Abstract:Media sosial berperan penting dalam membentuk tren fashion yang berpotensi memengaruhi perilaku pembelian konsumen, khususnya konsumen muda. Fenomena Fear of Missing Out (FOMO) kerap dikaitkan dengan kecenderungan mengikuti…
uti tren yang berkembang di media sosial. Penelitian ini bertujuan untuk menganalisis pengaruh paparan tren fashion di media sosial terhadap perilaku pembelian konsumen menggunakan kerangka Stimulus–Organism–Response (S-O-R). Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan pengumpulan data melalui kuesioner.Hasil penelitian menunjukkan bahwa responden memiliki tingkat paparan dan ketertarikan visual yang tinggi terhadap tren fashion di media sosial. Namun, sebagian besar responden menunjukkan sikap netral terhadap tekanan sosial dan FOMO, yang mencerminkan adanya proses evaluasi internal. Perilaku pembelian responden cenderung selektif dan tidak impulsif, serta tidak sepenuhnya dipengaruhi oleh tren maupun influencer. Temuan ini menegaskan bahwa keputusan pembelian merupakan hasil pertimbangan rasional konsumen meskipun terpapar stimulus media sosial.
Abstract:This study aims to deepen the understanding of the contribution of promotion and branding to increasing customer satisfaction at PT. Ino Wangsa Binjai. The study used primary data with a population of 300 buyers, and 75…
respondents were selected as samples through calculations using the Slovin formula. The analysis techniques applied were quantitative, including validity tests, reliability, classical assumptions, simple linear regression, and hypothesis testing through t-tests and coefficients of determination (R²). Based on the analysis results, the promotional mix variable (E_Prmsi) obtained a t-count value of -1.824 with a significance level of 0.072 (> 0.05), while the t-table was 1.99346. Because the t-count is smaller than the t-table, it can be concluded that the promotional mix does not have a significant effect on customer satisfaction. In addition, a negative t-value indicates that the direction of the relationship between the promotional mix and customer satisfaction is not in line. Conversely, the partial test shows that the company's brand variable has a significant effect on customer satisfaction with a significance value of 0.00 (< 0.05). Therefore, the first hypothesis (H1) is declared accepted. From the results of the determination coefficient test, the R Square value is 0.495, which indicates that 49.5% of changes in customer satisfaction can be explained by the company's promotional mix and brand factors, while the remaining 50.5% is influenced by other variables not examined in this study. As a recommendation, the management of PT. Ino Wangsa Binjai, especially the branch manager, is advised to implement a more cost-effective, efficient, and targeted promotional strategy, as well as utilizing social media such as Facebook, Instagram, Twitter, and print media such as newspapers to convey promotional information more effectively.
Abstract:Work stress and motivation are two factors that can influence the increase or decrease in employee performance. This study aims to determine and analyze the effect of work stress and work motivation on employee performance…
ce at the Siantar City Manpower Office. The focus of the study is limited to two independent variables, namely work stress and work motivation, and one dependent variable, namely employee performance. The formulation of the problem raised is whether work stress and work motivation affect employee performance. The population in this study amounted to 58 people who were also used as samples. The approach used is quantitative, with data collection through questionnaires and using secondary data. The data analysis technique used is multiple linear regression, with hypothesis testing through the t-test (partial), F-test (simultaneous), and the Coefficient of Determination (R²). The results of the study show a regression model Y = 0.550 + 0.447X₁ + 0.398X₂, where X₁ is work stress and X₂ is work motivation. Partially, work stress has a significant effect on employee performance with a significance value of 0.001 (<0.05) and a t-count of 3.543 (> t-table 1.673). Work motivation also shows a partial significant effect with a significance value of 0.002 (<0.05) and a t-count of 3.225 (> t-table 1.673). Simultaneously, both variables have a significant effect on employee performance, with a significance value of 0.000 (<0.05) and an F-count of 34.156 (> F-table 3.17). The coefficient of determination (R²) of 0.554 indicates that 55.4% of the variation in employee performance is influenced by work stress and work motivation, while the remaining 44.6% is influenced by other factors outside this study. Thus, the relationship between work stress, work motivation, and employee performance is quite strong but not dominant.
Abstract:This study was conducted to analyze the influence of job satisfaction and work climate on employee morale at the Jakarta City Cooperatives and SMEs Office. The method used in this study was a sampling method, with 35 respondents…
pondents taken from the relevant population. Based on the results of the F test, the F count value was 14.405 which was greater than the F table of 3.285, with a significance of 0.000 which was smaller than the significance level of 0.05. This indicates that the null hypothesis (H0) is rejected and the alternative hypothesis (H1) is accepted, which means that job satisfaction and work climate simultaneously have a significant effect on employee morale. From the results of the t test, it is known that the t count value for job satisfaction is 3.181, greater than the t table of 1.692, with a significance level of 0.003 <0.05, which indicates a significant effect on work morale. Meanwhile, the work climate variable also showed a significant influence, with a calculated t value of 4.363 > t table 1.692 and a significance level of 0.000. The Adjusted R Square value of 0.441 indicates that 44.1% of the variation in work morale can be explained by the job satisfaction and work climate variables. The remaining 55.9% is influenced by other factors outside this research model.
Abstract:The phenomenon of bullying in educational settings involving children and adolescents is increasingly worrying because it has serious physical and psychological impacts on victims. This study aims to analyze the criminological…
ogical perspective on children as perpetrators of bullying and to identify the criminogenic factors that influence this behavior. The method used is normative legal research with a case study approach and a conceptual approach, utilizing secondary data from legal literature, journals, and bullying cases at the Al-Azhar Janapria Islamic Boarding School in Central Lombok. The results indicate that bullying behavior can be explained through strain theory, differential association theory, social control theory, and labeling theory. Bullying is influenced by faulty social learning processes, weak social control, and the application of negative labels. Criminogenic factors include the social environment, the individual, peers, and the family. Prevention efforts need to be carried out comprehensively through synergy between families, schools, and the community to create a safe and violence-free educational environment.
Abstract:Perkembangan media sosial mengubah cara individu memperoleh informasi, membangun identitas, dan memaknai realitas sosial di sekitarnya. Dalam hal ini, influencer muncul sebagai individu memiliki kemampuan mempengaruhi opini,…
ini, preferensi, serta perilaku konsumsi pengikutnya melalui konten yang di upload di media sosial. Realitasnya pada saat ini bekembang di Kabupaten Jember, influencer di Jember mempromosikan lifestyle, kuliner, hingga fashion. Konten mereka tidak menampilkan informasi, tetapi menjadi referensi mahasiswa menentukan pilihan konsumsi, gaya hidup, dan sesuatu yang sedang booming. Penelitian ini bertujuan untuk menganalisis proses pembentukan realitas sosial mahasiswa melalui peran influencer dalam membentuk budaya konsumsi di kalangan mahasiswa Universitas Jember. Metode yang digunakan adalah metode penelitian kualitatif yang berfokus memahami dan menganalisis proses pembentukan realitas yang terjadi melalui pengaruh influencer di lingkungan mahasiswa Universitas Jember. Pendekatan yang digunakan dalam penelitian ini adalah fenomenologi yang berfokus pada upaya memahami dan mendeskripsikan makna yang dibangun oleh individu berdasarkan pengalaman hidup yang mereka alami.
Abstract:The servants in the church are people chosen by God to serve and who are able to be responsible in every service entrusted to them. The purpose of the study was to determine whether there was an influence of the Sunday worship…
orship servants on the attendance of the GPdI Bethani Pabrik Tenun Medan congregation in 2023. This type of research was quantitative descriptive with a simple linear regression approach. The population was 220 people, and the research sampling technique was carried out by random sampling, namely 69 people, with a partial test (t test) with a confidence level of 95% (α = 0.05). The results of the study showed that the correlation between the worship system and congregation attendance was relative but significant with a calculated t value of -.586> t table 0.236, which means the hypothesis was accepted, namely Ho was rejected and H1 was accepted.
Abstract:Divorce has been done then this has hurt the gift and also the union that has been given by God and this violates the goal of Christian life which is a mistake and a sin in the eyes of God. The affirmation of the prohibition…
tion of divorcing a marriage must always be adhered to and the Lord Jesus said it very clearly
Abstract:This study aims to determine the Role of the PAK Teacher in Shaping the Character of Class XI Students of GKPI Padang Bulan Private High School Medan T.A 2022/2023 This type of research is a correlational descriptive. The…
e population in this study is all of class XI SMA GKPI Padang Bulan Medan as many as 30 people because the population is small, namely only 30 people, so the entire population becomes the research sample, namely as many as 30 people with the sampling technique. The data collection instrument for variable X is a questionnaire which consists of 20 items. With the 4 aptions that were previously tested to determine validity and reliability while the instrument variable Y Documentation was in the form of a list of student scores (DKN) in schools. The results of the normality test analysis requirements of the PAK teacher's role data are normally distributed with the calculation results obtained X2count < X2table (22.33 <43.77) and PAK learning outcomes are normally distributed with the calculation results obtained X2count < X2table (18.85 <43.77) . The results of the data linearity test of the role of PAK teachers in forming character are linear with the equation Y = 22.77 + 1.22x which is linear. The results of the correlation test obtained rcount of 0.453 consulted with the price of criticism r at a significant level of 5% with a total of 30 respondents obtained rtable of 0.361, because rcount > rtable (0.453 > 0.361) this shows that there is an influence of the role of PAK teachers in the formation of class student character XI GKPI Padang Bulan Medan private high school T.A 2022/2023. Furthermore, to test the significant correlation is done using the statistical test formula (t test) to obtain a tcount of 3.41. This price is then consulted with ttable at a significant level of 95% of 1.69, because tcount > tthickness (3.41.169 α=0.05 with dk = n-2 (30-2=28) obtained a ttable of 1.69 because tcount > t table (3.41> 1.69) this shows that there is a significant influence of the role of the PAK teacher in the Formation of the Character of Class XI Students of the GKPI Padang Bulan Medan private high school T.A 2022/2023. Thus the research hypothesis is accepted as true.
Abstract:Stress and motivation are factors that also influence the decrease or increase in employee performance. The purpose of this study was to determine and analyze the effect of stress and motivation on the performance of the…
Medan City Employment Service. The author limits the problem only to the effect of stress and work motivation on employee performance at the Medan City Employment Agency. Formulation of the problem whether work stress and work motivation affect employee performance at the Medan City Employment Agency, the population in this study totaled 58 people as the sample. The type of this research is quantitative research, with secondary data and distributing questionnaires to respondents as a data source. The data analysis method used is multiple linear regression analysis, hypothesis testing is done by Partial Test (t), Simultaneous Test (F) and Determination Coefficient Test (R2). The results of this study are Y = 0.550 + 0.447 X1 + 0.398 X2. The stress variable has a partial effect on employee performance. This can be seen from the significant value of 0.001 <0.05 and the t-count value of 3.543 > t-table 1.673. The motivation variable has a partial effect on employee performance, this can be seen from the significant value of 0.002 <0.05 and the t-count value of 3.225 > t-table 1.673, the hypothesis is accepted. The variables of stress and work motivation simultaneously have a positive and significant effect on employee performance. This can be seen from the resulting sig value of 0.000 <0.05 and the Fcount value of 34.156 while Ftable is 3.17 so Fcount > Ftable. Based on the test results of the coefficient of determination (R2) it is known that the R square value is 0.554 which means that the influence of stress and motivation variables on performance variables is 55.4%. It means having a relationship that is not too strong. While the remaining 44.6% is caused by other factors outside the research.