Abstract:Penelitian ini bertujuan menganalisis pengaruh content marketing dan diskon terhadap keputusan pembelian di marketplace Shopee. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 mahasiswa Program…
gram Studi S1 Administrasi Bisnis International Women University yang pernah berbelanja di Shopee. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa content marketing dan diskon berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya strategi konten yang informatif dan kebijakan diskon yang efektif dalam mendorong perilaku pembelian konsumen di platform e-commerce.
Kata Kunci : Content marketing, Diskon, Keputusan Pembelian
Abstract:This training is based on the results of the analysis of the situation of blacksmiths (Rumbio Jaya Steel) Teratak Village, Rumbio Jaya District has not been professional in using social media to improve marketing performance.…
ance. The target group in this service amounted to 150 people, namely the number of members of the Rumbio Jaya Steel cooperative. While the strategic targets in organizing this activity are 30 young men and women consisting of 18 young men and 12 young women who are sons and daughters of Rumbio Jaya Steel Cooperative Members. The implementation of this community service is carried out with steps: (1) Identification of potential; This activity is carried out in a participatory manner between the team and the target group aims to identify all the potential possessed by the target area; (2) Identification of opportunities based on the strength of the resources owned based on the results of identifying potential; (3) Determining the most popular platform; (4) Determining training needs; (5) Developing a training schedule; (6) Organizing training; and (7) Practice/simulation. activities carried out at the ONGA MAN Furniture Business Place in Ridan Permai Village, Bangkinang Kota District. As well as monitoring citizen responses through like, comment and share for 1 (one) week. The conclusion shows the low utilization of social media to promote products produced by furniture service businesses. In time, the production of these MSMEs can enter the popular Marketplace in Indonesia so that the volume of sales of marketing performance increases and the marketing reach is wider.
Abstract:The Family Support Team is a group of support staff in the sub-district/village/nagari consisting of Midwives, PKK Team Cadres and KB Cadres in providing support to prospective brides/prospective fertile couples, pregnant…
t women, postpartum mothers, and children aged 0-59 months, providing counseling, facilitating referral services, receiving social assistance and surveillance of families at risk of stunting. Stunting is a growth and development disorder characterized by a child's height that is not appropriate for their age. This study aims to analyze the performance of the family support team in an effort to reduce the incidence of stunting and the factors that influence the performance of the family support team. This study uses a qualitative method using a purposive sampling technique with 38 informants, through interviews, focus group discussions, observations and document reviews. The results of the study revealed that the indicators of the quality and quantity of TPK work in West Sumatra Province that were not in accordance with expectations were neatness, success capability, speed, work results, facilities and infrastructure and coordination between agencies where reports were not in accordance with the existing family system data in the BKKBN application caused by the lack of TPK knowledge in using the elsimil application and four indicators of the national sensitive intervention program were not achieved from the predetermined targets and the increase in stunting cases. Factors that influence TPK performance are the support and commitment of the government and the community, the existence of programs that have a direct impact on the community and, socialization that changes community behavior to care about stunting prevention programs, strengthening the competence of TPK cadres, strengthening convergence and multi-stakeholder involvement, integrated monitoring and evaluation and utilization of stunting risk family data in handling stunting cases.
Abstract:Perkembangan teknologi digital dan pesatnya pertumbuhan e-commerce di Indonesia telah mengubah pola konsumsi masyarakat, termasuk dalam pembelian produk kosmetik. Marketplace seperti Lazada menjadi alternatif utama bagi…
konsumen untuk memenuhi kebutuhan tanpa harus berbelanja langsung di toko fisik. Dalam proses menentukan keputusan pembelian, konsumen cenderung memberi perhatian utama pada dua faktor penting, yaitu harga dan kualitas produk. Berdasarkan hal tersebut, penelitian ini dilakukan untuk mengukur sejauh mana pengaruh kedua faktor tersebut terhadap minat beli produk kosmetik secara online di platform Lazada, khususnya di kalangan mahasiswa.
Penelitian ini menggunakan metode kuantitatif dengan populasi mahasiswa International Women University yang pernah melakukan pembelian produk kosmetik melalui Lazada. Sampel penelitian terdiri atas 94 responden yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian berupa kuesioner dengan skala Likert, sedangkan analisis data dilakukan menggunakan regresi linier berganda melalui aplikasi IBM SPSS Statistics 25. Hasil analisis menunjukkan bahwa variabel harga (X1) dan kualitas produk (X2) berpengaruh positif serta signifikan terhadap minat beli (Y), baik secara parsial maupun simultan. Koefisien regresi harga sebesar 0,484, sementara kualitas produk sebesar 0,443, yang mengindikasikan bahwa harga memiliki pengaruh lebih dominan dibandingkan kualitas produk. Secara simultan, kedua variabel tersebut mampu menjelaskan 78,5% variasi minat beli konsumen terhadap produk kosmetik di marketplace Lazada.
Berdasarkan temuan tersebut, dapat disimpulkan bahwa penerapan strategi harga yang kompetitif serta penyediaan produk berkualitas tinggi merupakan elemen kunci untuk mendorong minat beli konsumen di pasar digital. Secara teoritis, penelitian ini memperkaya literatur mengenai perilaku konsumen digital, sementara secara praktis, memberikan masukan bagi pelaku usaha untuk mengoptimalkan strategi pemasaran online dengan memperhatikan kedua faktor tersebut. Untuk penelitian selanjutnya, disarankan penambahan variabel lain seperti promosi digital, tingkat kepercayaan terhadap platform, dan ulasan pelanggan, serta memperluas jangkauan sampel agar hasil penelitian memiliki daya generalisasi yang lebih tinggi.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh faktor sosial dan motivasi terhadap minat mahasiswa dalam berwirausaha di International Women University (IWU) Bandung. Penelitian menggunakan pendekatan kuantitatif dengan…
engan metode survei terhadap 82 mahasiswa Program Studi Administrasi Bisnis angkatan 2021. Data dikumpulkan melalui kuesioner skala Likert, kemudian diuji validitas dan reliabilitasnya. Hasil analisis deskriptif menunjukkan bahwa faktor sosial berada pada kategori tinggi dengan skor rata-rata 74,08%, motivasi berada pada kategori sangat tinggi dengan skor 84,72%, sedangkan minat berwirausaha mahasiswa hanya berada pada kategori cukup dengan skor 58%. Hasil uji parsial (uji t) menunjukkan bahwa faktor sosial berpengaruh signifikan terhadap minat berwirausaha (t = 3,123; Sig. = 0,003), motivasi juga berpengaruh signifikan (t = 5,238; Sig. = 0,000) dan menjadi faktor dominan. Secara simultan, faktor sosial dan motivasi berpengaruh signifikan terhadap minat berwirausaha mahasiswa (F = 54,701; Sig. = 0,000). Temuan ini mengindikasikan bahwa dukungan sosial yang baik dan motivasi internal yang kuat berkontribusi nyata dalam meningkatkan minat mahasiswa untuk menjadi wirausahawan
Abstract:This study explores how Bugis-Makassar women construct and navigate plural reproductive knowledge in response to abortus imminens (threatened miscarriage), drawing on Talcott Parsons’ AGIL framework to analyze the sociocultural…
ocultural functions of care practices. Based on ethnographic fieldwork in Makassar, Indonesia, including interviews and participant observation with ten pregnant women, the study reveals that reproductive behavior is shaped by adaptive strategies (A), collective goals (G), moral integration (I), and intergenerational transmission of norms (L). Rather than following a singular medical logic, women mobilize syncretic forms of care that blend biomedical treatment, spiritual rituals, and ancestral taboos. These plural responses reflect not only epistemic hybridity but also reproductive governance enacted through kinship, religious authority, and clinical institutions. Women's agency is expressed not through open resistance, but through strategic moral navigation and embodied alignment with normative expectations—a form of what Mahmood terms the ethics of self-formation. The findings challenge biomedical-centric approaches to maternal health and highlight the need for culturally responsive interventions that respect local logics of risk, protection, and care. This study contributes to sociological debates on medical pluralism, moral regulation, and the reproduction of gendered knowledge in the Global South.
Abstract:This article presents a critical analysis of the phenomenon of Alpha Women in the context of gender relations, particularly in urban professional environments. This research aims to explore the roles, challenges, and theoretical…
oretical and practical contributions of women with alpha personality tendencies in modern organizations. Using qualitative and quantitative methodological approaches, this study collected data through in-depth interviews and descriptive surveys during the period January 2021 to December 2022. Thematic analysis and descriptive statistics reveal the dynamics of power structures and their impact on gender relations in the workplace. The results of the study show that the role of Alpha Women not only brings leadership innovation but also creates tension in established gender relations. The resulting theoretical implications contribute to the development of gender theory and managerial practice, thus opening up new spaces for dialogue on gender equality in the professional environment.
Abstract:This study aims to reveal the relationship between the values contained in the Qur'an and the traditional practice of dowry (mahr) giving, viewed from both religious and cultural perspectives. Using a qualitative approach…
h based on the textual analysis of Qur'anic verses and in-depth interviews with experts in religious studies and cultural anthropology, this research integrates the frameworks of maqasid al-sharia and cultural anthropology theory to analyze the historical and contemporary transformation of dowry practices. The study also explores the symbolic meaning of dowry, not merely as an obligation but as a form of recognition of women's dignity and rights within the family. Furthermore, it examines the socio-economic factors influencing the amount of dowry and how these factors affect social structures and gender relations within society. In addition, comparisons are made with dowry practices in various other cultures and religions, enabling a deeper understanding of both the unique and shared aspects of universal human values. This comprehensive analysis seeks to provide new insights and a concrete contribution to contemporary discussions on the role of religion in social and cultural life, as well as the challenges of integrating tradition with the needs of modern society. The findings indicate that the practice of dowry giving, as prescribed in the Qur'anic verses, possesses profound normative and strategic values in ensuring justice and social balance within the family structure. Every element of the dowry is not merely symbolic but also embodies meanings that reflect responsibility, respect, and commitment in married life. Over time, the understanding and implementation of this tradition have undergone significant changes, influenced by evolving social, economic, and cultural conditions. This highlights the importance of not only preserving the tradition but also adapting it to meet the demands of contemporary society.
Abstract:Halal certification has become an essential mechanism for ensuring that products meet Islamic requirements while also maintaining standards of safety, quality, and consumer protection. Despite its growing importance, awareness…
reness and understanding of halal certification remain relatively limited among community members, particularly women who play a central role in household purchasing decisions. This community engagement initiative was designed to enhance the knowledge and awareness of members of the Family Welfare Empowerment Organization (PKK) in Sidodadi Village, Kedaton District, Bandar Lampung City, regarding the significance of halal certification in consumer products. The program engaged 30 participants and applied a participatory educational approach consisting of counseling sessions, interactive discussions, lectures, and question-and-answer activities. Knowledge acquisition was evaluated through pre-test and post-test assessments. The findings demonstrated a marked improvement in participants’ understanding, with average scores increasing from 51.3% prior to the intervention to 94.0% afterward. The program not only strengthened participants’ awareness of halal-certified products but also encouraged more informed and responsible consumption practices. These results highlight the effectiveness of community-based halal literacy initiatives in fostering greater public understanding and supporting the development of a halal-conscious society.
Abstract:Public participation is a hallmark of political modernization. There are two characters used to capture the informant's view of community participation, namely sociological and cultural conditions. Sociological conditions…
s refer to the empirical and objective dimensions of the audience or community participation, which are all people belonging to the infrastructure and political superstructure—the purpose of this study: community participation in supporting women to achieve leadership. The method used in this research is a qualitative approach with case studies. The subjects of this study were three relatively prominent female regional heads, namely: female regional heads from dynastic typology, politician typology and bureaucratic typology. The three women regional heads are incumbent elements. The results of the women's research determine practical steps in realizing tolerance, identifying personal, mostly female regional heads who have a side of attractiveness and power which is carried out together, not to endure joint suffering but for mutual progress.