Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:Nowadays, we are often disturbed by the behavior of children, especially middle school age teenagers. Because we find a lot of news that teenagers shouldn't do. Even though the aim of National education is to create complete…
lete humans, that is, humans who have knowledge and insight who are responsible for the continued development of this developing nation, so to achieve this goal, in order to form good quality students or students as resources In the future this needs to be paid attention to and prepared to answer these expectations. Creating adequate school conditions to fully develop students' abilities is the key. So, in order to realize the founder's ideals, it is necessary to draft regulations. The descriptive qualitative research method is the method used in this research. Data collection techniques are carried out through observation, interviews and documentation. From the research results, in this case it was found that the role of teachers in implementing school rules and regulations has a big impact in strengthening students' character, seen from how teachers act, and becomes a benchmark for students at school. Teachers need to be Ushwah or examples so that students can strengthen the character they have. As for the implementation of the rules and regulations, the disciplinary commission section carries out Socialization, Commitment and Enforcement, Imposing Sanctions, Evaluation and Improvement, and Continuity.
Abstract:Research on the constraints of teachers at SMPN 2 Dompu in module design and assessment of the project to strengthen the profile of Pancasila students (P5) in the Independent Curriculum is very important to carry out because…
ause one of the important aspects of the independent curriculum is P5. This research aims to find out what obstacles the teachers of SMPN 2 Dompu have in designing modules and assessing the project to strengthen the Pancasila student profile (P5) of the Merdeka Curriculum. The research method used in this research is a qualitative method. The data analysis technique used in this research is a data analysis technique developed by Creswell including data collection, data reduction, data display, and drawing conclusions. The results of this research are that there are 6 teacher obstacles. The first teacher has difficulty identifying the readiness stages of educational units in designing modules and project assessments to strengthen the profile of Pancasila students (P5). Second, teachers have difficulty determining dimensions and themes in designing modules and assessments for projects to strengthen the profile of Pancasila students (P5). Third, teachers have difficulty designing and determining time allocation in module design and assessment as well as implementing projects to strengthen the profile of Pancasila students (P5). Fourth, teachers have difficulty developing topics and activity lines in designing modules and assessments for projects strengthening the profile of Pancasila students (P5). Fifth, teachers have difficulty creating and designing project modules for strengthening Pancasila student profiles (P5). Sixth, teachers do not yet understand how to create assessment and assessment rubrics in the project to strengthen the profile of Pancasila students (P5). Recommendations from the results of this research are (1) the Dompu Regency Youth and Sports Education Office must provide training related to P5 module design and P5 Assessment to teachers at SMPN 2 Dompu, (2) Principals must collaborate with campus or external parties to conduct training for teachers.
Abstract:The aim of this research is to analyze the need for developing sex education learning media for elementary school children. This research uses a qualitative descriptive research method. The data collection technique uses…
a questionnaire. Meanwhile, the data analysis uses qualitative data analysis. The results of the research show that (1) Currently there are not many sex education learning media that suit the characteristics of elementary school children, (2) it is very important to develop sex education learning media for elementary school children, (3) In general, sex education is still It is considered difficult to convey and teach to children. The causal factors include: First, parents' lack of understanding regarding sex education and how to provide information about Sex Education. Second, parents still feel embarrassed and uncomfortable conveying sexual matters to their children. Third, parents have not found the right tools that can be used to help and make it easier for them to introduce this matter.
Abstract:This research aims to determine how the effect of using the look and say method on learning acheivemnt reading comprehension for class VIII D students of SMPN 1 Konawe. The researcher problems were “Is there any significanct…
icanct effect on students’ English reading comprehension before and after taught by using look and say strategy? And Is there any significant difference on students’ English reading comprehension taught by using look and say strategy and those are not?”. This research uses a type of pre-experimental design research with One Group Pretest-Posttest Design. The subjects of this study were students of class VIII D SMPN 1 Konawe totally was 22 students. Data collection techniques were carried out using tests those are pretest, treatment, and posttest. The data collected were analyzed quantitatively using descriptive statistics and inferential statistics. The researcher used theory of Edhitin (2000) to analyzed the data. The results of quantitative analysis show that the results of descriptive statistical data shows that there are differences in the learning acheivement of students' reading comprehension which are marked by the mean score of students who are in the implementation the pretest was 56,59 while in the posttest the students' average score was 70,91. The results of inferential statistical data show that t test > t table or 6,539 > t table = 2,086 if viewed from the results of the pretest and posttest hypothesis tests it is known that t test > t table or 7,936 > 2.086, it can be concluded that H0 is rejected and Ha is accepted. This means that there is an influence of look and say methode on the reading comprehension learning achievement of class VIII D students of SMPN 1 Konawe.
Abstract:Universities are increasingly adapting to changes brought by technological advancements and globalization. Bhayangkara University Jakarta Raya is no different, having implemented an efficient Tuition Payment Information…
System. This article details the design and development of the system using the waterfall method. The main objective of this system is to make it easier for administrative staff and students to process tuition payments. The research method used a needs analysis approach, consisting of observation and interviews. The waterfall approach was utilized for system implementation. The process involved requirements analysis, system design, implementation, testing and operation. The Unified Modeling Language (UML) served as an object-based system design visualization tool. The tuition payment information system provides login access with divided access rights for students, the Academic Administration Bureau, and the Financial Administration Bureau. The system includes features such as student data management, tuition payment verification, and report preparation. The results of implementation show positive changes in the efficiency and convenience of the tuition payment process for students and administrative staff. This article highlights the role of information systems in improving the efficiency of financial administration and services at Universitas Bhayangkara Jakarta Raya. By allowing students to monitor payments online, the system provides significant support for tuition payment management. Hopefully, this system will contribute positively to improving the quality of educational services at this university, creating efficiency in financial administration, and providing a basis for further development of the information system.
Perguruan tinggi semakin beradaptasi terhadap perubahan yang dibawa oleh kemajuan teknologi dan globalisasi. Universitas Bhayangkara Jakarta Raya juga menerapkan Sistem Informasi Pembayaran Uang Kuliah yang efisien. Artikel ini merinci perancangan dan pengembangan sistem menggunakan metode waterfall. Tujuan utama dari sistem ini adalah untuk memudahkan staf administrasi dan mahasiswa dalam memproses pembayaran uang sekolah. Metode penelitian menggunakan pendekatan analisis kebutuhan yang terdiri dari observasi dan wawancara. Pendekatan waterfall digunakan untuk implementasi sistem. Prosesnya melibatkan analisis persyaratan, desain sistem, implementasi, pengujian dan operasi. Unified Modeling Language (UML) berfungsi sebagai alat visualisasi desain sistem berbasis objek. Sistem informasi pembayaran SPP menyediakan akses aktor login dengan hak akses terbagi untuk mahasiswa, Biro Administrasi Akademik, dan Biro Administrasi Keuangan. Sistem ini mencakup fitur-fitur seperti pengelolaan data siswa, verifikasi pembayaran SPP, dan penyusunan laporan. Hasil implementasi menunjukkan perubahan positif pada efisiensi dan kenyamanan proses pembayaran SPP bagi mahasiswa dan tenaga administrasi. Artikel ini menyoroti peran sistem informasi dalam meningkatkan efisiensi administrasi dan pelayanan keuangan di Universitas Bhayangkara Jakarta Raya. Dengan memungkinkan siswa memantau pembayaran secara online, sistem ini memberikan dukungan yang signifikan untuk manajemen pembayaran uang sekolah. Sistem ini diharapkan dapat memberikan kontribusi positif terhadap peningkatan kualitas layanan pendidikan di universitas ini, menciptakan efisiensi dalam administrasi keuangan, dan memberikan landasan bagi pengembangan sistem informasi lebih lanjut
Abstract:PT Berau Coal as one of the National Coal mining companies operating in Berau Regency, East Kalimantan, is always trying to increase its coal production. PT Berau Coal's production target in 2014 is 23 million tons (Source:…
ce: PT Berau Coal's 5-year long-term plan document). This increase in production can basically be achieved in 2 (two) ways, namely: 1. This is done by adding heavy equipment such as loading equipment and production transportation equipment so that production capacity becomes greater. 2. This is done by maximizing the productivity of mechanical equipment, namely existing loading and transport equipment. Increasing production capacity by maximizing the productivity of existing mechanical equipment is a relatively cheaper way than adding heavy equipment. Efficiency is the key to increasing the productivity of existing mechanical tools. Based on considerations of the company's need to increase production, one of which is by maximizing the productivity of existing mechanical equipment, this research aims to conduct a study on the productivity of PC1250 loading equipment and HD465 transportation equipment carried out at the Agaru Pit mining block 44-50 at the Samabarata site. PT Berau Coal so that the results of this study can determine the productivity of each mechanical device. The research method is carried out using direct computation, tabular method, and comparison between theoretical and actual and using the theory of calculation equations. Where the supporting data for analysis is in the form of field data as primary data and literature data as supporting (secondary) data. The results of this research study are the productivity of PC1250 loading equipment and HD465 transportation equipment where there are deviation values between actual and theoretical, both positive deviation (the optimum positive deviation between actual and theoretical is 97.3%) and negative deviation (optimum negative deviation between actual and theoretical is -11.8 %).
Abstract:This research aims to explore innovation in batik coloring techniques through the collaboration of conventional wax and stamp methods with Shibori resist dyeing, known as Shibotik. Conducted at Batik Komar, the qualitative…
ve approach employed involved participant observation and in-depth interviews. Over a five-month period, the researcher actively engaged in activities at the batik house, observing production processes, interacting with craftsmen, and creating works using Shibotik coloring techniques. The findings reveal that Batik Komar successfully developed Shibotik as an innovative form of textile art. By combining six basic Shibori dyeing techniques—Arashi, Itajime, Kanoko, Kumo, Miura, and Nui—they created new patterns that blend the clarity of traditional batik motifs with the unpredictable edges of Shibori motifs. This collaboration not only produces beautiful and narrative fabrics but also has a positive impact on the community. The increased interest in Shibori, particularly among young entrepreneurs, creates economic opportunities and new jobs. However, suggestions for further research highlight the creative potential of coloring techniques and their economic and cultural impact, particularly on Indonesia's cultural heritage. The study also outlines practical implications, such as enhancing education and training opportunities in batik and Shibori techniques at the local level. Additionally, the emphasis on sustainability suggests investigating the application of Shibori techniques with environmentally friendly principles. In conclusion, Shibotik contributes not only to preserving Indonesia's batik heritage but also opens new potentials in the creative industry. Its novelty lies in cross-cultural collaboration and the creative utilization of coloring techniques, presenting new opportunities for textile art development. The implications can guide further research in the contexts of education and the sustainability of traditional arts.
Abstract:Penelitian ini berfokus pada implementasi Information Technology Infrastructure Library (ITIL) versi 3 untuk mengukur tingkat kepuasan mahasiswa terhadap Sistem Informasi Akademik (SIAKAD). Di era digital ini, penggunaan…
Teknologi Informasi (TI) seperti SIAKAD sangat penting untuk mendukung kegiatan akademis dan non-akademis. Studi ini mencakup penilaian konektivitas jaringan, keamanan sistem, akses pengguna yang sesuai, serta evaluasi proses bisnis dan infrastruktur dalam SIAKAD. Untuk meningkatkan kinerja sistem, audit sistem informasi merupakan langkah penting. Hasil penelitian ini menunjukkan bahwa lima penilaian yang dilakukan pada sistem informasi akademik masih berada pada level 3 atau level yang ditentukan dengan skor rata-rata 3,08.
Abstract:The purpose of this writing is to find out the history of the dynamics of renewal of Islamic educational institutions in the archipelago, namely surau, Islamic boarding schools and madrasas in the history of Islamic education.…
ation. The Indonesian Islamic community must pay attention to the development of Islam, the history of education from time to time, from the time of the Prophet Muhammad, friends of Khulafaurrasyidin, Tabi', Tabiuttabi'in to the present day. History teaches us to look at the development of education that we have gone through so that it can be used as an evaluation and education for us and future generations. The Muslim community deserves to forget and avoid history, with history we learn to understand education in the past, provide analytical skills, appreciate the services of previous people, know technological developments and knowledge of studying the mistakes of the education system in the past so as not to repeat mistakes again, history also has an important role in formation of national identity and personality and religion. However, in this day and age, many students of science are not interested in knowing the history of the development of education, focusing on the relevance of the formation process of Suarau education, Islamic boarding school, Islamic boarding school, how the meaning of Suarau, Islamic boarding school, madrasah, the history of emergence, and the education system, and the progress and decline of Surau, Islamic boarding school are the same in the modern era. modern technological sophistication