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Showing 2560 articles found for "Dekat"

DEVELOPMENT OF A QR CODE-BASED WEBAR TO DIGITIZE LOCAL WISDOM AS AN EFFORT TO INCREASE TOURIST ATTRACTION IN BORDER AREAS

P, Noviyanti, Mira, Alexander Jerry
Abstract: Abstract: Current technological developments play a crucial role in driving the tourism industry, one of which is the utilization of technology. However, tourist attractions in border areas face challenges such as limited&#8230; d access to digital information and a lack of interactive media to present local wisdom such as history, customs, and culture. This study aims to develop and implement a QR Code-based Web-based Augmented Reality (WebAR) to digitize local wisdom at tourist attractions, making information more engaging and accessible to tourists. The research methodology adopted three approaches: UCD (User-Centered Design), Agile methods, and TAM (Technology Acceptance Model). This platform contains the local wisdom of two tourist villages in the border area, namely Sebujit Village and Jagoi Babang Village. The results of testing and evaluation using multiple linear regression and SEM-PLS methods on 45 respondents showed that the WebAR technology acceptance model was significant (F = 6.583; p < 0.001). User Attitude (ATU) is a key variable that significantly influences Intention to Use (BI) (β=0.429; p=0.001), while Ease of Use (PEOU) and Benefit (PU) indirectly influence BI through ATU. As additional validation, the classification test yielded an accuracy of 88.90% and an F1-score of 0.941, confirming that QR Code-based WebAR is effective and well-received as a digital information and promotion medium for local wisdom in border areas. Keywords: border areas; local wisdom; qr code; tourist attractions; web augmented reality.   Abstrak: Perkembangan teknologi saat ini memiliki peran penting dalam mendorong industri pariwisata, salah satunya dengan pemanfaatan teknologi. Namun, objek wisata di daerah perbatasan menghadapi tantangan seperti keterbatasan akses informasi digital dan kurangnya media interaktif untuk menyajikan kearifan lokal seperti sejarah, adat istiadat, dan budaya. Penelitian ini bertujuan untuk mengembangkan dan mengimplementasikan Web-based Augmented Reality (WebAR) berbasis QR Code untuk digitalisasi kearifan lokal objek wisata, menjadikan informasi lebih menarik dan mudah diakses bagi wisatawan. Metodologi penelitian mengadopsi tiga pendekatan, UCD (User-Centered Design), metode Agile, dan TAM (Technology Acceptance Model). Platform ini memuat kearifan lokal dua desa wisata di daerah perbatasan, yaitu Desa Sebujit dan Desa Jagoi Babang. Hasil pengujian dan evaluasi dengan metode regresi linier berganda dan SEM-PLS pada 45 responden menunjukkan bahwa model penerimaan teknologi WebAR ini signifikan (F = 6.583; p < 0.001). Sikap Pengguna (ATU) menjadi variabel kunci yang berpengaruh signifikan terhadap Niat Penggunaan (BI) (β=0.429; p=0.001), sementara Kemudahan Penggunaan (PEOU) dan Manfaat (PU) memengaruhi BI secara tidak langsung melalui ATU. Sebagai validasi tambahan, uji klasifikasi menghasilkan akurasi 88,90% dan F1-score 0,941, yang menegaskan bahwa WebAR berbasis Kode QR efektif dan dapat diterima dengan baik sebagai media informasi dan promosi digital kearifan lokal di wilayah perbatasan. Kata Kunci: daerah perbatasan; kearifan lokal; qr code; web augmented reality.

SELECTION OF POSYANDU CADRES IN LUBUK KILANGAN DISTRICT USING THE OPTIMAL HYBRID AHP–TOPSIS METHOD

Christy, Tika, Safaria, Sayendra
Abstract: Abstract: Posyandu cadres play an important role in supporting community health services at the village and sub-district levels. However, the selection process for the best cadres is often carried out subjectively without&#8230; t clear and standardized criteria. This condition can lead to a decline in service quality and reduced cadre motivation. Therefore, a decision support system is needed to provide assessments that are objective, measurable, and accountable. This study aims to optimize the Posyandu cadre selection process in Lubuk Kilangan District through the development of a decision support system based on a hybrid method: Analytical Hierarchy Process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). The AHP method is applied to determine the weight of each selection criterion based on its level of importance through pairwise comparisons. Subsequently, TOPSIS is used to rank candidates according to their proximity to the ideal solution. The methodology includes a literature review, primary data collection through interviews and questionnaires with stakeholders (community health centers, cadres, and village officials), as well as the implementation and testing of the AHP–TOPSIS–based system.             Keywords: Posyandu, Cadre, AHP, TOPSIS, Decision Support System     Abstrak: Kader Posyandu memiliki peran penting dalam mendukung layanan kesehatan masyarakat di tingkat desa dan kelurahan. Namun, proses pemilihan kader terbaik masih sering dilakukan secara subjektif tanpa acuan kriteria yang jelas dan terstandarisasi. Kondisi ini dapat mengakibatkan penurunan kualitas pelayanan serta rendahnya motivasi kader. Oleh karena itu, dibutuhkan suatu sistem penunjang keputusan yang mampu memberikan hasil penilaian yang objektif, terukur, dan dapat dipertanggungjawabkan. Penelitian ini bertujuan untuk mengoptimalkan proses pemilihan kader Posyandu di Kecamatan Lubuk Kilangan melalui pengembangan sistem penunjang keputusan berbasis metode hybrid Analytical Hierarchy Process (AHP) dan Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Metode AHP digunakan untuk menetapkan bobot masing-masing kriteria pemilihan kader berdasarkan tingkat kepentingan melalui perbandingan berpasangan. Selanjutnya, metode TOPSIS digunakan untuk melakukan pemeringkatan calon kader berdasarkan kedekatannya terhadap solusi ideal. Metode yang digunakan dalam penelitian ini mencakup studi literatur, pengumpulan data primer melalui wawancara dan kuesioner kepada stakeholder terkait (puskesmas, kader, dan perangkat desa), serta implementasi dan pengujian sistem berbasis AHP-TOPSIS.   Kata kunci: Posyandu, Kader, AHP, TOPSIS, Sistem Pendukung Keputusan

CNN-BASED ADAPTIVE IDS WITH FEDERATED LEARNING FOR IOT NETWORK SECURITY

Sahren, Sahren, Dalimunthe, Ruri Ashari, Maulana, Cecep, Permana, Yogi Abimanyu
Abstract: Abstract: In the era of the Internet of Things (IoT), cyber threats are increasingly complex and dynamic, thus demanding an adaptive and intelligent network security system. This study proposes a Convolutional Neural Network&#8230; work (CNN)-based Intrusion Detection System (IDS) implemented through a Federated Learning (FL) approach in a Non-Independent and Identically Distributed (Non-IID) data environment. This approach allows the model to be trained in a distributed manner across multiple IoT devices without having to collect sensitive data to a central server, thereby maintaining data privacy while increasing the efficiency of the training process. The experiment used the CIC IoT 2023 dataset, which represents various modern IoT network traffic patterns. The results show that the proposed CNN–FL model achieves an overall accuracy of 0.99, with excellent performance in detecting various types of network traffic. The model obtains a perfect recall value (1.00) for normal traffic (Benign), as well as a very high F1-score for DDoS (0.99) and DoS (0.99) attacks. Stable and consistent performance across all five federation rounds demonstrates that this approach is a reliable, efficient, and accurate solution for detecting threats in distributed and privacy-preserving IoT networks.  Keywords: cnn; federated_learning; ids; non-iid; ciciot2023   Abstrak: Dalam era Internet of Things (IoT), ancaman siber semakin kompleks dan dinamis, sehingga menuntut sistem keamanan jaringan yang adaptif dan cerdas. Penelitian ini mengusulkan Intrusion Detection System (IDS) berbasis Convolutional Neural Network (CNN) yang diterapkan melalui pendekatan Federated Learning (FL) pada lingkungan data yang bersifat Non-Independent and Identically Distributed (Non-IID). Pendekatan ini memungkinkan model dilatih secara terdistribusi di berbagai perangkat IoT tanpa harus mengumpulkan data sensitif ke server pusat, sehingga mampu menjaga privasi data sekaligus meningkatkan efisiensi proses pelatihan. Eksperimen menggunakan dataset CIC IoT 2023, yang merepresentasikan berbagai pola lalu lintas jaringan IoT modern. Hasil penelitian menunjukkan bahwa model CNN–FL yang diusulkan mencapai akurasi keseluruhan sebesar 0.99, dengan performa yang sangat baik dalam mendeteksi berbagai jenis lalu lintas jaringan. Model memperoleh nilai recall sempurna (1.00) untuk lalu lintas normal (Benign), serta nilai F1-score yang sangat tinggi untuk serangan DDoS (0.99) dan DoS (0.99). Kinerja yang stabil dan konsisten di seluruh lima putaran federasi membuktikan bahwa pendekatan ini merupakan solusi yang andal, efisien, dan akurat untuk mendeteksi ancaman pada jaringan IoT yang bersifat terdistribusi dan menjaga privasi (privacy-preserving). Kata kunci: cnn; federated_learning; ids; non-iid; ciciot2023

EVALUATION OF HYBRID MOVIE RECOMMENDATION SYSTEM BASED ON NEURAL NETWORKS

Widjaja, William, Robert, Johanes Terang Kita Perangin - Angin
Abstract: Abstract: Recommendation systems are becoming increasingly important with the growth of streaming platforms. The purpose of this study is to compare the performance of Content-Based Filtering, Neural Collaborative Filtering,&#8230; ing, and a combination of both in a movie recommendation system. The method used in this study involves retrieving movie details from the TMDB API and ratings from the MovieLens 32M Dataset (2010-2023). Each model's performance is evaluated using evaluation metrics such as RMSE and MAE. The results of this study indicate that Neural Collaborative Filtering achieves the best prediction performance (RMSE = 0.785423, MAE = 0.581262), followed by the hybrid model (RMSE = 0.800863, MAE = 0.660872), while Content-Based Filtering produces low performance and limits the capabilities of the hybrid model. In conclusion, these findings highlight the superiority of latent feature-based models such as NCF that learn directly from user interaction patterns over content-based approaches in the context of modern recommendation systems. Keywords: content-based filtering; hybrid filtering; movie recommendation; neural collaborative filtering.   Abstrak: Sistem rekomendasi menjadi semakin penting seiring berkembangnya platform streaming. Tujuan dari penelitian ini adalah membandingkan kinerja Content-Based Filtering, Neural Collaborative Filtering dan kombinasi keduanya dalam sistem rekomendasi film. Metode yang digunakan dalam penelitian ini melibatkan pengambilan detail film dari TMDB API dan rating dari dataset MovieLens 32M Dataset (2010-2023). Setiap peforma model dievaluasi dengan menggunakan metrik evaluasi seperti RMSE dan MAE. Hasil dari penelitian ini menunjukkan bahwa Neural Collaborative Filtering mencapai kinerja prediksi terbaik (RMSE = 0.785423, MAE = 0.581262), diikuti oleh model hybrid (RMSE = 0.800863, MAE = 0.660872), sementara Content-Based Filtering menghasilkankan peforma yang rendah dan membatasi kemampuan model hybrid. Kesimpulannya, penelitian ini menyoroti superiotas model berbasis latent feature seperti NCF yang belajar langsung dari pola interaksi pengguna dibandingkan pendekatan berbasis konten dalam konteks sistem rekomendasi modern. Kata kunci: content-based filtering; hybrid filtering; neural collaborative filtering; rekomendasi film.

OPTIMIZATION OF SUPPORT VECTOR MACHINE WITH SMOTE AND BAYESIAN METHOD FOR HEART FAILURE CLASSIFICATION

Doni Agung Prasetyo, Harminto Mulyo, Nadia Annisa Maori
Abstract: Abstract: This study applies an integrated approach to optimize heart failure classification. The main objective is to address the challenge of class imbalance in medical datasets and to improve the accuracy, sensitivity,&#8230; , and generalization of the classification model. The urgency of this issue is emphasized by statistics showing that cardiovascular diseases cause approximately 17.9 million deaths worldwide each year. Using a quantitative experimental approach, this study analyzes the "Heart Failure Prediction Dataset" from Kaggle, which consists of 918 records. The data were processed through normalization and encoding, followed by the application of SMOTE on the training set to balance class distribution. This step successfully increased model accuracy from 88.41% to 90.22% and minority class recall from 0.82 to 0.88. Furthermore, Bayesian Optimization was employed to refine the hyperparameters of SVM, resulting in a final model with an accuracy of 89.13% that demonstrated better generalization. This integrated approach significantly enhances the stability, sensitivity, and generalization of the model, making it a reliable tool for clinical decision support systems in predicting heart failure.   Keywords: bayesian optimization; heart failure; machine learning; SMOTE; SVM.   Abstrak: Penelitian ini menerapkan pendekatan terintegrasi untuk mengoptimalkan klasifikasi gagal jantung. Tujuan utama studi ini adalah untuk mengatasi tantangan ketidakseimbangan kelas dalam dataset medis dan meningkatkan akurasi, sensitivitas, serta generalisasi model klasifikasi. Urgensi ini ditegaskan oleh statistik yang menunjukkan bahwa penyakit kardiovaskular menyebabkan sekitar 17,9 juta kematian setiap tahun secara global. Menggunakan pendekatan eksperimental kuantitatif, penelitian ini menganalisis "Heart Failure Prediction Dataset" dari Kaggle, yang terdiri dari 918 catatan. Data diproses dengan normalisasi dan encoding, lalu SMOTE diterapkan pada data pelatihan untuk menyeimbangkan distribusi kelas. Langkah ini berhasil meningkatkan akurasi dari 88,41% menjadi 90,22% dan recall kelas minoritas dari 0,82 menjadi 0,88. Selanjutnya, Bayesian Optimization menyempurnakan hyperparameter SVM, menghasilkan model akhir dengan akurasi 89,13% yang menunjukkan generalisasi lebih baik. Pendekatan terintegrasi ini secara signifikan meningkatkan stabilitas, sensitivitas, dan generalisasi model. Hasil penelitian ini menjadikannya alat yang andal untuk sistem pendukung keputusan klinis dalam prediksi gagal jantung. Kata kunci: bayesian optimization; gagal jantung; machine learning; SMOTE; SVM

DATA STRUCTURE MODELING IN THE BEST TEACHER RATING SYSTEM USING TOPSIS ALGORITHM

Parini, Parini, Febby Madonna Yuma
Abstract: Abstract: Teacher performance appraisal is a very important aspect in improving the quality of education today, but often occurs during the assessment process of subjectivity constraints and lack of a structured system,&#8230; in this study aims to build a data structure modeling and facilitate the school MAS Islamiyah Hessa Air Genting in the assessment to determine the best teacher transparently and measurably by using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) algorithm. The TOPSIS method was chosen because it is able to provide ranking results based on the closeness of alternatives to the ideal solution. In this modeling, assessment criteria data such as pedagogical, professional, personality, social competencies, as well as other indicators such as teacher discipline and achievement are modeled structurally in a relational database. The results show that the designed data structure is able to support the decision-making process efficiently and objectively. Keywords: data structure; decision support system; teacher assessment; topsis; ranking.   Abstrak: Penilaian kinerja guru merupakan aspek yang sangat penting dalam peningkatan mutu pendidikan saat ini, namun sering terjadi saat proses penilaian kendala subjektivitas dan kurangnya sistem yang terstruktur, dalam penelitian ini bertujuan untuk membangun pemodelan struktur data serta mempermudah pihak sekolah MAS Islamiyah Hessa Air Genting dalam penilaian untuk menentukan guru terbaik secara transparan dan terukur dengan menggunakan algoritma Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Metode TOPSIS dipilih karena mampu memberikan hasil perankingan berdasarkan kedekatan alternatif terhadap solusi ideal. Dalam pemodelan ini, data kriteria penilaian seperti kompetensi pedagogik, profesional, kepribadian, sosial, serta indikator lain seperti kedisiplinan dan prestasi guru dimodelkan secara terstruktur dalam basis data relasional. Hasil penelitian menunjukkan bahwa struktur data yang dirancang mampu mendukung proses pengambilan keputusan secara efisien dan objektif. Kata kunci: struktur data; topsis; penilaian guru; sistem pendukung keputusan; perangkingan

PREDICTING LOAN ELIGIBILITY WITH SUPPORT VECTOR MACHINE: A MACHINE LEARNING APPROACH

Rajunaidi, Rajunaidi, Yuliansyah, Herman, Sunardi, Sunardi, Murinto, Murinto
Abstract: Abstract: Non-performing loans remain one of the main challenges faced by cooperatives, particularly when the loan eligibility assessment process is still conducted manually. This traditional approach tends to be time consuming,&#8230; nsuming, subjective, and prone to inaccurate decisions. This study aims to develop a predictive model for borrower eligibility using the Support Vector Machine (SVM) algorithm as a more efficient and objective machine learning-based solution. A total of 1,000 loan history records were processed using RapidMiner software, taking into account variables such as salary, years of employment, loan amount, monthly installment, employment status, monthly expenses, number of dependents, housing status, age, and collateral value. The model’s performance was evaluated using a confusion matrix and classification metrics including accuracy, precision, recall, and kappa. The results indicate that the SVM model achieved an accuracy of 90.05%, precision of 90.13%, recall of 90.05%, and f1 score of 90,08%, reflecting a strong performance in classifying borrower eligibility. The application of this method makes a significant contribution to the development of data driven decision support systems within cooperative environments. This finding expands the scientific understanding in the field of microfinance and supports the implementation of artificial intelligence technologies in making decisions that are more precise, rapid, and accurate. Keywords: cooperative; eligibility prediction; machine learning; non-performing loan; SVM Abstrak: Kredit macet merupakan salah satu permasalahan utama yang dihadapi koperasi, terutama ketika proses penilaian kelayakan peminjam masih dilakukan secara manual. Pendekatan ini cenderung lambat, subjektif, dan berisiko menghasilkan keputusan yang kurang akurat. Penelitian ini bertujuan untuk membangun model prediksi kelayakan peminjam menggunakan algoritma Support Vector Machine (SVM) sebagai solusi berbasis machine learning yang lebih efisien dan objektif. Sebanyak 1.000 data riwayat pinjaman diolah menggunakan tools RapidMiner dengan mempertimbangkan variabel: gaji, lama bekerja, besar pinjaman, angsuran per bulan, status pegawai, pengeluaran bulanan, jumlah tanggungan, status rumah, umur, dan nilai jaminan. Evaluasi model dilakukan menggunakan confusion matrix dan metrik klasifikasi seperti akurasi, presisi, recall, dan kappa. Hasil menunjukkan bahwa model SVM mencapai akurasi  90,05%, presisi 90,13%, recall 90,05%, dan f1 score 90,08%, yang mencerminkan performa model yang sangat baik dalam mengklasifikasikan kelayakan peminjam. Penerapan metode ini memberikan kontribusi penting dalam pengembangan sistem pendukung keputusan berbasis data di lingkungan koperasi. Temuan ini memperluas wawasan keilmuan di bidang keuangan mikro dan mendukung penerapan teknologi kecerdasan buatan dalam pengambilan keputusan yang lebih tepat, cepat, dan akurat. Kata Kunci: koperasi; kredit macet; machine learning; prediksi kelayakan; SVM    

OPTIMIZATION OF DECISION SUPPORT SYSTEM (DSS) CUSTOMER SERVICE OF TELECOMMUNICATION COMPANIES WITH MOORA METHOD

Sari, Dely Indah, Sondra Wijaya, I Made, Harahap, Widiya Lestari, Rizki, Mohd.
Abstract: Abstract: Decision Support System (DSS) in telekomunication company service is the key to improving customer satisfaction and operational efficiency. This study aims to assess and select the optional customer service strategy&#8230; ategy using the Mutly Objective Optimization on The Basic of Ratio Analysis (MOORA) method. This approach is used to analyze various indicators such as respon time, complaint resolution, service cost and costomer satisfaction to find the most efficient solution. The research finding indicate that the MOORA method can provide from the calculation results, it was found that the age range <25 years was ranked first as users who felt satisfied with Product Quality, Price, Service Quality, and the most telecommunications users and the second rank was the age range 25-35 years, the third rank was the age range 36-45 years, the fourth rank was the age range >45 years. The implementation of DSS strengthened by MOORA is expected to improve the quality of service and competitiveness of companies in the competitive telecomunication industry.  Keywords: customer service; DSS; MOORA; telecomunication; optimization    Abstrak: Sistem Pendukung Keputusan (DSS) dalam layanan perusahaan telekomunikasi merupakan kunci untuk meningkatkan kepuasan pelanggan dan efisiensi operasional. Penelitian ini bertujuan untuk menilai dan memilih strategi layanan pelanggan opsional dengan menggunakan metode Mutly Objective Optimization on The Basic of Ratio Analysis (MOORA). Pendekatan ini digunakan untuk menganalisis berbagai indikator seperti waktu respons, penyelesaian keluhan, biaya layanan dan kepuasan pelanggan untuk menemukan solusi yang paling efisien. Temuan penelitian menunjukkan bahwa metode MOORA dapat memberikan Dari hasil perhitungan, ditemukan bahwa rentang usia <25 tahun menduduki peringkat pertama sebagai pengguna yang merasa puas terhadap Kualitas Produk, Harga, Kualitas Layanan, dan pengguna telekomunikasi terbanyak dan peringkat kedua adalah rentang usia 25-35 tahun, peringkat ketiga adalah rentang usia 36-45 tahun, peringkat keempat adalah rentang usia >45 tahun. Penerapan DSS yang diperkuat oleh MOORA diharapkan dapat meningkatkan kualitas layanan dan daya saing perusahaan dalam industri telekomunikasi yang kompetitif.   Kata kunci: DSS; MOORA; layanan pelanggan; telekomunikasi; optimasi  

DESIGN AND EVALUATION OF MOSQUE SYSTEM USING RAD AND CSI

Effendi, Diana, Dhaniawaty, Rani Puspita, Hidayat, Rahmat, Alghani, Muhammad
Abstract: Abstract: Mosques are places of jamaah and centers of social and economic activity for Muslims. Still, in the process of managing their activities, DKM administrators often face challenges related to efficiency, integration,&#8230; ion, and transparency of information. This research aims to develop a web-based Mosque Management Information System (SIMMAS) that integrates the management of ZISWAF (zakat, infaq, sadaqah, waqf), qurban, inventory, activity information, and digital payments via QRIS. Using the Rapid Application Development (RAD) method, the system was designed to be developed quickly and in alignment with user needs. The evaluation was conducted using the Customer Satisfaction Index (CSI) approach, involving 60 respondents comprising mosque administrators and congregants. The results show that all SIMMAS services received CSI scores above 85%, indicating a high level of user satisfaction, particularly with the religious lecture scheduling feature. Nevertheless, there remains room for improvement, especially in the responsiveness and empathy aspects of financial and inventory services. This research is expected to serve as a foundation for the continued development of SIMMAS to become more effective, efficient, and digitally integrated in mosque management.   Keywords: user satisfaction; mosque information system; CSI; SIMMAS; ZISWAF   Abstrak: Masjid merupakan tempat ibadah, pusat aktivitas sosial dan ekonomi umat Islam, namun dalam proses pengelolaan kegiatannya, pengurus dkm kerap menghadapi tantangan terkait efisiensi, integrasi, dan transparansi informasi Penelitian ini bertujuan untuk mengembangkan Sistem Informasi Manajemen Masjid (SIMMAS) berbasis web yang mengintegrasikan pengelolaan ZISWAF, qurban, inventaris barang, informasi kegiatan, serta pembayaran digital melalui QRIS. Dengan menerapkan metode Rapid Application Development (RAD), sistem ini dirancang agar dapat dikembangkan secara cepat dan sesuai dengan kebutuhan pengguna. Evaluasi dilakukan menggunakan pendekatan Customer Satisfaction Index (CSI), yang melibatkan 60 responden dari kalangan pengurus dan jamaah masjid. Hasil evaluasi menunjukkan bahwa seluruh layanan SIMMAS memperoleh nilai CSI di atas 85%, mencerminkan tingkat kepuasan yang tinggi, khususnya pada fitur jadwal kajian. Meski demikian, masih terdapat ruang untuk perbaikan, terutama pada aspek responsivitas dan empati dalam layanan keuangan dan pengelolaan inventaris. Penelitian ini diharapkan dapat menjadi dasar pengembangan berkelanjutan SIMMAS dalam mendukung tata kelola masjid yang lebih efektif, efisien, dan berbasis digital.   Kata Kunci: kepuasan pengguna; sistem informasi masjid; CSI; SIMMAS; ZISWAF

IMPLEMENTATION OF E-SCM AS A SOLUTION TO OPTIMIZE SHOE STOCK SUPPLY CHAIN IN GASTI JAYA STORE

Siregar, Sindi Fatika Sari, Sembiring, Muhammad Ardiansyah, Ananda, Ricki
Abstract: Abstract: In the retail industry, effective supply chain management is essential to ensure stock availability aligns with market demand. Gasti Jaya Store, a growing shoe retailer, faces challenges in optimizing inventory&#8230; management, often leading to stock surpluses or shortages. These issues can impact operational efficiency and customer satisfaction. To address this problem, this study the implementation of Electronic Supply Chain Management (E-SCM) as a solution to optimize supply chain management. E-SCM enables the integration of technology-based systems for real-time stock monitoring, procurement, and distribution. Using a case study method and a qualitative approach, this research evaluates the effectiveness of E-SCM in enhancing operational efficiency, reducing excess stock, and accelerating the distribution process at Gasti Jaya Store. The findings indicate that E-SCM implementation improves data transparency, speeds up decision-making, and enhances customer satisfaction. Additionally, the system helps reduce operational costs by optimizing inventory management and minimizing the risk of stock imbalances. In conclusion, the adoption of E-SCM can serve as an effective strategy for mid-sized retail businesses to improve their competitiveness and supply chain efficiency. Keywords: E-SCM; inventory stock; operational efficiency.    Abstrak: Dalam industri ritel, manajemen rantai pasok yang efektif sangat diperlukan untuk memastikan ketersediaan stok sesuai dengan permintaan pasar. Toko Gasti Jaya sebagai salah satu toko sepatu yang berkembang menghadapi tantangan dalam mengelola persediaan secara optimal, yang sering kali menyebabkan kelebihan atau kekurangan stok. Permasalahan ini dapat berdampak pada efisiensi operasional dan kepuasan pelanggan. Untuk mengatasi masalah tersebut, penelitian ini mengusulkan penerapan Electronic Supply Chain Management (E-SCM) sebagai solusi dalam mengoptimalkan manajemen rantai pasok. E-SCM memungkinkan integrasi sistem berbasis teknologi dalam proses pemantauan stok, pengadaan barang, hingga distribusi secara real-time. Dengan metode studi kasus dan pendekatan kualitatif, penelitian ini mengevaluasi efektivitas E-SCM dalam meningkatkan efisiensi operasional, mengurangi kelebihan stok, serta mempercepat proses distribusi di Toko Gasti Jaya. Hasil penelitian menunjukkan bahwa implementasi E-SCM mampu meningkatkan transparansi data, mempercepat pengambilan keputusan, dan meningkatkan kepuasan pelanggan. Selain itu, sistem ini membantu mengurangi biaya operasional dengan mengoptimalkan manajemen persediaan dan meminimalkan risiko ketidakseimbangan stok. Kesimpulannya, penerapan E-SCM dapat menjadi strategi yang efektif bagi bisnis ritel skala menengah untuk meningkatkan daya saing dan efisiensi rantai pasok mereka. Kata Kunci: E-SCM; efisiensi operasional; persediaan stok.