Abstract:The purpose of this study is to analyze the effect of marketing communication on brand equity and patient decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto. The independent variable in this…
study is marketing communication, while the dependent variable is the patient decision, and brand equity is a variable mediator between marketing communication and patient decision. The sample of this research were BPJS patients at RSI Hasanah Mojokerto from March to May 2025 who have finished the services of obstetric and gynecological, both outpatient and inpatient. A total of 52 respondents were obtained as samples in this research. This study uses an explanatory survey research design, which involves searching and collecting primary data by directly asking questions to respondents and analyzing the effects among variables to prove the hypothesis. Data analysis using path analysis with SEM-PLS. The results of the study show that the original sample value of the direct relationship between marketing communication and patient decision is +0.101 with a P-value of 0.226. Meanwhile, the original sample values when mediated by brand equity as the mediator variable between marketing communication and patient decision are +0.680 and +0.762 with a P-value of 0.000 at a significance level of 0.05. Thus, it can be concluded that brand equity can act as a mediator between marketing communication and patient decision. With good marketing communication, the brand equity of the Hospital will increase, thereby improving patients' decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto.
Abstract:This article discusses the importance of Early Childhood Education (PAUD) from the perspective of the Hadith of the Prophet Muhammad SAW. PAUD does not only focus on cognitive aspects, but also on moral education, aqidah,…
, and worship. Through the habituation of Islamic values, good examples from parents, and positive communication, holistic education can be achieved. The type of research used in this study is library research with a qualitative approach. The data used in this study are secondary data obtained from various sources such as journals, books, official reports, and other credible and relevant documents. By integrating formal and informal education approaches, it is hoped that future generations can grow into individuals with noble morals and faith. The conclusion of this article emphasizes that the role of parents as primary educators is very important in shaping children's character in accordance with Islamic teachings. One way to create the instillation of religious and moral values from an early age is to provide learning in the form of hadiths given to early childhood through a learning method in early childhood education institutions.
Abstract:This study aims to develop an instrument to assess the effectiveness of a religious character education program in addressing the moral degradation of students. The research employs a development model (research and design)…
gn) based on primary data collected through a questionnaire consisting of 20 statements aligned with 10 indicators of character education. These indicators include understanding religious values, internalization of values, honesty, responsibility, tolerance, consistency in religious attitudes, social care, discipline in spiritual relationships, and satisfaction with the program. The research instrument uses a rating scale ranging from 1 to 5 and is validated by three education experts from the Faculty of Teacher Training and Education (FKIP). The sample consists of 25 first-semester students from the 2024-2025 academic year, class 1A of the Agribusiness Department, Faculty of Agriculture, Untirta. Data analysis includes content validity testing using Aiken’s V formula and intraclass correlation coefficients (ICC) for reliability testing. Empirical validity testing employs product moment analysis, and reliability testing uses Cronbach's alpha, analyzed using SPSS version 23. The findings reveal that: (1) Based on the content validity test, out of 20 statement items, 16 items demonstrate very high validity, and 4 items show 2 high validity, with an average content validity score of 1.000, interpreted as very high. The reliability test using intraclass correlation coefficients (ICC) yields an average measure of 0.971, indicating excellent instrument reliability. (2) From the empirical test results, out of 20 items, 19 items are valid, and 1 item is invalid, with a Cronbach's alpha value of 0.853 (>0.7), confirming the instrument's reliability. Therefore, the validated questionnaire consisting of 20 items is deemed suitable for measuring the effectiveness of the religious character education program
Abstract:This study aims to analyze the relationship between nurse characteristics and factors associated with nurses’ compliance in documenting nursing care in EMRs at RSUD Pameungpeuk Garut. This research employed an analytic survey…
survey with a cross-sectional approach and involved 94 respondents. Primary data were collected using questionnaires on nurses’ characteristics, knowledge, attitude, motivation, and head nurse supervision. Data analysis was conducted using the Chi-Square test. The results showed a significant relationship between head nurse supervision (p = 0.027) and nurses' compliance in documenting nursing care in EMRs. The study concludes that there is a relationship between head nurse supervision and nurses’ compliance in nursing care documentation within EMRs. Nurses who receive regular supervision tend to have higher compliance in documentation compared to those who are not supervised by the head nurse.
Abstract:Study This aiming For analyze Implementation System Information Accountancy Receivables at the Kasih Ibu Women's Cooperative . This study uses a qualitative descriptive method. The data source used in this study is primary…
ry data. This study uses data collection techniques obtained from results interviews , observations and documentation noted in notes field. Research result This show that The Kasih Ibu Women's Cooperative still uses a manual receivables accounting system. So the author offers it in the form of a Cooperative Accounting Information System Application (ASIKK_IT) The use of a manual system is prone to recording errors, with the manual recording process usually taking time, both in recording transactions, calculating interest, and making reports. This cooperative needs to improve the efficiency of recording and managing receivables.
Abstract:This research explores the role of Bahasa Indonesia in shaping international legal diplomacy through a doctrinal legal analysis. By examining primary legal sources, such as treaties, diplomatic correspondences, and international…
national agreements involving Indonesia, alongside secondary sources including scholarly articles, legal commentaries, and historical analyses, this study aims to uncover how Bahasa Indonesia functions as a diplomatic tool in legal contexts. The research critically analyses the extent to which language can bridge cultural and legal divides, enhance mutual understanding, and influence the negotiation and interpretation of international agreements. By situating Bahasa Indonesia within broader legal and diplomatic frameworks, this study offers insights into the intersection of language, culture, and law on the global stage, highlighting the strategic importance of linguistic identity in international legal diplomacy.
Abstract:Sunnah cupping therapy is widely recognized as part of prophetic medicine with spiritual and therapeutic benefits. However, its implementation often overlooks potential medical emergencies, especially when conducted without…
out proper safety protocols. This study aims to identify types of medical emergencies associated with sunnah cupping therapy through a critical literature review. A descriptive-qualitative approach was used, based on a systematic review of scientific publications from 2010 to 2024 obtained from databases such as PubMed, ScienceDirect, and Google Scholar. The results revealed seven major types of complications in cupping practice: infections (local to systemic), severe bleeding and hematoma, vasovagal and hypovolemic shock, allergic reactions, burns (in fire cupping), neurological responses (epilepsy), and dissociative psychological responses (possession). These complications are primarily caused by the lack of medical screening, limited practitioner training, and absence of emergency handling protocols. The study emphasizes the urgency of integrating Islamic ethical values with emergency medical standards in cupping practice. It recommends enhancing public education, practitioner certification, and clinical regulations to ensure patient safety.
Abstract:The present article examines the influence of the thought of KH. Abdurrahman Wahid (Gus Dur) on the formation of postcolonial discourse in the context of Islam Nusantara. In the postcolonial context, the Islamic construction…
tion of the Archipelago is inextricably linked to colonial epistemological legacies and the hegemony of external cultures, particularly Arabic. Gus Dur’s thought process can be understood as a deconstructive effort against the dichotomy between “pure” and “local” Islam that was created by colonial powers and puritan movements. It is evident that Gus Dur’s rejection of the uniformity of Arab culture as the sole representation of Islam was underpinned by a sharp critique of arabisation. As an alternative, he proffered the concept of Islamic pribumisation, defined as the adjustment of Islamic expression to local cultural values without sacrificing the substance of the teachings. Furthermore, Gus Dur placed significant emphasis on the necessity of contextualising Islamic teachings, emphasising the importance of re-evaluating Islamic values in accordance with the prevailing social and cultural dynamics of Indonesian society. It is asserted that an approach of this nature will engender the concepts of pluralism and tolerance, which will in turn serve as the primary foundations upon which religious life is to be constructed. The present study employs a qualitative approach, utilising critical discourse analysis of Gus Dur’s ideas and relevant supporting literature. The findings demonstrate that Gus Dur’s thought plays a significant role in formulating the paradigm of Islam Nusantara. This paradigm is characterised by its responsiveness to local realities, its transcendence of religious formalism, and its rehabilitation of cultural dignity as an integral part of Islamic expression. Consequently, the thought of Gus Dur constitutes a significant contribution to the development of a plural, humanist and contextual Islamic civilisation.
Abstract:Bullying is a deviant behavior that has serious impacts on the mental and social well-being of its victims, particularly within educational environments. From an Islamic perspective, acts of harming others—whether physically,…
ically, verbally, or psychologically—are in direct contradiction to the values taught by the Prophet Muhammad (peace be upon him). This study aims to examine the perspective of hadith on bullying behavior and its relevance in shaping students’ character and social ethics. This research employs a library research method, with data obtained from primary hadith sources such as Sahih al-Bukhari, Sahih Muslim, and other supporting literature. The findings indicate that bullying is strongly prohibited in hadith, as it contradicts the principles of Islamic brotherhood (ukhuwah Islamiyah), the prohibition of harming others, and the obligation to uphold the dignity of fellow Muslims. The Prophet’s traditions guide Muslims to guard their speech and actions, avoid mockery, and build social relationships based on compassion and mutual respect. Therefore, the internalization of hadith values can serve as a fundamental basis for bullying prevention in educational settings.
Abstract:This article examines the historical development of qiraat Al-Qur'an in Indonesia using a socio-historical analysis approach. The article discusses the dynamics of the spread and development of qiraat from the time of the…
e arrival of Islam in the 13th century to the contemporary era in 2023. The analysis was carried out based on primary literature studies sourced from classical qiraat books and secondary research documentation from Scopus indexed journals. The research also examines the role of qiraat expert figures in Indonesia as well as the development of qiraat teaching methods that are adapted to the local cultural context. The research results show that the qiraat tradition in Indonesia experienced a significant transformation along with the interaction between Islamic values and local culture, which in turn formed the variety of qiraat that is popular in the archipelago. It is hoped that these findings can fill the gap in literature regarding the history of qiraat in Indonesia and offer a new perspective for the development of religious studies in the future.