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Showing 269 articles found for "Cultural"

SMART TOURISM AND VISITOR DECISION-MAKING: AN EMPIRICAL STUDY ON MOBILE APPLICATION USE AT MANGKUNEGARAN PALACE

Debora Shinta Dewi, Nining Yuniati, Moch Nur Syamsu, Yuliyanto Nugroho, Agung
Abstract: This study aims to determine the influence of smart tourism features in a mobile application on tourists’ decision to visit Pura Mangkunegaran Surakarta. Using a quantitative approach, the research tested four main smart… rt tourism features: (1) Historical Information, (2) Cultural Gallery, (3) Cultural Events and News, and (4) Educational and Interactive Features. The study used a multiple linear regression method with data collected from 96 domestic respondents. The results show that all four smart tourism features simultaneously and partially have a significant effect on the decision to visit. The most influential features are Historical Information and Educational-Interactive content. These results emphasize the importance of digital platforms in promoting and preserving cultural tourism through smart technologies.

FACTORS INFLUENCING TOURISTS’ PERCEPTIONS AT MILKINDO AGROTOURISM, KEPANJEN, MALANG REGENCY

Hadi, Kemal Akshaliano, Siti Azizah
Abstract: Milkindo Agrotourism, located in Malang Regency, was an educational tourism destination that combined modern livestock and agricultural activities. This study examined the influence of attraction, accessibility, amenity,… and ancillary factors on visitor perceptions. Data were collected in February 2025 through questionnaires distributed to 100 visitors. The research instruments were tested for validity and reliability, and classical assumption tests were performed to ensure the appropriateness of multiple linear regression analysis. The results revealed that visitors rated the clarity of registration information and memorable experiences the highest. Regression analysis showed that attraction significantly negatively affected visitor perception, while accessibility, amenity, and ancillary factors had significant positive effects. This indicated that enhancing accessibility, amenity, and ancillary improved visitor satisfaction, whereas increasing attraction elements unexpectedly lowered visitor perception. In conclusion, effective management of attraction, accessibility, amenity, and ancillary was essential to foster positive visitor perceptions and enhance the competitiveness of Milkindo Agrotourism as a leading educational tourism destination. The study recommended continuous innovation and improvement to support sustainable development in education-based agrotourism.

THE MEANING OF THE TEPUK TEPUNG TAWAR TRADITION IN ELEMENTARY SCHOOL SCIENCE LEARNING BASED ON MALAY ETHNOPEDAGOGY

Diva, Edelweiss Milkana, Anastasya Dewi Ambarwati, Neni Hermita, Rifqa Gusmida Syahrun B.
Abstract: This study illustrates the meaning of learning based on Malay ethnopedagogy through the integration of the Tepuk Tepung Tawar tradition into the topic of human growth and development in the Science subject for Grade V of… Elementary School in Pekanbaru. A descriptive qualitative approach was used, with data collection techniques including observation, classroom discussions, field notes, and student worksheets (LKPD). The results of the study show that the implementation of the Tepuk Tepung Tawar tradition in learning has a positive impact on students’ holistic understanding, covering biological, social, and spiritual aspects. Students were able to connect scientific concepts with cultural experiences, showed increased enthusiasm, and gained an understanding of values such as mutual cooperation, natural balance, and spirituality. These findings affirm that culture-based learning can enhance engagement, deepen the meaning of the material, and holistically shape students' character.

STRATEGIES FOR ENCHANCING THE SUSTAINABILITY OF BATIK BAKARAN AS CULTURAL HERITAGE AND TOURISM ASSET IN BAKARAN VILLAGE, PATI REGENCY

Yuliyanto Nugroho, Agung, Maghnani, Aghfarina Ulayya, Prakoso, Aditha Agung, Syamsu, Moch Nur
Abstract: Batik Bakaran is one of Indonesia’s traditional textile arts that holds significant cultural and historical value. Preserving this heritage is not only important for maintaining cultural identity but also for developing… g cultural-based tourism. This research aims to analyze the strategies implemented to sustain the existence of Batik Bakaran and promote it as a cultural tourism attraction in Bakaran Village, Pati Regency. Using a qualitative descriptive method, the study involved interviews with artisans, local government officials, and tourism stakeholders. The findings indicate that preservation efforts include the development of batik training programs, integration of batik education in schools, and the revitalization of traditional motifs. Meanwhile, promotion strategies focus on branding, digital marketing, and the creation of batik tourism packages. The study concludes that collaborative efforts between artisans, communities, and the government are crucial in ensuring the continuity and economic potential of Batik Bakaran through cultural tourism.

KARANGANYAR BATIK AS A CULTURAL EDUCATION MEDIA

Mega Reforma, Yuliyanto Nugroho, Agung, Moch Nur Syamsu
Abstract: This study aims to analyze the management of batik as an educational tourism attraction based on local cultural values in Karanganyar Regency, with an emphasis on the involvement of the five key actors in the Penta Helix… model—government, academia, business sector, community, and media. Karanganyar possesses rich cultural heritage in the form of batik, which holds significant potential to be developed into an educational tourism destination. However, its current management still faces various challenges. This research employed a qualitative descriptive approach, using in-depth interviews, field observations, and document studies for data collection. Data were analyzed using thematic analysis, referring to destination management theory (Cooper et al., 2008) and the concept of edu-tourism (Bodger, 1998). The results reveal that the management of batik educational tourism in Karanganyar has not yet been systematically integrated. Key issues identified include: (1) limited human resources with adequate competence, (2) conventional tourism practices, (3) lack of innovation in tourism product packaging, (4) insufficient institutional coordination and support, and (5) underdeveloped integration between cultural and educational tourism. While there is a strong commitment to cultural preservation from local communities and participation from business actors, structural support from the government and optimization of the media’s role require further enhancement. The implication of this research emphasizes the need for strengthened cross-sectoral collaboration through the Penta Helix framework, the formulation of specific policies for educational tourism development, as well as innovations in digital promotion and context-based cultural education curricula. This study is expected to serve as a reference for policymakers, tourism practitioners, and future researchers in promoting sustainable educational tourism rooted in local culture.

DIGITAL TRANSFORMATION OF THE CULTURAL HERITAGE OF THE MATARAM KINGDOM

Yuliyanto Nugroho, Agung, Sugiarto, Priyanto, Sony Heru, Hendratono, Tonny, Herryani, Herra, Pradapa, Fajar
Abstract: Digital transformation of cultural heritage is a strategic step in preserving and promoting cultural wealth to present and future generations. This study aims to analyze the digitalization efforts of the cultural heritage… e of the Mataram Kingdom, both in tangible and intangible forms, and to assess its impact on the preservation and increasing accessibility of cultural information. The research method used is a qualitative study with a descriptive approach through interviews, observations, and documentation studies. The results of the study indicate that the digitization of artifacts, manuscripts, historical sites, and historical narratives of the Mataram Kingdom has made a significant contribution to building public awareness of the importance of cultural preservation. This initiative also opens up opportunities for the development of culture-based ecotourism through digital media, such as applications, interactive websites, and augmented reality. However, challenges such as limited technology, funding, and human resources are still obstacles that need to be overcome through collaboration between the government, academics, cultural communities, and the private sector. Thus, digital transformation is an important means of maintaining the sustainability of the cultural heritage of the Mataram Kingdom in the modern era.

ANALYSIS OF BENJANG ART ON THE CULTURAL IDENTITY OF THE SUNDANESE COMMUNITY IN UJUNG BERUNG DISTRICT, EAST BANDUNG

Vilma Dewi Anggraeni
Abstract: Benjang art is a traditional art form that reflects the cultural identity of the Sundanese community, particularly in the East Bandung region. The analyze of Benjang art represents the cultural values, traditions, and identity… entity of the Sundanese people. A qualitative approach was employed with data collection techniques including observation, interviews, and documentation studies. The findings reveal that Benjang art serves not only as entertainment but also as a means of preserving cultural values and strengthening community identity. This study contributes theoretically to the relationship between art and cultural identity and offers practical benefits for the conservation of traditional arts.  

DIGITAL CAMPAIGN STRATEGY OF GEMARIKAN BY INDONESIA’S MINISTRY OF MARINE AFFAIRS AND FISHERIES

Sulistyadi Wibowo , Demytri, Kartikawati, Dwi
Abstract: Indonesia is the world’s second-largest fish producer, yet national fish consumption remains relatively low. To address this gap, the Ministry of Marine Affairs and Fisheries launched the Gemarikan (Eat More Fish) campaign,… aign, which has recently shifted to digital platforms such as Instagram, TikTok, and YouTube to reach wider and younger audiences. This study explores the digital communication strategies used in the Gemarikan campaign, employing a constructivist paradigm and descriptive qualitative approach. Data were gathered through interviews, observation of digital channels, and document analysis at the Directorate General of Strengthening the Competitiveness of Marine and Fishery Products. Findings show that the campaign relies on persuasive, visual, collaborative, and educational messaging. While digital media enables interactive and contextual communication, effectiveness is shaped by technical and cultural factors. The study highlights the need for data-driven, adaptive digital communication strategies to promote healthy and sustainable food consumption behavior.  

OBSTACLES FOR FOREIGN STUDENTS IN LEARNING INDONESIAN LANGUAGE

Hasna Shofiyah, R. Panca Pertiwi Hidayati, Desti Fatin Fauziyyah, Irfan Rifai
Abstract: The problems of learning Indonesian can be seen by focusing this study on teaching materials, learning processes, and cultural differences. The design of this research uses a qualitative approach with descriptive research… h type. The data in this research are in the form of speech containing information obtained from notes on the results of questionnaires that have been submitted to foreign students. In accordance with the research objective, namely to describe the problems of learning Indonesian for foreign students of the BIPA program. The data source in this research is the results of a questionnaire obtained from external campus activities carried out by researchers together with foreign students. The results of the research show that there are problems with foreign students when learning Indonesian. Keywords: Problems, teaching materials, learning processes, and cultural differences.

KENDURI NASI TRADITION IN THE MONTH OF SHA'BAN: STUDY OF THE VALUE OF ISLAMIC EDUCATION IN MALAY CULTURE

Neng Sufia, Fajar Aswati, Jarir
Abstract: The Kenduri Nasi tradition, held during the month of Sha'ban, is a tangible manifestation of the acculturation between Malay culture and Islamic teachings. This tradition not only strengthens social bonds but also functions… ons as a medium for internalizing Islamic educational values such as shukr (gratitude), ukhuwwah (brotherhood), and social awareness. Using a qualitative approach through a literature review, this study explores the embedded Islamic values within Kenduri Nasi and its role in preserving local cultural identity. The findings reveal that Kenduri Nasi serves as a contextual medium for transmitting religious values across generations through culturally rooted practices. This tradition exemplifies a positive syncretism between Islamic teachings and Malay customs, making it relevant for character education based on local wisdom. It also provides a meaningful model for integrating religious teachings into everyday life in a way that is both accessible and culturally sensitive.