Abstract:The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-commerce in Indonesia, leading to notable changes in consumer behavior in…
making purchasing decisions. This condition requires business actors to comprehensively understand marketing factors that play a crucial role in influencing consumer decisions on e-commerce platforms, particularly those related to price, promotion, and product quality. The research problem of this study focuses on how these three variables shape consumer purchasing decisions amid increasingly intense e-commerce competition. This study aims to analyze the influence of price, promotion, and product quality on purchasing decisions in e-commerce by employing a qualitative approach through a literature review of various relevant scholarly sources, including both national and international journals. The findings indicate that competitive pricing aligned with consumers’ perceived value has a strong influence on attracting purchase intentions, while appropriate, sustainable, and communicative promotional strategies are able to enhance consumer awareness and purchase motivation. On the other hand, product quality is proven to be a key determinant in building trust, satisfaction, and consumer loyalty in online transactions. The conclusion of this study confirms that price, promotion, and product quality simultaneously contribute positively and significantly to e-commerce purchasing decisions. The novelty of this scholarly work lies in its conceptual synthesis that integrates these three variables within the context of Indonesian e-commerce consumer behavior, providing a holistic understanding that can serve as a strategic basis for decision-making among digital business practitioners in the technology-based economic era.
Abstract:The participation of Generation Z in the contemporary labor market serves as a key catalyst in driving technological adoption, organizational innovation, and changes in work culture. However, the high turnover intention…
among this generation indicates instability in employee retention, which can impact operational efficiency and continuity, particularly in the service sector. This study aims to empirically examine the influence of Non-Physical Work Environment, Compensation, and Workload on Turnover Intention among Generation Z workers in the Coffee Shop industry in Pontianak City, with Job Satisfaction as a mediating variable. A quantitative approach was employed in this study, with data collected through an online questionnaire using a five-point Likert scale. A total of 200 respondents aged 18–27 years were selected using purposive sampling based on relevant criteria. Data were analyzed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach via the SmartPLS 4 software. The analysis results show that the Non-Physical Work Environment has a significant negative effect on Turnover Intention, while Compensation has a negative but not significant effect. Workload has a significant positive effect on Turnover Intention. Furthermore, the Non-Physical Work Environment and Compensation have significant positive effects on Job Satisfaction, while the effect of Workload is not significant. Job Satisfaction is proven to act as a significant mediator in the relationship between the Non-Physical Work Environment and Compensation on Turnover Intention, but it does not mediate the relationship between Workload and Turnover Intention. These findings emphasize the urgency of formulating managerial strategies focused on improving the quality of the work environment and implementing adaptive compensation policies, in order to sustainably reduce turnover rates among Generation Z workers.
Abstract:The rapid advancement of digital technology has brought significant changes to various aspects of life, including how individuals interact and access information. Young people, particularly university students, are among…
the most affected by these changes. One phenomenon that has emerged alongside the increasing use of social media is Fear of Missing Out (FoMO)—a feeling of anxiety or worry about being left out of trends, information, or social activities experienced by others. This phenomenon not only affects individuals psychologically but also has implications for students’ consumer behavior. This study aims to analyze the influence of FoMO on students’ consumptive behavior and to identify the mediating or reinforcing factors that shape this relationship. The research employs a qualitative approach, using data collection techniques through literature review from various recent and relevant sources. The findings indicate that FoMO has a significant correlation with the rise of consumptive behavior among students, especially in the context of purchasing symbolic goods that enhance one’s self-image on social media. Key factors influencing the relationship between FoMO and consumptive behavior include the level of digitalization, social dynamics such as peer pressure, and low self-control. Furthermore, the study finds that financial literacy plays an important protective role. Students with higher levels of financial literacy tend to be more capable of managing the consumptive urges triggered by FoMO. This research contributes new insights into the psychological impact of social media on students’ economic behavior. The novelty of the study lies in its in-depth analysis of the link between FoMO and student consumer behavior in the digital era, as well as the identification of relevant mediating factors. Therefore, the results of this study are expected to serve as a foundation for developing more adaptive digital and financial literacy education programs to meet the challenges of the technological era.
Abstract:Communication is a fundamental aspect of human life that enables individuals to connect and interact with one another. In the context of an organization, communication plays a crucial role in building effective relationships…
hips among its members. Harold Lasswell described communication as a process that can be explained through the following questions: “who says what in which channel to whom with what effect?” This question highlights the complexity of communication within an organization, which is also relevant for study in organizations such as the Student Representative Council of Muhammadiyah University of Palangkaraya, especially in the context of significant changes that are taking place. This study aims to understand the dynamics of communication in the cadre training process between the management and members of the organization. The primary focus of the research is to explore how communication occurs between the management and members during cadre training activities. This research uses a qualitative approach with a descriptive type, along with data collection techniques involving interviews and documentation. To ensure data validity, the researcher employs triangulation of sources, techniques, and time. The findings of the study show that communication in the cadre training process is divided into two categories: internal and external communication. Internal communication involves interactions between the management and members within the organization, with freedom in conveying information between leaders, managers, and members. Meanwhile, external communication focuses on the relationship between the organization and other institutions, to convey aspirations in accordance with its tasks and authority. Additionally, the cadre system in this organization combines both formal and informal training, although there are differences in how each faculty representative conducts cadre training. Overall, this organization is able to implement a more optimal cadre system, especially in preparing the core management.
Abstract:This study explores the influence of the presence of contemporary markets on traditional market traders in Gumawang City. Globalization and technological advancements have transformed the needs and lifestyles of society,…
prompting the emergence of various types of markets. Modern markets, with more organized management and better facilities, often attract consumer attention away from traditional markets, despite offering higher prices. This research employs a qualitative method with an interactive approach, where the researcher directly interacts with the subjects of the study. The findings indicate that 75% of traditional market traders do not feel threatened by modern markets, as they can still attract customers with lower prices and negotiation flexibility. However, 25% of traders experience negative impacts due to decreased income, with an average decline ranging from 10% to 15%. This study highlights the necessity for traditional market traders to adapt to changes and seek new strategies to sustain their businesses amidst increasing competition. The findings aim to provide a deeper understanding of market dynamics in Gumawang City and support the development of better policies for traditional markets.
Abstract:This study aims to create and implement a physics learning visualization tool that can be used to determine sound intensity. This teaching aid is designed to help students understand physics concepts related to sound waves…
es and their measurements in a more interactive and practical way. The research method used was a review of 20 articles. The results of literature studies can help students better understand the concept of sound intensity. They have the ability to directly see changes in sound intensity through interactive teaching aids. Based on the research results, it was concluded that this physics learning aid not only helps in learning the concept of sound intensity, but also increases students' motivation and interest in learning. The use of teaching aids/visualization is recommended in physics education at the upper secondary education level or equivalent, as an innovative and efficient learning medium.
Abstract:Education is a basic human need. In Indonesia, the Islamic education system has made a significant contribution to social, economic, and political transformation. This is reflected in the increasing awareness of the community…
unity to send their children to madrasas and Islamic boarding schools and to practice religious teachings better. This reality shows that the Indonesian people, in various aspects of life, have felt the benefits of the Islamic education system. In the social, economic, and political realms, Islamic values have a significant influence even though they are not yet fully optimal. Islamic education, as the main instrument, is expected to be able to bring about meaningful changes in these three fields. Education is an essential asset in improving the quality of human resources so that the values and experiences of education based on Islam, individuals will continue to be inspired by Islamic values throughout their lives. Through the implementation of an Islamic-based economic system, a social system based on Islam, and a political system that breathes the spirit of Islamic values, successful social, economic, and political transformation in Indonesia can be realized. Universal Islamic values such as moderation, humanity, justice, deliberation, public benefit, unity, honesty, discipline, and tolerance are the basis for the development of various systems in Indonesia. If the Islamic education system is implemented well, it will be proven to make a unique contribution to the existing system. Friendly and loving Islam is the foundation of the social system in Indonesia.
Abstract:The phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara demonstrates the continuity and evolution of frugal shopping practices involving the purchase of second-hand items. This research delineates the long history…
tory of thrifting, from the medieval period to the emergence of organizations such as Salvation Army and Goodwill that popularized it in the 19th century. The COVID-19 pandemic has reignited interest in thrifting due to economic pressures prompting people to save on expenses. The research methodology employed is qualitative descriptive, utilizing in-depth interviews and direct observations at Pasar Loak Jembatan Item Jatinegara. The findings reveal that traders employ two main strategies: selling directly at the market and through online platforms. Meanwhile, consumers have diverse motivations, ranging from meeting household needs to a desire to collect unique and antique items. Analysis of Alfred Schutz’s phenomenological theory is used to understand the reasons and goals behind consumer’s choices in thrifting. The researcher finds that each individual has different motives, such as goal motives (In order to motive) and because motives (Because motive), underlying their decisions to engage in thrifting. The conclusion of this research is that the phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara reflects the evolving and relevant dynamics of consumer culture, adapting to social and economic changes. With the evolution of this practice, the second-hand market becomes a favorite place for people to find affordable items, while traders and consumers continue to adapt to technological advancements and changes in the economic landscape. This study provides valuable insights into how thrifting is not just an economic phenomenon but also reflects the identity and preferences of consumers in a constantly changing shopping culture.
Abstract:The wetonan tradition is a birth calculation system based on the Javanese calendar, a cultural heritage of the Javanese indigenous people that is rich in spiritual values and local wisdom. In this context, the wetonan tradition…
adition is not only a series of ceremonies or astrological calculations, but also a cultural heritage that includes local wisdom values and spiritual beliefs that have been passed down from generation to generation. In the current era of globalization, the wetonan tradition is faced with various challenges that threaten its survival. Changes in people’s attitudes and mindsets, urbanization, and doubts about traditional values are some of the main challenges. Shifting values and priorities in society, changes in value and belief systems, and doubts about the role of tradition in the era of globalization are some of the main challenges. However, preserving the wetonan tradition is crucial to maintaining a rich and diverse cultural identity and strengthening the solidarity of Javanese indigenous communities. To maintain and face the challenges of the wetonan tradition remaining relevant and valued by the community, concrete steps are needed. In facing this challenge, it is important to continue to educate the public about the cultural and spiritual values contained in the wetonan tradition, as well as to replant these values to strengthen the sustainability of the wetonan tradition amid the ongoing flow of modernization and globalization. Thus, the wetonan tradition can continue to live and develop as an integral part of the cultural identity of Javanese society. The preservation of this tradition not only ensures the continuity of a rich cultural heritage, but also strengthens solidarity and togetherness in Javanese indigenous communities. Therefore, measures to maintain and preserve the wetonan tradition need to be continuously strengthened to ensure that this cultural heritage remains alive and relevant for future generations.
Abstract:Love is the initial motivation for couples to decide to get married. However, love can change over the course of marriage. The pros and cons regarding the truth that love is the foundation and reason for the survival of…
a marriage need to be studied further. The importance of knowing the most important elements in marriage will minimize conflict and even divorce. The method used in this research is a descriptive qualitative method with data collection techniques based on literature studies. The study of marriage and all components of marriage is the object of this research. The main research data comes from the book "A Triangular Theory of Love" by Robert J. Sternberg and "The Seven Principles for Making Marriage Work" by John Gottman. Apart from that, supporting data such as books and articles related to marriage and studies of love in married life are also used as supporting references. The research results show the dynamics of changes in the type of love during marriage. There are three components to love including: (1) the intimacy component; (2) passion component; and (3) commitment component. These three components can form different types of love. The love component can increase and decrease and even disappear. However, the component of love that is a factor in a marriage lasting a long time is the component of commitment. This is because even if the passion and intimacy of a husband and wife change, if the marriage commitment is maintained firmly, the marriage will still be able to survive. The commitment component in love is the most important element in marriage which is the reason for the formation and survival of a marriage.