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DEVELOPMENT OF LKPD BASED ON BRAIN BASED LEARNING USING CROSSWORD PUZZLES ON THE TOPIC OF ARITHMETIC SERIES AND SEQUENCES FOR CLASS X MAS DARUL ISTIQOMAH PADANGSIDIMPUAN

Febri Yanti Tanjung, A. Naashir M. Tuah Lubis, Sakinah Siregar
Abstract: This study is motivated by the lack of use of mathematics learning tools such as student worksheets (LKPD) at MAS Darul Istiqomah Padangsidimpuan, where teacher handbooks and textbooks are more frequently used. Additionally,… lly, the students' mathematics learning outcomes, particularly in the topic of arithmetic sequences and series, are low. This study aims to assess the validity, practicality, and effectiveness of student worksheets (LKPD) based on brain-based learning (BBL) using crossword puzzles in the topic of arithmetic sequences and series for class X at MAS Darul Istiqomah Padangsidimpuan. This research is a research and development (R&D) study. The development model used in this research is the 4D model, which consists of four stages: Define, Design, Development, and Disseminate. The validation of the LKPD includes material validation, media validation, and language validation. The trial was conducted in class X-B, with a total of 19 students at MAS Darul Istiqomah Padangsidimpuan. The material experts, media experts, and language experts each consisted of 2 validators. The results of this study indicate that the developed LKPD meets the eligibility criteria, with an overall validation percentage of 87.32%, categorized as valid. The practicality of all aspects is shown by a value of 85.63%, categorized as very practical. The effectiveness is indicated by an average student learning outcome score of 71%, calculated from the overall average learning outcomes of the students, categorized as effective. Therefore, it can be concluded that the LKPD is feasible, engaging, and capable of improving student learning outcomes.

THE EFFECT OF HAND PUPPET MEDIA ON THE SPEAKING SKILLS OF SECOND GRADE STUDENTS AT MI AS-SYAFI’IYAH 10 GUNUNG SINDUR

Lu'luil Maknun, Fitriyana, Nia
Abstract: The purpose of this study is to determine the significance level of the effect of using hand puppet media on the speaking skills of second-grade students at MI As-Syafi’iyah 10 Gunung Sindur. This research employed a quasi-experimental&#8230; uasi-experimental method with a quantitative approach. The sampling technique used was non-random purposive sampling, with two classes selected as samples, each consisting of 32 students. The data collection technique used in this study was an oral test instrument, designed using a non-equivalent control group design. The results showed that the average score of the experimental class was 45.31 in the pre-test and 67.81 in the post-test. Meanwhile, the control class scored an average of 44.84 in the pre-test and 46.56 in the post-test. The data were tested for normality and found to be normally distributed. The homogeneity test results showed a significance value of 0.308 > 0.05, indicating that the data are homogeneous or have the same variance. The findings revealed that the use of hand puppet media had a significant effect on students' speaking skills. The hypothesis testing using a Paired Sample T-Test showed a significance level of 0.000 < 0.05, indicating that the result is statistically significant. Therefore, the null hypothesis (H₀) is rejected, and the alternative hypothesis (H₁) is accepted, meaning there is a significant difference in students’ speaking skills before and after being taught using hand puppet media.

ANALYSIS OF THE INFLUENCE OF BRAND EXPERIENCE, APPLICATION EASE OF USE, AND PERCEIVED QUALITY ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY IN THE PIJAR SEKOLAH APPLICATION (A CASE STUDY OF PUBLIC JUNIOR HIGH SCHOOLS, VOCATIONAL HIGH SCHOOLS, AND SENIOR HIGH SCHOOLS IN WEST BANDUNG REGENCY)

Septiani, Fina, Putu Nina Madiawati, Mahir Pradana
Abstract: This study analyzes the influence of brand experience, application ease of use, and perceived quality on customer satisfaction and its impact on customer loyalty in the PIJAR Sekolah application. The research focuses on&#8230; users from public junior high schools, vocational high schools, and senior high schools in West Bandung Regency. A quantitative method was employed using a survey distributed to students and educators. The data were analyzed using Structural Equation Modeling (SEM). Results show that brand experience, ease of use, and perceived quality significantly influence customer satisfaction. Furthermore, customer satisfaction plays a critical role in driving customer loyalty. The study emphasizes the importance of enhancing user interaction, simplifying application navigation, and ensuring content quality to boost satisfaction and long-term usage. These findings offer insights for educational technology developers to improve digital learning platforms and foster user loyalty through an optimized experience.  

WHEN WEIGHT DETERMINES CHILDBIRTH CHOICES: A DESCRIPTIVE STUDY OF OBESE PREGNANT WOMEN AT REGIONAL HOSPITAL DR. H. ABDUL MOELOEK OF LAMPUNG

Juwita Desri Ayu, Sugiarto
Abstract: Obesity in mothers is a major worldwide health issue that significantly raises the need for obstetric procedures, especially cesarean sections. Numerous difficulties for both mothers and newborns have been linked to elevated&#8230; ated pre-pregnancy and gestational body mass indexes (BMI). The purpose of this study is to characterize the distribution of delivery methods among pregnant women who are obese at Dr. H. Abdul Moeloek Regional Hospital in Lampung Province, Indonesia. Total sampling was used to perform a quantitative, descriptive retrospective analysis. 58 pregnant women with a BMI of 30 kg/m² or above who gave birth between 2017 and 2023 were included. SPSS version 27.0 was utilized for data analysis. Findings out of the 58 instances that could be analyzed, 69.0% of obese pregnant women gave delivery via cesarean section, 27.6% gave birth spontaneous vaginally, and 3.4% had a vacuum induction. The majority (31.0%) were between the ages of 35 and 39, and 77.6% were multiparous. The type of delivery was found to be strongly influenced by maternal age, parity, and obesity. Being obese greatly raises the risk of having a cesarean section, especially for older and multiparous women. Reducing needless cesarean rates and improving mother and newborn outcomes may be possible with early treatments such as lifestyle modification education, prenatal counseling, and BMI-based risk assessment.  

THE INFLUENCE OF SOCIAL MEDIA ACTIVITIES ON BRAND LOYALTY OF KOPI KENANGAN MEDIATED BY INTENTION OF CONTINUED USAGE INTENTIONS

Qatrunnada, Vionita, Hidayah, Riski Taufik
Abstract: Social media activities carried out by coffee brands are often used, especially to create loyalty among consumers, but challenges and effectiveness need to be considered to maximize the company's potential. This study aims&#8230; ms to determine the brand experience created through social media marketing activities to build brand loyalty. This study will examine social media marketing on the Kopi Kenangan account, sensory brand experience, affective brand experience, behavioral brand experience, intellectual brand experience, value consciousness, brand consciousness, continued usage intention, and brand loyalty, based on the journal by Kumar & Hsieh (2024) titled “How do social media marketing activities affect brand loyalty?” The mediating role of brand experience and Ismail (2017) with the title “The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness.” The research method used is quantitative, conducting a survey using Google Forms with a sample size of 400 respondents, consisting of Kopi Kenangan consumers who consistently purchase Kopi Kenangan products and recommend Kopi Kenangan products. Descriptive analysis was then conducted based on structural equation modeling and partial least squares data using SmartPLS. The results showed that social media activities influence Kopi Kenangan brand loyalty through brand experience. The results were statistically analyzed using a significance level of 0.05. The researcher found that the calculated t-value was greater than the table t-value (7.577 > 1.65). In other words, social media activities influence brand loyalty. Kopi Kenangan can maximize strategies to enhance brand loyalty through social media activities, which can also serve as a reference for future strategic development.  

EXPLORING A MODERATED MEDIATION MODEL OF SITUATIONAL CONTEXT AND BRAND IMAGE ON PURCHASE INTENTION VIA ELECTRONIC WORD OF MOUTH (EWOM) A CASE STUDY OF SHOPEE IN WEST JAVA

Rahman, Abdul, Mahir Pradana, Arry Widodo
Abstract: E-commerce has become one of the most dynamic industries in the digital era, and electronic word of mouth (eWOM) greatly influences consumer behaviour. Shopee, as a popular e-commerce platform in West Java, faces challenges&#8230; ges in increasing user purchase intention, particularly with an approach based on review communication and brand image. The objective of this research is to examine how eWOM credibility, quantity, and quality impact purchase intention, with brand image as the mediating variable and situational context as the moderating variable in the study of the Shopee application in West Java. This study uses a quantitative approach with the Structural Equation Modelling-Partial Least Squares (PLS-SEM) method. Data were collected from 500 respondents who are users of the Shopee application in West Java. The research results show that eWOM quantity has the greatest influence on purchase intention, followed by brand image, which has been shown to be a significant mediator. On the other hand, eWOM credibility and quality do not have a direct impact on purchase intention. Furthermore, situational context as a moderating variable does not have a significant impact on the relationship between eWOM quantity and brand image. This study helps e-commerce businesses create better data-driven marketing strategies. To build trust and encourage customer purchasing decisions, it is important to increase the number of reviews, enhance brand reputation, and improve the quality and credibility of the reviews.

EXPLORING PERSONAL INNOVATIVENESS AS A DRIVING FACTOR IN THE TECHNOLOGY ACCEPTANCE MODEL FOR MYTELKOMSEL IMPROVING

Yulianti, Dira, Noviaristanti, Siska
Abstract: This study aims to analyze the role of Personal Innovativeness in influencing the actual use of the MyTelkomsel application through an extended Technology Acceptance Model (TAM). In this model, Personal Innovativeness is&#8230; positioned as a core construct that influences three key user perceptions: Perceived Ease of Use, Perceived Usefulness, and Perceived Enjoyment. A total of 355 respondents participated in the study, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that seven out of eight hypothesized paths between constructs in the model demonstrate statistically significant effects. The only non-significant relationship is found between Perceived Ease of Use and Attitude Toward Use, suggesting that ease of use is no longer a major determinant of user attitudes toward digital applications, possibly because it is now perceived as a basic standard in technology usage. Conversely, Personal Innovativeness consistently exerts a significant influence on all three key perceptions, which in turn affect users’ attitudes, intentions, and actual behaviors. These results underscore the strategic role of innovative personal characteristics in driving adoption and active engagement with digital applications. The practical implications highlight the importance of user segmentation based on innovation levels, the development of enjoyable features, and the refinement of user experience to promote sustained engagement within digital ecosystems such as MyTelkomsel.

EFFECTIVENESS OF SOURSOP (ANNONA MURICATA) LEAF EXTRACT AS A BOTANICAL PESTICIDE AGAINST ARMYWORM (SPODOPTERA LITURA) ON MUSTARD GREENS (BRASSICA JUNCEA)

Sulaminingsih
Abstract: The intensive use of synthetic chemical pesticides in agriculture has led to various negative impacts on the environment and human health, as well as increased pest resistance. As an alternative, plant-based pesticides (botanical&#8230; botanical insecticides) have shown potential due to their eco-friendly and sustainable nature. This study aims to review the effectiveness of soursop (Annona muricata) leaf extract as a botanical pesticide against the gray caterpillar (Spodoptera litura) on mustard plants (Brassica juncea), using a literature review method. Data were collected through a systematic search of accredited national and international scientific journals, then analyzed descriptively and comparatively. The findings indicate that soursop leaves contain bioactive compounds such as acetogenins, flavonoids, and saponins, which act as stomach poisons, antifeedants, and repellents to S. litura. Several studies reported that extracts from Annona spp. leaves and seeds effectively inhibit larval growth, reduce feeding activity, damage digestive tissues, and lead to larval death. This effectiveness highlights the potential of soursop leaves as a safe and efficient candidate for botanical pesticide development. The study also identifies a research gap regarding field-scale testing on mustard plants, suggesting the need for further agronomic validation.  

THE INFLUENCE OF EXTRACURRICULAR SCOUTS OF PRASIAGA ON CHARACTER EDUCATION OF CHILDREN AGED 4-6 YEARS AT STATE KINDERGARTEN OF PEMBINA, BATU CITY

Syafrida, Tri Putri, Eny Nur Aisyah, Munaisra Tri Tirtaningsih
Abstract: This study aims to determine the influence of the Prasiaga Scout extracurricular program on the character education of children aged 4–6 years. The research employs a descriptive quantitative approach. Data were collected&#8230; ted through observation, interviews, and questionnaires distributed to teachers and parents. The research sample consisted of 30 children who actively participated in Prasiaga Scout activities. The data analysis results indicate that children involved in the Prasiaga Scout program demonstrated positive character development. The character values observed include tolerance, responsibility, independence, discipline, cooperation, and patriotism. Therefore, the Prasiaga Scout program can be considered a relevant strategy to strengthen character education in early childhood education settings.

EFFECTIVENESS OF THE ARKA METHOD IN IMPROVING SPEAKING ABILITY

S, Cici, Nasya Dinda Afrilla, Charmelia Nuraini
Abstract: The purpose of this study is to ascertain how well SMP Kota Cirebon's speaking abilities may be enhanced by the ARKA approach. Quantitative research using a survey design is the methodology employed. Surveys and closed tests&#8230; ests measuring the six aspects of speaking ability—pronunciation, grammar, vocabulary, fluency, understanding, and tasks—were used to gather data. SPSS version 25 was used for data analysis. The findings show that SMP Kota Cirebon's speaking ability had been significantly affected by the ARKA approach. This is demonstrated by the coefficient of determination (R Square) value of 0.636, which indicates that the ARKA approach accounts for 63.6% of the diversity in students' speaking ability. In addition, the multiple linear regression model is statistically significant (Sig. = 0.000 < 0.05), according to the ANOVA test findings. According to the study's findings, junior high school students' speaking abilities can be enhanced by the ARKA technique, which is also a creative and relaxing alternative teaching strategy.