diperoleh alternatif yang paling unggul adalah semen tiga roda ditinjau dari beberapa kriteria harga, kuat tekanan, kehalusan, kapasitas air dan waktu mengeras. Kata kunci: simple additive weighting (SAW); sistem pendukung keputusan; UD.wendy jaya