Abstract:This study aims to examine the role of resilience and mindset on adaptive behavior among MSME managers in facing digital transformation in the food business sector in Gorontalo City. This research uses a quantitative approach…
roach with a survey method. Data collection was conducted using a questionnaire, with a total sample of 54 respondents. The data analysis technique applied was multiple linear regression analysis. The results show that (1) resilience has a positive and significant effect on adaptive behavior, (2) mindset has a positive and significant effect on adaptive behavior, and (3) resilience and mindset simultaneously have a positive and significant effect on adaptive behavior. Descriptive findings based on business type indicate that the highest levels of resilience and adaptive behavior are found in restaurant businesses, while relatively lower levels are observed in bakery and pastry industries. Based on business duration, entrepreneurs who have operated longer tend to demonstrate better adaptive capabilities compared to newer businesses. This study recommends enhancing digital literacy training, strengthening entrepreneurial mindset, and providing business mentoring programs to improve the adaptive capacity of MSMEs in facing digital transformation.
Abstract:Small and Medium Enterprises (SMEs) play a crucial role in strengthening local and national economies, particularly in developing countries such as Indonesia. Increasing market competition, digital transformation, and changing…
anging consumer preferences have forced SMEs to continuously develop competitive strategies in order to survive and grow sustainably. This study aims to analyze a competitive advantage strategy based on product differentiation implemented by Roti Kaisar, a bakery micro-enterprise located in Kemiling District, Bandar Lampung. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observation, and documentation. SWOT analysis was employed to identify internal strengths and weaknesses as well as external opportunities and threats affecting business competitiveness. The findings reveal that Roti Kaisar’s competitive advantage is driven by consistent product quality, independent production processes, diverse product variations, and strong customer loyalty. However, the enterprise also faces challenges such as limited production capacity, suboptimal digital marketing, and fluctuating raw material prices. The results indicate that product differentiation strategies—supported by innovation, improved packaging, digital marketing utilization, and local brand strengthening are effective in enhancing competitive positioning and supporting sustainable business growth for bakery MSMEs.
Abstract:Bread product sales have become an important aspect of the bakery business, influenced by fluctuations in demand that are not easily predictable. Efficient sales management requires a deep understanding of sales patterns.…
. This study aims to optimize bread product sales by using the K-Means Clustering algorithm to analyze daily sales performance at Toko Roti Amin. The data used includes sales volume and transaction frequency for bread products, consisting of 356 data points. The results show that the bread products can be grouped into three clusters: 129 data in the “Good Sales” cluster, 28 data in the “Moderate Sales” cluster, and 199 data in the “Low Sales” cluster. These findings assist bakery owners in managing stock, production planning, and more targeted marketing strategies. Although there are limitations in using K-Means Clustering, such as dependence on the initial centroid selection, this study proves that applying this technique can enhance inventory management and maximize profit in the bakery business.
Abstract:Abstract: A bakery that produces and sells pastries is called Rini Cake Cookies Bakery in Pulo Bandring District. Gedangan Village is home to Rini Cake Cookies Bakery, Pulo Bandring District. The Rini Bakery processes a…
large number of sales transactions each day, which has an impact on the raw material inventory of the Rini Cake Cookies Bakery. Maintaining raw material stock levels requires you to keep just enough inventory on hand for sales while cutting down on expenses and labor. An organization's attempt to minimize risk and maximize sales is known as inventory control. The challenge facing the Rini Bakery is figuring out how much raw material stock needs to be produced in the upcoming month to keep up with customer demand, avoid buildup over an extended period of time, and preserve raw material stock stability. Because an accumulation of stock may cause the product to expire before it is given to buyers. Customer demand is the reason for this, as it varies each month based on prevailing patterns. A sales strategy is actually required in light of the current issues, and one such strategy is the use of a model, namely the Single Exponential Smoothing (SES) method, to anticipate or predict sales.
Keywords: single exponential smoothing (ses) method; stock bread raw materials; web-based
Abstrak: Usaha yang memproduksi dan menjual kue kering adalah Rini Cake Cookies Bakery di Kecamatan Pulo Bandring. Desa Gedangan merupakan rumah bagi Rini Cake Cookies Bakery, Kecamatan Pulo Bandring. Toko Roti Rini Cake Cookies di Kecamatan Pulo Bandring memproses transaksi penjualan dalam jumlah besar setiap harinya sehingga berdampak pada persediaan bahan baku pada toko roti tersebut. Mempertahankan tingkat stok bahan mentah mengharuskan Anda menyimpan persediaan yang cukup untuk penjualan sekaligus mengurangi biaya dan tenaga kerja. Upaya organisasi untuk meminimalkan risiko dan memaksimalkan penjualan dikenal sebagai pengendalian inventaris. Permasalahan yang dihadapi Toko Roti Rini adalah bagaimana mengetahui berapa banyak stok bahan baku yang harus diproduksi pada bulan mendatang untuk memenuhi permintaan pelanggan, menghindari penumpukan seiring berjalannya waktu, dan menjaga stabilitas stok bahan baku. Karena penumpukan stok bisa menyebabkan produk kadaluwarsa sebelum diberikan kepada pembeli. Permintaan pelanggan menjadi alasannya, karena bervariasi setiap bulannya berdasarkan pola yang berlaku. Strategi penjualan sebenarnya diperlukan mengingat permasalahan yang ada saat ini, dan salah satu strategi tersebut adalah penggunaan suatu model yaitu metode Single Exponential Smoothing (SES) untuk mengantisipasi atau memprediksi penjualan.
Kata kunci: berbasis web; metode single exponetial smoothing (ses); stok bahan baku roti.
Abstract:Abstract: Momy's Cake and Bread is one of the businesses engaged in the bakery and cake food industry that produces various types of bread, and cakes, ranging from Korean garlic bread, toasted brownise and others. All products…
oducts have the same raw materials such as wheat flour, sugar, eggs, bananas, butter and others. There are times when there is excess raw material, but sometimes it is also lacking, a shortage of raw material supplies that a little will have an impact on the production process stopping which results in losing customers because they cannot meet their needs. Forecasting is a technique that aims to predict what will happen next based on pre-existing data. With this forecasting technique, it can provide predictions so that users can take effective steps that can be taken next. The ingredients to be predicted are wheat flour, sugar, eggs, bananas, coconut, white butter, cocoa, almonds, cocoa powder, vanilla. So that getting the forecast value in July 2021, the results Mean Absolute Deviation (MAD) = 9,5874, Mean Square Error (MSE) = 18225,39162 and Mean Absolute Perentage Error (MAPE) = 30%, will be designed and built using the language PHP and MySQL programming so that it can be accessed using the internet and the system is based on a website.
Keyword:Forecasting; Single Moving Average; Cake and Bread Raw Materials; Momy's Cake And Bread.
Abstrak: Momy’s Cake and Bread merupakan salah satu usaha yang bergerak di bidang industri makanan roti dan kue yang memproduksi berbagai jenis roti, dan kue, mulai dari roti korean garlic, brownise panggang dan lain-lain. Semua produk memiliki bahan baku yang sama seperti tepung terigu, gula pasir, telur, pisang, mentega dan lain-lain. Ada kalanya bahan baku berlebih, namun terkadang juga kurang, kekurangan persediaan bahan baku yang sedikit akan berdampak pada proses produksi yang berhenti yang berakibat kehilangan pelanggan karena tidak dapat memenuhi kebutuhannya. Peramalan merupakan sebuah teknik yang bertujuan untuk melakukan prediksi mengenai apa yang akan terjadi selanjutnya berdasarkan data-data yang telah ada sebelumnya. Dengan teknik peramalan tersebut dapat memberikan prediksi sehingga penggunanya dapat melakukan langkah-langkah efektif yang dapat dilakukan selanjutnya. Bahan yang akan diramalkan adalah bahan tepung terigu, gula pasir, telur, pisang, kelapa, mentega putih, coklat, kacang almond, coklat bubuk, vanili. Sehingga mendapatkan nilai peramalan pada bulan juli 2021di dapat hasil Mean Absolute Deviation (MAD) = 9,5874, Mean Square Error (MSE) = 18225,39162 dan Mean Absolute Perentage Error (MAPE) = 30%, akan dirancang dan dibangun dengan menggunakan bahasa pemrograman PHP dan MySQL sehingga dapat diakses dengan menggunakan internet dan sistem tersebut berbasis website.
Kata Kunci : Peramalan; Single Moving Average; Bahan Baku Kue dan Roti; Momy’s Cake And Bread.
Abstract:Abstract: Bakery MSMEs in Kisaran City play a significant role in the local economy, but their distribution data is still managed manually, making it difficult to access and analyze. This study aims to develop a WebGIS-based…
ased Geographic Information System to map and manage bakery MSME data digitally and in an integrated manner. The research methods include field surveys, spatial and non-spatial data collection, system design using UML, development with Leaflet.js and MySQL, and testing using the blackbox method. The results show that the resulting system is capable of displaying interactive maps with location details, business information, and an easy-to-use search feature. This system makes it easier for the government, business actors, and the public to access MSME information and supports data-based economic development planning. With the output in the form of publications in accredited journals, this research is expected to be an effective solution for MSME data management in other regions.
Keyword: bakery; mapping; MSME; WebGIS
Abstrak: UMKM toko roti di Kota Kisaran memiliki peran penting dalam perekonomian lokal, namun data persebarannya masih dikelola secara manual sehingga sulit diakses dan dianalisis. Penelitian ini bertujuan mengembangkan Sistem Informasi Geografis berbasis WebGIS untuk memetakan dan mengelola data UMKM toko roti secara digital dan terintegrasi. Metode penelitian meliputi survei lapangan, pengumpulan data spasial dan non-spasial, perancangan sistem menggunakan UML, pengembangan dengan Leaflet.js dan MySQL, serta pengujian menggunakan metode blackbox. Hasil penelitian menunjukkan sistem yang dihasilkan mampu menampilkan peta interaktif dengan detail lokasi, informasi usaha, dan fitur pencarian yang mudah digunakan. Sistem ini mempermudah pemerintah, pelaku usaha, dan masyarakat dalam mengakses informasi UMKM, serta mendukung perencanaan pembangunan ekonomi berbasis data. Dengan luaran berupa publikasi pada jurnal terakreditasi, penelitian ini diharapkan menjadi solusi efektif untuk pengelolaan data UMKM di daerah lain.
Kata kunci; pemetaan; toko roti; UMKM; WebGIS
Abstract:Abstract: Micro, small and medium enterprises (MSMEs), which are the main supporting of the Indonesian economy, need attention, because they can absorb labor and reduce the cost of unemployment by competing for jobs in the…
he formal sector. This research aims is to assist MSMEs Dechefdefinzs in marketing their products to prospective customers. The landing page method uses the waterfall methodology, by collecting data, analyzing data, making designs from an analyzed data, making coding, and testing the landing page and website. Developing this web-based application uses the HTML and PHP programming language with the Laravel framework which easy to apply at this time and in the long run. Creating a Dechefdefinzs landing page and website hopefuly can expand and spread widely its products in the society, such as traditional cakes, cake pans, bakery, rice menus and cookies. This website also makes it easier for customers to orders and get product information just by looking at the website without having to come to the location.
Keywords: landing page, MSMEs, waterfall, website.
Abstrak: Usaha mikro, kecil dan menengah (UMKM) yang merupakan penopang utama perekonomian Indonesia perlu mendapat perhatian, karena mereka dapat menyerap tenaga kerja dan mengurangi biaya pengangguran dengan bersaing mendapatkan pekerjaan di sektor formal. Penelitian ini bertujuan untuk membantu UMKM Dechefdefinzs dalam memasarkan produknya kepada calon konsumen. Metode yang digunaakan dalam pembuatan landing page dan website adalah metode waterall, dengan cara pengumpulan data, analisis data, pembuatan desain dari data yang dianalisis, pembuatan program, dan pengujian terhadap landing page dan website. Pengembangan aplikasi berbasis web ini menggunakan bahasa pemrograman HTML dan PHP dengan framework Laravel yang mudah diterapkan saat ini dan jangka panjang. Dengan dibuatnya landing page dan website Dechefdefinzs diharapkan dapat memperluas dan menyebarkan produk-produknya secara luas di masyarakat, seperti kue tradisional, kue loyang, roti, menu nasi dan kue kering. Website ini juga memudahkan pelanggan dalam memesan dan mendapatkan informasi produk hanya dengan melihat website tanpa harus datang ke lokasi.
Kata kunci: landing page, UMKM, waterfall, website.
Abstract:Penelitian ini membahas peran manajemen risiko dalam meningkatkan proses pemasaran roti Aoka di PT. Indonesia Bakery Family cabang Medan. Manajemen risiko sangat penting dalam menghadapi risiko reputasi, kualitas, dan kompetisi…
mpetisi yang terkait dengan pemasaran roti Aoka. Penelitian ini menggunakan metode kualitatif yang bertujuan untuk memahami fenomena atau masalah melalui analisis mendalam dan deskriptif atas data non-angka dan melakukan observasi dan wawancara dengan 13 sales, 30 mitra, dan 55 konsumen untuk memahami bagaimana manajemen risiko dapat membantu meningkatkan kesadaran dan kepercayaan konsumen terhadap merek roti Aoka. Hasil penelitian menunjukkan bahwa manajemen risiko dapat membantu meningkatkan aksesibilitas terhadap produk dan layanan yang baik, serta meningkatkan penjualan roti Aoka.
Abstract:PT. Indonesia Bakery Family merupakan salah satu perusahaan yang memproduksi produk “Roti”. Perusahaan ini memproduksi roti yang sering dikenal dengan nama “AOKA”. Tujuan dari penelitian ini adalah untuk mengidentifikasi…
tifikasi faktor-faktor yang mempengaruhi diversfikasi produk pada PT. Indonesia Bakery Family Cabang Medan. PT. Indonesia Bakery Family menawarkan berbagai varian produk dengan varian rasa yang beragam. Selain varian produk dan juga rasa, produk ini juga menghasilkan kualitas produk yang sesuai dengan selera konsumen dengan harga yang terjangkau. Dengan menggunakan kumpulan data dan observasi, penulis berusaha untuk memahami faktor-faktor apa saja yang mempengaruhi diversifikasi produk pada PT. Indonesia Bakery Family Cabang Medan. Dalam hal ini juga mengeksplorasi faktor-faktor yang mempengaruhi konsumen seperti preferensi konsumen, inovasi produk dan juga persaingan yang terjadi dalam pangsa pasar. Dengan demikian penelitian ini diharapkan dapat memberikan pandangan baru dalam merancang strategi diversifikasi produk yang lainnya sehingga dapat bertahan dalam dunia pasar.
Abstract:The purpose of this study is to find out and prove how much influence brand image has on the purchase decision of bakery products in CV. Lemona Cake &Bakery Tasikmalaya. This study uses quantitative methods with an associative…
iative approach that is causal aims to determine the influence between independent variables on dependent variables. The population in this study is respondents who have bought bakery products at Lemona Cake &; Bakery Tasikmalaya, while the number of respondents is as many as 97 respondents. In this study using Non Proability Sampling techniques, Non Proability Sampling, namely sample selection with non-probability methods or non-randomly, population elements do not have the same opportunity to be selected as samples. This is done based on the consideration of relatively fast hang times and relatively cheap costs, then the sampling method uses Accidental Sampling, Accidental sampling is a sampling technique based on chance, that is, anyone who accidentally meets the researcher can be used as a sample, if it is considered that the person who happened to meet is suitable as a source of data. From the results of this study shows that the value of t-count obtained is 8.204 and t-table 1.661 it can be seen that t-count is greater than t-table (8.204 > 1.661) so that H0 is rejected and Ha is accepted meaning that the hypothesis is accepted, so it can be explained that brand image has a positive and significant effect on purchasing decisions, with a value I of 0.644 and a value of coefficient of determination (R square) of 0.641 which means the influence of brand image variables (x) on the purchase decision variable (y) is 64.1% while the remaining 35.9% is explained by other factors or variables that are unknown and not included in this study.