Abstract:In today's digital era, revitalizing the hospitality industry through technological innovation is crucial for enhancing competitiveness and improving customer experience. By gaining a deeper understanding of customer needs…
ds and developing service innovations, hotels can deliver more personalized and satisfying experiences. This shift in vision toward better customer service underscores the need for continued research on the paradigm shift within the hospitality sector. This study aims to observe and explore changes in the hospitality industry, with the goal of identifying paradigm evolutions and their contributions to service efficiency and quality. The research is expected to offer new insights into the dimensions of customer experience and internal operations that require rethinking, while also identifying cohesive strategies to integrate digital and physical elements. Furthermore, it analyzes the impact of hotel development control policies, management strategies, and technological innovations, thereby contributing both theoretically and practically to the development of the hospitality industry in Yogyakarta in response to the challenges of digital transformation.
Abstract:This study examines the influence of firm ethicality, green marketing, and corporate social responsibility (CSR) on brand loyalty toward Tokopedia, it also explores the moderating roles of brand reputation, environmental…
concern, and social influence. A survey of 56 Tokopedia users was analyzed using partial least squares structural equation modeling (PLS-SEM). Results show that firm ethicality significantly and positively influenced brand loyalty. In contrast, green marketing and CSR did not show significant effects, nor did any of the hypothesized moderating relationships. Interestingly, social influence, although not proposed as a direct predicator, demonstrated a significant direct effect on brand loyalty, highlighting the roles of normative and informational influence in e-commerce. Assessment of the measurement model confirmed satisfactory construct reliability, convergent validity, and discriminant validity. The structural model exhibited predictive relevance. The findings indicate that corporate ethics and social influence are key factors in fostering loyalty within Indonesia’s digital marketplace.
Abstract:This study aims to determine the effect of compensation and work environment on employee performance at PT. Tunas Dwipa Matra Palopo branch. The research method used is quantitative with data collection techniques through…
h questionnaires. The research sample consisted of 40 employees. Data analysis techniques using multiple linear regression with SPSS 25. The results showed that simultaneously compensation and work environment have a positive and significant effect on employee performance with a significance value of 0.001 < 0.05. Partially, the work environment has a positive and significant effect on employee performance (sig = 0.001), while compensation has no significant effect (sig = 0.474). The R Square value of 0.745 indicates that 74.5% of employee performance variability can be explained by compensation and work environment.
Abstract:Arabic in the Generation Z era faces significant learning changes along with the development of digital technology and the unique characteristics of this generation known as digital natives . This study aims to identify…
challenges and opportunities in the Arabic language learning process among Gen Z using a literature review approach to various recent studies. The research method uses a literature review by reviewing 30 articles in several published national journals. The results of the study indicate that the main challenges include low digital literacy among educators, limited technological infrastructure, and the dominance of traditional learning methods that are less attractive to Gen Z. However, on the other hand, there are great opportunities through the use of technology such as social media, interactive learning applications, gamification, and blended learning approaches that can increase motivation and learning participation. This study recommends the need for curriculum development that is adaptive to the needs of Gen Z, digital competency training for teachers, and the integration of digital media that is relevant to the learning styles of the younger generation. By utilizing existing opportunities, Arabic language learning can be more contextual, interesting, and effective for today's generation
Abstract:Cleaning service staff working in laboratories are at high risk of exposure to hazardous materials. The use of personal protective equipment (PPE) is a crucial step in preventing occupational accidents. However, the level…
l of compliance with PPE usage varies and is influenced by the knowledge and attitude of the staff. This issue highlights the need to understand the relationship between the knowledge and attitudes of cleaning service staff and their compliance with the use of PPE. This study employed an analytical design with a cross-sectional approach. A total of 58 cleaning service staff participated as respondents, selected through total sampling. Data were collected using a structured questionnaire and analyzed using the chi-square test. The results showed that 60.3% of respondents had good knowledge regarding the use of PPE, while 73% had a positive attitude toward its usage. The chi-square test revealed a p-value of 0.03 (<0.05), indicating a significant relationship between attitude and compliance with PPE usage among cleaning service staff. The chi-square test for the relationship between knowledge and compliance yielded a p-value of 0.01 (<0.05), indicating a significant relationship between knowledge and compliance. The findings indicate that the knowledge of cleaning service staff positively correlates with their compliance in using PPE. Staff members with good knowledge were more likely to comply with PPE usage. Adequate knowledge enables staff to understand laboratory risks and the benefits of PPE in preventing exposure to hazardous materials, thereby encouraging safer behavior, promoting communication among staff, reminding one another, and embedding safety values into daily work routines.
Abstract:This study aims to analyze the role of Instagram as a digital marketing communication medium in promoting the Tajur Katineung natural tourist attraction, and to identify the application of artificial intelligence (AI) in…
supporting this marketing strategy. The method used is descriptive qualitative with a case study approach. Data were collected through direct observation of the Instagram account @tajurkatineung, digital insight documentation, and literature studies related to digital marketing, social media, and AI. The results show that Instagram has a strategic role in increasing the visibility and appeal of Tajur Katineung through its feed, story, and reels features. However, its utilization is still less than optimal in terms of content strategy, branding consistency, and audience engagement. AI technology is considered to have great potential in analyzing audience behavior and content effectiveness in real-time. Unfortunately, the use of AI is still very limited due to the lack of digital literacy among managers. From a media communication perspective, the @tajurkatineung account shows potential as a two-way media that allows direct interaction with the audience and forms a positive perception of the local tourist destination. This study recommends increasing the digital capacity of managers through training in the use of AI and content strategy, as well as collaboration with influencers and the use of Instagram Ads. This research provides theoretical contributions to the study of digital communication and social media-based marketing, as well as practical benefits for tourism actors in optimizing destination promotion strategies with the support of digital technology.
Abstract:This This study aims to explore and analyze research trends related to competence in business, particularly within the context of small and medium-sized enterprises (SMEs), using a bibliometric approach. Data was extracted…
ed from the Scopus database and visualized using VOSViewer, facilitating the identification of key research clusters, influential authors, and the relationships between various keywords within the domain. The findings reveal significant clusters centered around "competence," "innovation," and "business performance," highlighting the integral role of innovation in enhancing business competencies. Additionally, the analysis emphasizes the interconnectedness of human resource development and strategic business planning with competency development. This research contributes to a comprehensive understanding of the complexities in business competence studies and underscores the importance of a multidisciplinary approach in fostering sustainable business success. The results provide valuable insights for both researchers and practitioners in the field of business competence.
Abstract:A complete medical record is a crucial part of healthcare delivery, serving as a communication tool between healthcare professionals, legal evidence, and the basis for evaluating and planning hospital services. The completeness…
eteness of medical record documentation, particularly in the emergency department, is an indicator of service quality that requires serious attention. The purpose of this study was to determine the percentage of completeness of identification, authentication, recording, and important reporting in the medical records of emergency patients diagnosed with hypertension at Wangaya Regional Hospital, Denpasar City. This study used a quantitative descriptive method. The population was all 330 medical records of emergency patients diagnosed with hypertension. A sample of 199 files was drawn using a probability sampling technique using a simple random sampling approach. The results showed that completeness of identification reached 100%, authentication reached 176 documents (88.44%), recording reached 174 documents (84.44%), and reporting reached 159 documents (79.90%). It can be concluded that identification had the highest level of completeness, while reporting had the lowest level of completeness. Researchers suggest that hospitals increase outreach and supervision of medical staff, especially in emergency installations, regarding the importance of completeness and timeliness of filling out medical record documents.
Abstract:This study aims to determine the metacognitive skills of students after using E-LAPD learning media on the material of reaction rate factors. The subjects of this study were students of class XI-2 SMAN 1 Sidayu Gresik. This…
his study used the R&D (Research and Development) research method with the ADDIE model which was limited to the development stage. Data collection in this study used pretest-posttest test instruments and a questionnaire in the form of a metacognitive inventory questionnaire. The results showed that the value of students' metacognitive skills based on metacognitive skills-based tests for the planning indicator was 90.91%; the monitoring indicator was 80.68%; and the evaluation indicator was 86.36%. These results were supported by the acquisition of the metacognitive inventory given at the end of the meeting for the planning indicator of 93.18%; the monitoring indicator was 88.64%; and the evaluation indicator was 89.02%. Overall, students' metacognitive skills increased significantly.
Abstract:Background: Healing perineal wounds in postpartum mothers is an essential aspect of recovery after childbirth. These wounds can cause discomfort and potentially disrupt daily activities as well as the mental health of the…
e mother. The presence of perineal wounds may lead to infection; Therefore, wound care is necessary to reduce the risk of infection and accelerate the healing process. Betel leaves are known for their antiseptic and anti-inflammatory properties that can support the healing process. Objective: This study aims to describe the healing of perineal wounds in postpartum mothers with the administration of betel leaf decoction. Method: This research employs a qualitative descriptive method with a case study approach. Results: After implementing perineal care using betel leaf decoction, which was applied regularly in the morning and evening after bathing for 5 days, there was a noticeable acceleration in the healing process of the wounds and an increase in maternal satisfaction regarding wound care. Conclusion: Wound care for perineal injuries using betel leaf decoction is effective for healing perineal wounds in postpartum mothers .