Abstract:Working mothers with toddlers face dual-role demands that may lead to psychological distress, role conflict, and difficulties in maintaining a balance between work and childcare responsibilities. These challenges make coping…
ping strategies an essential factor in supporting mothers' psychological well-being. This study aims to analyze the coping strategies employed by working mothers with toddlers and identify the factors influencing their selection of coping strategies. The study employed a descriptive qualitative approach using purposive sampling to recruit working mothers with children under five years of age employed at a Correctional Center. Data were collected through in-depth interviews and analyzed using the Miles and Huberman interactive model, while data trustworthiness was ensured through source triangulation and member checking. The findings indicate that the coping strategies adopted by participants include social support, emotional regulation, relaxation activities, and the development of positive perspectives toward work and childcare responsibilities. The selection of these strategies is influenced by family support, personal experiences, job characteristics, the work environment, and individuals' ability to adapt to various demands. The study concludes that the successful management of dual roles among working mothers depends on their ability to integrate multiple coping strategies adaptively according to the situations they encounter. The novelty of this study lies in revealing coping strategies as an adaptive process that integrates social support, emotional regulation, relaxation activities, and positive perceptions of the work environment as part of maintaining a balance between occupational responsibilities and childcare.
Abstract:Employee performance is a crucial factor in supporting the success of government organizations in achieving public service objectives. The Department of Education and Culture of Jayapura City continues to face various challenges…
allenges related to work motivation, work discipline, and the work environment, which are presumed to influence employee performance. This study aims to analyze the effects of work motivation, work discipline, and the work environment on employee performance, both partially and simultaneously. The research employed a quantitative approach with an explanatory research design. The study population consisted of 87 employees, all of whom were selected as respondents through a saturated sampling technique. Data were collected using questionnaires and analyzed through multiple linear regression with the assistance of IBM SPSS Statistics. The findings reveal that work motivation has a positive and significant effect on employee performance, with a significance value of 0.002 and a regression coefficient of 0.388. Work discipline also demonstrates a positive and significant effect, with a significance value of 0.002 and a regression coefficient of 0.310. The work environment emerges as the most dominant variable, with a significance value of 0.000, a regression coefficient of 1.238, and a beta coefficient of 0.417. Simultaneously, work motivation, work discipline, and the work environment significantly influence employee performance, as indicated by an F-statistic of 40.438 and a significance value of 0.000. The coefficient of determination (R Square) of 0.594 indicates that 59.4% of the variation in employee performance can be explained by these three variables. The novelty of this study lies in its empirical evidence that the work environment constitutes the most dominant factor affecting employee performance within the Department of Education and Culture of Jayapura City, an institution characterized by distinctive organizational features and service-area conditions.
Abstract:The rapid advancement of information technology has encouraged companies to adopt digital marketing as a strategic approach to enhancing consumer brand awareness. Amanda Brownies Samarinda has utilized various digital platforms;…
atforms; however, the effectiveness of the implemented strategies requires further examination. This study aims to analyze the digital marketing strategies employed by Amanda Brownies Samarinda, their role in enhancing brand awareness, and the factors that support and hinder their effectiveness. A qualitative descriptive approach was employed in this research. Data were collected through observation, structured interviews, and documentation, and subsequently analyzed using the Miles, Huberman, and Saldaña model. The findings reveal that Amanda Brownies Samarinda implements an integrated digital marketing strategy through seven platforms, namely Instagram, Facebook, TikTok, WhatsApp Business, GoFood, GrabFood, and ShopeeFood. These strategies contribute to enhancing brand awareness through four dimensions: recognition, recall, purchase, and consumption. Consistency in visual identity, promotional intensity, ease of access to information, transaction convenience, product quality, and consumer engagement were identified as the primary factors supporting the success of digital marketing implementation. Nevertheless, the utilization of TikTok has not yet been optimized compared to the other platforms. The novelty of this study lies in its comprehensive analysis of the role of integrating seven digital platforms in enhancing brand awareness through the dimensions of recognition, recall, purchase, and consumption, thereby providing a more holistic understanding of digital marketing effectiveness within the culinary industry, particularly at Amanda Brownies Samarinda.
Abstract:Daiama Tourism Village in Rote Ndao Regency possesses significant natural and cultural tourism potential; however, its tourism promotion remains suboptimal, resulting in fluctuating tourist visitation rates. This study aims…
ims to analyze promotional activities, identify factors influencing promotional effectiveness, and formulate promotional strategies to increase tourist visits. The research employed a qualitative descriptive method through observation, interviews, literature review, and documentation, supported by interactive data analysis and triangulation techniques. The findings reveal that promotional efforts still rely primarily on annual festivals and direct interpersonal communication without systematic support from planned digital media. This condition has contributed to fluctuations in tourist arrivals, increasing from 587 visitors in 2022 to 711 visitors in 2023, before declining to 503 visitors in 2024 and 468 visitors in 2025. Constraining factors include limited human resources, weak digital media management, and the underdeveloped institutional capacity of the Tourism Awareness Group (Pokdarwis). The study concludes that promotional strategies should be directed toward digital marketing, strengthening cultural identity and local storytelling, as well as enhancing community and institutional capacity. The novelty of this study lies in the development of a sustainable promotional model that integrates digital marketing, cultural storytelling, community participation, and the strengthening of Pokdarwis institutions in accordance with the characteristics of Daiama Tourism Village as a nature- and culture-based tourism destination.
Abstract:Generation Z faces increasingly intense competition in the labor market; however, many individuals continue to encounter difficulties during job interviews due to limited experience, low self-confidence, and insufficient…
professional communication skills. This study aims to analyze the implementation of job interview simulations and examine their impact on the job readiness of Generation Z in Bandung City. The study employed a descriptive-evaluative method involving 45 Generation Z participants. Data were collected through observation, performance assessments, documentation, and participant feedback. The findings indicate that job interview simulations effectively enhanced participants’ readiness, as evidenced by 85% of participants reporting that they felt highly prepared and confident, while the remaining 15% reported feeling prepared and confident after completing the program. Interviewers’ evaluations revealed that 70% of participants demonstrated a very good improvement in their ability to respond to interview questions, 18% showed good improvement, and 12% exhibited fairly good improvement. Participant satisfaction with the program was also notably high, with 77% reporting being very satisfied, 15% satisfied, and 8% fairly satisfied with the implementation of the activity. The results confirm that job interview simulations are effective in improving participants’ self-confidence, communication competence, and overall job readiness. The novelty of this study lies in the application of interview simulations based on authentic recruitment scenarios, evaluated through the dimensions of job readiness, communication competence, and participant satisfaction, thereby offering a practical career development model for Generation Z.
Abstract:Electrical installations in school buildings play a vital role in ensuring safety, comfort, and effective learning environments and therefore must comply with the General Requirements for Electrical Installations (PUIL).…
This study aims to analyze the electrical installation condition of SDN 002 Bontang Utara through the evaluation of lighting systems, power requirements, conductors, protection systems, and air conditioning based on PUIL 2011 standards and DIALux simulation. The study employed a field research method with a quantitative descriptive approach through observation, technical measurements, documentation, and lighting simulation analysis. The findings indicate that the school’s electrical installation still exhibits several discrepancies with actual technical requirements, particularly regarding the number and capacity of lamps, air conditioner capacity, and electrical power demand. DIALux simulation revealed that several rooms have not yet met the required lighting standards, while power analysis demonstrated that the actual demand of 25,794 VA exceeds the installed capacity of 22,188.8 VA, thereby necessitating adjustments to the protection and conductor systems to enhance installation safety and efficiency. The study concludes that the electrical installation of SDN 002 Bontang Utara requires improvements in lighting, cooling systems, power capacity, and electrical protection. The novelty of this research lies in its integrated evaluation of elementary school electrical installations through field analysis, PUIL 2011 technical calculations, and DIALux simulations across rooms with diverse functions, thereby producing more comprehensive and applicable recommendations.
Abstract:The advancement of digital technology has accelerated the adoption of Artificial Intelligence (AI) in e-counseling services to address the growing demand for mental health support in the digital era. The increasing number…
r of clients, counselors’ limited availability, and the challenges associated with conducting psychological assessments through online platforms have created a pressing need for innovative solutions. This study aims to examine the role of AI as a co-counselor, evaluate the effectiveness of its integration into e-counseling practices, and identify the challenges associated with its implementation. The study employed a Narrative Literature Review method by critically analyzing relevant scholarly publications. The findings indicate that AI functions as a collaborative partner that assists counselors in assessment processes, data analysis, emotion detection, service documentation, and the continuous monitoring of clients’ psychological conditions. The integration of AI has been shown to enhance the efficiency, accessibility, and overall quality of digital counseling services. However, its implementation continues to face significant challenges related to data privacy, information security, algorithmic bias, and limitations in understanding cultural contexts and human empathy. The novelty of this study lies in its comprehensive conceptualization of AI as a co-counselor that supports the entire e-counseling service cycle through a collaborative model integrating the analytical capabilities of technology with the humanistic competencies of counselors, thereby fostering more effective, ethical, and inclusive counseling services.
Abstract:Cultural-based tourism has become an important strategy for enhancing community welfare while preserving local cultural heritage. Desa Tua in Buleleng Regency, Bali, possesses significant potential through the bamboo weaving…
ving tradition of the Bali Aga community, which holds substantial economic and cultural value. This study aims to analyze community empowerment through the development of tourism based on cultural weaving products, strengthen the bargaining position of local artisans, and examine efforts to maintain a balance between economic benefits and cultural preservation. The study employed a mixed-methods approach with a sequential explanatory design and involved 150 respondents. Data were collected through observation, interviews, documentation, and surveys. The findings reveal that experiential tourism increased average household income by 35% and enhanced women's participation by 42% through their involvement in production activities, training programs, tour guiding, and the management of creative enterprises. Traditional weaving products were successfully developed as the primary tourism attraction, generating greater economic value while preserving cultural integrity through the clear distinction between sacred and commercial products. The utilization of digital media further expanded market access and strengthened product competitiveness. The novelty of this study lies in the development of an integrative model that connects community empowerment, experiential tourism, cultural preservation, women’s empowerment, and digital cultural entrepreneurship as a sustainable strategy for cultural tourism development.
Abstract:The performance of Kader Surabaya Hebat (KSH) plays a crucial role in supporting the success of community service programs implemented by the Surabaya City Government. Variations in the levels of training, work discipline,…
e, and organizational commitment are presumed to influence the quality of cadre performance and therefore require empirical investigation. This study aims to analyze the effects of training, work discipline, and organizational commitment on the performance of KSH in Medokan Ayu Sub-district, Surabaya. The research employed a quantitative approach with an associative research design involving 30 cadres selected through purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The findings reveal that training has a positive and significant effect on performance (β = 0.312; p = 0.008), work discipline has a positive and significant effect on performance (β = 0.354; p = 0.004), and organizational commitment exerts the strongest positive and significant effect on performance (β = 0.421; p = 0.001). These results indicate that improving cadre performance requires the integrated enhancement of competencies, work discipline, and organizational commitment. The novelty of this study lies in its empirical evidence demonstrating that organizational commitment is the most dominant factor in improving cadre performance within community-based public service organizations, thereby extending the human resource management literature in the context of grassroots public service delivery.
Abstract:This study examines the transformation of digital marketing communication that positions visual elements as the primary component in event promotion on social media, particularly Instagram. This shift is driven by changes…
s in audience behavior, which has become more responsive to visual stimuli than to textual information. The research problem focuses on how visual elements are constructed as an effective persuasive communication strategy to capture attention, evoke emotions, and influence audience perceptions and interests through the peripheral route based on the Elaboration Likelihood Model framework. The study employs a qualitative approach using content analysis of 11 Instagram posts from @colorrunfestivalid selected through purposive sampling, supported by observation and interviews. The findings indicate that visual dominance reaches 82%, characterized by the use of bright colors, expressions of happiness, and interactive activities that effectively generate emotional appeal and rapid audience engagement. Most audiences pay greater attention to visuals than to text and demonstrate a willingness to participate after viewing the experiential representations presented. The psychological effect of fear of missing out further reinforces this response. The persuasion process is found to occur predominantly through the peripheral route, marked by low cognitive elaboration and a high reliance on visual cues. The study concludes that visuals function as the primary determinant of effective digital persuasive communication, as they simultaneously construct meaning, emotion, and experiential expectations. The novelty of this research lies in affirming visuals as the core of digital persuasion strategies through the integration of emotional, social, and psychological dimensions, while also reinforcing the dominance of the peripheral route as a key mechanism in contemporary media consumption.