Abstract:Shopee, as one of the e-commerce establishments established in 2015 and part of the Sea Group in Southeast Asia, has succeeded in creating a safe, user-friendly and fast online shopping platform. With strong operations in…
n seven markets in Southeast Asia, Shopee not only provides a platform for buyers to find products, but also provides training and support to their sellers. The rapid growth of e-commerce in Indonesia is also influenced by factors such as the increase in population, increasing smartphone and internet users, and the development of financial technology companies. The convenience of online shopping encourages consumers to buy various desired products so that they are encouraged to behave consumptively. This then stimulates the phenomenon of impulse buying in consumers. Currently, economic activities are dominated by Generation Z's behavior to carry out activities such as scrolling, online shopping, and making transactions. Some marketplaces have not paid attention to the positive emotions of consumers with the Generation Z group in the target market, hedonic shopping motivation, fear of missing out, and shopping lifestyle that can trigger impulsive purchases which are part of the consideration of the preparation and strategy of innovative marketing targets according to the needs of market psychology. This study aims to find out how much respondents assess hedonic shopping motivation, fear of missing out, and shopping lifestyle, find out the influence of hedonic shopping motivation, fear of missing out, and shopping lifestyle on impulse buying generation Z, find out the influence of positive emotions on impulse buying generation Z, to know the influence of hedonic shopping motivation, fear of missing out and shopping lifestyle on impulse buying through positive emotions. This study uses a quantitative method. The sampling technique uses purposive sampling. The data obtained was 385 respondents by distributing questionnaires online. The respondents in this study are Generation Z Shopee users in Indonesia. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) which was then processed with SMARTPLS. The results of this study are hedonic shopping motivation, fear of missing out, shopping lifestyle, positive emotion have a significant positive effect on impulse buying.
Abstract:Milkindo Agrotourism, located in Malang Regency, was an educational tourism destination that combined modern livestock and agricultural activities. This study examined the influence of attraction, accessibility, amenity,…
and ancillary factors on visitor perceptions. Data were collected in February 2025 through questionnaires distributed to 100 visitors. The research instruments were tested for validity and reliability, and classical assumption tests were performed to ensure the appropriateness of multiple linear regression analysis. The results revealed that visitors rated the clarity of registration information and memorable experiences the highest. Regression analysis showed that attraction significantly negatively affected visitor perception, while accessibility, amenity, and ancillary factors had significant positive effects. This indicated that enhancing accessibility, amenity, and ancillary improved visitor satisfaction, whereas increasing attraction elements unexpectedly lowered visitor perception. In conclusion, effective management of attraction, accessibility, amenity, and ancillary was essential to foster positive visitor perceptions and enhance the competitiveness of Milkindo Agrotourism as a leading educational tourism destination. The study recommended continuous innovation and improvement to support sustainable development in education-based agrotourism.
Abstract:Congenital hypothyroidism (CH) is an endocrine disorder that can cause developmental delays if not detected and treated early. Congenital Hypothyroidism Screening (CHS) aims to detect abnormal levels of Thyroid Stimulating…
ng Hormone (TSH) in newborns before clinical symptoms appear. The timing of blood sample collection is a critical factor because TSH levels physiologically surge within the first 24 hours of life. This study aims to determine the accuracy of TSH sampling time in CH screening at Prima Medika General Hospital, Denpasar. A descriptive analytical method was used with a total sampling technique involving 105 neonates who underwent CHS from October to December 2024. Secondary data were obtained from laboratory request forms and the Laboratory Information System (LIS). Results showed that 92.4% of samples were collected on the second day of life, which aligns with the ideal window of 48–72 hours, and only 1.9% of neonates had elevated TSH levels. The study concludes that most sample collections met the recommended timing, contributing to valid results and effective CHS implementation. Timely sampling plays a vital role in early CH detection and reflects the overall quality of neonatal laboratory services.
Abstract:This research investigates the impact of AI literacy on leadership effectiveness within the finance industry, a sector experiencing rapid digital transformation. As artificial intelligence becomes increasingly integrated…
into financial operations, leaders are required to possess not only traditional managerial skills but also a strong understanding of AI concepts, applications, and ethical considerations. Using a quantitative approach, data were collected from 55 finance professionals occupying leadership roles across various organizations. The study assessed their levels of AI literacy and examined its relationship with their perceived leadership effectiveness. The results reveal a significant positive correlation between AI literacy and leadership effectiveness, indicating that leaders with higher AI literacy are better equipped to drive innovation, make strategic decisions, and successfully adapt to technological change. These findings highlight the importance of integrating AI literacy into leadership development programs and fostering a culture of continuous learning to ensure sustained organizational agility and competitiveness in the finance sector.
Abstract:The plastic waste crisis in Indonesia and Thailand is one of the biggest environmental challenges in Southeast Asia, triggered by increased plastic consumption due to urbanization, economic growth and modern lifestyles.…
This study aims to analyze the challenges,
environmental impacts, and sustainable solutions related to plastic waste management in both
countries. The method used is qualitative analysis based on secondary data from scientific
literature, reports of international institutions. The results show that Indonesia faces serious
problems in plastic waste management that cause marine pollution to other countries, while
Thailand struggles with the high volume of domestic and imported plastic waste. The
resulting environmental impacts include damage to marine ecosystems, threats to
biodiversity, and human health risks from microplastics. Recommended solutions include the
implementation of national regulations that support sustainability principles, 3R (Reduce,
Reuse, Recycle) strategies, promotion of eco-friendly packaging, and public education to
reduce the use of single-use plastics. The study concludes that regional collaboration among
ASEAN countries is needed to effectively address the plastic waste crisis to protect
ecosystems and human health in the long term.
Abstract:Cardiovascular disease remains a leading cause of death both globally and nationally, with Low Density Lipoprotein(LDL) levels serving as a key biochemical indicator in the screening and management of heart disease. Accurate…
rate LDL testing requires adherence to pre-analytical procedures, particularly fasting for 10-12 hours. This study aimed to describe LDL levels and fasting compliance among outpatient cardiac patients at RSU Prima Medika Denpasar. A descriptive cross-sectional design was used with purposive sampling, involving 35 cardiac outpatients from February to March 2025. Data were collected through interviews and laboratory examinations using the Furuno CA-270 device. Results showed that 71% of respondents had LDL levels >100 mg/dL, indicating high levels, while 29% hadnormal levels (<100 mg/dL). All respondents (100%) complied with the fasting requirement. These findings indicate that high LDL levels are still commonly found among outpatient cardiac patients, particularly in productive-age males. The high level of fasting compliance reflects the effectiveness of pre-analytical patient education. This study emphasizes the importance of routine lipid screening and continuous education to enhance laboratory diagnostic accuracy and prevent cardiovascular complications.
Abstract:This study aims to examine and analyze communication patterns between teachers and students in the teaching and learning process at SMK Islamic Center Baiturrahman. Communication between teachers and students plays a crucial…
cial role in creating an effective and conducive learning atmosphere. This study uses a descriptive qualitative approach with observation, interview, and documentation methods as data collection techniques. The results of the study indicate that communication patterns in this school run in an open, participatory, and religious atmosphere. Teachers not only act as conveyors of information, but also as guides and motivators who establish positive interpersonal relationships with students. Factors such as teaching style, student motivation, and school environmental support influence the smoothness of communication. Effective communication has been shown to improve students' understanding of the subject matter and strengthen their character and discipline. This study concludes that good communication patterns between teachers and students contribute directly to the achievement of learning outcomes and the formation of students' character holistically.
Abstract:Indonesia is the world’s second-largest fish producer, yet national fish consumption remains relatively low. To address this gap, the Ministry of Marine Affairs and Fisheries launched the Gemarikan (Eat More Fish) campaign,…
aign, which has recently shifted to digital platforms such as Instagram, TikTok, and YouTube to reach wider and younger audiences. This study explores the digital communication strategies used in the Gemarikan campaign, employing a constructivist paradigm and descriptive qualitative approach. Data were gathered through interviews, observation of digital channels, and document analysis at the Directorate General of Strengthening the Competitiveness of Marine and Fishery Products. Findings show that the campaign relies on persuasive, visual, collaborative, and educational messaging. While digital media enables interactive and contextual communication, effectiveness is shaped by technical and cultural factors. The study highlights the need for data-driven, adaptive digital communication strategies to promote healthy and sustainable food consumption behavior.
Abstract:This study aims to understand the effect of underhand passing training using a wall as a medium on underhand passing ability in children aged 10-12 years. This study is an experimental study using the One Groups Pretest-Posttest…
Posttest Design method. The sample in this study were 15 athletes of the Putri Angin Kuantan Singingi Club aged 10-12 years. The instrument in this study was a volleyball underhand passing skill test for ages 10-12 years. Data analysis and testing of research hypotheses using the t-test analysis technique (t-test) using the SPSS 23 program, namely by comparing the mean between the pretest and posttest with the hypothesis acceptance criteria if the t count value is greater than the t table with a significance of 5%. The results showed that: Underhand passing training using a wall as a medium on underhand passing ability in children aged 10-12 years at the Putri Angin Kuantan Singingi Club had a significant effect. These results were proven by data analysis using prerequisite tests and hypothesis testing. The results of the hypothesis testing obtained in the study were t count = 10.614> t table = 2.145 and a significance value of 0.000 <0.05. These results indicate that the t count value is greater than the t table. It can be concluded that there is an effect of underhand passing using wall media on underhand passing ability in children aged 10-12 years at the Putri Angin Kuantan Singingi Club.
Abstract:Abstract This study is motivated by the financial literacy of generation Z and also the quality of life insurance products in Indonesia which are moderated by gender in influencing a person's interest in buying life insurance…
surance in Indonesia. This study uses a quantitative method with a descriptive relationship approach. Determination of the sample in this study was carried out by calculating using the Bernoulli formula, with a total of 384 respondents. The data analysis technique used is the Structural Equation Model - Partial Least Square (SEM-PLS). The results of the study show that financial literacy (X1) and product quality (X2) do not have a significant effect on buying interest (Y) where the p-values of both variables are <0.05. Other findings also state that Gender (Z) does not significantly moderate financial literacy and product quality. The conclusion of this study is that the factors that make generation Z interested in buying insurance products are influenced by their perceptions of financial literacy and product quality. More specifically, the perception of product quality factors has a significant and positive influence on generation Z's interest in buying life insurance products in Indonesia. The findings show that of the two variables, product quality can be the strongest predictor in predicting generation Z's interest in purchasing life insurance products. Financial literacy cannot significantly predict generation Z's interest in purchasing insurance products.
Keywords : financial literacy, product quality, gender, purchasing intention