Abstract:This study evaluates the effectiveness of the East Java Province DPMPTSP marketing communication strategy in investment promotion in 2023, focusing on the marketing mix elements: product, price, place, and promotion. Through…
ough a qualitative approach, this study analyzes promotional activities that include the development of promotional materials, expansion of international networks, and strengthening of regional branding. The results of the study indicate that innovative efforts in developing promotional materials using the latest technology and interactive approaches have been carried out. However, an in-depth evaluation is needed to ensure the effectiveness of promotional materials in meeting investor needs. Price transparency, although not explicitly focused on, is important for investment decisions. This study recommends improving information related to investment costs and incentives.
International cooperation, such as with the State of Neuvo Leon-Mexico, shows efforts to expand investment networks and global market visibility, with an evaluation of the benefits and costs required. Promotional activities such as seminars on investment strategies focus on strengthening regional branding and effective promotional techniques. The novelty of this study lies in the comprehensive analysis of marketing mix elements in the context of investment promotion as well as recommendations for continuous adaptation according to market changes. These findings provide new insights for the development of more effective investment marketing communication strategies in the future.
Abstract:The purpose of this study is to find out and prove how much influence brand image has on the purchase decision of bakery products in CV. Lemona Cake &Bakery Tasikmalaya. This study uses quantitative methods with an associative…
iative approach that is causal aims to determine the influence between independent variables on dependent variables. The population in this study is respondents who have bought bakery products at Lemona Cake &; Bakery Tasikmalaya, while the number of respondents is as many as 97 respondents. In this study using Non Proability Sampling techniques, Non Proability Sampling, namely sample selection with non-probability methods or non-randomly, population elements do not have the same opportunity to be selected as samples. This is done based on the consideration of relatively fast hang times and relatively cheap costs, then the sampling method uses Accidental Sampling, Accidental sampling is a sampling technique based on chance, that is, anyone who accidentally meets the researcher can be used as a sample, if it is considered that the person who happened to meet is suitable as a source of data. From the results of this study shows that the value of t-count obtained is 8.204 and t-table 1.661 it can be seen that t-count is greater than t-table (8.204 > 1.661) so that H0 is rejected and Ha is accepted meaning that the hypothesis is accepted, so it can be explained that brand image has a positive and significant effect on purchasing decisions, with a value I of 0.644 and a value of coefficient of determination (R square) of 0.641 which means the influence of brand image variables (x) on the purchase decision variable (y) is 64.1% while the remaining 35.9% is explained by other factors or variables that are unknown and not included in this study.
Abstract:This study sought to identify the role of social media platforms in tourism marketing and promotion. It was also to evaluate the extent to which social media platforms used to the purpose of tourism promotion in Libya, evaluate…
valuate they're contributing to promoting tourism sites in Libya, and to evaluate their extent to which they succeeded in promoting tourism sites in Libya. The convenience sampling method was used in this study where the data was obtained from 120 respondents by using a questionnaire. The study concludes that social media platforms play a very sensitive and important role in the effectiveness of tourism marketing and promotion among all users of these media. Additionally, social media platforms have the ability to provide users with accurate and confident information about their destinations which helped them to make accurate decisions about their destinations and tourism sites that they thinking to travel to or visit. Moreover, the users of these platforms mentioned that since these platforms were available to the end-users it was characterized with their ease of use and provide the users of the ability to share and post their experiences and perspectives regarding the sites they visited. This will facilitate the opportunity for tourism destinations to share, marketing, and promoting their contents with their customers effectively and efficiently.
Abstract:This study examines how thematic organization contributes to the construction of state power and social positioning in international news discourse. Drawing on Halliday’s Systemic Functional Linguistics, with a specific…
c focus on Theme–Rheme structure, the study analyses a BBC news report published in November 2023 on the Russian Supreme Court’s decision to designate the so-called “international LGBT movement” as an extremist organization. Using a qualitative textual approach, the text is segmented into clauses and analyzed to identify patterns of thematic choice and progression. The findings reveal a consistent foregrounding of institutional actors, such as state authorities and legal bodies, in Theme position when reporting legal actions and policy decisions, while members of the LGBT community and civil society figures are predominantly thematized in clauses expressing reactions, personal experiences, and anticipated consequences. This asymmetric thematic distribution constructs a discourse in which state authority is positioned as the primary agent of action, whereas affected social groups are framed as respondents to institutional power. The study demonstrates that ideological meanings in news discourse may be realized implicitly through grammatical organization rather than explicit evaluative language, and it highlights the value of Theme–Rheme analysis for examining power relations in contemporary international news reporting.
Abstract:This study aims to review the Frugal Living Lifestyle of Millennial Couples in Aceh Tamiang. It can be concluded that making collective spending decisions is crucial for family financial stability and achieving long-term…
goals. By involving all family members in planning, budget allocation, and regular evaluation, each expenditure can be more focused, priorities become clear, and financial responsibility becomes more evenly distributed. In addition to financial benefits, this habit also instills the values of cooperation, communication, and discipline in all family members, including children, thus establishing a healthy financial culture and strengthening family relationships.
Abstract:Anak adalah generasi penerus masa depan bangsa dan Negara Indonesia, oleh karena itu anak memerlukan pembinaan dan bimbingan khusus, baik dari keluarga, masyarakat, maupun pemerintah agar dapat tumbuh kembang secara maksimal.…
imal. Dalam hal ini pemerintah telah berupaya memberikan perlindungan hukum terhadap anak-anak Indonesia dengan meratifikasi Konvensi Hak Anak serta menerbitkan berbagai peraturan perundangan yang merumuskan perlindungan terhadap anak-anak yang berhadapan dengan hukum, yang salah satu implementasi adalah dengan lahirnya Undang Undang Nomor 23 Tahun 2002 Tentang Perlindungan Anak. Salah satu kasus yang diangkat menjadi fenomena dalam dunia kriminalitas dan konteks perlindungan anak di Indonesia yang memerlukan solusi dalam penyelesaiannya adalah kasus genk motor khususnya yang terjadi di Kota. Kasus genk motor yang terjadi telah merugikan banyak pihak dan mengganggu keamanan dan ketertiban kota Pekanbaru karena para anggota genk motor ini melakukan tindak pidana yang mengancam keselamatan masyarakat. Namun adanya penyelesaian sudut pandang yang berbeda dari Pihak Kepolisian dengan Pihak Lembaga Perlindungan Anak dalam menangani keputusan dalam kasus tersebut
Children are the future generation of the Indonesian nation and state, therefore children need special guidance and guidance, both from family, society and the government so that they can grow and develop optimally. In this case, the government has attempted to provide legal protection for Indonesian children by ratifying the Convention on the Rights of the Child and issuing various laws and regulations that formulate protection for children in conflict with the law, one of the implementations of which is the enactment of Law Number 23 of 2002 About Child Protection. One of the cases that has become a phenomenon in the world of crime and the context of child protection in Indonesia which requires a solution is the motorbike gang case, especially the motorbike gang case harmed many parties and disrupted the security and order because members of this motorbike gang committed criminal acts that threatened the safety of the people. However, there are different points of view from the Police and the Child Protection Agency in handling decisions in this case.