Abstract:Promosi penerimaan mahasiswa baru (PMB) merupakan salah satu faktor penting dalam meningkatkan jumlah dan kualitas calon mahasiswa. Namun, strategi promosi yang belum memanfaatkan data historis secara optimal dapat menyebabkan…
babkan kegiatan promosi kurang tepat sasaran. Penelitian ini bertujuan untuk menganalisis data historis PMB sebagai dasar dalam menyusun strategi promosi yang lebih efektif pada Jurusan Teknologi Informasi dan Komputer Politeknik Negeri Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data sekunder PMB periode 2023–2025. Analisis dilakukan melalui tahapan data cleaning, transformasi data, statistik deskriptif, segmentasi calon mahasiswa, dan visualisasi data menggunakan dashboard analitik. Variabel yang dianalisis meliputi program studi, asal sekolah, jurusan asal sekolah, kecamatan, kabupaten/kota, provinsi, jalur masuk, dan sumber informasi pendaftar. Hasil penelitian menunjukkan bahwa sebagian besar pendaftar berasal dari Provinsi Aceh, khususnya Kabupaten Aceh Utara dan Kota Lhokseumawe, dengan dominasi lulusan jurusan IPA serta peminat terbesar pada Program Studi Teknik Informatika. Instagram dan website menjadi sumber informasi utama bagi calon mahasiswa. Pemanfaatan data historis melalui visualisasi data mampu memberikan informasi yang lebih komprehensif mengenai karakteristik calon mahasiswa sehingga dapat mendukung pengambilan keputusan dalam penyusunan strategi promosi PMB yang lebih terarah, efektif, dan berbasis data.
New student admissions (PMB) promotion is an important factor in increasing the number and quality of prospective students. However, promotional strategies that do not optimally utilize historical data can result in less targeted promotional activities. This study aims to analyze historical PMB data as a basis for developing a more effective promotional strategy in the Information and Computer Technology Department of the Lhokseumawe State Polytechnic. The study uses a descriptive quantitative approach utilizing secondary PMB data for the 2023–2025 period. The analysis was carried out through the stages of data cleaning, data transformation, descriptive statistics, prospective student segmentation, and data visualization using an analytical dashboard. The variables analyzed included study program, school of origin, major of origin of school, sub-district, regency/city, province, admission route, and applicant information sources. The results show that most applicants come from Aceh Province, especially North Aceh Regency and Lhokseumawe City, with a predominance of science graduates and the greatest interest in the Informatics Engineering Study Program. Instagram and websites are the main sources of information for prospective students. The use of historical data through data visualization can provide more comprehensive information regarding the characteristics of prospective students so that it can support decision-making in developing more targeted, effective, and data-based PMB promotion strategies.
Abstract:The seminar titled Visual Discourse in Marketing UMKM Products held in Sukajadi Village, Lemahsugih District, aimed to enhance local entrepreneurs’ understanding of visual communication strategies in product marketing. This…
This initiative responded to the limited use of visual elements such as packaging design, symbols, and graphic narratives that reflect local identity and influence consumer perception. Through a participatory approach, participants were introduced to the basics of visual discourse, practiced culturally rooted design techniques, and simulated digital promotional content. Monitoring was conducted through direct observation and feedback, while evaluation involved pre-tests, post-tests, and analysis of participants’ design outputs. Results showed a significant improvement in visual literacy and readiness to redesign product packaging more effectively. The seminar laid a foundation for building a creative and context-sensitive UMKM ecosystem, where visual elements serve as key tools to strengthen product identity, cultural relevance, and market competitiveness.
Abstract: The ability to speak English is very important, especially for coastal communities such as those on Tegal Island, which has tourism potential. However, students at the Pesona Pulau Tegal Community Learning Center (PKBM)…
KBM) still have difficulty communicating, especially in English, because learning has tended to be conventional, focusing on memorization and grammar rather than practical communication. This creates a gap between the need for speaking skills and the teaching methods used, reinforcing students' fear and lack of confidence. Based on these issues, this Community Service activity aims to improve students' speaking skills through the application of the Communicative Language Teaching (CLT) method integrated with the Playful English approach, which involves enjoyable learning through games, role-play, and creative activities. The methods used include guided speaking exercises, conversation simulations, and collaborative projects such as creating promotional posters for beach tourism in English. The results show a significant improvement in students' fluency, confidence, and active participation. Students began to speak more boldly, practice simple sentences, and express ideas spontaneously. The classroom atmosphere became livelier and more enjoyable with minimal psychological barriers such as fear of making mistakes. The implications of this activity are that the CLT approach combined with elements of joy can serve as an effective learning model in non-formal institutions. This method not only enhances language skills but also empowers students socially and emotionally, and can be replicated in similar communities.
Abstract:This Science and Technology for the Community aims to develop the Tosan Aji Craftsman Village in Pasir Wetan Village, Banyumas. Building a craftsman village is increasingly urgent to preserve the ancestral heritage of Khudi,…
udi, a tool and heirloom typical of the Banyumas people, so that it continues to exist, even to be developed as an economically valuable heritage. This Science and Technology for the Community uses a participatory action research approach by involving craftsmen, community leaders, and the village government. Data collection techniques were carried out using field observation techniques and in-depth interviews with craftsmen. The community also conducted workshops and mentoring training. The IbM results show that, to revive the Tosan Aji MSME, craftsmen need training in contemporary tosan aji making techniques that combine contemporary equipment with modern equipment. Craftsmen need assistance in creating e-commerce and digital promotional content. It is possible for these Tosan Aji craftsmen to become more advanced if their lives are packaged in an educational tourism package that includes a tosan aji making workshop, even the creation of a mini museum.
Abstract:The digital marketing strategy training activity using the TikTok social media platform for hydroponic farmers in Pandahan Village aims to enhance their capability in digitally marketing hydroponic vegetable products. This…
is training was designed to provide both theoretical understanding and practical hands-on experience in creating creative content, utilizing TikTok Shop, and TikTok Ads as promotional tools. The training results demonstrated a significant increase in participants' knowledge and skills in leveraging TikTok features for digital marketing. The implementation carried out by the participants successfully expanded their market reach and increased consumer interaction through their TikTok accounts. Despite challenges related to the need for ongoing mentoring, this activity has had a tangible positive impact on the development of local hydroponic businesses. This training is expected to become a starting point for business actors to continue innovating and optimizing digital marketing strategies to face the dynamics of the modern market.
Abstract: This study aims to analyze the digital marketing strategy implemented by Micro, Small, and Medium Enterprises (Flota coffee) and its relationship to promotional budgeting. The case study was conducted at Flota Coffee which…
e which is trying to increase market reach through digital platforms. In the era of rapid digitalization, the use of social media, e-commerce, and content strategies are important parts in increasing Flota Coffee's competitiveness. This study uses a qualitative approach with a case study method, through direct observation and in-depth interviews with business actors. The results of the study indicate that a well-planned digital marketing strategy can have a significant impact on the effectiveness of promotion, even with a limited budget. In addition, it was found that allocating a proportional promotional budget to digital media can increase the visibility and sales of Flota Coffee products. The implications of this study show the importance of strategic budget planning in digital marketing activities to support the sustainability and growth of Flota Coffee in the digital era.
Abstract:This community service activity aimed to enhance the competitiveness of SME products through product photography training as part of a creative marketing strategy. The training was conducted during the 63rd Anniversary Education…
ducation Exhibition of Universitas Negeri Makassar, involving six types of SME products: iced coffee, creative bags, accessories, packaged food, passion fruit drinks, and grilled bread. Participants were equipped with basic photography techniques and hands-on practice. Survey results showed a significant increase in photography skills and participants’ understanding of the importance of visual presentation in digital promotion. The training proved effective in improving SMEs’ promotional capabilities and product appeal in the digital era.
Abstract:The purpose of this study is to reveal the extent to which product quality, price and promotion can increase the purchase decision for Chocolatos Drink at PT. Garuda Foods, Tbk Depo Cianjur. The research method is the Associative…
sociative method. Where the population is the Shop Owners who are Customers of Chocolatos drink PT. Garuda Foods, Tbk Depo Cianjur who made transactions during January 2024 to May 2024 as many as 162 people, and the sample size uses the Slovin formula with an error rate of 10% so that the number of samples becomes 62 people with the Simple Random Sampling Technique. This study goes through the stages determined such as data quality testing, data prerequisite testing and data analysis to hypothesis testing with the multivariate regression analysis method. The results of the hypothesis analysis, both partially and simultaneously, product quality, price and promotion have a positive and significant influence on purchasing decisions for Chocolatos Drink at PT. Garuda Foods, Tbk Depo Cianjur
Abstract:The purpose of this study is to determine and analyze the indicators of motivational deterioration in marine officers of PT PELNI (Persero) Jakarta related to their preferences in ship type placement (2000 pax, 1000 pax,…
and 500 pax), identify the main indicators that cause the decline in motivation of marine officers of PT PELNI (Persero) Jakarta, and analyze the relationship between indicators of motivational deterioration with marine officers' preferences for different types of ships. In this study, researchers used a qualitative method with a descriptive form and emphasized the use of motivation theory and the concept of motivational deterioration to analyze indicators of motivational deterioration of marine officers of PT PELNI (Persero) Jakarta in ship type placement. From the results of the study it is known that there is a salary gap that has not been adjusted to the applicable career pattern for the promotion path, which is one of the main factors triggering the decline in motivation of marine officers of PT PELNI (Persero) Jakarta in ship type placement, as well as other factors that contribute to motivational deterioration, namely the absence of a clear career pattern system and a promotion path that is not running optimally, this condition affects the preferences and performance of marine officers in assignments on various types of ships. The data was obtained from books, scientific journals, official company and government websites, company directors' decrees, and valid online media articles.
Abstract:This service responds to the challenges of traditional dodol entrepreneurs in Melaka, Malaysia: weak branding strategies, lack of product innovation, and low competitiveness in the midst of the modern food industry. Using…
g a participatory service learning approach based on qualitative methods (in-depth interviews, field observations, FGDs), students are actively involved in business assistance including packaging design, flavor variant development, improvement of hygiene standards, and the use of digital media for promotion. This program aims to strengthen the Melaka dodol brand identity, encourage product innovation, and increase the capacity of MSME actors. Its contribution lies in the university-community collaboration model that strengthens the local economy while preserving culinary heritage through the documentation of cultural values. The results show an improvement in branding quality, more attractive packaging, the emergence of variant innovations, and an increase in the digital marketing capabilities of business actors. This activity also strengthens student-community social relations and opens up opportunities for community innovation hubs for sustainable collaboration. The findings affirm the effectiveness of service learning as an empowerment strategy that integrates cultural preservation with the strengthening of the local economy, as well as making a theoretical-practical contribution to community-based entrepreneurship.