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ANALYSIS OF DIGITAL MARKETING STRATEGY IN IMPROVING IMPULSIVE BUYING BEHAVIOR OF MARKETPLACE CONSUMERS IN INDONESIA

Makarim, Siti Amirah, Dewi, Lati Sari
Abstract: This study aims to analyze the impact of digital marketing strategies specifically brand image and flash sale promotions on impulsive buying behavior among consumers in Indonesian marketplaces, with a particular focus on… the Shopee platform. The research employs a descriptive quantitative approach, using purposive sampling techniques. Out of a population of 433 university students, 115 respondents were selected as the sample. Data analysis was conducted using SPSS version 26 and Microsoft Excel 2021. The results indicate that both brand image and flash sale promotions significantly influence consumer impulsive buying behavior, both partially and simultaneously. These findings highlight the importance of optimizing digital marketing strategies to enhance impulsive purchasing behavior in the e-commerce sector.  

ONLINE SHOP VOCABULARY ON INSTAGRAM SOCIAL MEDIA AND CONTRIBUTION TO INDONESIAN LANGUAGE LEARNING

Rahmawati, Sukri Syamsuri, Andi, Muhammad Akhir
Abstract: This study aims to analyze the vocabulary used in online shop  activities on Instagram social media  and examine its contribution to Indonesian language learning. Through a qualitative-descriptive approach, data is collected… lected from uploads and product descriptions on several  popular online shop accounts  . The results of the analysis show that the vocabulary used reflects a mixture of non-standard Indonesian, foreign absorption (especially English), abbreviations, and popular terms (slang) that are developing in online communities.  The collection of data is sourced from 5 (five) Online Shops, namely @omorfoo_shop, @bunoshopp28, @sental.kaos, @akavi.id, and @citracosmetic_id. The contribution to Indonesian learning lies in the potential use of authentic context from social media as teaching materials, especially in learning language diversity, vocabulary development, and language attitudes.

THE INFLUENCE OF MARKET RESEARCH, CONSUMER BEHAVIOR AND WORD OF MOUTH COMMUNICATION FOR SUSTAINABLE MARKETING OF ELECTRIC VEHICLE IN INDONESIA

Lestari , Dhoya Safira Tresna, Quddoos, Muhammad Umer
Abstract: The rapid transition to electric vehicles (EV) is driven by global environmental concerns and the need to reduce dependence on fossil fuels. In Indonesia, EV adoption faces challenges related to market dynamics, consumer… behavior, and effective communication strategies. Marketing research and understanding consumer behavior aims to collect and obtain more detailed information and knowledge about customers towards electric vehicle products. Through this, it can understand customers and their tastes, preferences, reflect the future, and also help reduce the risk of product and business failure. Using Word of Mouth communication as part of a marketing strategy that can be carried out by companies in maintaining their business desires. In this article, the author tries to understand the concept of market research, consumer behavior, and the Word-of-Mouth communication model using a qualitative library observation approach, this study analyzes existing research on how these three factors contribute to the growth and long-term survival of the electric vehicle market. Market research provides insight into consumer preferences and market trends, offering important data to align EV products with consumer needs. Understanding consumer behavior is essential in overcoming perceived barriers, such as cost and infrastructure limitations, that hinder EV adoption. Meanwhile, word of mouth communication plays an important role in influencing consumer decisions by fostering trust and awareness of the benefits of EVs. The findings highlight the interconnections between these factors and their collective impact on the development of sustainable marketing strategies for EVs in Indonesia. This study provides valuable insights for stakeholders, including automotive companies and policymakers, in designing more effective marketing approaches that support the sustainable growth of the EV sector.

HERMENEUTICS OF HADITH IN THE SUFI TRADITION: ANALYSIS THE CONCEPT OF HADITH INTERPRETATION AMONG THE SUFIS

Isnaini, Muhammad, Askar, Romlah Abu Bakar, Ghofur, Abdul
Abstract: This research article aims to analyze the methods of Hadith interpretation employed within the Sufi tradition. This study examines various hermeneutical approaches applied by Sufis, including esoteric interpretation, the… role of spiritual intuition (kashf), the use of analogy and metaphor, and the influence of Sufi order (tariqa) teachings and practices. The article also highlights figures such as Al-Qushayri, Al-Tirmidhi, Ibn Arabi, Al-Ghazali, Junayd al-Baghdadi, and Abu 'Abd al-Rahman al-Sulami, as well as major Sufi orders like Chishti and Qadiri. Through an analysis of examples of Hadith interpretations, this research demonstrates the significance and unique contribution of Sufi Hadith hermeneutics to the understanding of Islamic spirituality, while also identifying contemporary issues and academic debates related to these methods. The conclusion of this research underscores the richness and complexity of Hadith hermeneutics within the Sufi tradition, as well as its relevance in the broader context of Islamic studies.

DIAGNOSTIC ASSESSMENT IN INDONESIAN LANGUAGE LEARNING (CASE STUDY AT SMP NEGERI 1 WATAN SOPPENG, LALABATA DISTRICT, SOPPENG REGENCY)

Asriani, Syahruddin, Bahri, Aliem
Abstract: This study aims to describe the implementation of diagnostic assessments in Indonesian language learning at SMP Negeri 1 Watansoppeng, Lalabata District, Soppeng Regency, as well as identify the obstacles faced by teachers… rs in implementing diagnostic assessments in accordance with the principles of the Independent Curriculum. This study also examines the factors that affect the success of the implementation of diagnostic assessments in the school. The method used in this study is a qualitative approach with a descriptive design. Data was collected through observations, interviews, and questionnaires to the teachers and students involved. Data analysis was carried out thematically to obtain a holistic picture of the implementation of diagnostic assessments. The results of the study show that the implementation of diagnostic assessments at SMP Negeri 1 Watansoppeng is in accordance with the principles of the Independent Curriculum, although there are still some challenges. The main obstacles faced by teachers include the diversity of students' abilities, limited facilities and infrastructure, and teachers' inadequate understanding of diagnostic assessments. Factors that affect the implementation of diagnostic assessments include teacher readiness, school support, large number of students, and the diversity of student learning styles. This study suggests that more intensive training for teachers be carried out and the improvement of facilities that support diagnostic assessments so that the implementation of assessments is more effective and in accordance with the needs of students.

THE RELATIONSHIP BETWEEN HEALTH LOCUS OF CONTROL AND DIET COMPLIANCE IN TYPE 2 DIABETES MELLITUS PATIENTS IN THE WORK AREA OF KABILA COMMUNITY HEALTH CENTER BONE BOLANGO REGENCY

Citra Magfira Nihe
Abstract: Diabetes mellitus is a disease characterized by increased glucose levels that over time cause serious damage to the heart, blood vessels, eyes and kidneys ( World Health Organization) in 2024. Compliance is the degree to&#8230; which a person carries out health-related behavior, either taking medication, following diet therapy and changing lifestyle according to recommendations given by health workers. Diet or nutritional therapy is used to regulate the patient's food intake so that it remains fulfilled and does not result in an increase in blood sugar so that it is necessary to regulate the schedule, type and amount of food as nutrition. This study aims to determine whether there is a relationship between health locus of control and compliance with diet in patients with diabetes mellitus in the Kabila Health Center work area. The design in this study is quantitative correlational. The sampling technique in this study used the non-probability sampling method with a total sample of 52 diabetes mellitus participants at the Kabila Health Center. The instrument used in the study used a questionnaire instrument with open questions about the variable health locus of control and compliance with the diet of patients with diabetes mellitus. Based on the results of the study, there is a relationship between health locus of control and compliance with diet in diabetes mellitus patients in the Kabila Health Center work area, with a significance value or p-value showing 0.000 (p <0.05). This is based on the alternative Fisher exact test because there are 3 cells with an expect count value <5.  

IMPROVING THE COMPETENCE OF INDONESIAN LANGUAGE TEACHERS THROUGH THE USE OF THE JUNIOR HIGH SCHOOL LEARNING COMMUNITY (KOMBEL) IN SOPPENG REGENCY

Asfiati, M. Agus, Paida, Andi
Abstract: This study aims to describe the implementation of the learning community (Kombel) at the junior high school level in Soppeng Regency, its use in improving the competence of Indonesian teachers, and the factors that affect&#8230; t the utilization. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and questionnaires. The data obtained was analyzed holistically to reveal the implementation and impact of Kombel on improving teacher professionalism. The results of the study show that the implementation of Kombel at the junior high school level in Soppeng Regency has run optimally in accordance with the principles of the Independent Curriculum. The use of Kombel has proven to be effective in improving the pedagogic competence of Indonesian teachers, especially in the aspects of planning, implementation, and evaluation of learning. In addition, Kombel is a collaborative medium that supports the exchange of good practices between teachers, helps solve student learning problems, and supports the selection of relevant strategies, approaches, and methods. The factors that affect the use of Kombel include: teacher commitment and motivation, time management, availability of facilities, openness, and support from various parties. These findings affirm the importance of strengthening the learning community as a strategy to improve the quality of teacher competence in a sustainable manner.

CHILDREN’S EDUCATION AS PERPETUAL CHARITY: A THEMATIC STUDY OF THE PROPHET’S HADITH

Nur Mawaddah Islamiyah, Romlah Abu Bakar Askar, Abdul Ghofur
Abstract: The hadith of Prophet Muhammad (peace be upon him) mentions three deeds that continue to benefit a person after death: ongoing charity (ṣadaqah jāriyah), beneficial knowledge, and a righteous child who prays for their parents.&#8230; parents. This hadith conveys a profound message about the importance of child education as a spiritual investment. This article aims to examine the urgency of children’s education from the perspective of this hadith by exploring the spiritual and social significance of having a righteous child as a continuous source of reward. This study employs a qualitative approach through library research, drawing on collections of hadith, classical Islamic literature (turas) such as the works of Imam al-Ghazali, Ibn Qayyim al-Jawziyyah, and Imam Nawawī, as well as contemporary references from nationally accredited journals. The findings indicate that educating children possesses a transcendental dimension, making it a form of ongoing charity for parents—especially when the child grows to be righteous and contributes positively to society. This research recommends that the concept of child education should not be viewed solely from a worldly perspective but should also be instilled as part of eschatological awareness within the Islamic education system.

WAITING TIME RELATED TO OUTPATIENT SATISFACTION AT GUNUNG MARIA HOSPITAL TOMOHON

Palendeng, Frankly Oktavian, Suparlan, Sri Rejeki Monica, Langingi, Ake Royke Calvin
Abstract: One measure of service success is patient satisfaction; in the world of health, patient satisfaction indicates that the services provided have been delivered properly by health workers. The purpose of this study was to analyze&#8230; nalyze the relationship between waiting time and outpatient satisfaction at Gunung Maria Tomohon Hospital. The method used in this research is quantitative research which is descriptive analytic using a cross-sectional study approach with a sample of 266 respondents (total sampling) with univariate and bivariate analysis. The results showed that based on the results of the chi-square test, a value of p = 0.001 (<α = 0.05) was obtained, indicating that there is a relationship between waiting time and outpatient satisfaction at Gunung Maria Tomohon Hospital. Based on the results of the analysis, it can be concluded that there is a relationship between waiting time and outpatient satisfaction at the Outpatient Polyclinic of Mount Maria Tomohon Hospital. As a suggestion for hospital leaders, especially for outpatient directors at Gunung Maria Tomohon Hospital, it is recommended to set health service standards, particularly for outpatients, to enhance their satisfaction.

THE RELATIONSHIP BETWEEN GADGET USE AND NUTRITIONAL STATUS AMONG STUDENTS AT STIKES GUNUNG MARIA TOMOHON

Priscila Evangelin Asa, Risca Manoppo
Abstract: Objective: This study aims to determine the relationship between gadget use and nutritional status in students at STIKES Gunung Maria Tomohon. Method: This study used a cross-sectional study design, conducted in December&#8230; 2024 at STIKES Gunung Maria Tomohon. The number of samples was 84 respondents. Data analysis used the Spearman Rank test. Results: There is no relationship between Gadget Use and Nutritional Status, (correlation coefficient is 0.078 and Sig. 2-tailed = 0.481 <0.05). Conclusion: There is no relationship between gadget use and nutritional status at STIKES Gunung Maria Tomohon and it is recommended that the campus can improve Nutrition and Health Education in nutrition education for students. The campus can hold seminars, workshops, or classes that educate students about the importance of a healthy diet, balanced eating habits, and how to choose nutritious foods.