Search Articles & Publications

Showing 1137 articles found for "Vice"

AI-BASED ALGORITHMS FOR NETWORK SECURITY: TRENDS, PER-FORMANCE, AND CHALLENGES

Marison, Sihol, Silvanus, Silvanus, Rusdiah, Rudi
Abstract: Abstract: The advancement of network security faces growing challenges as cyberattacks become more sophisticated. Traditional rule-based systems struggle with zero-day attacks and obfuscation techniques. This study examines… nes the development trends of AI-based algo-rithms, particularly machine learning and deep learning, in threat detection. A literature review evaluates AI-driven approaches, including support vector machines, random for-est, deep neural networks, convolutional neural networks, and reinforcement learning. Findings show that AI enhances detection accuracy, adaptability, and reduces false posi-tives. Machine learning efficiently classifies known attacks, while deep learning excels in identifying complex patterns such as distributed denial-of-service and advanced persis-tent threats. Unsupervised learning improves anomaly detection without labeled data. However, AI models require high-quality data, substantial computational resources, and remain vulnerable to adversarial attacks. Despite these challenges, AI provides a dynam-ic and adaptive security solution, surpassing traditional systems. Future research should enhance AI scalability and resilience for evolving cybersecurity threats.   Keywords: anomaly detection; artificial intelligence; deep learning; machine learning; network security   Abstrak: Perkembangan keamanan jaringan menghadapi tantangan yang semakin besar seiring meningkatnya kompleksitas serangan siber. Sistem berbasis aturan tradisional kesulitan mendeteksi zero-day attack dan teknik penyamaran. Penelitian ini mengkaji tren pengembangan algoritma berbasis AI, khususnya machine learning dan deep learning, dalam deteksi ancaman. Literature review mengevaluasi pendekatan berbasis AI, termasuk support vector machines, random forest, deep neural networks, convolutional neural networks, dan reinforcement learning. Hasil penelitian menunjukkan bahwa AI meningkatkan akurasi deteksi, adaptabilitas terhadap ancaman baru, serta mengurangi false positive. Machine learning efektif mengklasifikasikan serangan yang telah diketahui, sementara deep learning unggul dalam mengenali pola kompleks seperti distributed denial-of-service dan advanced persistent threats. Unsupervised learning meningkatkan deteksi anomali tanpa memerlukan data berlabel. Namun, AI masih bergantung pada data berkualitas tinggi, sumber daya komputasi besar, dan rentan terhadap adversarial attack. Meskipun demikian, AI menawarkan solusi keamanan yang lebih dinamis dan adaptif dibandingkan sistem tradisional. Penelitian selanjutnya perlu difokuskan pada peningkatan skalabilitas dan ketahanan AI dalam menghadapi ancaman siber yang terus berkembang.   Kata kunci: deteksi anomali; jaringan keamanan; kecerdasan buatan; pembelajaran dalam; pembelajaran mesin

DIAGNOSING ANDROID-BASED VIRUS INFECTIONS IN CHILDREN USING NAIVE BAYES

KH, Musliadi, Kaharuddin, Kaharuddin, Syafrinal, Ilwan
Abstract: Abstract: Infectious diseases are one of the most common health problems in children because they have immature immune systems. Children are more susceptible to infections caused by bacteria, viruses, fungi, and protozoa.… . Some common infectious diseases in children include fever, acute respiratory infections (ARI), pneumonia, acute gastroenteritis (GAE), measles, chickenpox, and diphtheria. The limited number of pediatricians and the difficulty of accessing health facilities in remote areas hinder children's health services. To overcome this, an Android-based expert system is needed using the Naïve Bayes method to help diagnose infectious diseases in children earlier. The research method used is the Software Development Life Cycle (SDLC), where Black Box is used for internal testing, and PSSUQ is used to measure user satisfaction. The data set used was 1320 taken from a local hospital. The test results show that all the main features work as expected without any errors. The implementation of the system in diagnosing diseases went well and based on end-user feedback from 74 respondents, the system obtained a user satisfaction score of 6.40, where users felt that the system was easy to use, efficient, and provided clear and useful information.   Keywords: expert system; infectious disease; naïve bayes; PSSUQ; SDLC     Abstrak: Penyakit menular merupakan salah satu masalah kesehatan yang paling umum terjadi pada anak-anak karena mereka memiliki sistem kekebalan tubuh yang belum matang. Anak-anak lebih rentan terhadap infeksi yang disebabkan oleh bakteri, virus, jamur, dan protozoa. Beberapa penyakit infeksi yang umum terjadi pada anak-anak antara lain demam, infeksi saluran pernapasan akut (ISPA), pneumonia, gastroenteritis akut (GEA), campak, cacar air, dan difteri. Keterbatasan jumlah dokter spesialis anak dan sulitnya akses ke fasilitas kesehatan di daerah terpencil, menjadi kendala pada pelayanan kesehatan anak. Untuk mengatasi hal tersebut, diperlukan sistem pakar berbasis Android menggunakan metode Naïve Bayes untuk membantu mendiagnosis penyakit infeksi pada anak-anak lebih dini. Metode penelitian yang digunakan adalah Software Development Life Cycle (SDLC), di mana Black Box untuk pengujian internal, dan PSSUQ untuk mengukur kepuasan pengguna. Data set yang digunakan adalah 1320 yang diambil dari rumah sakit setempat. Hasil pengujian menunjukkan bahwa seluruh fitur utama berjalan sesuai harapan tanpa kesalahan. Implementasi sistem dalam mendiagnosa penyakit berjalan dengan baik dan berdasarkan umpan balik pengguna akhir dari 74 responden, sistem memperoleh skor kepuasan pengguna sebesar 6,40, di mana pengguna merasa sistem ini mudah digunakan, efisien, serta menyediakan informasi yang jelas dan bermanfaat.   Kata kunci: naïve bayes; penyakit menular; PSSUQ; SDLC; sistem pakar

THE USE OF IOT IN WATER UTILIZATION STRATEGIES FOR SMART IRRIGATION SYSTEMS BASED ON MACHINE LEARNING

Junaidi, Junaidi
Abstract: Abstract: Water irrigation is a crucial aspect of agriculture that often becomes the primary concern for farmers, especially because suboptimal management can lead to decreased crop yields and reduced income. So far, farmers… mers have been practicing irrigation manually, where plants are watered twice a day, in the morning and evening, based on weather conditions without considering soil temperature or moisture levels. Based on the observations conducted, it was found that excessive water application increases water accumulation, resulting in nutrient loss from the soil and even root diseases. The objective of this study is to develop a system utilizing an ESP32 microcontroller and sensors to detect soil moisture, with a machine learning-based K-Nearest Neighbor (KNN) model, enabling farmers to remotely monitor and control their crops using an Android device. The testing results showed that with input data of 32°C temperature, 40% soil moisture, and 60% air humidity, the system produced a nearest distance of 0.000 and 0.541 from the closest k-nearest neighbors, with a status label of "needs water." As a result, the relay activates the water pump to irrigate the field. Meanwhile, for data with a nearest distance of 0.897, the system identified the status as "does not need water," indicating that the soil remains wet or moist. This study is expected to help reduce farmers' workloads by optimizing water usage according to plant needs and improving crop quality and yield.         Keywords: k-nearest neighbor (KNN); mikrokontroller ESP32; machine learning; water irrigation   Abstrak: Irigasi air merupakan aspek penting dalam pertanian yang menjadi perhatian utama petani, terutama karena pengelolaan yang kurang optimal berdampak pada penurunan hasil panen dan pendapatan. Selama ini, praktik irigasi oleh petani dilakukan secara manual, di mana penyiraman tanaman dilakukan dua kali sehari pada pagi dan sore berdasarkan kondisi cuaca tanpa memperhatikan suhu atau kelembaban tanah. Berdasarkan hasil observasi yang dilakukan, ditemukan masalah yaitu pemberian air secara berlebih menyebabkan akumulasi air meningkat mengakibatkan kehilangan nutrisi tanah dan bahkan penyakit akar. Tujuan penelitian ini menciptakan sistem yang dirancang menggunakan mikrokontroler ESP32 dan sensor untuk mendeteksi kelembaban tanah, dengan model K-Nearest Neighbor (KNN) berbasis machine learning sehingga memudahkan petani untuk mengontrol tanaman mereka dari jarak jauh menggunakan android. Hasil pengujian yang dilakukan dengan data inputan berupa suhu 32°C, kelembaban tanah 40% dan kelembaban udara 60%, sistem menghasilkan jarak terdekat sebesar 0.000 dan 0.541 dari k-nearest terdekat dengan label status "butuh air". Maka relay akan mengaktifkan pompa air untuk mengairi lahan. Kemudian, pada data dengan jarak terdekat 0.897, sistem mengidentifikasi status "tidak butuh air", menunjukkan bahwa kondisi tanah masih basah atau lembab. Penelitian ini diharapkan dapat membantu meringankan beban kerja petani mengoptimalkan penggunaan air sesuai dengan kebutuhan tanaman dan meningkatkan kualitas hasil panen. Kata kunci: irigasi air; k-nearest neighbor (KNN); mikrokontroller ESP32; machine learning

MOBILE APPLICATION DESIGN TO PROMOTE CULTURAL TOURISM IN WEST SUMBA

Rangga, Andreas Ariyanto, Dapadeda, Ardiyanto
Abstract: Abstract: West Sumba Regency has many traditional villages, local dances and bu-daya festivals that can be seen as cultural tourist attractions. This is indicated by the increasing number of people visiting cultural tourist… ist attractions in West Sumba. However, there are still few promotional and information services available for tourists related to cultural tourism to visit, such as location information, events and access to cultural tourism spots in West Sumba. Therefore, the purpose of this research is to create a mobile phone-based application that can promote bu-culture tourism in West Sumba Regency. The specific objective is to create a platform that makes it easy for tourists to explore and understand the cultural richness and cultural tourism destinations of West Sumba. This research uses a user-centered design (UCD) approach to create a successful mobile application. This application will help tourists get information about cultural tourism destinations in West Sumba. In addition, the app has additional features, such as maps, traditional villages, local dances, cultural festivals, event schedules and travel agents.   Keywords: Cultural Tourism; Design; Mobile Apps; west sumba   Abstrak: Kabupaten Sumba Barat memiliki banyak kampung adat, tarian lokal, dan festival budaya yang dapat dilihat sebagai tempat wisata budaya. Ini ditunjukkan oleh peningkatan jumlah orang yang mengunjungi tempat-tempat wisata budaya di Sumba Barat. Namun, masih sedikit layanan promosi dan informasi yang tersedia bagi para wisatawan terkait wisata budaya yang ingin dikunjungi, seperti informasi lokasi, acara dan akses ke tempat-tempat wisata budaya di Sumba Barat. Oleh karena itu, tujuan dari penelitian ini adalah untuk membuat aplikasi berbasis ponsel yang dapat mempromosikan wisata budaya di Kabupaten Sumba Barat. Tujuan khusus adalah untuk membuat sebuah platform yang memudahkan wisatawan untuk mengeksplorasi dan memahami kekayaan budaya dan destinasi wisata budaya Sumba Barat. Penelitian ini menggunakan pendekatan desain berbasis pengguna (UCD) untuk membuat aplikasi mobile yang berhasil. Aplikasi ini akan membantu wisatawan mendapatkan informasi tentang destinasi wisata budaya di Sumba Barat. Selain itu, aplikasi ini memiliki fitur tambahan, seperti peta, kampung adat, tarian lokal, festival budaya, jadwal acara, dan agen perjalanan wisata.   Kata kunci: aplikasi seluler; desain; sumba barat; wisata budaya  

INTEGRATION IOT AND BIM FOR TECHNOLOGY AND IOT ENVIRONMENT

Firmansyah, Arrio, Ilham, Ilham
Abstract: Abstract: This research focuses on technology and integration tools for IoT environments, with an emphasis on three main aspects: the integration of Building Information Modeling (BIM) and IoT, the utilization of real-time… me data, and the urban IoT framework. The integration of BIM and IoT enables a smarter and more efficient building management system by utilizing IoT data to monitor real-time building conditions and improve maintenance and operational processes. This research seeks to identify challenges and solutions for technology integration in increasingly complex IoT environments, while also offering guidance for practical implementation in the urban and building sectors. In this research, we use a literature analysis approach, the main process is to identify relevant sources, including articles, journals, conferences, books, and industry reports published in the last five years. The results of this study are an implication that the application of IoT device integration with BIM can help improve operational and maintenance efficiency, optimize construction management, improve safety and mitigate risks in a company. Keywords: building informations modelling(BIM); environment; internet of things(IoT)     Abstrak: Penelitian ini berfokus pada teknologi dan alat integrasi untuk lingkungan IoT, dengan penekanan pada tiga aspek utama: integrasi Building Information Modeling (BIM) dan IoT, pemanfaatan data real-time, dan kerangka kerja IoT perkotaan. Integrasi antara BIM dan IoT memungkinkan sistem manajemen bangunan yang lebih cerdas dan efisien dengan memanfaatkan data IoT untuk memantau kondisi real-time bangunan serta memperbaiki proses pemeliharaan dan operasional. Penelitian ini berupaya mengidentifikasi tantangan dan solusi integrasi teknologi dalam lingkungan IoT yang semakin kompleks, sekaligus menawarkan panduan untuk penerapan praktis di sektor perkotaan dan bangunan. Pada penelitian ini kami menggunakan metode pendekatan analisis literatur, proses utamanya adalah dengan mengidentifikasi sumber sumber relevan, meliputi artikel, jurnal, konferensi, buku, dan laporan industri yang dipublikasikan dalam lima tahun terakhir. Hasil dari penelitian ini yaitu didapatkan sebuah implikasi bahwa penerapan pengintegrasian perangkat IoT denan BIM dapat membantu meningkatkan efisiensi operasional dan pemeliharaan, optimasi manajemen kontruksi, peningkatan keselamatan dan mitigasi resiko pada sebuah perusahaan.   Kata kunci: building informations modelling(BIM); environment; internet of things(IoT)

IMPLEMENTATION OF FORWARD CHAINING IN EXPERT SYSTEM FOR COMPUTER TROUBLESHOOTING

Putra, M Soekarno, Solikin, Imam, Duit, Valentino Sewein, Choiriyah, Mutiara
Abstract: Abstract: CV. Ria Kencana Ungu (RKU), as a research partner in the field of computer service, needs to improve the quality of customer service and efficiency in the process of troubleshooting computer damage. To meet these… se needs, an expert system based on the forward chaining method was developed that is able to diagnose damage automatically. This system was developed using the waterfall method, with systematic stages from analysis to implementation. The implementation results show that the system can identify the type of damage with an accuracy rate of 89% based on validation tests on 100 real troubleshooting cases. The evaluation metric uses a comparison between the results of the system diagnosis and the results of the technician's analysis. Although the system is able to increase service efficiency by up to 40% compared to conventional methods, several obstacles were found, such as the limited initial knowledge base that impacts the accuracy of the diagnosis and the difficulty of users in understanding the system interface. Therefore, further development is needed to expand the knowledge base and improve the user experience. This study aims to develop a forward chaining-based expert system to improve efficiency, accuracy, and speed of problem solving at CV. Ria Kencana Ungu (RKU) and to increase customer satisfaction through more responsive and precise services..             Keywords: expert system; computer troubleshooting; forward chaining method     Abstrak: CV. Ria Kencana Ungu (RKU), sebagai mitra penelitian di bidang layanan servis komputer, membutuhkan peningkatan kualitas layanan pelanggan dan efisiensi dalam proses troubleshooting kerusakan komputer. Untuk memenuhi kebutuhan tersebut, dikembangkan sistem pakar berbasis metode forward chaining yang mampu mendiagnosis kerusakan secara otomatis. Sistem ini dikembangkan menggunakan metode waterfall, dengan tahapan yang sistematis dari analisis hingga implementasi. Hasil implementasi menunjukkan bahwa sistem dapat mengidentifikasi jenis kerusakan dengan tingkat akurasi sebesar 89% berdasarkan uji validasi terhadap 100 kasus troubleshooting nyata. Metrik evaluasi menggunakan perbandingan antara hasil diagnosis sistem dan hasil analisis teknisi. Meskipun sistem mampu meningkatkan efisiensi layanan hingga 40% dibandingkan metode konvensional, beberapa kendala ditemukan, seperti keterbatasan basis pengetahuan awal yang berdampak pada akurasi diagnosis dan kesulitan pengguna dalam memahami antarmuka sistem. Oleh karena itu, pengembangan lebih lanjut diperlukan untuk memperluas basis pengetahuan dan meningkatkan pengalaman pengguna. Penelitian ini bertujuan mengembangkan sistem pakar berbasis forward chaining untuk meningkatkan efisiensi, akurasi, dan kecepatan troubleshooting di CV. Ria Kencana Ungu (RKU) serta meningkatkan kepuasan pelanggan melalui layanan yang lebih responsif dan presisi.   Kata kunci: sistem pakar; troubleshooting komputer; metode forward chaining

IMPLEMENTATION OF THE FUZZY LOGIC METHOD TO DETERMINE EMPLOYEE ASSESSMENT

Siregar, Agus Trinanda, Andrianto, Richi, Rahayu Putri, Perra Budiarti
Abstract: Abstract: Performance assessment is the process of measuring an organization in achieving predetermined goals. Performance assessment can also be interpreted as periodically determining the operational effectiveness of an… n organization and its personnel, based on the vision, mission and organizational standards that have been previously established. Performance appraisals are carried out between superiors and subordinates, looking at the employee's work results in the last year. Employee performance assessment at the North Padang Lawas Regency PUPR Service still uses a manual system so that the files are not arranged quickly and employee performance assessment still uses calculations with Microsoft Excel. With this problem, the fuzzy logic method is used. The fuzzy method is used to obtain the best employee performance assessment, with 3 criteria to produce the greatest value selected. This research aims to design an employee performance assessment application using the fuzzy method, to obtain recommendations for promotion. The test results of 8 people had sufficient value and 2 people had low value. For low-ranking employees, they will be given sanctions and reprimands by their superiors, while for employees with sufficient value, their performance must be improved to be even better.   Keywords: fuzzy logic; performance; assessment; employee;     Abstrak: Penilaian kinerja merupakan proses pengukuran organisasi dalam mencapai tujuan yang telah ditetapkan. Penilaian kinerja dapat juga diartikan sebagai penentuan secara periodik efektivitas operasional suatu organisasi, dan personilnya, berdasarkan visi, misi dan standar organisasi yang telah ditetapkan sebelumnya. Penilaian kinerja dilakukan antara atasan dengan bawahan, melihat hasil kerja pegawai dalam setahun terakhir. Penilaian kinerja pegawai pada Dinas PUPR Kabupaten Padang Lawas Utara masih menggunakan sistem manual sehingga berkas-berkas file tidak tersusun secara rapid dan penilaian kinerja pegawai masih menggunakanperhitungan dengan microsoft excel.Dengan permasalahah tersebut menggunakan metode fuzzy logic. Metode fuzzy digunakan dalam mendapatkan penilaian kinerja pegawai terbaik, dengan 3 kriteria untuk menghasilkan nilai terbesar yang terpilih. Penelitian ini bertujuan untuk merancang aplikasi penilaian kinerja karyawan dengan metode fuzzy, untuk mendapatkan rekomendasi kenaikan jabatan. Hasil tes dari 8 orang memiliki nilai cukup dan 2 orang memiliki nilai rendah. Bagi pegawai yang memiliki nilai rendah akan diberikan sanksi dan teguran oleh atasannya, sedangkan bagi pegawai yang memiliki nilai cukup, kinerjanya harus ditingkatkan agar lebih baik lagi.   Kata kunci: fuzzy logic; penilaian; kinerja; pegawai

IMPLEMENTATION E-CRM FOR SELLING OF VIRGIN COCONUT OIL IN MAZZURY INDUSTRY

Khairani, Siti Fadillah, Saputra, Herman, Rohminatin, Rohminatin
Abstract: Abstract: The development of information technology has experienced rapid growth, especially the internet. The internet has made significant contributions, particularly in the business sector. The intense business competition… ition and the rapid advancement of information technology have facilitated greater accessibility for customers in choosing industries. The Mazzuri Batu Bara industry is a business that sells coconut oil products and handcrafted items made from coconut. However, Mazzuri Batu Bara has not yet implemented services that make it easier for customers to purchase products efficiently and still relies on manual processes. Sales reports are recorded in ledgers, making the process inefficient for maintaining organized records. Customers are required to visit the industry in person to learn about the products available, which means they are unaware of the latest discounts and products on offer. One of the strategies to improve service and operations is to implement a Customer Relationship Management (CRM) system. The objective of this research is to assess the operability of the system design that has been developed. With the CRM design, sales can be enhanced to better meet customer needs. This system is designed to facilitate Mazzuri Batu Bara in selling products, processing data digitally, and improving customer service loyalty by retaining existing customers and attracting new ones. Keywords: coconut oil; e-crm; industry mazzuri batu bara.    Abstrak:  Perkembangan teknologi informasi telah mengalami pertumbuhan yang sangat pesat terutama internet. Internet memberikan kontribusi yang sangat membantu dalam bidang bisnis. Persaingan bisnis yang ketat dan pesatnya pertumbuhan teknologi informasi memberikan kemudahan aksesbilitas pelanggan dalam memilih industri. Industri Mazzuri Batu Bara adalah usaha bisnis  yang menjual produk minyak kelapa dan kerajinan tangan dari kelapa. Industri Mazzuri Batu Bara belum menerapkan layanan yang memudahkan pelanggan untuk membeli barang dengan mudah dan masih menggunakan layanan secara manual, data laporan penjualan masih digunakan dalam buku besar sehingga tidak efisien untuk melakukan pencatatan yang tertata rapi, pelanggan harus datang langsung ke industri untuk mengetahui produk apa yang dijual maka pelanggan tidak mengetahui diskon terbaru dan produk yang dijual di industri. Salah satu upaya dalam meningkatkan pelayanan dan operasional adalah dengan menerapkan konsep Customer Relationship Management (CRM). Tujuan pada penelitian ini adalah operabilitas hasil desain sistem yang telah dibuat. Dengan desain Customer Relationship Management (CRM), dapat meningkatkan penjualan dalam memenuhi kebutuhan pelanggan. Sistem ini dibuat untuk memudahkan Industri Mazzuri Batu Bara dalam menjual produk, mengolah data secara komputerisasi dan dapat meningkatkan loyalitas pelayanan kepada pelanggan dalam mempertahankan pelanggan dan menarik pelanggan baru. Kata kunci: e-crm; industri mazzuri batu bara; minyak kelapa.

QUALITY ANALYSIS OF INTERNET OF THINGS-BASED INVENTORY AND LENDING SYSTEM USING ISO/IEC 25010

Mursyidin, Mursyidin, Sadrina, Sadrina, Qadri, Fitrah
Abstract: Abstract: Learning media as a supporting tool for the teaching and learning process. For its use, it is borrowed from the Academic Division and the study program. Often lost and not properly recorded are problems that are… e often experienced. Inventory management allows proper recording of assets owned. The availability of well-managed goods ensures timely academic services. This research aims to design a multisensor-based inventory and lending system that can improve the efficiency, transparency, and competitiveness of the organization. the method used is prototype with Evaluation of the prototype interface using heuristic evaluation, system quality testing using ISO 25010. Evaluation results obtained that the Internet of Things-based inventory and lending application has been well designed and meets the heuristic criteria. system quality test results have met stakeholder expectations, especially in terms of innovation and competitive advantage and provide satisfaction to users.             Keywords: inventory and lending system; ISO 25010; internet of things     Abstrak: Media pembelajaran sebagai alat pendukung terjadinya proses belajar mengajar. Untuk penggunaannya meminjam pakai dari Bidang Akademik maupun program studi. Sering hilang dan tidak tercatat dengan baik menjadi permasalahan yang sering di alami. Pengelolaan inventaris memungkinkan pencatatan yang tepat terhadap aset yang dimiliki. Ketersediaan barang yang terkelola dengan baik memastikan pelayanan akademik yang tepat waktu. Penelitian ini bertujuan untuk merancang sistem inventaris dan peminjaman barang berbasis multisensor yang dapat meningkatkan efisiensi, transparansi, dan daya saing organisasi. metode yang digunakan adalah prototype dengan Evaluasi antarmuka prototype menggunakan evaluasi heuristic, pengujian kualitas sistem menggunakan ISO 25010. Hasil evaluasi Evaluasi didapat bahwa aplikasi inventaris dan peminjaman barang berbasis Internet of Things telah dirancang dengan baik dan memenuhi kriteria-kriteria heuristic. hasil uji kualitas sistem telah memenuhi harapan stakeholder, terutama dalam hal inovasi dan keunggulan kompetitif serta memberikan kepuasan kepada pengguna.   Kata kunci: sistem inventaris dan peminjman; ISO 25010; internet of things  

CLOTHING SALES STRATEGY AT ANEKATEX SHOP WITH E-CRM CONCEPT

Pratiwi, Winda, Amin, Muhammad, Putri, Pristiyanilicia
Abstract: Toko Anekatex is a business engaged in fashion for women, men, children, as well as school uniforms, pajamas, and other robes located on Jalan Dr. Sutomo No. 41 Kisaran city. In maintaining more advanced competitiveness,… the company must continue to develop technology, another thing that needs to be considered in making the company more advanced is the relationship with customers which is also an important thing to always maintain. In an effort to manage good relationships with potential customers and customers, companies use Customer Relationship Management (CRM). CRM is a service to customers that is personal, with the aim of providing consistent experience, so that it can provide customer satisfaction, and also get good relationships in the long term. By implementing a good E-CRM, companies will more easily interact with potential customers and customers and provide information according to their needs Customers can also obtain the information they need more quickly and easily. By implementing Customer Relationship Management (CRM) carried out at Anekatex Stores as an effort to improve customer strategies are well proven by the series of processes above and with this application to increase buybacks from total sales every month.