Abstract:Abstract: The development of information and communication technology has driven digital transformation in various sectors, including agriculture. One of the technologies widely applied is the Internet of Things (IoT), which…
hich enables devices to be interconnected through the internet to perform monitoring and data exchange in real time. In hydroponic cultivation, water quality stability is a crucial factor that affects plant growth. The main parameters that need to be monitored include water acidity level (pH), water temperature, and dissolved nutrient concentration measured using Total Dissolved Solids (TDS). However, water quality monitoring is still commonly conducted manually, making it less efficient and potentially causing delays in detecting changes in water conditions. This study aims to design an IoT-based water quality monitoring system for hydroponic cultivation using an ESP32 microcontroller integrated with pH, temperature, and TDS sensors. The collected data are sent to a server and displayed on a web dashboard in real time, equipped with automatic notification features. The proposed system is expected to improve monitoring efficiency and increase the productivity of hydroponic cultivation
Keywords: esp32; hydroponics; internet of things; real-time monitoring; water quality.
Abstrak: Perkembangan teknologi informasi dan komunikasi mendorong transformasi digital dalam berbagai sektor, termasuk pertanian. Salah satu teknologi yang banyak diterapkan adalah Internet of Things (IoT) yang memungkinkan perangkat saling terhubung melalui jaringan internet untuk melakukan pemantauan dan pertukaran data secara real-time. Pada budidaya hidroponik, kestabilan kualitas air menjadi faktor penting yang mempengaruhi pertumbuhan tanaman. Parameter utama yang perlu diperhatikan meliputi tingkat keasaman air (pH), suhu air, serta konsentrasi nutrisi terlarut yang diukur menggunakan Total Dissolved Solids (TDS). Namun, pemantauan kualitas air masih banyak dilakukan secara manual sehingga kurang efisien dan berpotensi menimbulkan keterlambatan dalam mendeteksi perubahan kondisi air. Penelitian ini bertujuan merancang sistem pemantauan kualitas air hidroponik berbasis IoT menggunakan mikrokontroler ESP32 yang terintegrasi dengan sensor pH, suhu, dan TDS. Data dikirim ke server dan ditampilkan pada web dashboard secara real-time serta dilengkapi notifikasi otomatis. Sistem ini diharapkan meningkatkan efisiensi pemantauan dan produktivitas budidaya hidroponik.
Kata kunci: esp32; hidroponik; internet of things; kualitas air; monitoring real-time
Abstract:Abstract: The rapid growth of e-commerce in Indonesia has increased consumer interactions with digital platforms, particularly Lazada, Tokopedia, and Blibli, resulting in a large volume of customer reviews that reflect consumer…
onsumer experiences and perceptions but have not been optimally utilized in business decision-making. The main issue addressed in this study is how to process customer review data to generate meaningful information regarding consumer opinions. This research aims to apply web scraping techniques to collect customer review data and conduct sentiment analysis to identify trends in consumer opinions across the three e-commerce platforms. The dataset consists of 3,000 customer reviews, with 1,000 reviews collected from each platform, covering aspects such as shopping experience, service quality, delivery process, and customer satisfaction. The research methodology includes data collection through web scraping, text preprocessing for data cleaning and normalization, sentiment analysis using machine learning approaches, and visualization of sentiment results. The findings indicate differences in the distribution of positive, negative, and neutral sentiments across platforms, reflecting variations in consumer experiences and service strategies. These results demonstrate that sentiment analysis based on customer reviews can serve as strategic input to improve service quality, business performance, and marketing strategies in Indonesia’s e-commerce sector.
Keywords: customer reviews; digital services; e-commerce; sentiment analysis; web scarping
Abstrak: Pertumbuhan pesat e-commerce di Indonesia meningkatkan interaksi konsumen dengan platform digital, khususnya Lazada, Tokopedia, dan Blibli, yang menghasilkan ulasan pelanggan dalam jumlah besar sebagai cerminan pengalaman dan persepsi konsumen, namun belum dimanfaatkan secara optimal dalam pengambilan keputusan bisnis. Permasalahan utama penelitian ini adalah bagaimana mengolah data ulasan tersebut agar dapat memberikan informasi yang bermakna mengenai opini konsumen. Penelitian ini bertujuan menerapkan web scraping untuk mengumpulkan data ulasan pelanggan serta melakukan analisis sentimen guna mengidentifikasi tren opini konsumen pada ketiga platform e-commerce tersebut. Data yang digunakan berjumlah 3.000 ulasan pelanggan, dengan masing-masing platform diwakili oleh 1.000 ulasan yang mencakup pengalaman berbelanja, kualitas layanan, proses pengiriman, dan tingkat kepuasan pelanggan. Metode penelitian meliputi pengambilan data menggunakan web scraping, pra-pemrosesan teks untuk pembersihan dan normalisasi data, analisis sentimen dengan pendekatan pembelajaran mesin, serta visualisasi hasil sentimen. Hasil penelitian menunjukkan adanya perbedaan distribusi sentimen positif, negatif, dan netral pada setiap platform, yang mencerminkan variasi pengalaman konsumen dan strategi layanan. Temuan ini menunjukkan bahwa analisis sentimen berbasis ulasan pelanggan dapat menjadi masukan strategis untuk meningkatkan kualitas layanan, kinerja bisnis, dan strategi pemasaran e-commerce di Indonesia.
Kata kunci: customer reviews; digital services;e-commerce;sentiment analysis;web scarping
Abstract:Abstract: The rapid development of digital technology has brought significant changes in consumption patterns and customer behavior, particularly in the fashion retail sector. Increasing competition and rising cynsumer expectations…
xpectations for fast, accurate, and technology-based services require businesses to innovate and undergo digital transformation. One widely used approach is the implementation of automation-based Electronic Customer Relationship Management (E-CRM). This study aims to analyze the implementation of E-CRM automation and its impact on service efficiency at Toko Diah Fashion, a fashion retail business that still faces service challenges due to manual systems, such as customer data duplication, delayed responses, and difficulty in monitoring transaction history. The research method used is a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The research focus is limited to aspects of service efficiency, including service speed, accuracy in managing customer data, and ease in customer follow-up. The E-CRM automation system studied is designed using PHP programming language and a MySQL database. The research results indicate that the implementation of E-CRM automation can significantly improve service efficiency. This system facilitates integrated customer data management, speeds up the service process, and supports more personalized communication through notification features and transaction history recording.
Keyword: automation; e-crm; fashion retail; service efficiency.
Abstrak: Perkembangan teknologi digital yang semakin pesat telah membawa perubahan signifikan dalam pola konsumsi dan perilaku pelanggan, khususnya dalam sektor ritel fashion. Persaingan yang semakin ketat serta meningkatnya ekspektasi konsumen terhadap layanan yang cepat, akurat dan berbasis teknologi menuntut pelaku usaha untuk melakukan inovasi dan transformasi digital. Salah satu pendekatan yang banyak digunakan adalah penerapan Electronic Customer Relationship Management (E-CRM) berbasis automasi. Penelitian ini bertujuan untuk menganalisis penerapan automasi E-CRM serta pengaruhnya terhadap efisiensi pelayanan pada Toko Diah Fashion, sebuah usaha ritel fashion yang masih menghadapi kendala pelayanan akibat sistem manual, seperti duplikasi data pelanggan, keterlambatan respons, dan kesulitan dalam pemantauan histori transaksi. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Fokus penelitian dibatasi pada aspek efisiensi pelayanan, meliputi kecepatan pelayanan, ketepatan pengelolaan data pelanggan, serta kemudahan dalam tindak lanjut pelanggan. Sistem automasi E-CRM yang dikaji dirancang menggunakan bahasa pemrograman PHP dan basis data MySQL. Hasil penelitian menunjukkan bahwa penerapan automasi E-CRM mampu meningkatkan efisiensi pelayanan secara signifikan. Sistem ini mempermudah pengelolaan data pelanggan secara terintegrasi, mempercepat proses pelayanan, serta mendukung komunikasi yang lebih personal melalui fitur notifikasi dan pencatatan histori transaksi.
Kata kunci: automasi; e-crm; efisiensi pelayanan; ritel fashion.
Abstract:Abstract: Accurate bone age estimation is essential for monitoring pediatric growth, diagnosing endocrine disorders, and supporting clinical decision-making. Although deep learning has improved prediction accuracy, limited…
ed studies have systematically examined how increasing model depth affects performance and reliability. This study evaluates the effectiveness of progressively deeper convolutional neural networks, specifically EfficientNet variants B0 to B5, for bone age estimation from hand radiographs. Experiments were conducted using 12,611 hand X-ray images from the RSNA Pediatric Bone Age Challenge dataset on Kaggle. To ensure fair comparison, all models were trained using a unified and consistent training pipeline. Model performance was evaluated using Mean Absolute Error (MAE), Mean Absolute Percentage Error (MAPE), Concordance Correlation Coefficient (CCC), and Pearson correlation coefficient. The results show a consistent improvement in prediction accuracy as model depth increases. Among the evaluated models, EfficientNet-B5 achieved the best performance, with an MAE of 21.5 months, MAPE of 6.23%, CCC of 0.9148, and Pearson’s r of 0.9203. These findings confirm that model scaling plays a critical role in enhancing prediction robustness and clinical reliability. Future work should emphasize external validation across diverse populations and incorporate interpretability techniques, such as Grad-CAM, to improve clinical transparency and trust.
Keywords: bone age prediction; deep learning; model evaluation; clinical validation
Abstrak: Estimasi usia tulang yang akurat sangat penting untuk memantau pertumbuhan anak, mendiagnosis gangguan endokrin, dan mendukung pengambilan keputusan klinis. Meskipun pembelajaran mendalam telah meningkatkan akurasi prediksi, studi yang secara sistematis meneliti bagaimana peningkatan kedalaman model memengaruhi kinerja dan keandalan masih terbatas. Studi ini mengevaluasi efektivitas jaringan saraf konvolusional yang semakin dalam, khususnya varian EfficientNet B0 hingga B5, untuk estimasi usia tulang dari radiografi tangan. Eksperimen dilakukan menggunakan 12.611 gambar sinar-X tangan dari dataset RSNA Pediatric Bone Age Challenge di Kaggle. Untuk memastikan perbandingan yang adil, semua model dilatih menggunakan alur pelatihan yang terpadu dan konsisten. Kinerja model dievaluasi menggunakan Mean Absolute Error (MAE), Mean Absolute Percentage Error (MAPE), Concordance Correlation Coefficient (CCC), dan koefisien korelasi Pearson. Hasil menunjukkan peningkatan yang konsisten dalam akurasi prediksi seiring dengan peningkatan kedalaman model. Di antara model yang dievaluasi, EfficientNet-B5 mencapai kinerja terbaik, dengan MAE sebesar 21,5 bulan, MAPE sebesar 6,23%, CCC sebesar 0,9148, dan Pearson’s r sebesar 0,9203. Temuan ini menegaskan bahwa penskalaan model memainkan peran penting dalam meningkatkan optimasi prediksi dan keandalan klinis. Penelitian selanjutnya dapat menekankan validasi eksternal di berbagai populasi dan menggabungkan teknik interpretasi, seperti Grad-CAM, untuk meningkatkan transparansi dan kepercayaan klinis.
Kata kunci: prediksi usia tulang; deep learning; evaluasi model; validasi klinis
Abstract:Abstract: The capital market plays an important role in describing the economic conditions of a country, and the IHSG is used as the main indicator to observe the movement of all stocks on the Indonesia Stock Exchange. Because…
ecause stock data is volatile and non-linear, the forecasting process becomes challenging, requiring methods that can capture historical patterns more accurately. This study aims to predict IHSG movements using the Long Short-Term Memory (LSTM) model to generate stable short-term predictions. Historical IHSG data was used to train the model, and accuracy was evaluated using Mean Squared Error (MSE). The results show that the model obtained an MSE 6784.0207, RMSE 82.3652 and MAPE 0.88%, indicating a relatively low prediction error rate. The visualization shows that the model's predictions are very close to the actual data, and the 60-day forecasting results show a potential increase in the IHSG of 1.05%. Thus, the LSTM model is capable of providing fairly accurate IHSG predictions and can be a useful tool for investors in analyzing short-term market movements.
Keywords: forecasting; JCI; long short term memory
Abstrak: Pasar modal memiliki peran penting dalam menggambarkan kondisi ekonomi suatu negara, dan IHSG digunakan sebagai indikator utama untuk melihat pergerakan seluruh saham di Bursa Efek Indonesia. Karena data saham bersifat fluktuatif dan tidak linear, proses peramalan menjadi tantangan, sehingga dibutuhkan metode yang mampu menangkap pola historis secara lebih akurat. Penelitian ini bertujuan memprediksi pergerakan IHSG menggunakan model Long Short-Term Memory (LSTM) untuk menghasilkan prediksi jangka pendek yang stabil. Data historis IHSG digunakan untuk melatih model, kemudian akurasi dievaluasi menggunakan Mean Squared Error (MSE). Hasil penelitian menunjukkan bahwa model memperoleh nilai MSE 6784.0207, RMSE 82.3652 dan MAPE 0.88% yang menandakan tingkat kesalahan prediksi relatif rendah. Visualisasi menunjukkan bahwa prediksi model sangat mendekati data aktual, dan hasil forecasting 60 hari ke depan memperlihatkan potensi kenaikan IHSG sebesar 1,05%. Dengan demikian, model LSTM mampu memberikan prediksi IHSG yang cukup akurat dan dapat menjadi alat bantu bagi investor dalam menganalisis pergerakan pasar jangka pendek.
Kata kunci: peramalan; JCI; memori jangka pendek
Abstract:Abstract: The rapid expansion of digital learning environments has increased students’ reliance on Learning Management Systems (LMS), including SPOT UPI. However, limited studies have examined the platform’s overall user…
user experience across all User Experience Questionnaire (UEQ) dimensions. This study aims to evaluate the user experience (UX) of SPOT UPI, identify its strengths and weaknesses, and provide recommendations for system improvement. A quantitative-dominant mixed-method design was applied, involving 81 student respondents for the UEQ survey and two participants for follow-up semi-structured interviews selected through purposive sampling. The UEQ data were analyzed to generate mean scores for six UX dimensions, while interview data were thematically analyzed to support the interpretation of quantitative findings. The results indicate that Perspicuity (1.05) and Efficiency (0.78) achieved the highest scores, reflecting adequate clarity and functionality. In Contrast, Stimulation (0.50) and Novelty (-0.15) were the lowest, indicating limited engagement and innovation. Overall, pragmatic quality (0.84) outperformed hedonic quality (0.17), suggesting that users value functionality more than enjoyment. In conclusion, SPOT UPI is generally usable but lacks aesthetic appeal, emotional engagement, and innovative features, highlighting the need for interface redesign and performance optimization to enhance the overall learning experience.
Keywords: learning management system; user experience; user experience questionnaire
Abstrak: Perkembangan pembelajaran digital membuat mahasiswa semakin bergantung pada Learning Management System (LMS), termasuk SPOT UPI. Meski digunakan secara luas, evaluasi pengalaman pengguna secara komprehensif berdasarkan seluruh dimensi User Experience Questionnaire (UEQ) masih belum banyak dilakukan. Penelitian ini bertujuan untuk mengevaluasi user experience (UX) pada SPOT UPI, mengidentifikasi keunggulan dan kelemahannya, serta memberikan rekomendasi perbaikan sistem. Penelitian menggunakan desain penelitian mixed-method dominan kuantitatif, melibatkan 81 responden pada survei UEQ dan dua partisipan pada wawancara semi-terstruktur yang dipilih melalui purposive sampling. Data UEQ dianalisis untuk memperoleh nilai rata-rata pada enam dimensi UX, sedangkan data wawancara dianalisis secara tematik untuk memperkaya interpretasi temuan kuantitatif. Hasil menunjukkan bahwa Perspicuity (1,05) dan Efficiency (0,78) menjadi dimensi dengan skor tertinggi, mencerminkan bahwa SPOT UPI mudah dipahami dan cukup membantu dalam menyelesaikan tugas. Sebaliknya, Stimulation (0,50) dan Novelty (-0,15) memperoleh skor terendah, menandakan rendahnya tingkat keterlibatan dan inovasi yang dirasakan pengguna. Secara keseluruhan, pragmatic quality (0,84) lebih tinggi dibandingkan hedonic quality (0,17), menunjukkan bahwa pengguna lebih mengutamakan aspek fungsional daripada kenyamanan emosional. Temuan tersebut mengindikasikan bahwa SPOT UPI sudah layak digunakan secara fungsional, tetapi masih memerlukan peningkatan pada interface, pengalaman visual, dan fitur inovatif agar dapat memberikan pengalaman belajar digital yang lebih menarik dan optimal.
Kata kunci: learning management system; pengalaman pengguna; user experience questionnaire
Abstract:Abstract: Dazry Harapan Household Industry (IRT) is an SME in Jambi City specializing in the production of laundry perfume and previously relied on manual record-keeping using notebooks. This conventional method created…
several issues, including frequent stock recording errors, difficulties in preparing financial reports, delays in identifying minimum stock levels, and the absence of structured historical data. This study aims to develop a web-based digital recording system to improve efficiency, accuracy, and transparency in inventory management. The system was developed using the Agile (Scrum) methodology through three sprints covering the creation of login modules, stock and transaction recording, reporting, minimum-stock notifications, and interface refinement. System design was formulated using use case diagrams, flowcharts, database modeling, and interface prototypes based on the Laravel framework. User Acceptance Testing (UAT) demonstrated high user satisfaction, with 90% of respondents stating that the system is easy to use, 85% reporting faster administrative processes, and 95% acknowledging improved reporting accuracy. The system also increased recording efficiency by 66%—from 3 minutes to 1 minute per transaction—and reduced stock recording errors from 15% to 2% per month. The results indicate that implementing a web-based digital recording system significantly enhances the operational performance of SMEs.
Keywords: SMEs, digital recording system, Agile, inventory management, Laravel.
Abstrak: Industri Rumah Tangga (IRT) Dazry Harapan merupakan UMKM di Kota Jambi yang bergerak pada produksi parfum laundry dan masih menggunakan sistem pencatatan manual berbasis buku tulis. Metode konvensional tersebut menimbulkan berbagai permasalahan, seperti tingginya kesalahan pencatatan stok, hambatan dalam penyusunan laporan keuangan, keterlambatan identifikasi stok minimum, serta ketiadaan rekap data historis yang terstruktur. Penelitian ini bertujuan mengembangkan sistem pencatatan digital berbasis web untuk meningkatkan efisiensi, akurasi, dan transparansi manajemen persediaan. Pengembangan dilakukan menggunakan metode Agile (Scrum) melalui tiga sprint yang mencakup pembangunan modul login, pencatatan stok, transaksi, laporan, notifikasi stok minimum, serta penyempurnaan antarmuka. Desain sistem dirumuskan menggunakan use case diagram, flowchart, perancangan database, dan prototipe antarmuka berbasis Laravel. Hasil pengujian melalui User Acceptance Test (UAT) menunjukkan tingkat penerimaan pengguna yang tinggi, yaitu 90% menilai sistem mudah digunakan, 85% merasakan percepatan proses pencatatan, dan 95% menilai laporan yang dihasilkan lebih akurat. Efisiensi waktu pencatatan meningkat sebesar 66%, dari 3 menit menjadi 1 menit per transaksi, sedangkan tingkat kesalahan pencatatan menurun dari 15% menjadi 2% per bulan. Penelitian ini membuktikan bahwa implementasi sistem pencatatan digital berbasis web mampu meningkatkan kualitas operasional UMKM secara signifikan.
Kata kunci: UMKM; sistem pencatatan digital; Agile; manajemen stok; Laravel;
Abstract:Abstract: Digital banking has brought various innovations in financial services, one of which is Blu Deposito by BCA Digital. However, the adoption rate of digital deposit services is still relatively low compared to digital…
ital payment services. This study aims to identify and analyze the factors that influence customers' intentions and actual behavior in using Blu Deposito with reference to the Technology Acceptance Model (TAM). This study aims to analyze the factors that influence customers' intentions and actual behavior in adopting Blu Deposito using the Technology Acceptance Model (TAM) framework. Data was collected through a Google Form questionnaire from 54 customers at one BCA branch and analyzed using SPSS through validity and reliability tests, descriptive analysis, and multiple regression. The results show that Behavioral Intention (BI)is significantly influenced by Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Attitude Toward Using (ATU), with PEOU as the most dominant factor. In addition, BI has a significant effect on Actual System Use (AU), which confirms the relevance of applying the TAM model in the context of digital deposit products. These findings indicate that ease of use plays a greater role than financial benefits in encouraging users to adopt Blu Deposits. This study contributes to the understanding of digital deposit adoption and provides managerial insights to improve the usability and user engagement of digital banking services.
Keywords: actual system use; attitude toward using; behavioral intention; perceived ease of use; perceived usefulness; technology acceptance model
Abstrak: Perbankan digital telah menghadirkan berbagai inovasi dalam layanan keuangan, salah satunya Blu Deposito oleh BCA Digital. Meskipun demikian, tingkat adopsi terhadap layanan deposito digital masih relatif rendah dibandingkan dengan layanan pembayaran digital. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi niat serta perilaku aktual nasabah dalam menggunakan Blu Deposito dengan mengacu pada kerangka Technology Acceptance Model (TAM). Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi niat dan perilaku aktual nasabah dalam mengadopsi Blu Deposito dengan menggunakan kerangka Technology Acceptance Model (TAM). Data dikumpulkan melalui kuesioner Google Form dari 54 nasabah di satu cabang BCA dan dianalisis menggunakan SPSS melalui uji validitas, reliabilitas, analisis deskriptif, dan regresi berganda. Hasil penelitian menunjukkan bahwa Behavioral Intention (BI) dipengaruhi secara signifikan oleh Perceived Ease of Use (PEOU), Perceived Usefulness (PU), dan Attitude Toward Using (ATU), dengan PEOU sebagai faktor paling dominan. Selain itu, BI berpengaruh signifikan terhadap Actual System Use (AU), yang menegaskan relevansi penerapan model TAM pada konteks produk deposito digital. Temuan ini menunjukkan bahwa kemudahan penggunaan memiliki peran lebih besar dibandingkan manfaat finansial dalam mendorong pengguna untuk mengadopsi Blu Deposito. Penelitian ini berkontribusi terhadap pemahaman adopsi deposito digital serta memberikan wawasan manajerial untuk meningkatkan kegunaan dan keterlibatan pengguna pada layanan perbankan digital.
Kata kunci: actual system use; attitude toward using; behavioral intention; perceived ease of use; perceived usefulness; technology acceptance model
Abstract:This study analyzes the acceptance of teachers and ASN employees of the SINAGA (Sistem Informasi Layanan Kepegawaian) attendance application at SMA Negeri 1 Jatilawang using a modified Technology Acceptance Model (TAM).…
The model was extended by incorporating two external variables: Information Quality and Complexity. This explanatory quantitative research employed the Structural Equation Modeling–Partial Least Square (SEM-PLS) method involving 60 respondents who are civil servants, consisting of teachers and administrative staff. The results reveal that Information Quality has a positive and significant influence on both Perceived Usefulness (PU) and Perceived Ease of Use (PEOU), while Complexity does not show a significant effect on either variable. Furthermore, PEOU and PU have a positive impact on Attitude Toward Use (ATU), which subsequently affects Behavioral Intention to Use (BIU). Behavioral intention, in turn, strongly influences Actual Use (AU). These findings indicate that teachers’ acceptance of the SINAGA digital attendance system in educational settings is primarily driven by information quality and users’ positive attitudes rather than by system complexity. Theoretically, this study contributes to the expansion of TAM application in the educational context. Practically, it provides valuable insights for improving the effectiveness of SINAGA implementation through better information quality and enhanced user experience.
Abstract:Abstract: The policy to increase the Rural and Urban Land and Building Tax (PBB-P2) in Indonesia often elicits mixed reactions from the public. Some support it because they believe it can strengthen regional fiscal capacity,…
ity, while others reject it because they are concerned that it will increase the economic burden on the community. Understanding public sentiment towards this policy is important for evaluating the effectiveness of the policy and formulating appropriate communication strategies. This study aims to analyze public sentiment towards the PBB-P2 increase policy using data uploaded on Platform X (Twitter). The data were collected through crawling with the keyword “building tax,” then processed through several preprocessing stages before classifying tweets into positive and negative sentiments. Two models were used: Support Vector Machine (SVM) and Bidirectional Long Short-Term Memory (BiLSTM). Results show that SVM outperformed BiLSTM, achieving training accuracy of 99.4% and testing accuracy of 85.9%, with accuracy 0.8595, precision 0.8536, recall 0.8595, and F1-score 0.8449. Meanwhile, BiLSTM achieved training accuracy of 86.9% and testing accuracy of 82.9%, with accuracy 0.8294, precision 0.8150, recall 0.8294, and F1-score 0.8080. These findings suggest SVM is more effective in classifying public sentiment and can support better evaluation of regional tax policies.
Keywords: sentiment analysis; PBB-P2; BiLSTM; SVM; X platform
Abstrak: Kebijakan kenaikan tarif Pajak Bumi dan Bangunan Perdesaan dan Perkotaan (PBB-P2) di In-donesia sering memunculkan beragam reaksi dari masyarakat. Sebagian mendukung karena dianggap dapat memperkuat kapasitas fiskal daerah, sementara lainnya menolak karena kha-watir menambah beban ekonomi masyarakat. Pemahaman terhadap sentimen publik atas ke-bijakan tersebut penting untuk mengevaluasi efektivitas kebijakan dan merumuskan strategi komunikasi yang tepat. Penelitian ini bertujuan menganalisis sentimen masyarakat terhadap kebijakan kenaikan PBB-P2 menggunakan data unggahan di Platform X (Twitter). Data dik-umpulkan melalui proses crawling dengan kata kunci “pajak bangunan” kemudian diproses melalui beberapa tahap preprocessing sebelum diklasifikasikan menjadi sentimen positif dan negatif. Dua model digunakan dalam penelitian ini, yaitu Support Vector Machine (SVM) dan Bidirectional Long Short-Term Memory (BiLSTM). Hasil penelitian menunjukkan bahwa SVM memiliki kinerja lebih baik dibandingkan BiLSTM, dengan akurasi pelatihan 99,4% dan akurasi pengujian 85,9%. Nilai akurasi 0,8595, precision 0,8536, recall 0,8595, dan F1-score 0,8449. Sementara itu, BiLSTM memperoleh akurasi pelatihan 86,9% dan akurasi pengujian 82,9%, dengan akurasi 0,8294, precision 0,8150; recall 0,8294; dan F1-score 0,8080. Temuan ini menunjukkan bahwa SVM lebih efektif dalam mengklasifikasikan sentimen publik serta dapat mendukung evaluasi kebijakan pajak daerah dengan lebih baik.
Kata kunci: analisis sentimen; PBB-P2; BiLSTM; SVM; platform X