Abstract:This study examines the impact of four key marketing variables product quality, price, persuasive communication, and incentives on brand image and purchasing decisions among medical practitioners in Cilegon, Indonesia. Drawing…
rawing on a sample of 225 physicians, dentists, and pharmacists, data were collected via an online Likert‐scale questionnaire and analyzed using confirmatory factor analysis and structural equation modeling (SEM). Results indicate that product quality and incentives exert statistically significant positive effects on brand image (β = 0.284, p = 0.011; β = 0.291, p = 0.003, respectively), while price and persuasive communication do not achieve significance. Furthermore, incentives also demonstrate a significant positive influence on purchase decisions (β = 0.206, p = 0.047), whereas other independent variables, including brand image, fail to show a direct effect. Model fit indices (CMIN/DF = 1.122; GFI = 0.90; RMSEA = 0.016; p = 0.061) confirm an overall good fit. These findings underscore the critical role of maintaining high product standards and ethical incentive programs in strengthening brand perception and stimulating purchase behavior in a competitive pharmaceutical landscape. Theoretical contributions include the integration of marketing, consumer behavior, and brand management theories within a single SEM framework. Practically, pharmaceutical firms operating in emerging markets should prioritize consistent quality assurance and transparent incentive mechanisms to enhance both brand equity and sales performance.
Abstract:This study examines the legal certainty of financing for Indonesia's Desa Merah Putih Cooperative (KDMP) initiative, analyzing the institutional tension between cooperative independence and state intervention. Rooted in…
the constitutional mandate for cooperatives as a cornerstone of the Indonesian economy, the KDMP program aims to establish 80,000 village-level cooperatives through state-facilitated credit lines and technical assistance. However, this top-down model raises concerns about undermining cooperative autonomy enshrined in Law No. 25/1992 and the principle of subsidiarity. Employing a normative juridical research design, this study draws on secondary data from legal literature and primary legal materials to systematically examine relevant norms and doctrines. Findings reveal a tenuous alignment between state financing mechanisms and cooperative autonomy, primarily due to the proposed reliance on state-owned bank credit lines rather than direct state budget grants, leading to legal ambiguity regarding accountability and oversight. The potential for mass loan defaults and the contentious use of Village Funds as collateral further complicate legal certainty and risk hidden liabilities. Comparative insights from India's Amul cooperative and the Philippines' barangay cooperatives illustrate successful models where government acts as a facilitator without impinging on cooperative self-governance or member control. This study advocates for a recalibrated regulatory approach featuring transparent oversight, proportional supervision, and participatory decision-making to reconcile developmental imperatives with cooperative principles, ultimately enhancing legal certainty and ensuring that state-supported cooperatives remain genuinely member-driven enterprises.
Abstract:This research was conducted in order to determine or to re-examine the performances of broiler chickens fed ration containing cinnamon bark powder (Cinnamomum burmannii). Eighty of CP 707 broiler chickens aged of 2 weeks…
ks were used and kept until 6 weeks old. Completely Randomized Design with 5 treatments and 4 replications each treatment was used in this study; the treatments used were, T0= 100% basal ration without cinnamon bark powder (CBP), T1= 99.5% basal ration + 0.5% CBP, T2= 99% basal ration + 1% CBP, T3= 98.5% basal ration + 1.5 % CBP, and T4= 98% basal ration + 2% CBP. The measurements taken were feed consumption, weight gain, feed conversion, and final body weight. The results of analysis of variance (ANOVA) and Duncan test showed that, giving cinnamon bark powder up to 2% in the ration had an effect on CP 707 broiler chickens aged 2-6 weeks; had a very significantly different effect (P<0.01) on body weight gained and so, on final body weight; and significantly different (P <0.05) on feed conversion, but not on feed consumption. In this study, the higher the level of CBP in the ration, the weight gained and final body weight decreased but feed conversion increased. Based on the results of the analysis and discussion, it can be concluded that giving cinnamon bark powder as a natural feed additive up to 2% in the feed did not improve the performance of CP 707 broiler chickens, because of weight gained and final body weight of the chickens decreased, while, feed conversion increased, which means that, economically it was not getting better.
Abstract:This article analyzes Indonesia's communication strategy in the multilateral Coral Triangle Initiative on Coral Reefs, Fisheries, and Food Security (CTI-CFF) cooperation, focusing on strategic communication approaches and…
d environmentally-based digital diplomacy. The CTI-CFF is a crucial platform for Indonesia to build its image as a maritime leader and protector of the region's environment. This research employs a literature review and exploratory content analysis of scientific literature, policy documents, and social media content from relevant institutions, such as the Ministry of Maritime Affairs and Fisheries (MMAF) and the CTI-CFF Regional Secretariat. The findings indicate that Indonesia utilizes the CTI-CFF not only as a policy cooperation instrument but also as a strategic communication medium that combines the framing of environmental and food security issues. The "healthy ocean = safe food" framing is a key narrative used to frame environmental issues within the context of national security. Furthermore, using social media as a digital diplomacy tool demonstrates Indonesia's efforts to expand the influence of environmental communication in a public and participatory manner. This study emphasizes the importance of strategic communication in ecologically based regional cooperation. It opens up opportunities for further research on the effectiveness of digital diplomacy and public engagement in national environmental campaigns.
Abstract:The objective of this research was to prove whether using Choral Reading strategy can improve reading comprehension of the eight grade students of SMP Negeri 13 Palu. This research limited the use of Choral Reading strategy…
egy in improving students' reading comprehension, which focuses on literal meaning and descriptive text. This research used quasi-experimental research design involving an experimental class and a control class. The sample of this research were students of VII B as the experimental class, which consisted of 31 students, and the students of VIII A as the control class, which consisted of 31 students. The data was collected through pre-test and post-test. The results confirmed that the mean score of the experimental class had increased from 44.87 to 73.83. On the other hand, in the control class, it has increased from 48.29 to 62.64. The results of the test were analyzed statistically by applying 0.05 level of significance. The researcher found that the value of the t-count was higher than the t-table (4.59 > 1.67). In other words, the implementation of choral reading strategy can develop students' reading comprehension of the eighth-grade students of SMP Negeri 13 Palu. This strategy has a significant impact on the English learning process, especially helping students in reading comprehension to find information about the text and understand the entire meaning of the text, so that students can practice choral reading as their independent reading comprehension strategy in the future
Abstract:The purpose of this study is to determine the significance level of the effect of using hand puppet media on the speaking skills of second-grade students at MI As-Syafi’iyah 10 Gunung Sindur. This research employed a quasi-experimental…
uasi-experimental method with a quantitative approach. The sampling technique used was non-random purposive sampling, with two classes selected as samples, each consisting of 32 students. The data collection technique used in this study was an oral test instrument, designed using a non-equivalent control group design. The results showed that the average score of the experimental class was 45.31 in the pre-test and 67.81 in the post-test. Meanwhile, the control class scored an average of 44.84 in the pre-test and 46.56 in the post-test. The data were tested for normality and found to be normally distributed. The homogeneity test results showed a significance value of 0.308 > 0.05, indicating that the data are homogeneous or have the same variance. The findings revealed that the use of hand puppet media had a significant effect on students' speaking skills. The hypothesis testing using a Paired Sample T-Test showed a significance level of 0.000 < 0.05, indicating that the result is statistically significant. Therefore, the null hypothesis (H₀) is rejected, and the alternative hypothesis (H₁) is accepted, meaning there is a significant difference in students’ speaking skills before and after being taught using hand puppet media.
Abstract:Social media activities carried out by coffee brands are often used, especially to create loyalty among consumers, but challenges and effectiveness need to be considered to maximize the company's potential. This study aims…
ms to determine the brand experience created through social media marketing activities to build brand loyalty. This study will examine social media marketing on the Kopi Kenangan account, sensory brand experience, affective brand experience, behavioral brand experience, intellectual brand experience, value consciousness, brand consciousness, continued usage intention, and brand loyalty, based on the journal by Kumar & Hsieh (2024) titled “How do social media marketing activities affect brand loyalty?” The mediating role of brand experience and Ismail (2017) with the title “The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness.” The research method used is quantitative, conducting a survey using Google Forms with a sample size of 400 respondents, consisting of Kopi Kenangan consumers who consistently purchase Kopi Kenangan products and recommend Kopi Kenangan products. Descriptive analysis was then conducted based on structural equation modeling and partial least squares data using SmartPLS. The results showed that social media activities influence Kopi Kenangan brand loyalty through brand experience. The results were statistically analyzed using a significance level of 0.05. The researcher found that the calculated t-value was greater than the table t-value (7.577 > 1.65). In other words, social media activities influence brand loyalty. Kopi Kenangan can maximize strategies to enhance brand loyalty through social media activities, which can also serve as a reference for future strategic development.
Abstract:This study aims to analyze the role of Personal Innovativeness in influencing the actual use of the MyTelkomsel application through an extended Technology Acceptance Model (TAM). In this model, Personal Innovativeness is…
positioned as a core construct that influences three key user perceptions: Perceived Ease of Use, Perceived Usefulness, and Perceived Enjoyment. A total of 355 respondents participated in the study, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that seven out of eight hypothesized paths between constructs in the model demonstrate statistically significant effects. The only non-significant relationship is found between Perceived Ease of Use and Attitude Toward Use, suggesting that ease of use is no longer a major determinant of user attitudes toward digital applications, possibly because it is now perceived as a basic standard in technology usage. Conversely, Personal Innovativeness consistently exerts a significant influence on all three key perceptions, which in turn affect users’ attitudes, intentions, and actual behaviors. These results underscore the strategic role of innovative personal characteristics in driving adoption and active engagement with digital applications. The practical implications highlight the importance of user segmentation based on innovation levels, the development of enjoyable features, and the refinement of user experience to promote sustained engagement within digital ecosystems such as MyTelkomsel.
Abstract:The purpose of this study is to ascertain how well SMP Kota Cirebon's speaking abilities may be enhanced by the ARKA approach. Quantitative research using a survey design is the methodology employed. Surveys and closed tests…
ests measuring the six aspects of speaking ability—pronunciation, grammar, vocabulary, fluency, understanding, and tasks—were used to gather data. SPSS version 25 was used for data analysis. The findings show that SMP Kota Cirebon's speaking ability had been significantly affected by the ARKA approach. This is demonstrated by the coefficient of determination (R Square) value of 0.636, which indicates that the ARKA approach accounts for 63.6% of the diversity in students' speaking ability. In addition, the multiple linear regression model is statistically significant (Sig. = 0.000 < 0.05), according to the ANOVA test findings. According to the study's findings, junior high school students' speaking abilities can be enhanced by the ARKA technique, which is also a creative and relaxing alternative teaching strategy.
Abstract:• This study aims to determine the paradigm that can shape the creativity of students, assist educators in developing creativity in students and prepare creative educational units based on the characteristics of an independent…
ependent curriculum. The method used in this study is descriptive qualitative by looking at literature reviews from various sources that have been obtained and then conclusions are drawn analytically. The results of the research are in the form of descriptions of actions that can shape the creativity of students, as well as attitudes of educators that can support learning achievement in implementing the independent curriculum in learning in educational units.