Abstract:Environmental, Social, and Governance (ESG) branding has become increasingly important in strengthening stakeholder relationships and corporate legitimacy, particularly in emerging economies characterized by institutional…
l uncertainty and diverse stakeholder expectations. However, limited studies have comparatively examined how ESG branding and communication strategies differ between business-to-business (B2B) and business-to-consumer (B2C) firms and how these differences affect relationship outcomes. This study aims to analyze the distinctions between B2B and B2C ESG communication strategies in emerging economies and their implications for stakeholder trust, loyalty, and long-term business relationships. This study employed a systematic literature review approach using evidence retrieved from the Elicit database integrating Semantic Scholar and OpenAlex sources. From an initial pool of 1,000 studies, 10 empirical articles published between 2020 and 2026 met the inclusion criteria and were analyzed using thematic synthesis. The findings reveal that B2B ESG strategies primarily emphasize governance structures, third-party ESG ratings, and verifiable sustainability metrics to strengthen interorganizational trust and reduce relational risk. In contrast, B2C ESG strategies rely more heavily on emotional storytelling, sustainability narratives, influencer engagement, and digital interaction mechanisms that enhance consumer identification, brand credibility, and loyalty. The study further demonstrates that ESG pillar salience is strongly shaped by institutional and cultural contexts rather than business model orientation alone. This study contributes to ESG and relationship marketing literature by developing a comparative framework explaining how ESG communication strategies shape stakeholder relationships across B2B and B2C environments in emerging economies.
Abstract:The rapid expansion of short-form video platforms has reshaped the way audiences engage with digital entertainment. Among these formats, short-form drama has emerged as a distinctive narrative genre characterized by episodic…
odic storytelling within brief viewing durations. Despite its increasing popularity, empirical research explaining the psychological mechanisms underlying Continuous Viewing Intention in short-form drama remains limited. This study investigates the influence of Viewing Motivation on Flow Experience and Continuous Viewing Intention. In this study, Viewing Motivation is conceptualized as a higher-order construct comprising Performance Expectancy, Social Influence, Hedonic Motivation, Habit, Substitute Expectancy, and Aesthetic Motivation. Data were collected through an online survey involving 140 respondents in Makassar who actively consume short-form drama content. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Viewing Motivation significantly influences both Flow Experience and Continuous Viewing Intention. Furthermore, Flow Experience significantly affects Continuous Viewing Intention and mediates the relationship between Viewing Motivation and Continuous Viewing Intention. These findings underscore the importance of motivational drivers and immersive viewing experiences in fostering sustained engagement with short-form drama content
Abstract:This study explored how cost structure, land productivity, and price efficiency shape the income of micro scale shallot farmers in Brebes Regency based on farmers' reported financial experiences and informants' financial…
narratives. Using an exploratory qualitative approach, data were collected from five shallot farmers, one agricultural extension officer, and one farmer group leader through semi-structured interviews, non-participant observation, and documentation. The data were analyzed through thematic analysis supported by source and technique triangulation. The findings show that reported income is highly vulnerable to variable production costs, particularly labor, seed, and pesticides. Land productivity is closely related to land ownership status and farming scale, while price efficiency is constrained by farmers' weak bargaining position and dependence on intermediaries. Farmers apply adaptive strategies such as delaying sales, drying harvested shallots, and converting part of the harvest into seed stock. However, these strategies are limited by liquidity needs, storage capacity, product quality, and market uncertainty. The study concludes that improving farmers' income stability requires integrated cost control, asset productivity, price information access, post-harvest support, and stronger farmer institutions.
Abstract:This narrative review explores whether high-potential workers (HiPo) within Indonesian organizations across various sectors consistently exhibit elevated levels of emotional intelligence (EI), and it assesses the relevance…
ce of the Competency Based Model proposed by Boyatzis in the identification and development of HiPos. The review compiles freely accessible scholarly articles from 2024 to 2025, with a focus on research from Indonesia and includes one primary benchmark study on high-potential individuals for comparison, as studies specific to Indonesian HiPo are scarce. Findings reveal that being classified as a HiPo does not necessarily correlate with having high EI. Research directly related to high potential employees indicates that cognitive-intrapersonal skills such as initiative, desire for learning, and the ability to think outside conventional limits are stronger indicators of high potential than emotional-interpersonal skills. Research from various Indonesian sectors, including manufacturing, energy, construction, and public services, suggests that while EI plays a significant role in enhancing employee productivity, work performance, job satisfaction, and effectiveness in management, its influence typically operates through mediating factors instead of serving as a direct predictor. Furthermore, talent management research in Indonesia shows that numerous organizations still depend on performance evaluations and fragmented methods instead of comprehensive competency frameworks. This review concludes that the Competency Based Model is relevant in Indonesian organizations across different sectors; however, it should be viewed as encompassing a range of competencies rather than a single attribute. While EI is valuable, it is not an essential or sufficient criterion for determining high-potential employees.
Abstract:The development of digital technology presents innovative opportunities in early childhood learning, particularly in stimulating language skills through interactive and meaningful approaches. Fairy tales as an educational…
l medium have narrative power in enriching vocabulary and building children's expressive abilities, especially when combined with Islamic values and multimedia support. This community service activity aims to improve the competence of early childhood education teachers in implementing interactive Islamic storytelling based on multimedia to optimize children's language development in Kutawaluya District. The method used was a participatory approach through the stages of needs assessment, workshops, media creation practice, classroom implementation assistance, and evaluative reflection with the teacher community. The results of the activity showed an increase in teacher capacity in designing and using digital media pedagogically, changes in learning interaction patterns to be more dialogic, and increased verbal participation of children in storytelling activities. In addition, a community of teacher practice was formed that collaboratively developed Islamic storytelling media as a sustainable innovation. The implications of this activity confirm that the integration of technology, Islamic values, and a participatory approach effectively encourages the transformation of early childhood learning practices. This model has the potential to be replicated in similar contexts to strengthen the quality of adaptive and character-building early childhood education.
Abstract:The seminar titled Visual Discourse in Marketing UMKM Products held in Sukajadi Village, Lemahsugih District, aimed to enhance local entrepreneurs’ understanding of visual communication strategies in product marketing. This…
This initiative responded to the limited use of visual elements such as packaging design, symbols, and graphic narratives that reflect local identity and influence consumer perception. Through a participatory approach, participants were introduced to the basics of visual discourse, practiced culturally rooted design techniques, and simulated digital promotional content. Monitoring was conducted through direct observation and feedback, while evaluation involved pre-tests, post-tests, and analysis of participants’ design outputs. Results showed a significant improvement in visual literacy and readiness to redesign product packaging more effectively. The seminar laid a foundation for building a creative and context-sensitive UMKM ecosystem, where visual elements serve as key tools to strengthen product identity, cultural relevance, and market competitiveness.
Abstract:This study explores how influencer marketing shapes digital identity and spatial relations in Makassar, Indonesia, through a spatially grounded urban ethnography approach. This framework enables a deep reading of how urban…
an residents engage with digital practices to navigate symbolic and spatial exclusion generated by influencer content. Through social media observation, narrative interviews, and the tracing of urban locations featured in visual representation, the study finds that influencer marketing does not merely sell products—it also reproduces social hierarchies through aesthetic spatiality and the logic of visibility.
Yet, amid such exclusions, marginalized communities deploy diverse tactics of resistance, including visual reengineering, the use of alternative locations, and digital irony that disrupt dominant narratives. These findings suggest that digital identity is not passively consumed but actively negotiated through concrete and often unexpected spatial relations. Drawing on Lefebvre’s theory of the production of space, Urry’s concept of digital mobilities, and Gandy’s politics of infrastructure, the study shows how cities and digital spaces co-constitute a contested symbolic terrain.
The article’s main contribution lies in advancing a Global South perspective, where digital technologies and aesthetics are practiced contextually and do not always conform to the logics of global capitalism. This research underscores that urban—and digital—space is not solely produced from above, but also from below, through the everyday agency of ordinary citizens.
Abstract:This study explores how marginalized communities in Makassar construct and sustain their life rhythms amidst the temporal pressures shaped by infrastructure systems, mobility regimes, and urban development logics. Employing…
ing a space- and time-based urban ethnographic approach, the research traces residents’ daily tactics, rhythmic narratives, and spatial practices in navigating mobility exclusion and the accelerating, non-inclusive urban pace.
Field findings reveal that residents engage in various forms of micro-resistance—such as adjusting selling hours, utilizing interstitial moments in urban space, and cultivating social rhythms that diverge from technocratic logics. Within temporalities not governed by state or capital, urban spaces are collectively reproduced from below, positioning spatial production as a bottom-up process rather than a top-down imposition.
The study contributes theoretically by advancing Lefebvre’s rhythmanalysis, Urry’s notion of differential mobility, and Gandy’s political ecology of infrastructure within the context of Global South cities. By foregrounding time as a critical analytical lens, the research expands our understanding of how power operates temporally in urban life, and how residents negotiate this power through their everyday rhythms.
Ultimately, this research offers a new perspective for interpreting urban dynamics—not only through spatiality but also through socially produced temporalities.
Abstract:This study aims to examine the integration of aesthetic and ethical elements in Islamic children's stories as part of children's literature that promotes Islamic religious values. Islamic children's stories serve not only…
y as a medium of entertainment but also as a means of instilling character and spirituality from an early age. This study uses a qualitative descriptive approach with content analysis of selected stories texts, namely 9 out of 30 Dongeng Sebelum Tidur untuk Anak Muslim (Bedtime Stories for Muslim Children) by Kidh Hidayat and MB. Rahimsyah. The analysis focuses on aesthetic aspects such as narrative structure and style of language as well as Islamic ethical aspects such as moral values of honesty, empathy, and responsibility. The results of the study indicate that the stories present an aesthetically pleasing narrative with communicative language, effectively capturing children's attention while facilitating understanding of the moral messages. Islamic ethical values are implicitly embedded in the plot and characters, making them an effective medium for character education. This study recommends the utilization of Islamic stories as religious literacy materials to support values-based learning in elementary schools.
Abstract:Islamic economics operates as a normative framework prioritizing social justice, equitable wealth redistribution, and collective wellbeing. Despite its robust philosophical foundations, empirical consensus regarding how…
these tenets translate into measurable welfare outcomes across heterogeneous developing nations remains highly fragmented. This study addresses this critical gap by executing a systematic literature review guided by the PRISMA 2020 statement to synthesize empirical evidence on the operationalization of Zakat, Waqf, and Islamic Social Finance (ISF) as structural instruments for poverty reduction. Departing from traditional descriptive reviews, this paper introduces an original analytical taxonomy that maps the operational mechanics of ISF against micro-level and macro-level development outcomes. Based on a rigorous multi-stage screening of peer-reviewed empirical studies published between 2020 and 2025 across emerging economies, a final synthesized sample of $n = 10$ high-quality primary articles was evaluated. The qualitative narrative synthesis reveals that integrated ISF instruments exert a structurally positive impact on poverty alleviation, income optimization, and socio-economic empowerment, particularly when embedded within digital financial ecosystems and formal financial inclusion frameworks. However, the analysis uncovers substantial outcome heterogeneity, demonstrating that welfare efficacy is highly conditional upon institutional governance quality, targeting accuracy, and localized implementation designs. The structural novelty of this research lies in its empirical crystallization of the explicit boundary conditions under which normative faith-based capital successfully disrupts poverty traps, offering an evidence-based operational blueprint for policymakers and Sharia social institutions in the Global South.