Abstract:The rapid transition to electric vehicles (EV) is driven by global environmental concerns and the need to reduce dependence on fossil fuels. In Indonesia, EV adoption faces challenges related to market dynamics, consumer…
behavior, and effective communication strategies. Marketing research and understanding consumer behavior aims to collect and obtain more detailed information and knowledge about customers towards electric vehicle products. Through this, it can understand customers and their tastes, preferences, reflect the future, and also help reduce the risk of product and business failure. Using Word of Mouth communication as part of a marketing strategy that can be carried out by companies in maintaining their business desires. In this article, the author tries to understand the concept of market research, consumer behavior, and the Word-of-Mouth communication model using a qualitative library observation approach, this study analyzes existing research on how these three factors contribute to the growth and long-term survival of the electric vehicle market. Market research provides insight into consumer preferences and market trends, offering important data to align EV products with consumer needs. Understanding consumer behavior is essential in overcoming perceived barriers, such as cost and infrastructure limitations, that hinder EV adoption. Meanwhile, word of mouth communication plays an important role in influencing consumer decisions by fostering trust and awareness of the benefits of EVs. The findings highlight the interconnections between these factors and their collective impact on the development of sustainable marketing strategies for EVs in Indonesia. This study provides valuable insights for stakeholders, including automotive companies and policymakers, in designing more effective marketing approaches that support the sustainable growth of the EV sector.
Abstract:To determine the rightful heirs must be determined in court voluntarily as regulated in Article 49 Letter b of Law Number 3 of 2006 concerning the Authority of Religious Courts. However, in reality there are heirs who are…
e unwilling to submit an application for the determination of heirs, resulting in the obstruction of the rights of other heirs. The purpose of writing this thesis is to explain the procedures and special requirements in submitting a contentious determination of heirs, to explain the evidence of the applicants against the heirs, and to explain the efforts made to overcome obstacles in determining heirs contentiously. This research is an empirical legal research, data is obtained directly through interviews and literature reviews. Data is collected and then analyzed qualitatively. The results of this study indicate that there are still many heirs who submit the determination of heirs voluntarily with a lack of parties and result in their decisions being declared unacceptable, but in terms of contention there are still many heirs, judges and lawyers who do not know that there are provisions in the Circular of the Supreme Court (SEMA) Number 5 of 2021- Formulation of the Law of the Religious Chamber-2.b there are special procedures and requirements and proof in the submission as well as obstacles and efforts that must be made in the application for determination of heirs contentiously which is different from voluntary. It is recommended that the Sharia Court provide information regarding the new provisions in submitting applications to both lawyers and interested parties in order to obtain legal certainty because many parties do not yet know these provisions.
Abstract:This study aims to determine whether there is an influence between product image, user image, brand ambassador, promotion, price and product quality on consumer decisions to buy fashion product online in e-commerce of generation…
neration z at Bandar Lampung city. This study uses quantitative methods with multiple linear regression analysis. The number of samples in this study was 500. The method of collecting data is by distributing questionnaires using google forms as a medium. The results of the t test show that the product image variable has significant effect on purchasing decisions for buy fashion product with a tcount value greater than ttable (4,163 > 1,965), the user image variable has significant negative effect on purchasing decisions for buy fashion product with a tcount value greater than ttable (4,356 > 1,965), the brand ambassador variable has significant negative effect on purchasing decisions for buy fashion product with a tcount value greater than ttable (3,664 > 1,965), the promotion variable has significant effect on purchasing decisions for buy fashion product with a tcount value greater than ttable (5,255 > 1,965), the price variable has significant effect on purchasing decisions for buy fashion product with a tcount value greater than ttable (8,966 > 1,965), and product quality variables have a significant effect on purchasing decisions for buy fashion product products with a tcount value greater than ttable (11,077 > 1,965). Product image, user image, brand ambassador, promotion, price and product quality variables simultaneously affect the purchasing decisions for buy fashion product online in e-commerce of generation z at Bandar Lampung city.
Abstract:This research aims to analyze the influence of gender differences on reporting and handling professional ethics violations among lawyers. Gender differences are believed to influence how individuals interact with the rules…
es and norms in the legal profession, including when it comes to reporting ethical violations. This research examines how male and female lawyers respond to ethical violations that occur in their environment as well as the factors that influence their decisions to report or address these violations. The research results show significant differences in the way male and female lawyers handle violations of professional ethics. Factors such as perception of authority, influence of organizational culture, and professional experience also influence their behavior. This research also found that female lawyers tend to be more sensitive to issues of ethical violations and report cases that occur more often than male lawyers. These findings provide new insights regarding gender dynamics in the legal profession and the importance of creating a more inclusive environment in dealing with violations of professional ethics.
Abstract:The study examines the influence of gender on moral judgment in the legal profession in Indonesia. In this study, gender gaps in the ethical decision-making process and the factors that influence them are identified through…
ugh a qualitative approach and a survey of relevant literature. The findings of the study indicate that, despite significant barriers related to gender stereotypes, women in the legal field usually prioritize ethical principles when making decisions. To create more impartial and fair justice, this study disseminates information about the importance of gender equality in the legal system. Additionally, this study found that while there were no pronounced gender differences, women tended to be more vulnerable to the impact of emotions and social norms on moral judgment. This implies that even while gender has no direct bearing on moral judgments, social and emotional background must still be taken into account. With a focus on the necessity of a more inclusive and sensitive approach to the social elements that influence decision-making, these findings offer significant insights for the establishment of ethical rules and training in the Indonesian legal profession.
Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Abstract:This training aims to equip teachers with the ability to prevent data processing errors with Ms Excel. The effectiveness of this training was measured by the one-group pre-test and post-test design method. We used the t-test…
test to find out the difference between pre-test and post-test scores. The results showed a significant difference between the pre-test and post-test scores (p < 0.05). The results showed the average post-test score (mean = 7.60; SD = 1.02) increased almost twice as much as the pre-test average score (mean = 4.58; SD = 1.26). The implications of this training can be applied by teachers to process data, for example, student scores into tables or graphs, so errors are easier to detect. This information can be used to determine decisions, for example, whether a student passes a course or not.
Abstract:This qualitative research examines the optimization of computer-based information systems by examining the important roles of operating systems, server infrastructure, and programmers. The study aims to understand how these…
ese three components interact and contribute to the improvement of information system performance. Through an in-depth analysis of literature and related theories, this study presents the findings that an efficient operating system can improve security and performance, a reliable server infrastructure supports scalability and availability, and qualified programmers are essential in system development and maintenance. The results of this study show that the synergy between operating systems, server infrastructure, and programmers is a key factor in achieving information system optimization. The resulting recommendations focus on strategies to effectively integrate these three components, with the aim of supporting managerial decisions in the development of better information systems
Abstract:The development of information technology provides solutions for increasing efficiency and accuracy in decision-making, such as in determining students eligible for BLT at SD Swasta IT ABI Husni. This study aims to implement…
ment the Naive Bayes algorithm to support a more objective BLT recipient selection process. The method used is CRISP-DM, starting from understanding the problem, data preparation, to model implementation. The data analyzed included type of residence, KPS recipients, parents' income, KIP recipients, number of siblings, distance from home and reasons for eligibility for BLT used were data from students of SD Swasta IT ABI Husni in the odd semester of 2024/2025, with a total of 137 data. The results of the study showed that the Naive Bayes algorithm was able to achieve an accuracy level of 98% with precision and recall of up to 100%, proving the effectiveness of the model in minimizing classification errors. In conclusion, the use of the Naive Bayes algorithm can help make decisions that are more targeted, transparent, and fair in the distribution of BLT.
Abstract:The phenomenon of infidelity within families constitutes a significant social issue, as it not only undermines spousal relationships but also leaves enduring psychological wounds on children who witness it, particularly…
women entering early adulthood when they begin to establish romantic relationships. This study focuses on how early adult women interpret their experiences of witnessing paternal infidelity and the implications of these experiences for trust, commitment, emotional dynamics, and partner selection processes. A qualitative approach with a phenomenological design was employed to explore the subjective experiences of three early adult women aged 20-22 who encountered such events during adolescence. The findings indicate that these experiences are interpreted as traumatic, giving rise to anxiety, fear of betrayal, and difficulties in developing trust, while simultaneously fostering heightened vigilance and selectivity in choosing partners, with an emphasis on loyalty, communication, and emotional security. The emerging psychological dynamics include trust issues, a tendency to avoid conflict, and a strong need for emotional stability, which are addressed through conscious efforts to build healthier relationships characterized by open communication and effective emotional regulation. The study concludes that the subjective meaning-making of paternal infidelity plays a crucial role in shaping relational patterns, perceptions of romantic relationships, and partner selection decisions among early adult women. The novelty of this research lies in its emphasis on the meaning-making dimension, which not only reveals psychological impacts but also highlights resilience and the transformation of traumatic experiences into a foundation for more adaptive and constructive relationships.