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Showing 374 articles found for "Area"

Analisis Perilaku Konsumen Dalam Memutuskan Pembelian Cinderamata Di Objek Wisata Ke'te Kesu'

Jeticia Lolotoding, Isak Pasulu, Dwibin Kannapadang
Abstract: Penelitian ini bertujuan untuk menganalisis perilaku konsumen dalam keputusan pembelian cinderamata di kawasan Wisata Ke'te Kesu' Kabupaten Toraja Utara. Industri pariwisata budaya telah bertransformasi menjadi industri… berbasis pengalaman yang mengedepankan nilai emosional, simbolik, dan kultural. Dalam konteks ini, pembelian cinderamata tidak hanya berfungsi sebagai barang konsumsi, tetapi juga sebagai simbol kenangan, identitas budaya, dan representasi pengalaman wisata. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi terhadap lima wisatawan sebagai informan kunci dan lima pelaku UMKM sebagai informan pendukung. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa keputusan pembelian cinderamata di kawasan Wisata Ke'te Kesu' dipengaruhi oleh empat faktor utama, yaitu faktor budaya, sosial, pribadi, dan psikologis. Faktor budaya dan psikologis merupakan faktor yang paling dominan karena wisatawan memandang cinderamata sebagai representasi budaya Toraja yang autentik dan memiliki makna simbolik. Proses keputusan pembelian berlangsung melalui lima tahapan: pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan perilaku pasca pembelian. Wisatawan melakukan pertimbangan terhadap harga, kualitas, keunikan, dan nilai budaya produk sebelum memutuskan membeli. Pengalaman wisata yang positif memberikan pengaruh terhadap kepuasan wisatawan dan mendorong niat membeli ulang serta rekomendasi kepada orang lain. Penelitian ini menyimpulkan bahwa keputusan pembelian cinderamata di kawasan Wisata Ke'te Kesu' tidak hanya dipengaruhi oleh kebutuhan fungsional, tetapi juga oleh nilai budaya, pengalaman emosional, dan persepsi wisatawan terhadap keaslian produk budaya Toraja. Abstract is a brief summary of the paper to help readers quickly determine the main research problem, solutions to solving This study aims to analyze consumer behavior in purchasing decisions of souvenirs at the Ke'te Kesu' Tourism Area in North Toraja Regency. The cultural tourism industry has transformed into an experience-based industry that prioritizes emotional, symbolic, and cultural values. In this context, souvenir purchases serve not only as consumer goods but also as symbols of memories, cultural identity, and representations of tourist experiences. This research employs a qualitative descriptive approach with data collection techniques through in-depth interviews, observation, and documentation involving five tourists as key informants and five MSME actors as supporting informants. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results show that souvenir purchasing decisions at the Ke'te Kesu' Tourism Area are influenced by four main factors: cultural, social, personal, and psychological factors. Cultural and psychological factors are the most dominant because tourists perceive souvenirs as authentic representations of Toraja culture with symbolic meaning. The purchase decision process occurs through five stages: need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Tourists consider price, quality, uniqueness, and cultural value before deciding to purchase a product. Positive tourism experiences influence tourist satisfaction and encourage repeat purchase intentions and recommendations to others. This study concludes that souvenir purchasing decisions at the Ke'te Kesu' Tourism Area are not only influenced by functional needs but also by cultural values, emotional experiences, and tourists' perceptions of the authenticity of Toraja cultural products.

Pengembangan Pasar Bawah Sebagai Wisata Belanja Di Kota Pekanbaru

Sari Malona Siregar, Aisyah Rosmaini, Elly Nielwaty
Abstract: Pasar Bawah merupakan salah satu aset kultural dan ekonomi penting di Kota Pekanbaru, Riau, yang dikenal sebagai sentra penjualan barang-barang antik, kerajinan, dan berbagai produk impor unik. Namun, potensi Pasar Bawah… sebagai destinasi wisata belanja belum sepenuhnya tergarap optimal. Penelitian ini bertujuan untuk merumuskan strategi pengembangan Pasar Bawah agar dapat meningkatkan daya tariknya sebagai tujuan wisata belanja, sekaligus berkontribusi pada peningkatan ekonomi lokal dan pelestarian nilai historisnya. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pengumpulan data melalui observasi, wawancara mendalam dengan pedagang, pengelola pasar, dinas pariwisata, serta analisis dokumen terkait. Fokus analisis mencakup aspek Aksesibilitas, Atraksi (produk dan pengalaman), Amenitas (fasilitas pendukung), dan Ancillary (kelembagaan dan promosi). Hasil penelitian menunjukkan bahwa tantangan utama dalam pengembangan Pasar Bawah meliputi: (1) Tata kelola lingkungan yang kurang teratur, terutama masalah kebersihan dan penataan pedagang; (2) Kurangnya integrasi antara pasar dengan paket wisata kota; dan (3) Keterbatasan fasilitas pendukung pariwisata seperti area parkir yang memadai dan pusat informasi. Strategi pengembangan yang diusulkan mencakup: (1) Revitalisasi fisik pasar dengan mempertahankan arsitektur historisnya, perbaikan sanitasi, dan penataan zona belanja; (2) Peningkatan experience value melalui festival belanja tematik, pertunjukan seni budaya lokal, dan promosi produk unggulan khas Riau; (3) Penguatan kelembagaan melalui pembentukan Badan Pengelola Pasar Bawah yang kolaboratif antara pemerintah, pedagang, dan pelaku pariwisata; dan (4) Promosi digital terintegrasi yang menargetkan wisatawan domestik dan mancanegara.

APPLICATION OF WARM GINGER COMPRESS THERAPY ON JOINT PAIN LEVELS AMONG OLDER ADULTS IN GUWOSARI VILLAGE, RT 02/RW 27, JEBRES, SURAKARTA CITY

Kalista, Annisa Cinta, Mulyaningsih, Mulyaningsih, Haryani, Nur
Abstract: Background: Joint pain is a common health problem experienced by older adults due to degenerative processes in the musculoskeletal system. This condition can cause limitations in daily activities and decrease quality of… life. One non-pharmacological therapy that can be used to reduce joint pain is a warm ginger compress because it has anti-inflammatory effects and provides warmth to the painful area. Objective: To determine the effect of warm ginger compress therapy on reducing joint pain levels in older adults. Methods: This study used a descriptive case study design involving two older adults with joint pain in Kampung Guwosari, RT 02/RW 27, Jebres, Surakarta. The intervention was conducted for 3 consecutive days, once daily for 15–20 minutes. Pain levels were measured using the Numeric Rating Scale (NRS). Results: Respondent 1 experienced a decrease in pain scale from 7 to 4, while Respondent 2 experienced a decrease from 4 to 2 after receiving warm ginger compress therapy for 3 days. Conclusion: Warm ginger compress therapy can help reduce joint pain levels in older adults and can be used as a simple, safe, and affordable non-pharmacological therapy.

THE IMPACT OF MAQASHID SHARIA DIMENSIONS ON HALAL COSMETICS USAGE INTENTION AMONG MARRIED MUSLIM WOMEN

Arsiani, Dhewsi, Indra, Indra
Abstract: This study examines the influence of Maqashid Sharia dimensions on halal cosmetic usage intention among married Muslim women and investigates the moderating role of price affordability. A quantitative approach was employed… ed using a survey method involving 157 married Muslim women residing in the Greater Jakarta area (Jabodetabek), Indonesia. Respondents were selected through purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that among the five Maqashid Sharia dimensions examined, only hifz al-mal (protection of wealth) and hifz al-nasl (protection of lineage) significantly and positively influence halal cosmetic usage intention. In contrast, hifz al-din (protection of religion), hifz al-nafs (protection of life), and hifz al-aql (protection of intellect) do not show significant effects. Price affordability demonstrates a significant direct positive effect on usage intention; however, it does not moderate the relationships between any of the Maqashid Sharia dimensions and usage intention. The model explains 65.5% of the variance in halal cosmetic usage intention (R² = 0.655) with a predictive relevance value of Q² = 0.469. These findings suggest that economic rationality and family orientation serve as the primary drivers of halal cosmetic consumption among married Muslim women, rather than individual religiosity or health awareness. This study contributes to the literature by applying the Maqashid Sharia framework to consumer behavior research and provides practical implications for halal cosmetic industry stakeholders.

THE RELATIONSHIP BETWEEN FAMILY CHARACTERISTICS AND STUNTING AMONG CHILDREN AGED 24–59 MONTHS IN NAGARI SINURUIK, THE WORKING AREA OF TALU COMMUNITY HEALTH CENTER

Muthia, Gina, Syofiah, Putri Nelly, Lifaniura, Lushiana, Irawan, Ade Ayu
Abstract: Stunting is a chronic nutritional problem influenced by various direct and indirect factors, including maternal knowledge of nutrition, maternal education, and family income. This study aimed to determine the relationship… p between family characteristics and the incidence of stunting among children aged 24–59 months in Nagari Sinuruik, within the working area of Talu Public Health Center. This study used a quantitative descriptive-analytic method with a cross-sectional design. The study was conducted from February to August 2024, with data collection carried out from June 26 to 30, 2024. The study population consisted of 85 children aged 24–59 months, with a sample of 46 respondents selected using random sampling. Data were collected using questionnaires and analyzed using the Chi-Square test. The results showed that 26 toddlers (56.5%) experienced stunting, 28 respondents (60.9%) had poor nutritional knowledge, 28 respondents (60.9%) had a lower educational level, and 24 respondents (52.2%) had low family income. There were significant relationships between maternal knowledge and the incidence of stunting (p=0.007), maternal education and the incidence of stunting (p=0.012), and family income and the incidence of stunting (p=0.009). The study concluded that maternal knowledge, maternal education, and family income were associated with the incidence of stunting among children aged 24–59 months. Public health center staff are expected to continue monitoring the nutritional status of toddlers and improve nutrition education for mothers, adolescents, and prospective brides and grooms.

MATERNAL KNOWLEDGE OF EARLY STIMULATION AND DEVELOPMENTAL SCREENING OUTCOMES AMONG STUNTED AND NON-STUNTED TODDLERS

Syofiah, Putri Nelly, Primasari, Eka Putri, Muthia, Gina, Hayati, Masni, Trisdawati, Tiya
Abstract: Early childhood development is influenced by nutrition, health, caregiving, and opportunities for age-appropriate stimulation (World Health Organization, 2020). This study examined the association between maternal knowledge… dge of early stimulation and developmental screening outcomes and compared developmental outcomes between stunted and non-stunted toddlers. A quantitative analytic study with a cross-sectional design was conducted among 125 mother–toddler pairs in the working area of Balaiselasa Public Health Center, Pesisir Selatan Regency, Indonesia. Maternal knowledge was assessed using a structured questionnaire, developmental status was screened using the Kuesioner Pra Skrining Perkembangan (KPSP), and stunting was determined from length/height-for-age according to age and sex. Data were analyzed using descriptive statistics and Pearson’s Chi-Square test. Moderate maternal knowledge was found in 59 mothers (47.2%). Developmental screening outcomes were appropriate in 68 toddlers (54.4%), questionable in 48 (38.4%), and deviant in 9 (7.2%). Maternal knowledge was associated with developmental screening outcomes (χ²=10.187; df=4; p=0.037; Cramer’s V=0.202). Stunting status was also associated with developmental category (χ²=6.279; df=2; p=0.043). Because some expected cell counts were below five, the chi-square findings should be confirmed using an exact or Monte Carlo test. The findings support integrated maternal education, developmental screening, growth monitoring, and nutritional follow-up in primary health services.

SELF-REFLEXIVE: A METHOD IN UNDERSTANDING ISLAMIC STUDIES

Arroyan, Musyafa Syamil
Abstract: Philology has been utilized to study Islam which focusing mainly on early texts. Some debates from post-Orientalist, anthropological, and decolonial perspectives not only broaden the discourse but also introduced new challenges,… llenges, such as separating text from practice and neglecting indigenous from outsider views. This article tries to show that these discourse and debates reveal a bigger issue where there is no clear way to examine how research methods influence our understanding of Islam. This study employs a qualitative method, conceptual approach to review relevant key words in Islamic studies and related fields, such as Orientalism, discursive tradition, lived religion, cosmopolitanism, and self-reflexity method. Instead of commenting methods as appropriate or not, the analysis looks at what each approach helps scholars notice, what it overlooks, and how it fits into larger systems of knowledge and power. Drawing on this analysis, the article introduces a self-reflexive framework with three main parts: epistemological reflexivity, positional reflexivity, and dialogical reflexivity. This framework is meant to help researchers plan and review Islamic studies projects, especially in Muslim-majority and less-explored areas, by encouraging them to consider texts, practices, and local ideas without making them too simple. The article contributes to ongoing debates by offering a new approach that moves beyond basic divisions and encourages a more open and thoughtful study of Islam.

STRATEGY FOR DEVELOPING THE EMPOWERMENT AND WELL-BEING OF WOMEN SEAFOOD PROCESSORS THROUGH THE SYNERGY OF RELIGIOSITY AND SOCIAL FACTORS

Hayati, Feb Amni, Fajarini, Ulfa, Maman, U.
Abstract: Women engaged in marine product processing play a crucial role in the national fisheries value chain, yet this strategic contribution has not been matched with formal recognition, access to resources, or decent welfare levels.… evels. This study aims to analyze the influence of religiosity and social factors on the empowerment and welfare of marine product processing women at the National Fisheries Port (PPN) Karangantu, Serang City, Banten, as well as to formulate a development strategy based on the synergy of these two factors. This research employs a mixed-methods approach with a sequential explanatory design, combining quantitative methods through PLS-SEM analysis on 235 respondents, and qualitative methods through in-depth interviews and Focus Group Discussions (FGD). The results show that religiosity and social factors have a positive and significant effect on women’s empowerment, which in turn impacts welfare improvement across economic, social, and psychological dimensions. Findings also reveal that religious values which currently focus mainly on ritual aspects, alongside patriarchal social norms, serve as key barriers; meanwhile, community support and the integration of religious values into economic activities act as major reinforcing factors. Based on SWOT analysis, this study proposes strategies for strengthening local value-based institutions, integrating empowerment programs with religious activities, and advocating for policies that support coastal women. This research contributes new insights by presenting an integrated model of religiosity and social dimensions in the empowerment of women in the fisheries sector, an area that has not been widely explored in previous studies.

CROSS SECTIONAL STUDY : THE RELATIONSHIP BETWEEN HUSBAND SUPPORT AND THE RISK OF DEPRESSION IN PREGNANT WOMEN IN THE THIRD TRIMESTER

Mastryagung, Dwina, Dewi, Ni Nyoman Sri Artina, Silayuni, Putu Eka Dewi
Abstract: Mental health issues such as depression and anxiety among pregnant women remain a significant challenge, particularly in the third trimester leading up to delivery. These conditions can negatively impact nutritional intake… ke and fetal growth. Based on the latest Antenatal Care (ANC) program, mental health screening is included in the 12T services implemented at the Bebandem Community Health Center since 2025. This study aims to analyze the relationship between family support and the risk of depression among pregnant women in the third trimester within the service area of the Bebandem Community Health Center. The study employed an analytical, cross-sectional design with a sample size of 124 pregnant women in the third trimester, selected using a combination of stratified random sampling and consecutive sampling, and analyzed using the Chi-Square (χ²) test. The results showed that family support (p=0.665) was associated with the incidence of depression among pregnant women.

IMPLEMENTATION OF MSME EMPOWERMENT PROGRAMS IN IMPROVING BUSINESS INDEPENDENCE IN DESA CURUGCIUNG, CIKEUSIK DISTRICT, PANDEGLANG REGENCY

Nugraha, Restu Alya, Firdaus, Siti Aina, Andayani, Nopi, Ramdhani, Miftah Faiz Ali, Oktaviani, Maya
Abstract: Micro, Small and Medium Enterprises (MSMEs) are crucial for local economic development, employment absorption and community welfare. However, the success of empowerment programmes in rural regions generally stays at the… implementation level. This study seeks to examine the implementation of MSME empowerment program in enhancing business independence in Desa Curugciung Kecamatan Cikeusik Kabupaten Pandeglang. The study used a descriptive qualitative design. The collection of data was carried out through observation, semi-structured interviews and documentation with seven informants, including the sub-district head, village head, a BRI officer, the chairperson of the Village Consultative Body, and three MSME actors. Data were evaluated by Miles, Huberman and Saldaña’s interactive approach which consists of data collection, data condensation, data display and conclusion drafting. The findings indicate that the implementation of the MSME empowerment program has not been adequately carried out. Communication on the program at the bureaucratic level was still limited and did not reach the MSME actors to the fullest. Training, mentoring and access to funding were formally provided as resources but not experienced equally by business actors. The commitment of the implementing institutions had not been fully converted into ongoing assistance, while the bureaucratic structure was still more administrative than service-oriented. The results of the study also indicated that the independence of the business of MSME actors is more created via self-initiative, experience and adaptation rather than direct intervention from the empowerment program. The study concluded that the presence of resilient MSMEs in rural areas does not necessarily mean that the policies are well implemented. The essay contributes to the study of public policy implementation in the identification of the gap between the formal empowerment design and the real growth of business independence at the village level.