Search Articles & Publications

Showing 2 articles found for "Pujon"
Economics and Business Journal (ECBIS) (Vol. 4, No. 6, 2026)

Digital Narrative in Café Sawah Pujon Kidul Promotion

Wilujeng, Ita Prihatining, Dhewi, Titis Shinta, Muhammad, Naufal Dzakwana, Paramitha, Fortuna Pradnya, Wardani, Desiana Aulia, Puspasari, Shafa' Annisa
Abstract: Amidst the growing number of tourism villages and intensifying competition among destinations, tourism village managers face the challenge of devising digital marketing strategies that are not merely informative but also… capable of sustainably building meaning, experiences, and destination competitiveness. This study aims to examine the social media-based digital marketing strategies implemented by a specific attraction within Pujon Kidul Tourism Village identifying supporting and inhibiting factors and to analyze the role of digital narratives in shaping the destination's image and competitiveness. A qualitative approach was employed, with data collected through in-depth interviews with tourism village managers (BUMDes), the Tourism Awareness Group (Pokdarwis), tourism-related MSMEs, village officials, and tourists. Data analysis was conducted thematically, utilizing source triangulation to ensure the validity of the findings. The study reveals that social media management remains reactive and unplanned, characterized by the absence of content calendars, creative direction, and performance evaluation mechanisms. Furthermore, there is a misalignment between the digital narratives used and the core identity of Cafe Sawah Pujon Kidul as a culinary destination rooted in the rural experience. Nevertheless, there are opportunities to be leveraged, such as hosting TikTok live streams which have proven effective for content collaboration with local SMEs and communities as well as the management's openness to learning and guidance.
Global Research Digital Narrative Sawah Pujon Kidul Promotion
7 views
Economics and Business Journal (ECBIS) (Vol. 1, No. 5, 2023)

Innovation Strategy for Village Owned Enterprises (BUMDes) in Increasing Potential and Economic Welfare of Village Communities (Study on BUMDes Maccini Baji Bonto Jai Village, Bissapu District, Bantaeng Regency)

Saputra, Ikhwan, Madris, Nurbayani, Sri Undai
Abstract: Badan Usaha Milik Desa is agency business that was established by the Government of the village with capital beginning sourced from APB December to utilize all the potential economic, institutional economy as well as the… potential source of the power of nature and the source of the power of man in order to improve the welfare of the community village. Research This aims to determine the role of BUMDes in utilizing the potential of the economy locally with a variety of potential which is owned by the village in order to improve the welfare of the economy of society villagers and encourage an increase in revenues native village. This research is a field, data collection techniques used in this study is a triangulation technique (observation, interview and documentation). The method of research is using the method of research qualitative descriptive. The results of this study are the role of BUMDes Sumber Sejahtera in increasing the potential and economic prosperity of the community in Pujonkidul Village through its programs and business units that can open new jobs for residents, increase community incomes and encourage increased PAD Desa.
Global Research Innovation Strategy Village Owned Enterprises Increasing Potential Economic Welfare Communities Study Maccini Baji Bonto Bissapu District Bantaeng Regency
9 views