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NETFLIX'S RELATIONSHIP STRATEGY WITH CUSTOMERS ON SOCIAL MEDIA

Nurmiati, Evy, Hudaya, Fahmi, Zuhra, Fahira, Kamaluddin, Muhammad Ridho, Kamil, Musthafa
Abstract: Abstract: Netflix's success cannot be separated from its investment in building a strong digital industry in its business, including in creating relationships with its customers through social media. Netflix is here and… becomes a good listener to understand the prevailing pop culture with a variety of interesting content that has been adapted to the data they have regarding the behaviour of their subscribers so that it can be well received by the wider community. This article is explained further in the form of a descriptive analysis of how Netflix, a company that undergoes many transformations, ultimately utilizes social media to build relationships with its customers. It begins with collecting various data relevant to the topic and research title to be presented in a complete presentation through literature studies referred to as sequence data. In the end, it was concluded that Netflix is one of the companies that are indeed successful in using social media as one of their strategies to form a good close relationship with its users, Netflix also maximizes the user data they have such as what customers like and what they don't. which helps Netflix understand each user's behaviour.             Keywords: digital; netflix; social media     Abstrak: Kesuksesan Netflix tidak dapat dilepaskan dari investasi mereka dalam membangun industri digital yang kokoh dalam bisnisnya termasuk dalam menciptakan hubungan dengan para pelanggannya melalui sosial media. Netflix hadir dan menjadi pendengar yang baik untuk memahami kultur pop yang berlaku dengan berbagai konten menarik yang telah disesuaikan dengan data yang mereka miliki terkait perilaku pelanggannya sehingga dapat diterima dengan baik oleh masyarakat luas. Dalam artikel ini, dijelaskan lebih lanjut dalam bentuk analisis deskriptif bagaimana Netflix sebagai sebuah perusahaan yang banyak melakukan transformasi yang pada akhirnya memanfaatkan sosial media untuk menjalin hubungan dengan para pelanggannya. Diawali dengan melakukan pengumpulan berbagai data yang relevan dengan topik dan judul penelitian untuk disajikan menjadi sebuah pemaparan yang utuh melalui kajian-kajian pustaka yang disebut sebagai data sequence. Pada akhirnya, didapatkan kesimpulan bahwa Netflix merupakan salah satu perusahaan yang memang berhasil dalam menggunakan sosial media sebagai salah satu strategi mereka untuk membentuk hubungan kedekatan yang baik dengan para penggunanya, Netflix juga memaksimalkan data pengguna yang mereka miliki seperti apa yang pelanggan sukai dan apa yang tidak pelanggan sukai, yang menunjang Netflix dalam memahami perilaku masing-masing pengguna.   Kata kunci: digital; media sosial; netflix  

DESIGN OF PADIBON APPLICATION AS E-MARKETPLACE FOR MSME ACTIVITIES IN CIREBON CITY USING THE LARAVEL FRAMEWORK

Syafrinal, Ilwan, Nas, Chairun, Putra, Nursaka
Abstract: Abstract: The government's effort to improve the community's economy is to give birth to Micro, Small and Medium Enterprises (MSMEs) in the midst of the community. The people of Cirebon city are people who are starting of… f being a productive society, so that MSMEs are born in the city of Cirebon. However, limited land for the process of buying and selling and marketing products has, in MSMEs being run by the community often resulting in bankruptcy due to market competitiveness. So to overcome this problem, we need a media that can distribute the results of MSME products for the people of the city of Cirebon without having to have land to sell products. This research was conducted of building an E-Marketplace (Digital Market) system that is used by the people of the city of Cirebon to promote, sell and buy the products of the Cirebon city community's MSME products online based on a Website . Apart from that, with the E-Marketplace, it can help MSMEs in the city of Cirebon continue to run their business during this pandemic even though there are Community Activity Restrictions (PPKM). In this study, the research method applied is the System Development Life Circle, where the method includes the process of data collection and analysis, system design, system development and system implementation and system testing. The results of this application design will be named Padibon . So with this Padibon application, MSME actors in marketing their products, and consumers can buy MSME products anywhere and anytime.             Keywords: E-Marketplace; Frameworks; MSMEs; SDLC   Abstrak: Usaha pemerintah dalam meningkatan perekonomian masyarakat adalah dengan melahirkan Usaha Mikro Kecil Menengah (UMKM) didalam lingkungan masyarakat. Masyarakat kota Cirebon merupakan masyarakat yang mulai menyadari pentingnya menjadi masyarakat yang produktif. Namun keterbatasan lahan untuk proses jual beli dan pemasaran produk mengakibatkan UMKM yang di jalankan oleh masyarakat seringkali mengakibatkan kebangkrutan karena daya saing pasar. Maka untuk mengatasi masalah tersebut, diperlukan sebuah media yang dapat menyalurkan hasil produk UMKM masyarakat kota Cirebon tanpa harus adanya lahan tempat menjual produk. Penelitian dilakukan  untuk membangun sebuah sistem E- Marketplace (Pasar Digital) yang digunakan oleh masyarakat kota Cirebon untuk mempromosikan, menjual dan membeli hasil-hasil produk UMKM masyarakat kota Cirebon secara online berbasis Website. Selain dari itu, dengan adanya aplikasi ini  maka dapat membantu UMKM masyarakat kota Cirebon tetap menjalankan usahanya di masa pandemi ini walaupun terdapat Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM). Pada penelitian ini, metode yang diterapkan adalah System Development Life Circle, dimana metode tersebut meliputi proses pengumpulan dan analisis data, design system, development system dan implementasi sistem serta pengujian sistem. Hasil dari perancangan aplikasi ini adakan diberi nama Padibon. Maka dengan aplikasi Padibon ini, pelaku UMKM dapat memasarkan hasil produknya, dan konsumen bisa membeli produk UMKM dimanapun dan kapanpun.   Kata kunci: E-Marketplace; Framework; SDLC; UMKM

E-MSMEs (SMALL AND MEDIUM MICRO ENTERPRISES) BASED ON ANDROID TO INCREASE SALES OF BENI SCROLL ART

Gunarti, Triana Sri, Tujni, Baibul, Solikin, Imam
Abstract: Abstract: Micro, Small and Medium Enterprises (MSMEs) are business entities or individuals that have productive activities and fulfill the criteria for micro-enterprises. The development of the economic sector in Indonesia… ia is also influenced by MSME businesses. Beni Scroll Art is an MSME engaged in the sale of handicrafts such as making miniature amperes, trophies made of wood, bird statues made of wood and so on. This research is a development of research that previously discussed the use of website-based information technology which was developed into android-based information technology. Android-based sales applica-tion development is more effectively used for the community in the buying and selling process because it is more familiar in the community. Therefore, the system development carried out by researchers is an Android-based application in the sales process and to in-crease sales. The method used in developing this android application is a prototype with several stages of Communication, Quick Plan, Modeling and Quick Design, Quick Design, Construction of Prototype, and Deployment Delivery and Feedback. The purpose of this research is to simplify sales, increase sales, and make the sales process more effective and efficient.             Keywords: applications; android; sales; SMEs     Abstrak: Usaha Mikro Kecil Menengah (UMKM) merupakan badan usaha atau perseorangan yang mempunyai kegiatan produktif serta memenuhi kreteria dalam usaha mikro. Perkembangan bidang ekonomi di Indonesia juga diperngaruhi oleh usaha UMKM. Beni Scroll Art merupakan UMKM yang bergerak dibidang penjualan keterampilan tangan seperti pembuatan miniature ampere, piala dengan bahan dasar kayu, patung burung dengan bahan dasar kayu dan sebagainya. Penelitian ini merupakan pengembangan dari penelitian yang sebelumnya membahas pemanfaatan teknologi informatika berbasis website dikembangkan menjadi teknologi informasi berbasis android. Pengembangan aplikasi penjualan berbasis android lebih efesien digunakan untuk masyarakat dalam melakukan proses jual-beli karena lebih familiar dimasyarakat. Maka dari itu pengem-bangan sistem yang dilakukan peneliti adalah aplikasi berbasis android dalam proses penjualan serta untuk meningkatkan penjualan. Metode yang digunakan dalam pengambangan aplikasi android ini adalah prototype dengan beberapa tahapan komunikasi, rencana cepat, pemodelan dan desain cepat, desain cepat, konstruksi prototipe, dan pengiriman dan umpan balik penyebaran. Tujuan dari penelitian ini untuk mempermudah penjualan, meningkatkan penjualan, serta agar proses penjualan lebih efektif, dan efesien.   Kata kunci: aplikasi; android; penjualan; UMKM

DETERMINING BEST GRADUATES OBJECTIVELY USING THE WEIGHTED PRODUCT METHOD

Amalia, Amalia
Abstract: Abstract: The purpose of education and teaching activities in higher education is to produce quality and effective graduates. Among the graduates there are of the best graduates for each study program each year. This study… dy aims to find the best graduates who are able to compete in the world of work in accordance with stakeholder needs. The data processed in this study were sourced from the 2018 Royal Computer Information Management College graduates. The method used in this study is the Weighted Product method. The results of this study can determine the best graduates quickly and accurately. research can help in terms of decision makers for determining the best graduates in each college.               Keywords: Best Graduate; Student; Weighted Product     Abstrak: Tujuan kegiatan pendidikan dan pengajaran di perguruan tinggi adalah untuk menghasilkan lulusan yang berkualitas dan efektif. Di antara lulusan ada beberapa lulusan terbaik untuk setiap program studi tiap tahun. Penelitian ini bertujuan mencari lulusan terbaik yang mampu bersaing di dunia kerja sesuai dengan kebutuhan stakeholder. Data yang diolah dalam penelitian ini bersumber dari data lulusan Sekolah Tinggi Manajemen Informatika Komputer Royal tahun 2018 sebanyak 100 lulusan. Metode yang dipakai dipenelitian ini, metode Weighted Product. Hasil dari penelitian ini dapat menentukan lulusan terbaik secara cepat dan tepat. Penelitian dapat membantu dalam hal pengambil keputusan untuk penentuan lulusan terbaik disetiap perguruan tinggi.     Kata kunci: Lulusan Terbaik; mahasiswa;Weighted Product  

SISTEM PENUNJANG KEPUTUSAN PEMILIHAN SUPPLIER DI TIA PET SHOP DENGAN METODE (SAW)

Rani, Maha, Ardiansyah, Ricki, Agusti, Anatia, Erdriani, Deby, Husna, Nikmatul
Abstract: Abstract: The goal to be achieved in this research is a decision support system that can provide support to decision makers in determining the supplier to be selected. The decision support system made using the Simple Additive… ditive Weighting (SAW) method in processing the data. Based on the results of data processing and information obtained, the decision support system made was successful in giving preference and ranking of suppliers in accordance with the criteria given by the decision maker. In selecting suppliers at Tia Pet Shop, the criteria used are quality, average price, packaging and speed of delivery.             Keywords: Decision Support System; Simple Additive Weighting; Supplier;     Abstrak: Tujuan yang ingin dicapai dalam penelitian ini yaitu sebuah sistem penunjang keputusan yang dapat memberikan dukungan kepada pembuat keputusan dalam menentukan supplier yang akan dipilih. Sistem penunjang keputusan yang dibuat menggunakan metode Simple Additive Weighting (SAW) dalam melakukan pemprosesan datanya. Berdasarkan hasil pengolahan data dan informasi yang didapat sistem penunjang keputusan yang dibuat berhasil memberikan preferensi dan perangkingan supplier sesuai dengan kriteria yang diberikan oleh pembuat keputusan. Dalam pemilihan supplier di Tia Pet Shop kriteria yang digunakan yaitu kualitas, harga rata-rata, pengemasan dan kecepatan pengiriman.     Kata kunci: Simple Additive Weighting; Supplier; Sistem Penunjang Keputusan

UTILIZATION OF BOOSTER CIRCUIT JOULE THIEF FOR GARDEN LIGHTING SOURCE OF VOLTAGE FROM THE SUN

Ananda, Ricki, Amin, Muhammad
Abstract: Abstract: Garden lighting from a sun source utilizes a series of joule thieves so that the lighting of the garden lights at night is bright. This research method uses a quantitative method because it must be tested on each&#8230; ch module so that it finds that there are three types of module systems to be combined, the booster or joule electronic thief module, the supply media solar module circuit, and finally, the control system with the Arduino nano board. The solar module used is a 1-watt solar module with 1n4004 diodes, which will convert the heat of sunlight into voltage. The voltage will be sent via the IC TP4056 input, the output from the IC TP4056 will charge the 18650 battery, which aims to ignite the booster circuit on the 12 W lamp, or the 3.7VDC input from the 18650 battery capable of turning on the 12W/220VAC led light. While the controller is connected to the LDR sensor and relay when the user makes the command, LDR > 800 of the provisions, the relay position from NC becomes open, or during the day, the relay will be in the NC position and turn off the 12W light in the booster circuit, while at night the relay will remain in the no position, so that it will connect the booster circuit voltage and turn on the 12W lamp (LDR < 800). Keywords: booster circuit; campus park lighting; solar panels   Abstrak: Penerangan taman dari sumber matahari memanfaatkan rangkaian joule thief agar penerangan lampu taman pada malam hari terang. Metode penelitian ini menggunakan metode kuantitatif dikarenakan harus diuji coba pada tiap modul, sehingga mendapati ada tiga jenis sistem modul yang akan digabungkan, modul elektronika rangkaian booster atau joule thief, rangkaian modul surya media pensuplly, dan terakhir sistem controller dengan board arduino nano. Modul surya yang digunakan modul surya 1 watt dengan dioda 1n4004, akan mengubah panas cahaya matahari menjadi tegangan . Tegangan akan dikirimkan melalui input IC TP4056, output dari IC TP4056 akan mengisi baterai 18650 yang bertujuan sebagai penyala rangkaian booster pada lampu 12 W, atau input 3.7VDC dari baterai 18650 mampu menyalakan lampu led 12W/220VAC. Sementara controller terhubung kesensor ldr dan relay, ketika perintah yang dibuat oleh user, ldr > 800 dari ketentuan, posisi relay dari nc menjadi open, atau siang hari, relay akan diposisi nc dan mematikan lampu 12W pada rangkaian booster, sementara jika malam hari relay akan diposisi no, sehingga akan menghubungkan tegangan rangkaian booster dan menyalakan lampu 12W (ldr < 800).   Kata kunci : panel surya, penerangan taman, rangkaian booster.  

BOX PENGHANGAT MAKANAN PENDAMPING AIR SUSU IBU MENGGUNAKAN TERMOELEKTRIK

Ibnutama, Khairi, Suryanata, Muhammad Gilang
Abstract: Abstract: The importance of complementary foods as complementary feeding for babies has become breastfeeding mother’s common knowledge. Impaired growth and development of infants and children aged 12-24 months is the low&#8230; the low quality of complementary foods caused by unsanitary storage areas and uncontrolled temperatures. Therefore, a research was made in the form of designing a complementary food warmer box which aims to maintain the quality of complementary foods for breastfeeding, especially for career women who spend most of their time outside the home and not with babies. The MPASI heating box is made using a Peltier module with a thermoelectric working concept powered by an electric current or battery so that it can be used anywhere and anytime.             Keywords: MPASI; Thermal Sensor; Thermoelectric; Warming Box     Abstrak: Pentingnya MPASI sebagai asupan pendamping bayi sudah menjadi pengetahuan umum setiap ibu menyusui. Gangguan tumbuh kembang bayi dan anak usia 12-24 bulan disebabkan rendahnya mutu MPASI karena tempat penyimpanan yang kurang bersih dan suhu yang tidak terjaga. Dengan demikian dibuatlah penelitian berupa rancang bangun box penghangat MPASI dengan tujuan agar makanan pendamping ASI dapat terjaga kualitasnya, terutama bagi wanita bekerja yang menghabiskan sebagian besar waktunya diluar rumah tanpa bersama bayi. Box penghangat MPASI menggunakan konsep kerja termoelektrik dalam bentuk modul Peltier dengan sumber tegangan arus listrik atau baterai, sehingga dapat digunakan kapanpun dan dimanapun.   Kata kunci: Box Penghangat; MPASI; Sensor Suhu; Termoelektrik

MONITORING SYSTEM AND PERFORMANCE MEASUREMENT USING WEBSITE-BASED BALANCED SCORECARD METHOD

Robby, Suhendra, Mutiah, Nurul, Russi, Ibnur
Abstract: Abstract : Directorate General of State Assets West Kalimantan Regional Office each year has a work program provided by the central DJKN that must be completed, The work program is carried out with the target set by the&#8230; central DJKN. DJKN has a standard method in measuring each work plan program, namely using the Balanced Scorecard method, But in its application there are still many processes in measuring and monitoring plans that are done manually so that business processes are carried out for a long time and are ineffective and without an information system, the monitoring process cannot be done in real time anywhere and anytime so that some work plans are late accordingly. with targets that will directly affect performance. This study aims to cut the manual business process by using a website-based performance monitoring and measurement system so that it is hoped that the performance monitoring process can be carried out optimally in real time and easily. The results of this research are in the form of a website-based performance monitoring and measurement system that has been tested for system functionalities and system interfaces by obtaining results according to each functional system and system interface available and testing for users at the Directorate General of State Assets West Kalimantan Regional Office obtaining a percentage of 88.55 % . . Keywords : Balanced Scorecard ; DJKN ; Monitoring ; Performance Measurement   Abstract : Directorate General State Assets (DGST ) West Kalimantan Regional Office every year year have a given work program by the central DJKN which must completed , work program implemented with the target that has been set by the central DJKN . DJKN has standard method in measure every program plan work that is use the Balanced Scorecard method, but in implementation still many processes in measure and monitoring plan work done manually so that the business processes that are run eat long time and no effective as well as without existence system information make the monitoring process not can done by realtime everywhere and any time so that make a number of plan work late no in accordance with a target that direct will influence performance . Study this aim cut those manual business processes with use monitoring system and measurement performance web -based so that expected performance monitoring process could done by maximum with easy and realtime , Results study this in the form of monitoring system and measurement performance based on a website that has been tested functional system and interface system  with get results in accordance will every functional system and interface existing system _ and testing to users at the West Kalimantan Regional Office DJKN get results percentage 88.55%.   Keywords: Balanced Scorecard ; DJKN ; Monitoring ; Performance Measurement

STRATEGIC PLANNING OF SYSTEM INFORMATION STAFF PONDOK PESANTREN WITH ZACHMAN FRAMEWORK APPROACH

STT, Latjuba Sofyana, Anardani, Sri
Abstract: Abstract: The ABC Islamic boarding school is one of the Islamic boarding schools in Madiun Regency, in addition to the Islamic boarding schools in the Islamic boarding school there are also SMP and SMA which are under the&#8230; e same foundation. The ABC Islamic boarding school also applies information technology as a companion to its operational activities. The large number of employees and teachers in Islamic boarding schools, junior high schools and senior high schools creates difficulties in the staffing division for management. The management method that is currently running in the personnel department is deemed insufficient, because the existing information technology to support their work has not yet functioned optimally to support the strategy. The zachman framework is chosen so that planning is carried out in strategic steps, easy to understand and can be a control for future information system development. The results of this research are in the form of a blueprint for the system design which is mapped in the form of a Zachman matrix from the perspective of the Planner and Owner.             Keywords: Information Systems, Strategic Planning, Zachman's Framework     Abstrak: Pondok pesantren ABC merupakan salah satu Pondok Pesantren yang ada di Kabupaten Madiun, selain pondok pesantren di lingkungan ponpes tersebut juga terdapat SMP dan SMA yang dinaungi satu yayasan yang sama. Pondok pesantren ABC juga menerapkan teknologi informasi sebagai salah satu pendamping kegiatan operasional nya. Banyaknya karyawan dan guru yang terdapat di pondok pesantren, SMP dan SMA menimbulkan kesulitan pada bagian kepegawaian untuk pengelolaannya. Cara pengelolaan yang sedang berjalan di bagian kepegawaian dirasa tidak lagi mencukupi, karena teknologi informasi yang ada untuk menunjang pekerjaan mereka belum berfungsi optimal sebagai pendukung strategi. Kerangka kerja zachman dipilih agar perencanaan dilakukan dengan langkah-langkah yang strategis, mudah dipahami dan bisa menjadi  kontrol untuk pengembangan sistem informasi ke depan. Hasil penelitian ini berupa blue print rancangan sistem yang dipetakan didalam bentuk matrik Zachman yang dilihat dari sudut pandang Planner dan Owner.   Kata kunci: Kerangka kerja Zachman, Perencanaan Strategis, Sistem Informasi  

THE DESIGN OF INFORMATION SYSTEMS FILING OUTPATIENT MEDICAL RECORDS

Astuti, Dewi Listiawati, Gunawan, Hafsah Ghina Ghaida, Sari, Irda, Kurniawati, Rina, Yuniarty, Neneng
Abstract: Abstract: The system information section filing in UPT Puskesmas Rahayu to submit a medical record file to any of the poly, assembling medical records, store medical records, retention medical records are already inactive.&#8230; e. This research aims to design and create a system of information filing outpatient medical records in UPT Puskesmas Rahayu in terms of borrowing and return the medical record file as well as facilitate the retention of medical records with the use of qualitative methods. The Data used in the study in UPT Puskesmas Rahayu, namely interviews, observation, and FGD (Focus Group Discussion). This study shows the input data of the patients is in accordance with UPT Puskesmas Rahayu. Input patient data include No RM, the Name of the KK, the Patient's Name, Gender, Address, and Villages. This research resulted in the information system of medical record filing outpatient procedures that can facilitate the officer in the management of the filing of medical records.             Keywords: borrowing and return; medical record filing; puskesmas   Abstrak: Sistem informasi bagian filing di UPT Puskesmas Rahayu untuk mengirimkan berkas rekam medis ke setiap poli, assembling rekam medis, menyimpan rekam medis, meretensi rekam medis yang sudah in aktif. Penelitian ini bertujuan untuk merancang dan membuat sistem informasi filing rekam medis rawat jalan di UPT Puskesmas Rahayu dalam hal peminjaman dan pengembalian berkas rekam medis serta mempermudah dalam retensi rekam medis dengan menggunakan metode kualitatif. Data yang digunakan dalam penelitian di UPT Puskesmas Rahayu yaitu wawancara, observasi dan FGD (Focus Group Discussion). Penelitian ini menunjukkan input data pasien sudah sesuai dengan yang ada di UPT Puskesmas Rahayu. Input data pasien meliputi No RM, Nama KK, Nama Pasien, Jenis Kelamin, Alamat, dan Kelurahan. Penelitian ini menghasilkan sistem informasi rekam medis filing rawat jalan yang dapat mempermudah petugas dalam pengelolaan filing rekam medis.   Kata kunci: peminjaman dan pengembalian; puskesmas; rekam medis filing